Republic of the Philippines

Department of Education
Region VIII (Eastern Visayas)
Baybay City Division
BAYBAY CITY SENIOR HIGH SCHOOL
Baybay City, Leyte

Business Plan

PANCAKEXCITING
30 de Deciembre St. Baybay City, Leyte

In Partial Fulfillment on the Requirements in Introduction to Entrepreneurship

Academic year, 2021-2022
Second Semester

Submitted by:

Cabahit, Gemar L.

Cortez, Rhea

Ibuna, JV

Miyanaga, Michelle Mika M.

Pesalbon, Nicole

Pilapil, Angela R.

Pinay, Karylle

Posadas, Jean

Taypa, James

Valenzona, Althea

Velasco, Rachel Ann C.

Submitted to:
Rebecca T. Tan

May 2022
 Republic of the Philippines
Department of Education
Region VIII (Eastern Visayas)
Baybay City Division
BAYBAY CITY SENIOR HIGH SCHOOL
Baybay City, Leyte

APPROVAL SHEET

This business plan entitled “UBELICIOUS PANCAKE” submitted by Rachel Ann C.

Velasco, Karylle E. Pinay, Gemar L. Cabahit, Mikay Miyanaga, Nicole Pesalbon, Rhea

Cortez, Jean Posadas, Angela R. Pilapil, James Taypa, Jv Ibuna, and Althea Valenzona,

Grade 11- Malayun in partial fulfillment of the course INTRODUCTION TO

ENTREPRENEURSHIP has been approved for SUBMISSION TO THE BAYBAY

CITY SENIOR HIGH SCHOOL.

REBECCA T. TAN
Entrepreneurship Teacher

__________________
Date of Approval

I
 Acknowledgement

We would like to express our gratitude to everyone who supported us throughout

the whole business venture. We are thankful for their aspiring guidance, invaluably

constructive criticism and friendly advice during the project work.

First and foremost, praises and thanks to God the Almighty, for showering

blessings throughout the business plan and giving us enough strength and team work to

complete our work.

We would like to thank our entrepreneurship teacher, Mrs. Rebecca T. Tan, for

her guidance, support and advice.

Flash back to our memories while working on this business plan and in the

process of completing it, we succeed to build a strong bond of friendship among our team

members. The strong bond has been created and cooperation that existed help us a lot in

achieving our aims. All the teammates play a vital role that contributes to our success.

Lastly, we hope the knowledge that we have gathered can help us to manage our

own business and guide us to be a successful entrepreneur in the future. Once and for all

thank you and God bless.

