Professional Documents
Culture Documents
R Y F. S H
AR AW
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CR
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PA
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Locational CR AR
Signage E E K LINE
Color Typeface
A bright blue was chosen to compliment the City of Fayetteville’s dark blue primary Helvetica Rounded LT Std was chosen based on precedents
color and the existing green of the linear park logo while offering high visibility and from the National Park Service and the Frome Bikeway.
strong contrast against the background and other competing elements.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Pantone 115-7 C Pantone 157-8 C abcdefghijklmnopqrstuvwxyz
RGB: 0 166 226 RGB: 154 190 38 0123456789
Hex: 00A6E2 Hex: 9ABE26
CMYK: 83 0 0 0 CMYK: 48 0 100 0
6 Center City Trail System & African American Heritage Trail: Previous Wayfinding and Branding
ROAD MEDALLION CONCEPT DIRECTIONAL SIGNAGE CONCEPT
Example of the one-way conversion on Hillsboro Street, using a Example of messaging for directional signs that would be placed on Hay
logo medallion to mark the path. Intersection of Hillsboro and Hay Street prior to intersection with Hillsboro to aid cyclists and pedestrians
Street. in navigation.
AW
H
A
RR
Y F. S H Eastbound Westbound
R Y F. S H A R Y F. S H A
AR W AR W
H H
CR
K
AR
CR
CR
K
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AR
AR
O
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S S
S
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AR AR
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CR CR
S
AR
E E K LINE E E K LINE
CR
E E K LINE
Fr eedom Festival
Memorial Park
Park
Gr eyhound Downtown
Bus Statio n District
Precedent Imagery
Direction signs are mounted to existing light fixtures and simple
circular logo medallions are used to mark the path.
Cape Fear
R Y F. S H A
PE FEA 5 Botanical
CA
AR
W
R
H
Gar den
CR
RK
O
PA
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CR AR
E E K LINE
C R OS S C R E E
Blount s
Cape Fear River T rail 4 Cr eek
Trai l
Festival
Par k 3.2
Veterans
3 Par k
K L IN E A R PA R
Big Cr os s
Cr eek 1.4
Trai l
Bronco
1. 2 Way
Mazaric k
Par k
1
8 Center City Trail System & African American Heritage Trail: Previous Wayfinding and Branding
UPDATED WAYFINDING AND BRANDING MEDALLION CONCEPT REDESIGN
Early implementation of signage for the Cross Creek Linear Park
saw some change from the original design. While the overall The original design is shown to the left, the latest design
design is the same at its base, the font and balance of color to is on the right. This is the concept that all of the following
negative space have changed. In addition to this, the color palette medallion designs have been built on.
has expanded from the initial two colors selected to compliment
the City and Parks & Recreation Department branding. R Y F. S H A
AR W
H
To respond to this change, all medallions used have been designed
to match the latest iteration and colors have been assigned to
specific trails to create a visual identity.
CR
RK
O
PA
S
S
A bright blue was chosen to compliment the City of Fayetteville’s CR
E E K LINE
AR
dark blue primary color and the existing green of the linear park
logo while offering high visibility and strong contrast against the
background and other competing elements. Originally a bright
blue and green were selected. These colors have remained and Kente Cloth
additional complimentary colors have been chosen. Kente cloth is a traditional textile from Ghana, genuine articles are made
by Ewe and Ashanti weavers by hand. The colors and patterns of kente
Inspiration for the added colors came cloth have symbolic meaning, lending to its origins as a material used
from efforts to unite the Center City for ceremonial attire worn by royalty and spiritual leaders on special
Parks and Trails with the African- occasions. Today, it is more widely available, and can be found in high
American Heritage Trail concept. Colors fashion brands. In the United States, it is still used for special occasions;
were pulled from a sample of Kente Historically Black colleges and universities (HBCU) often include kente
cloth and compared to colors used in the cloth stoles in their graduation regalia. Black graduates at non-HBCU
previous wayfinding designs. The warm institutions can also opt to order kente stoles for their regalia.
colors (red, orange, and yellow) will be
exclusively used for the AAHT signage.
The full color palette is shown here and
the color sources.
10 Center City Trail System & African American Heritage Trail: Updated Wayfinding and Branding
SYSTEM MAP AND TRAIL MEDALLIONS Each medallion bears the name of the trail or connector.
