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Book Dealers

World
Vol. 46 No. 1 Winter 2024
National Association of Book Entrepreneurs

IN THIS ISSUE
Unleash the Power
of Amazon:
Proven Strategies
to Skyrocket
Your Book’s Success

How To Write Killer Articles


To Promote Your Book

Words that Wow:


Captivating
Testimonials
That Inspire Trust

The Magnetic Cover:


Draw Readers in with
a Book Cover
That Pops Off the Shelf

Unleashing the Power of


Successful Book Signings

The Ultimate Guide to


Crafting an Author Website
that Wows Readers
Matthew J. Louis, Lt.Colonel USA Retired, author of the Pin-
Book Dealers Diary nacle Achievement Award winning book, “Hiring Veterans:
How To Leverage Military Talent For Organizational Growth”
Check out his story on page 3.
From BOOK
DEALERS
The WORLD
ISSN 1098-8521

Editor’s Our 44rd Year

Desk NABE
P.O. Box 606
Cottage Grove, OR 97424
541-942-7455
Dear Friends,
E-Mail
BookDealersWorld@
As we head into the New Year, we look forward to many new innova- bookmarketingprofits.com
tions that will make our life a little easier. One of the more contro-
versial technologies that is emerging is called AI. We decided to Web Site
BookMarketingProfits.com
experiment with it and wrote 90% of the articles in this issue of
Book Dealers World with it. AI provides the ideas and concepts in
Executive Director
the articles while I edit everything together in a cohesive way. It is
Al Galasso
a great new way of writing and saves time putting this whole maga-
zine together. Associate Director
Ingrid Crawford
This issue of BDW spotlights our Fall 2023 Pinnacle Book Achieve-
ment Award Winners., We spotlight many of our wonderful mem-
bers and their fine books. Take a look through the many titles and
discover some new finds that you will enjoy. Check out some of
our wonderful entries and new authors today. Let your imagination
take you away from current problems and whisk you to a new place
full of joy and happiness.

In this issue our articles include “Unleash the Power of Amazon,


Proven Strategies to Skyrocket Your Book’s Success,” “How To
National Association Of
Write Killer Articles To Promote Your Book,” “Words That Wow:
Book Entrepreneurs
Captivating Testimonials That Inspire Trust,” “Unleashing The Pow-
er of Successful Book Signings,” and much more.
BOOK DEALERS WORLD
If you have not joined NABE yet, you can sign up on page 17 and Copyright 2024. Al Galasso.
All Rights Reserved.
check out the many money saving benefits, including Pinnacle Book Published three times a year in mid January,
Achievement Award eligibility. mid-May and mid September by NABE, PO
Box 606, Cottage Grove, OR 97424. One
year subscription for non-NABE members:
Have a wonderful, prosperous New Year, and wishing you all the U.S. $50.00, Canada $55.00, Foreign $70.00.
BDW will not knowingly accept fraudulent or
best in all your endeavors.
objectionable advertising. Articles in BDW
Al Galasso, NABE may not be reproduced in whole or in part
without the express written permission of the
publisher.
.

2
He previously led global strategy
and transformation projects at Del-
oitte, the largest professional ser-
vices firm in the world. Prior to
Deloitte, Matt held global operation-
PUBLISHER’S al, production, and quality roles in
multiple divisions of both General
PROFILE Electric and Procter & Gamble.