II
 TABLE OF CONTENTS

TITLE PAGE ………………………………………………………………

APPROVAL SHEET ………………………………………………………...I

ACKNOWLEDGEMENT …………………………………………………. II

TABLE OF CONTENTS ……………………………………………….… III

BUSINESS LOGO……………………………………………………….….VI

PRODUCT LOGO…………………………………………………………. VII

DOCUMENTATION………………………………………………………. VIII

CHAPTER I: OVERVIEW OF THE BUSINESS VENTURE

A. Proposed Name of the Business …………………………… 1

B. Address of the Business ………………………………………1

C. Name of the Owners ………………………………………….2

D. Description of the Business …………………………………. 2

E. Location of the Business …………………………………… 2

F. Funding Requirement and Source of Funds ………………….3

CHAPTER II: EXECUTIVE SUMMARY

A. Vision, Mission, Goals, and Objectives of the Business ……4-5

B. Business Model ……………………………………………...6

C. Product Descriptions ………………………………………...7

III
 D. Business and Product Position……………………………….7-8

E. Parties supporting the business …………………………….…8-9

CHAPTER III: ENVIRONMENTAL ANALSYIS

A. SWOT Presentation (SWOT Analysis) …………………………10

CHAPTER IV: MARKETING PLAN

A. Marketing Mix Decisions

1. Product ……………………………………………………...….13

2. Price …………………………………………………………… 13

3. Place …………………………………………………………… 13

4. Promotion ……………………………………………………… 14

5. People ……………………………………………………….….14

6. Packaging ……………………………………………………… 15

7. Positioning ………………………………………………………15

CHAPTER V: OPERATIONAL PLAN

A. Evaluation of Suppliers ………………………………………. 16

B. Materials Requisition and Receiving procedures ……………….16

C. Storage and Inventory Control ………………………………… 16

CHAPTER VI: PRODUCTION PLAN

A. Production Schedule …………………………………………… 17

B. Production Process ……………………………………….…… 17

IV
 C. Tools and Equipment Requirement

1. Tool Required with Description ……………………………18

2. Equipment with Description ……………………………… 18

D. Source of Materials ……………………………………………… 19

E. Production Cost

1. Direct Materials …………………………………………...19

2. Direct Labor ………………………………………………19

3. Factory Overhead/ Indirect Materials …………………….19

CHAPTER VII: ORGANIZATIONAL PLAN

A. Form of Business Organization ………………………………... 20

B. Liability of the Owner…………………………………………...20

B. Organizational Structure ………………………………………...21

C. Positions, Roles, and Responsibilities of the Officers …………...21

LIST OF TABLES

Table 1. Funding Requirements and sources of Funds………………. …3

Table 2. Business Model …………………………………………………6

Table 3. Materials Requisition……………………………………….….16

Table 5. Direct Materials…………………………………………………19

Table 6. Direct Labor……………………………………………………. 19

Table 7. Factory Overhead/ Indirect Materials………………………. .…19

Table 8. Roles and Responsibilities………………………………………22

LIST OF FIGURES

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Figure 1. Product and Business Logo ……………………………………1

Figure 2. Address of the Production ……………………………………... 1

Figure 3. Location of the Business ……………………………………...… 2

Figure 4. SWOT Presentation ...…………………………………………....10

Figure 5. Product ……………………………………………………. ...….13

Figure 6. Place……………………………………………………………...13

Figure 7. Promotion………………………………………………………...14

Figure 8. People…. ………………………………………………………...14

Figure 9. Packaging………………………………………………………...15

Figure 10. Positioning……………………………………………………...15

Figure 11. Production Process…………………………………………......17

Figure 12. Organizational Structure………………………………………...21

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BUSINESS LOGO

VII
 PRODUCT LOGO

“DELIGHT IN EVERY BITE”

DOCUMENTATION

VIII
IX
 CHAPTER I:
Overview of the Business Venture

A. Proposed name of the Business

Figure 1. Product and Business Logo

The Name of the business is “PANCAKEXCITING” which is derived from the

word “EXCITING” and “PANCAKE”. The name of the product is “UBELICIOUS

PANCAKE” with the tagline “Delight in every bite”. We upgrade the normal pancake we

usually eat and added an ube flavor to it.

B. Address of the Business

The production of the product took place at Brgy. Zone 16 Baybay City, Leyte.

Figure 2. Address of the Production

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C. Name of Owners

“PANCAKEXCITING” is a sole-proprietorship type of ownership. It is managed

by Rachel Ann C. Velasco with the support of the following people: Karylle E. Pinay,

Gemar L. Cabahit, Mikay Miyanaga, Nicole Pesalbon, Rhea Cortez, Jean Posadas,

Angela R. Pilapil, James Taypa, Jv Ibuna, and Althea Valenzona.

D. Description of the Business

The name of our business is Pancakexciting. Velasco, Cortez, Pesalbon, Pinay,

Cabahit, Ibuna, Miyanaga, Posadas, Pilapil, Taypa and Valenzona are the people behind

this business. Our main target market on this product are the millennial and students who

always seek for something new. Our pancakes have a unique flavor that no one else has

tasted. That what makes us different from other competitors. We put Ube flavor to it

because it is rich in vitamin C and potassium. Our business wants to ensure that our

customers enjoy the food and at the same time they will also get healthy benefits from it.

The main goal of our business is to bring satisfaction and come up with a good

relationship to the customers.

E. Location of the Business

The location of the business is in Brgy. Zone 16 Baybay City, Leyte.

Figure 3. Location of the Business

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F. Funding requirements and sources of funds

The Entrepreneurs each contributed 100 pesos (There are 11 members in the
group) which will serve as the source of fund for this business. The total Initial Start-up is
1100 pesos.