Red, yellow, and orange medallions bear a redesigned
logo for the African American Heritage Trail. The
remaining icons use a unique symbol for route. The list
of trails and connectors shown here are:
Cross Creek Linear Park
Cape Fear River Trail
Blounts Creek Greenway*
Big Cross Creek
Greenway*
Little Cross Creek
Greenway*
Mazarick Park East Shore
Trail*
Rowan Skate Park
Connector
E. E. Smith + Lamon
Street Park Connector*
Orange Street School
Connector*
Historic Haymount Urban
Trail*
Methodist University
Connector
Murchison Road Urban
Trail*
12 Center City Trail System & African American Heritage Trail: Updated Wayfinding and Branding
SIGNAGE TYPES MONUMENT SIGNAGE
A successful wayfinding strategy Monument signs are typically the at the starting point of
utilizes a variety of sign types a trail or at the entry of a park or City designated district.
that work in harmony to guide The main components of the trail include a color side bar
users through a system of with the name and medallion of the trail. The bottom
connected spaces and pathways. would typically have either the City of Fayetteville or
Ideally, the signage should Fayetteville and Cumberland Parks and Recreation logo,
visually relate and have a set of but major sponsors could be listed here as well.
specific functions. Signs should
The main body of the sign would have the end point
also be designed to be visible
of the trail at the very top, including standard icons for
and clear to the users, which
features found at that site and the applicable logo for
for a city-wide outdoor system
that destination. Below that heading direction would be
includes drivers and passengers
a list of other destinations along this trail. They should
in vehicles, walkers, joggers,
be listed in order of distance with closer locales denoted
cyclists, and mobility aid users.
first.
Signs targeted to drivers would
differ in size, height, font size,
and the amount of information
conveyed when compared to
sign for a wheelchair user or
pedestrians on a sidewalk or Monument signage can be modified to include
distance approximations for destinations. This
greenway. could be shown written in linear feet, mileage,
or in minutes as walking time.
Signage types proposed for
the Center City Parks and Trails
network includes:
Monument
Directional
Confirmation
ȃ Post Signs
ȃ Pavement
• Medallions
• Crossing Treatments
ȃ Mile Marker
Educational
Directional Signage
mock-up. Actual
destinations and
directions would
be determined by
sign location and
orientation.
14 Center City Trail System & African American Heritage Trail: Signage Types
CONFIRMATION SIGNAGE
Confirmation signs are intended to assure users that they are on the
correct trail and should be found in proximity to a trail entrance or a trail
junction. These should not be in proximity to other signs that reference
the trail to prevent redundancy, but instead placed along long stretches
between destinations and trail crossings. A spacing of 200' to 528', or
one tenth of a mile, between wayfinding signs is recommended.
Three sign types are categorized as conformational signage: post signs,
pavement medallions, and mile markers
Post Signs
Post signs are simple posts with the medallion placed on top, and
viewable from front and back. These are typically used in park,
greenway, and nature trail settings. The height of these signs are based
on the landscaping and visibility along the trail at that specific locations.
For areas with little no underbrush or shrub plantings, a shorter 42”
(3.5’) is suggested. For areas with significant underbrush and shrub
planting, or high non-motorized traffic, a 7 to 8 foot tall post can be
used. Post signs should be located off of the trail, and at sharp curves
in the trail, the sign should be on the outside edge of bends.
16 Center City Trail System & African American Heritage Trail: Signage Types
CROSSWALK ART PRECEDENTS:
The City of Durham has a vibrant public arts program, which includes several ground plane murals on streets and in intersections
in and around Downtown Durham. Two projects of note are "Snapping!, Crackling!, Popping!," and "Our Oasis," completed in
2019 and 2021 respectively.
"Snapping!, Crackling!, Popping!," Are a set of three vibrant mid-block crossings near some of the biggest foot traffic generators
in the city. Artist Mary Carter Taub created these Art-Deco designs that were professionally applied with specialized resin with
non-skid aggregate incorporated in eight bright colors. They are located at Durham Central Park and the Farmers' Market on
Foster Street (pictured below), between the Durham Armory and the Convention Center on Foster Street, and across Blackwell/
Vivian Street to connect the American Tobacco Campus with the Durham Bulls Stadium and Durham Performing Arts Center.
As part of the Bloomberg Philanthropies' Asphalt Art Initiative grant program, the City of Durham received $25,000 to use art
and design to improve street safety. The grant monies were used collaboratively by the Durham Transportation Department,
Cultural and Public Art Program, and the Durham Parks Foundation for what became the Club Crossing project. The West Club
Boulevard and Glendale Avenue intersection was site selected. Local artists submitted designs and the community voted on a
concept. The winning artist, Candy Carver, then worked with the community to refine the design. It was then painted by a group
of volunteers led by the artist .