Here is what people are saying


about his latest Pinnacle Book
Achievement award winning book:

Matthew J Louis ““There is a ‘War for Talent’ in Amer-


Lt. Colonel USA Retired ican businesses, and companies
Author of both big and small are looking di-
“Hiring Veterans” rectly to the military community to
help fill their ranks with that talent.
Matt Louis is on a mission to elimi- During active commissioned ser- Matt’s second book on veteran hir-
nate the civil-military divide in thevice in the US Army, Matt served in ing is laser-focused on those em-
United States. He is one of the the Southwest Asia combat theater ployers and is a must-read for any
nation’s leading experts in career and in the 194th Separate Armored organization looking to build a ‘Vet-
transition for veterans and organi- Brigade. During reserve commis- eran Ready’ hiring program.” Col
zations that aspire to hire them. He sioned service, Matt served on the Brad Wenstrup, USAR, Member of
coaches individuals on their transi- staff of the Army’s Office of the Congress .
tion efforts and advises employers Deputy Chief of Staff for Opera-
on hiring programs designed to tions, and commanded multiple re- ““Matching the skills and abilities of
successfully assimilate this valu- gions around the country for the the modern military veteran to the
able talent pool. US Military Academy’s Admissions needs of corporate America is a
Office. He is a retired Lieutenant worthy challenge. In this book,
He is the author of the best-selling Colonel from the US Army and Matt Louis shares a timely blue-
and award-winning HarperCollins serves on the Service Academy print for the company looking to
book Mission Transition, a practi- nominating committee for his local recruit and retain top military talent.
cal guide for veterans in career Congressman. He covers it all - from the why to
transition, and the award-winning the how, and outlines a path to
Career Press book Hiring Veterans, Matt holds an MBA in Operations success for the savvy company
a practical guide for organizations and Finance from The Kelley seeking to work with some of our
on how to successfully assimilate School of Business at Indiana Uni- nation's finest.” Keith D. Renshaw,
members of the military community. versity, a B.S. in Mechanical Engi- Ph.D, Dept. Chair, George Mason
neering from West Point, and is a University.
Matt serves as the veteran Transi- graduate of the US Army Com-
tion Assistance officer for his West mand and General Staff College. For complete details on Matt’s
Point class, is a National Speaker He is also a certified Lean Six Sig- award winning books and his in-
for the US Chamber’s Hiring Our ma Master Black Belt, holds the credible work on the part of veter-
Heroes program, serves on JP ASCM organization’s Certified Sup- ans, be sure to check out out his
Morgan Chase’s external advisory ply Chain Professional designation, informative popular web site,
council for military and veterans and is a certified Project Manage- https://matthewjlouis.com
affairs, advises the nonprofit Sol- ment Professional.
diers To Sidelines, and actively
serves several other veteran col- Matt is also the President of Pure-
laboratives around the country. post, the optimal means of match-
ing supply and demand of talent in
the US economy.