Initial Start-up
Raw Materials 158
Direct Labor 50
Factory Overhead 150
Production Cost 358

Operating Expenses 100

Supply Expenses 250
Equipment 100
Rent 20
Flyer/Marketing Materials 30
Total 500

Table 1. Funding requirements and sources of funds

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 CHAPTER II:
Executive Summary

A. Vision, Mission, Goals, and Objective of the Business

Vision

Our vision is to have the highest-selling, highest-quality, and most accessible

pancake business in our city.

Mission

 To satisfy and nourish our consumers with healthy, and appetizing food, as well as

excellent service at an affordable price.

 Guarantee that customer’s safety is maintained.

 Help promote the health benefits of purple yam (ube).

 Produce a nutritious and innovative snack for everyone.

 To provide the best possible customer service.

Goal

The entrepreneurs aim to:

 Increase the quantity of each production.

 Increase the market share of the business.

 Increase the total income of the enterprise over the next months.

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Objectives

 Getting and Staying Profitable

 Productivity of People and Resources

 Excellent Customer Service

 Sustainable Growth

 Dealing with Change

 Maintaining a Healthy Cash Flow

 Builds better working relationships

 Ensure better quality products for customers

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B. Business Model

Table 2. Business Model

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C. Product Descriptions

Our product, Ubelicious pancake stands out from the competition because to its

novelty, low pricing, and thorough ingredients and procedures. Ubelicious pancake offers

health benefits because it contains ube, egg, and milk, among other ingredients. Our

product is of good quality, and the equipment and materials we utilized are sufficient to

persuade you to purchase.

D. Business and Product Position

Our business name “Pancakexciting” contains more about healthy and nutritious

effect that can make our body good and better.

Wealth Improvement Approaches

To maintain a competitive advantage, we will be preparing different flavor in

pancake which is ube that people will become interested and their curiosities can make

our business trend and known to the market. Many people nowadays like something new

to eat and also our product is perfect for the budget.

Our business wants to contribute in the market as health orienteer, because our goal is to

provide a healthy snack. That will have a great impact to the student because of the better

taste and affordable snack.

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 Ubelicious pancake have a tastier and sweeter pancake than the other competitors.

Ubelicious pancake offers good and new quality that satisfied the customer taste and

budget than those pancake that we commonly taste.

In addition, eating our product can help you control your body weight and increase your

good cholesterol level.

E. Parties supporting the business

This section describes the parties that strongly support the business. The parties

have direct relationship with the business are as follows:

Consumer

Consumers support the business by its good service and production. With the

support of a consumer to the business, it gives the business a lot of potential and

motivation to give more good services that surely consumers will be satisfied with the

goods we are serving. Consumers will support the business if our business have a less

issue and have a good review, those review will help the consumers to identify if the

goods we are serving are satisfying or not.

Creditors

Creditors support the business by looking to the owners of the business if the

owners of the business understand the market that the business will be entering and that

they expect that the owners put abundance of serious thought into the venture. The

8
support of creditor to the business is they look to the business if they are to commit

resources to new enterprise.

Suppliers

Suppliers support the business by its good service that the goods we are selling

are earning. Suppliers are the ones who provide what the business needs to sell and if the

business reach the goal of selling the goods, the supplier will have the courage to re

supply that business because they have an assurance that their goods will be sold. With

the suppliers, their support to our business is a big help because they are essential to our

business good health and growth.

Employees and Staff

The employees and staff support the business in terms of how well service and

working place in the business they are working on. Inside the business people who work

in a business should have a relationship together that they communicate and work

together well to make the business have a good service. Their support in the business is a

big help because with this, it is also easier to make the employees and staff listen on what

they need to do and also, they will work as a team and make their work successful as well

as the business the owner running.

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 CHAPTER III

ENVIRONMENTAL ANALYSIS

A. SWOT Presentation (SWOT Analysis)

STRENGTHS WEAKNESS
- Nutritious -People in our area are not
- It is not common in our familiar with our product
area.
-Affordable and
reasonable price

OPPORTUNITY THREATS

- Our business might - Our Competitors

turn into a franchise

Figure 4. SWOT Presentation

SWOT Analysis

Strength

Ube flavor pancake is nothing else quite similar which is a potential strength to

the business. Have you heard of anyone that doesn’t like pancakes? Probably not and

because of this Ubelicious Pancakes have a large target market which includes generally

everyone from adolescents to adults, appealing to various ages groups is a major strength.

