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UNIFIED AESTHETIC 5
1. UNIFIED AESTHETIC
Phase 1 of the Wayfinding Master Plan determined the need for a consistent
information system with a single wayfinding graphic aesthetic that is unified across
all neighborhoods. Maintaining standards and consistency allows people to move
from one neighborhood to another, using one or multiple modes of travel, and
intuitively know where to find directions to destinations or make transit choices.
This is especially important in the denser urban neighborhoods where station area
boundaries overlap and the system reads more as a single stream than individual
station neighborhoods. With unified wayfinding tools, people transitioning from one
neighborhood to the next, through any mode of travel, can easily follow the thread of
information taking them to their destinations.
During Phase 2, the design team investigated form, colors, materials, typography,
iconography, nomenclature and content hierarchy and to develop the unified
aesthetic and information hierarchy for the TOD wayfinding sign types. Each
component was studied to ensure the complete system employs an easy to
understand hierarchy and achievable constructibility. The design aesthetic is key to
imbuing a sense of place in the signage. For Honolulu specifically, this aesthetic is
derived from a combination of sustainable thinking and cultural context.
TOD Wayfinding
Pedestrian Sign System
Pouhala Station
Waipahu Transit Center
WA IPA H U
Waipahu Depot St
& Hikimoe St
(Front) (Side)
SIGN TYPE IN1 SIGN TYPE PD1 SIGN TYPE PD2 SIGN TYPE MP2 SIGN TYPE MP1 SIGN TYPE MP3
Information node Pedestrian Direction Pedestrian Direction Pedestrian Map Pedestrian Map Pedestrian Map
(Existing Pole) (New Pole) (New Pole) (Existing Pole) (Existing Surface)
FORM SPECIFICATIONS
TWO TWELVE
1 ORIENTATION PANEL
1/4” Thick aluminum panel with NEW YORK
236 W 27th Street
1 7/8" +/-
808.222.0088
2 1/2"
1A ORIENTATION PANEL NOTE
of standard aluminum extrusions and
1 1
3/4" +/- 1A 2A 1A 2A Coordinate slot placement and www.twotwelve.com
dimensions with Map Panel fastener
4" 2 2 requirements THIS DOCUMENT AND THE ENTIRETY
4"
5/8"
5/8"
2A MAP PANEL NOTE
Map Panel to be drilled prior to PROJECT
graphic imaging. Coordinate fasten- 19-HONOLULU-042
5 8 er sizes, holes and placement with
• Signs that include direction to transit 3
Map Panel provider
TOP TRIM
TOD Wayfinding Master Plan
Implementation —
Pedestrian Signs
4 BOTTOM TRIM
1'-9"
1'-9"
of Existing Bus Shelter
1/8” Break-formed aluminum bracket
with routed slots to receive Band
Strapping, painted finish all sides;
5/8"
4 4 9 SIGN POST AND
DRAWING NO.
BELOW GRADE FOOTING
Transit Panel
Bracket
Transit Panel
Optional Side Panel
Panel Holder
tion
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COLOR
the Mayor’s Office of Culture and the Ānuenue • It is a bridge or a pathway between worlds
• Universal Recognition
• There is a reward at the end
Arts, to ensure the color palette of the Rainbow
• Inclusive & Interdependent
E wai ānuenue ana nā wāwae o nā koa • Can be seen in all directions:
signs was developed out of a cultural the feet of the soldiers form a rainbow pattern komohana, hikina, ākau, hema
[of marching soldiers in colored uniforms]
narrative that is reflective of concepts • Point of view — Traveler
that resonate with the island of O‘ahu. Ānuenue — Hierarchy, Order, and Meaning
TWO TWELVE + PBR Hawaii PEDESTRIAN SIGNAGE COLOR: CULTURAL INSPIRATION | TOD WAYFINDING MASTER PLAN | 2020 FEBRUARY 25 5
hierarchy was based on the context The visible light spectrum (rainbow) has a limited
range of dark values, but pigments and paints
‘Ula‘ula
provided by the cultural narrative. Source
allow us to choose from a wider palette of colors.
Wayfinding Requirements:
Ilima Light text on dark background is
Enlightenment
most legible
TWO TWELVE + PBR Hawaii PEDESTRIAN SIGNAGE COLOR: CULTURAL INSPIRATION | TOD WAYFINDING MASTER PLAN | 2020 FEBRUARY 25 7
Substance (āina) lives in the Paths (Green) live on the Container (Blue)
Holding Environment (moana) The Source (Transit) leads to Enlightenment (Destinations)
Source
puna, kinohi,
kahi e hele, aku ai MAUK A
Enlightenment
a‘o, lā
YO U
ARE
HERE
Substance
āina
MAKAI
Potential
moana
MATERIALS
TYPOGRAPHY T
TYPOGRAPHY T1 - APEX NEW BOOK CO
Me
abcdefghijklmnopqrstuv wxyz
he
is Apex New. It is a humanist sans-serif
typeface that brings an organic and
friendly quality to the signage design. 12 3 456 78 9 0 ā ē ī ō ū
LIN
Its high x-height and availability in T1 - EXAMPLE LETTER SPACING
Alw
ALL CAPS
multiple weights makes it highly legible ba
ABCDEFGHIJKLMNOPQRSTUVWXYZ
So
and ‘okina). ap
as
ICONOGRAPHY
abcdefghijklmnopqrstuvwxyz
Consideration was taken to ensure 1234567890 āēīōū DIA
Th
the maps, which are the foundation of Op
T2 - EXAMPLE LETTER SPACING
lan
the sign system, are always visually UPPER AND LOWER CASE
in g
clear. Symbol use is therefore limited
to transit and select public services,
Hō‘ae‘ae Pearl Harbor Historic Trail
as shown here. These symbols are
then consistently applied alongside
T3 - APEX NEW BOOK ITALIC
their respective destinations on the
directional sign message panels. ABCD EFGH IJKLM N O PQ RSTUV W XYZ
Symbol artwork shown here has been
specifically tailored for application on a bcdefg hijklm nopq rstuv w xyz
pedestrian directional signs. A second 123 456789 0 āē īōū
version of the same set of symbols
T3 - EXAMPLE LETTER SPACING
has also been developed for legibility UPPER AND LOWER CASE
at a small size when printed on the
selected map product. Pedestrian
2 in
1.5 in
1.5 in