3
Unleash the Power of Amazon: By utilizing these promotional Another crucial aspect is to contin-
Proven Strategies to Skyrocket tools provided by Amazon, self- ually monitor and analyze your
Your Book’s Success publishing authors can enhance book's performance. By utilizing
their book's visibility and ultimate- tools such as Amazon's Author
Understanding Amazon’s Power ly skyrocket their success in the Central and Kindlepreneur's KDP
competitive world of publishing. Rocket, you can gain valuable
Discover why Amazon is a game- insights on your book's sales,
changer for self-publishers and Optimizing Your Book for Amazon rankings, and competition. This
learn about the key features and Success data will enable you to make in-
opportunities it offers for authors. formed decisions and adapt your
Learn effective strategies to en- strategies to maximize your
With over 300 million active users,
hance your book's visibility and book's potential on Amazon.
Amazon provides an enormous
maximize its potential for success Furthermore, engaging with your
platform for authors to reach a
on the Amazon platform. readers through author profiles,
global audience.
author pages, and social media
As self-publishers, understanding
Its Kindle Direct Publishing (KDP) platforms is vital for building a
how to optimize your book is cru-
program allows authors to easily loyal fan base and generating
cial to staying ahead of the compe-
self-publish their books in digital buzz for your book. Implementing
tition. The first step is to conduct
and print formats. Additionally, Am- these strategies will ensure that
thorough keyword research to
azon's Kindle Unlimited subscrip- your book stands out amidst the
identify the most relevant and
tion service provides readers with vast sea of titles on Amazon and
highly-searched terms in your
unlimited access to a vast library strengthens its chances of achiev-
genre. Incorporating these key-
of books, creating new opportuni- ing the success it deserves.
words strategically in your book
ties for authors to gain exposure
title, description, and metadata Remember, success on Amazon
and connect with readers. requires continuous learning and
can significantly improve its dis-
Embrace the power of Amazon coverability. adaptation. By staying proactive
and adopting these optimization
and unlock the doors to success
Additionally, leveraging book cate- strategies, you can outshine the
in the world of self-publishing.In competition and propel your book
gories, creating compelling book
addition to its vast user base and towards new heights of success.
covers, and obtaining positive re-
self-publishing opportunities, Ama-
views are essential tactics to sky- Crafting compelling book descrip-
zon offers a variety of promotional
rocket your book's success on tions and optimizing keywords
tools to help authors boost their
Amazon. Stay tuned for the sec- can also enhance discoverability.
book's success. One of these
ond half of this chapter, where we Additionally, engaging with read-
tools is Amazon Advertising,
will delve deeper into these strate- ers through social media and
which allows authors to create
gies and more.In the second half email marketing can foster loyal
targeted ads to reach potential
of this chapter, we will explore communities and generate word-
readers.
additional strategies to optimize of-mouth buzz.
With Amazon's vast amount of cus- your book for success on Amazon.
tomer data, authors can choose By integrating these tactics into
One effective technique is to lever- their marketing arsenal, self-pub-
specific demographic and inter-
age the power of Amazon Advertis- lishers have the power to skyrock-
est-based targeting to maximize
ing. By creating targeted et their book's success on Amazon.
their ad's effectiveness. Moreover,
campaigns and utilizing features
Amazon's algorithm-driven recom-
like sponsored product ads, you
mendations and search results
can effectively reach your target
ensure that books have better visi-
audience and increase your
bility, increasing the chances of
book's visibility.
discovery by readers.

4
How To Write Killer Articles To 1. Captivating headlines: Grab your a connection that will keep them
Promote Your Book readers' attention right from the coming back for more.
start with compelling headlines that
Understanding the Power of Killer Crafting Engaging Headlines and
pique their curiosity and make them
Articles Introductions
want to click and read more. Avoid
Learn the importance of killer arti- generic and dull titles and instead In today's fast-paced world, readers
cles in promoting your book and focus on creating catchy and intrigu- have limited attention spans, and
how they can effectively reach your ing headlines that highlight the your content needs to grab their
target audience. As a self-publisher, unique aspects of your book. attention right from the start.
mastering the art of crafting fantas-
2. Engaging storytelling: Weave a So how can you craft the kind of
tic articles will be an invaluable skill
story within your articles that reso- headlines and introductions that
in your journey towards success.
nates with your target audience. hook your readers? Here are a few
The right articles possess the ability Share personal experiences, anec- proven strategies to consider:
to captivate readers, entice them to dotes, or testimonials that connect
1. Start with a compelling question
explore further, and ultimately pro- with readers on an emotional level.
or statement: Pose a thought-pro-
mote your book. They act as power- By creating a sense of relatability
voking question or make a bold
ful marketing tools, spreading and authenticity, you will captivate
statement that piques your readers'
awareness about your work and your audience and keep them en-
curiosity. This will instantly engage
attracting potential readers. With gaged throughout the article.
them and make them eager to find
the right combination of compelling
3. Building credibility: Establish out more.
content, strategic keywords, and
yourself as an authority in your
proper formatting, these articles 2. Keep it concise and impactful. In
niche by showcasing your expertise
have the potential to generate signif- a world inundated with information,
in your articles. Include factual infor-
icant buzz and drive traffic towards brevity is key. Craft concise and
mation, statistics, or quotes from
your book. targeted headlines and introduc-
industry experts to support your
tions that clearly convey the value
Understanding how to harness the claims and demonstrate your knowl-
your book offers.
power of killer articles requires a edge. This will build trust with your
deep understanding of your target readers and position you as a reli- 3. Use vivid imagery or storytelling:
audience. By identifying their inter- able source of information in your Paint a vivid picture or tell a captivat-
ests, preferences, and needs, you field. ing story in your introduction. By
can tailor your articles to resonate appealing to your readers' imagina-
4. Utilizing keywords: Research and
with them on a deeper level. Re- tion, you can transport them into
incorporate relevant keywords into
member, these articles are not sim-
your articles to improve search en-
ply about promoting your book
gine optimization (SEO). This will
directly, but rather providing value
increase the visibility of your articles
to your readers, establishing your-
and attract organic traffic to your
self as an authoritative voice, and
website or blog. Integrate keywords
building a loyal following.
naturally within your content to
Let's embark on this exciting jour- maintain a smooth and seamless
ney together towards mastering the reading experience.
art of writing relevant articles to
By implementing these strategies
promote your book. We will explore
and techniques, you will be well on
some essential strategies and tech-
your way to mastering the art of
niques to help you craft the kind of
writing killer articles that effectively
articles that will have maximum im-
promote your book. Remember to
pact on promoting your book.
always put your audience first, pro-
viding them with value and creating