Ubelicious Pancakes will also offer a Facebook Page which will promote menus, prices,

10
specials etc. to possible consumers. A Facebook page makes it easier for the consumer to

make decisions and even better promoting our business, being another strength.

Weaknesses

With all the strengths of Ubelicious Pancakes and the amount of success it will be

able to bring there are however many weaknesses that can prevent the business growth.

One of these weaknesses is that Ubelicious Pancakes is not known to the public yet so a

lot of advertising is going to have to be done in order for this business to build a

reputation and become a well-known business. The last weakness of the business is that

many people have the mindset that pancakes are all sugar and really bad for you and this

could affect the amount of people willing to purchase our product. The solution to this is

that we must show the public the menu and the benefits of Ube in our pancake.

Opportunity

As Ubelicious Pancakes is a brand-new business there are many opportunities that

are made available as the business grows. The major opportunity of Ubelicious Pancakes

has is that there are no other Ube pancake businesses in Brgy. Zone 16 this would

generate a large amount of market demand. Future expansion could also include turning

the business into a franchise which would enable Ubelicious Pancakes to operate in other

place and reach more markets. There is an opportunity for Ubelicious Pancakes to

advertise and offer promotions via social media. This would generate more revenue as the

market demand would increase due to social media being such an effective way to reach a

large amount of people.

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Threats

As Ubelicious Pancake is a new business with a brand-new idea it would mean

that people will not be familiar with it, to overcome this we could create an advertising

campaign by handing out fliers at major shopping centers and creating a website to attract

people. As there is no other business like Ubelicious Pancake in Brgy. Zone 16 we don't

have much competition, but there are other businesses providing similar products, so to

keep our customers we will provide different deals to suit every budget, and provide the

best quality product.

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 CHAPTER IV

MARKETING PLAN

A. Marketing Mix Decisions

Product

Figure 5. Product

Ubelicious Pancake is made from flour, egg, milk and Ube. The entrepreneurs

innovate the pancake, we usually have and added Ube flavor to it.

Price

The price of the product ₱10.00 each

Place

Figure 6. Place

The product was sold at Brgy. Zone 16 Baybay City, Leyte.

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 Promotion

Figure 7. Promotion

This product is not yet known to our locality. The entrepreneurs used the social

media platform by creating a Facebook page and we posted the product to gain more

customers. We offer them a free taste to persuade them to buy our nutritious product.

People

Figure 8. People

The people behind this innovative product are Rachel Ann Velasco, Karylle Pinay,

Angela Pilapil, Gemar Cabahit, Nicole Pesalbon, Rhea Cortez, Jv Ibuna, James Taypa,

14
Althea Valenzona, Mikay Miyanaga, and Jean Posadas. The target customer of the

business are the childrens, teenagers and adults of Brgy. Zone 16.

Packaging

Figure 9. Packaging

In our packaging, we used the eco-friendly banana leaf. They will degrade just

like the other plant product once they've been discarded.

Positioning

Figure 10. Positioning

This product "Ubelicious Pancake" will make you feel "Delight in Every Bite". It

will surely meet the desired taste of the target customers. They will enjoy this Ubelicious

Pancake and at the same time they will also get a healthy benefit from it.

15
 CHAPTER V

OPERATIONAL PLAN

Evaluation of Suppliers

The business chooses metro supermarket as a partner because it provides the

greatest and highest-quality raw materials at a low cost.

Market requisition and receiving procedure

We choose Dry Market, Metro and Prince Mall to supply our products and materials
because they have everything that we need for our product and their suppliers are clean
and affordable.
Quantity Unit Description Cost Total Amount
1/2 kg All-purpose flour 30 30
1 can Ube condensed 46 46
1 can Evaporated milk 28 28
2 Pieces Egg 14 14
20 grams Baking powder 2 2
1 pack White sugar 19 19
1 small pack Vanilla 5 5
1 pack Margarine 14 14
Total Cost ₱ 158.00

Table 3. Materials Requisition

Direct Materials - ₱158.00

Storage and Inventory Control System

To ensure that our product is clean and prevent it from spoiling, we store it in a

glass food storage container. Plastic gloves were also used to transfer the product to the

packaging or container.

