Obviously, food and wine tourism brings some

impacts on the destinations. In the report, we will

introduce from three main points of impacts which are
economic impact, environment impact and culture
impact. Meanwhile, there are some other impacts will be
mentioned in this report although they only apply a few
effect on the destination. First of all, we will introduce
the economic impacts of the food and wine tourism, this
tourism brings series of relevant industries. For example,
hotel, restaurant, rent a car and guide tour. As we all
know, with the developing of tourism industry, an
increasing number of people will come to the destination,
that means they need more space to live, eat and enjoy
the views of that destination. At the meantime, the
relevant industries make more chance of working for the
people who cannot find a job in the original situation.
There is also an economic impact that related to
financial part. The tourism makes the increasing of local
family income and the number of foreign exchanges.
When the tourists go to the destinations that have
special food or wines, they must want to try the
specialties. Explicitly, that makes local people earn more
money by selling more products. Meanwhile, the GDP of
the destination will increase by developing food and wine
tourism. For instance, France is famous for their wine,
based on the reputation of the wine, more and more
people buy wine when they travel to France. The
phenomenon leads to the development of the whole
French grape farming industry and more French people
live on grape farming. By selling more wine, the income
of the farmers climbs a lot, and the amount of foreign
exchange of France is also increased because of the
foreign tourists’ consumption. Moreover, the wine
industry builds large number of wineries which can also
provide work chances for the local people. The build of
those wineries brings French wine a good reputation,
too.