5
4. Offer a sneak peek or promise of lish a strong and memorable author your success. There are other per-
value: Tease your readers by offer- brand. suasive writing techniques that can
ing a glimpse into what they'll gain further enhance your promotional
By implementing these advanced
from reading your book. Highlight efforts. One such technique is the
techniques into your headlines and
the benefits they can expect, and use of social proof. Utilize testimoni-
introductions, you'll be able to effec-
they'll be hooked. als and reviews from satisfied read-
tively promote your book and entice
ers to demonstrate the value and
Now that you have a solid founda- readers to dive deeper into your con-
credibility of your book. By including
tion for crafting engaging headlines tent. Remember, crafting captivating
positive feedback and endorse-
and introductions, it's time to take it headlines and introductions is just
ments, you can build trust and credi-
a step further and explore advanced the beginning – now get ready to
bility with potential readers.
techniques to truly make your con- unleash the full potential of your
tent irresistible. These strategies will book's promotion! Another powerful technique is the art
ensure that your book stands out of persuasion through repetition.
Mastering the Art of Persuasive Writ-
from the crowd and captures the Repetition can help reinforce your
ing Techniques
attention of your target audience. key messages and make them stick
One highly effective technique is sto- in the minds of your audience. Use
5. Use the power of statistics or
rytelling. By immersing your audi- strategic repetition of your book's
intriguing facts. Incorporate statistics
ence in a captivating narrative, you unique selling points, benefits, or
or fascinating facts related to your
can create a powerful emotional con- phrases throughout your articles to
book's topic. By providing intriguing
nection between your readers and reinforce and emphasize their impor-
information, you'll instantly captivate
your book. Share personal anec- tance.
readers and establish your credibility
dotes, intriguing characters, and re-
as an expert in your field. Additionally, employing persuasive
latable experiences that will
writing techniques such as scarcity
6. Create an emotional connection: captivate and resonate with your au-
and exclusivity can create a sense of
Appeal to your readers' emotions by dience.
urgency and desire among your
evoking empathy, humor, or nostal-
Emotional appeal is another key as- readers. Highlight limited-time offers,
gia. When readers feel a personal
pect of persuasive writing. Tap into exclusive content, or special bonus-
connection to your content, they are
your readers' emotions, whether it's es available only to those who pur-
more likely to become invested in
by evoking empathy, fear, excite- chase your book. This can motivate
your book and eager to continue
ment, or joy. Make them feel deeply readers to take immediate action
reading.
connected to your book and its and secure a copy of your book.
7. Engage with your readers: Encour- themes, leaving a lasting impression
By incorporating these advanced
age interaction right from the start by on their hearts and minds.
persuasive writing techniques into
asking your readers to share their
Lastly, incorporating a strong call-to- your articles, you can take your pro-
thoughts or experiences related to
action can spur your readers into motional efforts to the next level and
your book's subject matter. This not
taking the desired action, such as maximize your chances of capturing
only hooks them but also creates a
purchasing your book or sharing it the attention of potential readers,
sense of community and involve-
with others. Create a sense of urgen- driving book sales, and achieving
ment.
cy and clearly communicate the ben- bookselling success. So, keep hon-
8. Inject personality and authenticity: efits of reading your book. ing your persuasive writing skills and
Infuse your headlines and introduc- watch your book soar to new heights.
By mastering these persuasive writ-
tions with your unique voice and
ing techniques - storytelling, emo-
perspective. Don't be afraid to be
tional appeal, and call-to-action -
bold, witty, or even controversial if it
you can effectively promote your
aligns with your book's tone and
book, connect with your audience on
message. This will help you estab-
a deeper level, and ultimately boost