"Popping!," part of the Snapping!, Crackling!, Popping! crosswalk designs by "Our Oasis," by artist Candy Carver for the Club Crossing project. Local artists
artist Mary Carter Taub for the Durham SmART Vision Plan. Photo from Durham were selected to provide initial designs for the crossing that were then voted on
Central Park. (Source: https://durhamcentralpark.org/vibrant-crosswalk-designs- by the community through an online survey. Photo by Justin Holmes, from City
to-be-installed-on-foster-street-nov-19-21/) of Durham website. (Source: https://www.durhamnc.gov/4280/Club-Crossing)
18 Center City Trail System & African American Heritage Trail: Signage Types
EDUCATIONAL SIGNAGE
Interpretive signage is a common feature at
nature exhibits or historic landmarks. These
signs are not about the trail or parks system,
but are a visual education device designed to Interpretive
be easily read while being able to view the topic Educational
in front of the reader. This is typically achieved Signage
through vetted research and a high quality
graphic display, typically consisting of historic
photographs, diagrams, or illustrations that
support the text. Such signage can be made
accessible for through the incorporation of
braille and relief images, or raised and texture
elements within the image that become tactile,
and the utilization of QR codes or a companion
mobile application that can play a narration
of the educational signage and describe the Interpretive signage along the
images as needed. Using a two-post support Ellerbee Creek Trail in Durham.
The sign shown here educates
as opposed to a singular column post allows for the reader about the local
chair users to get closer to the sign. pollinators seen in the pollinator
garden along the trail. Image
taken during the fall while the
garden is dormant.
Mile Indicates distance and current location Along off-road trails, near furnishings or after key
1/4 mile - 1/2 mile intervals
Markers along a trail junctions
Display clear and easy to understand
Educational information, typically covering local In view of topic described; in front of historic sites —
history or natural science
20 Center City Trail System & African American Heritage Trail: Signage Types
WAYFINDING SYSTEM MAPS
OVERALL SYSTEM CONCEPT FROM PREVIOUS PLAN
FAYETTEVILLE
BIG CROSS CREEK
STATE
GREENWAY
UNIVERSITY
LAMON
CROSS CREEK GREENWAY ROWAN STREET
EXTENSION PARK PARK
VETERANS
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PARK
SEGRA
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ARSENAL CROSS CREEK
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CAPE FEAR
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22 Center City Trail System & African American Heritage Trail: Wayfinding System Maps
Existing Signage Green
!
( Primary
FRINK ST
ORANGE ST
!
(A sign audit was conducted along the existing Cross Creek
Primary Alignment in Development Existing Signage Proposed Signage &(Working)
Greenways Wayfinding
POPE ST
HILLS BORO ST
Linear Park.
CE ST Existing signage types are noted along with
!
( CHAN Informational
!
( Primary
!
(
! Primary Alignment in Development
MARSH ST
FRINK ST
ORANGE ST
Proposed Signage & Wayfinding UNDERW OOD ST
Greenway Access
CHANC E S
!
(!
TILLINGHAST ST
Greenway Detour
!
( Informational T !
( ! Directional Existing Greenway
IC ST
Primary
FRINK ST
! Proposed Greenway
ORANGE ST
(
Proposed Signage & Wayfinding
Directional
signage and reduce visual clutter. ST
!
(!
!
Greenway Access
IC ST
WE B B Confirmation UNDERW OOD ST
NORTH ST
HA N
HILLS BORO ST
!
( Confirmation Storm Damage
!
(
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HA N
! Greenway Detour
M EC
Primary
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GRAY ST
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( !
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PHASE I IMPLEMENTATION
PILOT WAYFINDING SIGNAGE PROGRAM
A pilot program to install wayfinding signage at three key areas in the Center City Implementation steps for each area include
Parks and Trail System is recommended. the following:
Area #1: Mazarick Park to FSU and the Senior Center • Coordinate with signage company to
• Install two monument style signs (one at Mazarick Park Trail and one at Senior determine cost and refine designs.
Center). • Coordinate with Public Works and
• Install signage confirmational and directional signage from Mazarick Park to NCDOT (where necessary)
Murchison Road, FSU and the Senior Center. • Design of trailheads including signage
• Install art crosswalk on Filter Plant Road crossing. and furnishings.
• Refine concept for crosswalk design.
ȃ Notes: Signs should be located in a way to anticipate sidewalk widenings and
future trail connections. Coordination with NCDOT will be needed in order to • Inventory existing signage in the vicinity.
improve any crosswalks over Murchison Road. • Develop signage installation plans.
Area #2: MLK Park to Veterans Park • Determine existing signs to leave in
• Install directional and confirmational signs between MLK Park and Veterans place, remove, or relocate.
Park. More detailed implementation steps are
• Install art crosswalk across Washington Drive. included on page 26.