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PRODUCTION PLAN
A. Production Schedule
Name: UBE PANCAKE
Time
8:00 AM - 8:30 AM
8:30 AM - 9:00 AM
9:00AM - 11:00 AM
12:00 PM
1:00 PM - 5:00 PM
Table 4. Production Schedule
B. Production Process
Disinfecting
& ingredients and the
Wearing Mask
Heat the pan and add
little amount of
cooking oil then poor
1/2 cup of mixed
ingredients and flip it
until both sides are
cook.
CHAPTER VI
WEEKLY SCHEDULE
Saturday
Buying the ingredients
Preparing and Processing the product
Selling the product (50 pcs.)
LUNCH BREAK
Selling the product (70 pcs.)
Mix the wet ingredients
Preparing all the into a bowl. Add 1 cup of
water, 1 cup of evaporated
equipment to use milk and 1/2 cup of ube
condensed milk, 2 eggs,
1tbs.of vanilla, and 2-4
tbs. of melted margarine.
Then add 1 & 1/2 cup
of all- purpose flour, 1
tbs. of baking powder
and continue stirring
until all the ingredients Smoothly stir using a
are mixed well but do whisk.
not over-mix.
17
 Figure 11. Production Process

Procurement of raw materials

The entrepreneurs procured all the needed raw materials in order for the

production process to start. Here is the list of materials procured:

-1/½ Cup flour (3rd class or All-purpose Flour)

- ½ cup water

-140 ml evaporated milk

-1/2 cup ube condense milk

- 2 egg

- 1 tablespoon of baking powder

C. Tools and Equipment Required

To produce the product, these following tools and equipment were used:

1. Tools Required with Description

Frying Pan- used to cook the pancake.

Whiskers- used to mix the ingredients of the pancake.

Bowl- is where you mix the ingredients for the pancake.

Measuring Cups- used to measure the volume of the ube condense milk,

evaporated milk, water and flour.

Measuring spoon- used to measure the baking powder.

Flipper- used to flip the pancake from the pan.

Plate- used to place the finished product.

2. Equipment Required with Description

Stove- it is used to cook the product.

18
 Butane Gas - used to operate the stove.

D. Sources of Materials

All the ingredients were bought in a Public Market, Metro and Prince Mall that

were located at Baybay City Leyte.

E. Production Cost

Direct Materials

Raw materials 158 Pesos

Banana leaf 5 Pesos

Table 5. Direct Materials

The initial up is ₱1,100.00 and after the entrepreneurs gathered the

materials the total cost is ₱163.00.

Direct Labor

Production worker 50 pesos

The salary for the workers is ₱50.00 per week.

Table 6. Direct Labor

Factory Overhead/ Indirect Materials

Rentals 20 Pesos

Misc. Expenses 100 Pesos

Total: 521 Pesos

Table 7. Factory Overhead/ Indirect Materials

19
 CHAPTER VII:

ORGANIZATIONAL PLAN

A. Forms of Business organization

Pancakexciting is a sole-proprietorship type of ownership which is managed by Rachel

Ann Velasco with the support of the following people: Karylle Pinay, Angela Pilapil, Nicole

Pesalbon, Jean Posadas, Mikay Miyanaga, Rhea Cortez, Jv Ibuna, James Taypa, Gemar Cabahit,

Althea Valenzona.

B. Liability of the owner

Since the business is a sole proprietorship type of ownership, the owner is

personally liable whatever happens to the business. It is the main responsibility of the

owner to face the possible financial problem of the business. The owner also is

responsible to pay all the expenses needed for the business.

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C. Organizational Structure

Figure 12. Organizational Structure

21
D. Roles and Responsibilities

POSITIONS ROLES AND RESPONSIBILITIES

Manage the overall business venture and
Executive Manager ensure that the work is performed correctly.

Controls and manages the production in

Production Manager order for the product to be produced.
Cooks the product. The person in charge
Cook of the product's preparation.

Production Worker They help produce a product.

Monitors, evaluates, and reports on financial
Financial Manager data and
create financial statements.

Auditor Assists the financial manager.

Marketing Manager Creates promotional strategies of the

product to the customers.

Assistant Marketing Assists the marketing manager.

Marketing Worker They help market a product.

Table 8. Roles and Responsibilities

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