6
Reach Thousands of Book Buyers
In the Publishers Preview Section of Book Dealers World and the
HOT BOOKS TO PROMOTE FEATURE INTERNET PAGE ON OUR WEBSITE
A Two For One Special Marketing Opportunity

Book Dealers World


Hot Books To Promote
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United States, Canada and the World 2. A Color Cover Photo of Your Book
Will See Your Book 3. A Direct Link to Your Own Web Page
The PUBLISHERS PREVIEW section is designed for or Web Site.
ease of use. Internet firms and mail order companies 4. One Complete Year on Hot Books
can request additional sales information or order direct-
ly from you. We even forward any inquiries we receive 20,000 to 25,000 visitors come to our Web
here at N.A.B.E. to you at no additional charge. Site each month. 4000 copies of our popular
newsletter Marketsmart are e-mailed each
Save Yourself Time and Money! issue and more than 1000 e-mails will be sent
If you rented e-mail lists of potential prospects it would to book buyers.
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volved in securing the right lists. We do everything for
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Through This Offer Could Result In our Website for a Full Year.
Thousands of Dollars of Sales
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___Please sign me up for the next PUBLISHERS PREVIEW and $125.00 per book
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Address__________________________________________ sales info.
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Telephone__________________Fax___________________ Final Deadline: April 20, 2024
E-Mail____________________________________________ See Next Page For Publishers Preview

7
Claudine Wolk and Julie Murkette
Lost Valley Press PO Box 122 Hardwick, MA 01037
Email: lostvalleypress@gmail.com
Web: https://lostvalleypress.com

It is easier than ever to publish a book, but many authors find out too
late about the actual work (marketing) that needs to be done to achieve
sizable book sales. Instead of embracing the opportunities to promote
their books, authors can become intimidated. Those days are over. This
easy-to-understand guide is the book that authors MUST HAVE to give
their books the best chance to be seen and sold.

Retail: $14.99, Sample: $14.99 ppd.


Write for wholesale quantity discounts.

Massimo Parlermo
4300 N Oketo Norridge, IL 60706
Tel: 312-730-3742 E-Mail: massimoparlermo@gmail.com
Web: www.massimoparlermo.com
by Massimo Parlermo unfolds the poignant journey of
Gianni, transformed from shy recluse to confident charmer, who seeks
a connection. This heartwarming tale explores the quest for love, reflect-
ing the challenges, failures, and bittersweet nostalgia that resonate
with readers' own desires for a deep and enduring connection.

Retail: $16.62 Sample: $16.62 ppd


Write for wholesale quantity discounts.