• Install a monument sign and detailed mile marker / distance sign along
Murchison Road near Bruner Street. Key destinations should be noted including
Mazarick Park, FSU, the Senior Center and downtown destinations.
Area #3: Hay Street and Existing Cross Creek Linear Park in Downtown
• Install signage along a portion of Hay Street and the existing Harry F. Shaw
Cross Creek Linear Park.
• Directional and confirmational signage can compliment existing locational
signage.
• Monument signs or distance signs should be placed at visible entries (potentially
near Green Street and Lamon Street).
• Consider crosswalk enhancements at Ray Avenue and Green Street
• Sign alternative route across Rowan Street via Cool Spring Street to Ann Street.
24 Center City Trail System & African American Heritage Trail: Phase I Implementation
ST
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24
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PHASE I IMPLEMENTATION
PILOT WAYFINDING SIGNAGE PROGRAM 4. Inventory and Assessment
Implementation Steps • Existing Signage Inventory:
1. Coordination and Cost Refinement ȃ Deploy teams to conduct a comprehensive survey of current
• Engage with Signage Company: signage at trailheads, parks, and designated areas.
ȃ Analyze the condition, relevance, and alignment of existing
ȃ Request detailed proposals from multiple signage companies signage with the proposed types (monument, directional,
outlining costs, design capabilities, and project timelines. confirmation, educational).
ȃ Review and compare proposals, considering their experience 5. Installation Plans and Signage Types
with various signage types (monument, directional, confirmation,
educational). • Monument Signage
2. Collaboration and Coordination ȃ Design Refinement: Finalize designs for monument signage,
• Public Works and NCDOT Coordination: considering color schemes, logos, and sponsor listings based on
client/stakeholder preferences.
ȃ Initiate meetings with Public Works and NCDOT representatives • Directional Signage
to discuss regulations, permits, and compliance standards specific
to different signage types. ȃ Design Specification: Create detailed specifications for double-
ȃ Obtain necessary permits and approvals for the installation of sided directional signs, including color blocks, logos, directional
monument signage, pavement medallions, and any directional arrows, and a list of destinations with clear distances listed.
signs located near roadways or intersections. • Confirmation Signage
3. Refinement of Designs ȃ Post Signs: Determine the optimal height and placement locations
• Crosswalk Design: based trail conditions, visibility, and user accessibility.
ȃ Collaborate with designers to develop visually appealing and safe • Pavement Medallions: Specify designs for different surfaces (paved
crosswalk designs, ensuring they comply with ADA standards and trails, sidewalks, streets) ensuring clarity and visibility, especially
traffic regulations. near trail intersections or turns.
ȃ Create mock-ups or digital renderings of crosswalk designs for • Mile Marker Signage: Finalize design on individual mile marker /
review and approval by stakeholders. distance signs. Decide on the level of detail for mile markers based
on trail types, ensuring they provide necessary guidance without
overwhelming users.
26 Center City Trail System & African American Heritage Trail: Phase I Implementation
• Educational Signage Benefits to implementing a comprehensive
wayfinding system for the Center City
ȃ Content Development: Collaborate with subject matter experts Parks and Trails system include:
to create educational content for interpretive signage, ensuring
accuracy and relevance to the trail or park's theme. Improved walkability and safety
6. Signage Deployment Strategy Improved park access for neighborhoods and
students
• Identify Signage Removal/Relocation: Based on the inventory
assessment, decide which existing signs to leave, remove, or Increased utilization of trails and parks
relocate to align with the new signage plan. Health benefits
• Installation Plan: Develop a detailed plan outlining the timeline, Increased access to nature
location-specific installation procedures, and any necessary Increased awareness of the African American
groundwork or preparations required prior to installation. Heritage Trail, landmarks and historic sites
7. Review and Approval Support for alternative transportation / carbon
• Stakeholder Coordination and Review: Present refined designs and reduction
installation plans to stakeholders (city officials, park representatives, Improve connections to major destinations
community members) for feedback and final approval before (i.e. Downtown Fayetteville, Fayetteville
production and installation. State University, Cape Fear River, Methodist
8. Implementation and Maintenance University, etc.)
• Execution: Oversee the production, quality assurance, and
installation of the signage project, ensuring adherence to approved
designs and standards.
• Maintenance Plan: Develop a maintenance schedule outlining
regular inspection, cleaning, and potential repairs or replacements
based on wear and tear or damage.
9. Documentation and Reporting
• Project Documentation: Maintain detailed records of approvals,
designs, installation processes, and maintenance schedules for
future reference.
• Progress Report: Generate report highlighting project milestones,
challenges faced, solutions implemented, and overall progress to
keep stakeholders informed and to prepare for additional phases.