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IMC 2022-2024

Mid-Term Pre-read / familiarizing Material.


The questions in the mid-term will be based substantially on what we have talked about as
concepts, discussions, and explanations in class. You are expected to do your own deeper
study of topics.
Kindly go through the URLs/links provided below. You are free to do additional secondary
research to understand the category if necessary:
For the exam: you cannot carry any notes. No digital devices will be allowed during the
examination. It is a conventional pen and paper examination.

Ambuja Cement
https://youtu.be/OXzHtwvQV6g
https://youtu.be/ajIYKuPfeiY
https://youtu.be/6Fccd2CacHc
https://youtu.be/jpLM1sUXD4Y
https://youtu.be/034PPUQt1FI
Fevikwik
https://youtu.be/A4WZF74dAg4
https://youtu.be/HMZ45fSOr1k
https://youtu.be/D6dhY7yz7Zk
Havells Fan
Havells launches India’s first air purifying ceiling fan
https://www.livemint.com/industry/retail/havells-launches-india-s-first-air-purifying-
ceiling-fan-11616403617089.html
Havells launches ‘ceiling fan-cum-air purifier’
https://www.gadgetsnow.com/more-gadgets/havells-launches-ceiling-fan-cum-air-
purifier/articleshow/81630767.cms
Havells redefines the energy-efficient fan market, launches new range of ECOACTIV
energy efficient models
https://www.havells.com/HavellsProductImages/HavellsIndia/Content/pdf/About-
Havells/Investor-Relations/NEWS%20and%20MEDIA/Press%20Release/2021-
2022/Havells_launches_new_range_of_energy_efficient_fans.pdf
Havells launches fans with air purification technology
https://www.businesstoday.in/technology/launch/story/havells-launches-fans-with-
air-purification-technology-291422-2021-03-22#:~:text=Claimed%20to%20be
%20India's%20first,odours%20and%20purify%20the%20air.

General:
Apparel brands make loungewear smarter
https://www.livemint.com/industry/retail/apparel-brands-make-loungewear-smarter-
11625581458017.html

[End of document]

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