CITI Global College Inc.

PN Building A. Bonifacio St, Poblacion. CITY OF BINAN, LAGUNA

RESEARCH PROPOSAL

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Prepared by:
12 - HUMSS 5 | Group 4

Anicete, Ali

Caranzo, Faye Aiken A.

Delos Santos, James Aldrin

Espinar, Lyanel N.

Espinosa, Daniella D.

Fabrega, Precious Lara V.

Ramos, Aeron S.

Santiago, Levi Zaki

Submitted to: Ms. Rovee Shane Abion

(February 7, 2024)
 CITI Global College Inc.

PN Building A. Bonifacio St, Poblacion. CITY OF BINAN, LAGUNA

I.MISSION AND VISION

MISSION
Our mission is to make a loyal customers to make our business grow. We tend to release an
affordable version of leche flan. Our mission is to make a fluffy, savory, and mouth watering leche flan
that will bring joy in every bite.

VISION
Our vision is to be the top at the market, delivering happiness to our customers in the use of our
product.

II.EXECUTIVE SUMMARY

Melt Joy bites. Spread the love, spread the cheese. We picked this plan to give cheesy snacks to our target
customers, mostly cheese lovers. This is not just a cheese stick, it is covered with potato and breadcrumbs to
lessen the salty taste and balance. It is rich in calcium and protein, which are good for bones and muscles. It
maintains strong bones and repairs muscles. We will launch and sell our product on February 14 at Citi Global
College (Biñan Campus) Main Building.

III. INTRODUCTION

IV. PROPOSED PRODUCT CONCEPT

V. DESCRIPTION OF PRODUCT

Ingredients:

The details of cheese sticks : creamy cheese coated with egg, flour, and potato it was rolled in
breadcrumbs and deeply fried until it gets the perfect golden brown.

Ingredients:
- Eggs
- Ground pepper
- Creamy cheese
- Flour

Sauce:
- Garlic powder
- Mayonaise

VI. TARGET CUSTOMERS AND MARKET

Our target customers for Melt Joy Bites are students, teachers, and ramdom people. Melt Joy Bites are
available for purchase to local bakeries, online platforms, and specifically in Biñan Plaza.