In this paragraph, we will concern about the

environment impact on the destination. Environment
problem is a worldwide heated issue in the modern city.
The food and wine tourism leads to large number cost of
food and wine materials, so that the farmland, the
orchard or some other space for farm the materials may
be over-developed. In this case, the farmland which are
overloaded will be hard to repaired, and the farmers will
open up more useful land. The environment has been
damaged by long-term overloading and reclaiming. But
the government may find some environment problems
which existed originally, and they will find solutions for
those problems at the meantime. Furthermore, to
compare with other industries, tourism industry can
make less negative influence on the environment,
especially food and wine tourism. Even if food and wine
tourism may bring some disadvantages on the
environment, those problems are also easy to solve,
because regularly this tourism just make some natural
rubbish those can only apply a few effects on the
environment. There is a beer festival which is held every
year in Germany. The beer festival is called Oktoberfest,
it is held in Munich and Bavaria of Germany from late
September to the first weekend of October (about 16 to
18 days)annually. In 2007, there was a 16 days
Oktoberfest Beer Festival which consumed a large
quantity of Germany beer, with almost 7 million liters
served during the whole Beer Festival time ant that
provide large numbers of rubbish. It is just one example
of thousands of food and wine events which are held all
over the world. From that, it is not very hard to find the
rubbish from the food and wine events is also a problem
that need to be solved.
The third main impact of food and wine tourism on
the destination is culture impact. Firstly, when tourists
go to different destinations, they must try to find the
local typical food or wine, people always want to try the
unique things. And some countries are famous for some
typical food, for the reputation, people must want to try.
For instance, Fish and Chips from the UK, Sushi from
Japan and so on. When the tourists try local food, it is
also a communication of different culture, they can find
the difference between different cultures. Such as some
Asian countries use chopsticks to eat, and some
countries use knives and forks to eat. It is a type of
cultural exchange and shock. From other side, food and
wine can also improve the imagination of the destination,
so that may attract more tourists come to visit. Namely,
as we mentioned in the report before, the French wine,
Germany Beer Festival, fish and chips from the UK and
Sushi from Japan, those are all some of the motivations
of the tourists. It is worth mentioning that there are
some people who are employ themselves in jobs related
to the food and wine industry, they are a main group of
people who may go to the destination because of the
famous food or wine. But what we cannot denied is there
are some negative cultural impact in the meantime.
Sometimes when people go traveling, there is
unavoidable chance for them to meet some
unprofessional restaurants or bars. Those unsatisfied
experience may make them feel upset on the destination,
and even they may tell their friends the bad imagination
about the destination. That will lead a small number of
people who may visit the destination change their mind.
Moreover, there are some other impacts on the
destination, too. We think those impacts should be
mentioned, although they only make a few influences on
the destination. As we all known, in current worldwide
environment, terrorism is a heated issue. When the food
or wine events are held, there will be large numbers of
people visit the destination. In that case, the terrorists
may find chances to make some terrorist incident to
scare the whole world, so that they can reach their
goals. Recently, terrorist incidents happened frequently
all over the world, we cannot ignore that the food or wine
events may provide chances for the terrorists.
To deeply know about the food and wine tourism,
strategy opportunity must be discussed. The
governments should consider about the sustainable
development. First of all, to prevent the huge pollution
problems, government should hire more cleaners to clean
the destination, by the way, they can also appeal to the
tourists not to make too much rubbish by using slogans
or advertisements. Slogans and advertisements can
easily cause the tourists’ public spirit and make them be
more politely. Secondly, government can make
advertising videos to attract tourists come to the
destination. It can be actualized by combining with other
types of tourism. For example, when develop the tourist
attractions, restaurants and bars can be built nearby,
and in the promotions, the delicious food and wine, high-
quality restaurants and bars can all be recommended.
Food and wine can be a considerable factor when the
tourists select their destination, but it is hard for them to
find some good place to eat. Making advertising videos
with food and wine or make apps that can recommend
tasty local food are good ways to motivate tourists.
Thirdly, the restaurants and bars themselves should
improve their own qualities and provide perfect service
and products for their consumers. For example, the
tourism department of government can launch some
cultivate courses for the staffs so that they can learn
how to make consumers feel good and even want to
come back to the destination again. In the meantime,
from the catering industry side, they can maybe come up
new products or limit edition products, hire high-quality
chefs and bartenders, stock fresh original material of
food. From taking those steps the quality of the whole
catering industry will increase to a high level and that
will provide the tourists a satisfied experience and then
make a good impression of the destination for them.
Furthermore, government can also build some museums
for their typical food or wine. The museums can be the
new tourist attractions. The process of making the
typical food or wine can be showed in the museums.
After the tourists view the whole process of making the
food or wine, they can have chance to try the products
and if they want, there is a shop for them to buy and
bring to their friends and families as souvenirs. And even
the museums can give the tourists chance to make the
products by themselves. The experience of making the
food or wine by their own will provide the tourists a
deeply expression of the destination. As i have been to
Bali, the coffee bean there is famous all over the world,
especially the civet coffee bean. After i visit their coffee
bean factory, i am very interested in the culture of their
coffee, before i leave, i bought some coffee bean as
souvenir, and that bring me a good expression of Bali’s
tourism experience. Last but not least, holding food and
wine events is a good idea to develop the food and wine
tourism industry. For holding an event, the sponsor
should consider about the target group of consumers. As
we have mentioned before, the main consumers of the
food and wine tourism are the business people, retired
people, backpackers and some of the professional people
who are go in for the catering industry such as chefs and
bartenders. In this case, the holders should plan some
thing can attract the target group. For instance, they
may hold the event nearby the hotel so that may attract
the businesspeople and backpackers who didn’t know
the event, by the way, the holders can make some
leaflets and contact the hotel’s reception to help them
give away those leaflets so that they can achieve the
goal of attract those tourists. From the retired people
side, the holder can think about cooperating with some
travel agencies, so the retied people will have chance to
know more about the events.
Finally, those professional people may be attracted
by the professional skills, in this case, we suggest the
holders build some competitions during the food or wine
events are held. Meanwhile, the invitation of some
talented people must make more professional people
want to attend the events. For the regular tourists, more
types of food and wine and some typical food from
different places will make them satisfied with the events.