Shelly Frome
27 Eden Glen, Black Mountain, NC 28711
Phone: 828-581-0040 E-Mail: sfrome@sbcglobal.net
Web: www.shellyfrome.com

Josh Bartlet had figured all the angles, changed his name, holed up as a
small town features writer in the Blue Ridge. He’d just give it a few weeks
more and then begin anew. The shadowy form Josh had glimpsed yesterday
was only that—a hazy shadow. It stood to reason his old nemesis was still
ensconced in Bucharest. No matter what, he simply wouldn’t travel over
eight hundred miles to track Josh down, hook into his life and ruin every-
thing. Surely not now, not after all this.

Retail: $18.95, Sample: $18.95 ppd..


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8
Susan Marie Chapman Canoe Tree Press
900 8th Ave S #204 Naples, FL 34102
Phone: 215-290-3037
E-Mail: susanmariechapman@gmail.com
Web Site: www.SusanMarieChapman.com

Sweet Potato is an adorable little baby girl screech owl. She is called
Sweet Potato because she loves sweet potatoes and her feathers are
a burnt orange color just like a sweet potato. She lives with her
parents and two brothers in Flamingo Park. Her parents tell her that
owls are meat eaters and that she is supposed to sleep all day and
play all night. But, Sweet Potato has other plans.
Retail: $21.99, Sample: $21.99 ppd
Write for wholesale quantity discounts.

Mary Virginia McCormick Pittman Xlibris


222 E. Houston St. Suite 1204 San Antonio, TX 78205
Phone 210-212-4500
E-Mail mvp.texas@yahoo.com

Is it animal magic? Or the unique DNA of the wolf? This book presents
three incredible stories that will transport you into a world of canine
courage, endurance, bravery, and fortitude, which can be called
nothing less than miraculous. Beautifully illustrated.

Retail: Available on Amazon & Barnes & Noble


Write For Wholesale quantity discounts.

Ally Brown
289 Harbor Landing Drive, Mooresville, NC 28117
Phone: 704-606-5050 E-Mail: ally@ally-brown.com
Web: www.ally-brown.com/

With brutal honesty, passion, and the sense of humor of a close friend, Ally
Brown's debut book, her memoir gives you a front-row seat to how a life
blinded by all-encompassing emotional turmoil leads to being able to be
manipulated, falling for deception, and the profound consequences that it
brought to so many. Experience her journey from deception to discovery …
before it happens to you.

Retail: $18.99 Sample: $18.99


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9
Etty Burk, 255 West 84th Street, New York, NY 10024
Phone: 646-295-6885
E-Mail: ettyburk@gmail.com
Web: https://www.ettyburk.com

Eight-year-old Aaron lives in a country called Premium on the planet Astron, but
unlike his tall, perfectly purple family and friends, Aaron is round, small, and green.
His classmates tease him and won't play with him because he's different from all
the other Premiums. Why won't they accept him for who he is? This uplifting and
beautifully illustrated story is a catalyst for meaningful discussions with children
and adults about respect, kindness, and acceptance. Author Etty Burk, an
organizational psychologist who works with teams and organizations, delivers a
powerful lesson about diversity and inclusion in Aaron's story for people of all ages.
We can all help people feel safe, welcome, and truly belong.

Price: $16.95 Sample: $16.95 ppd.


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Tom Hampton, Something or Other Publishing LLC


945 Hauser Blvd. Los Angeles, CA 90036
Phone: 213-399-5982 E-Mail: Marketing@soopllc.com
Web Site: https:soopllc/com/product/chasing-dreams-an
entreprenurs-guide-to-finance

If you want to embark on an entrepreneurial journey to pursue your dreams, this


is the right book for you! Chasing Dreams is a step-by-step guide that will enable
anyone to understand the essential financial tools without being a professional
financial person. Overall, the aim is to improve the lives of upcoming
entrepreneurs and boost their chances of success by providing the financial
tools and business perspective needed to make their dreams come true.

Retail: $16.95 Sample: $16.95 ppd.


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Carlos B. Gil The Gildeane Group


6015 NE 205th Street Kenmore, WA Phone: 206-714-4955
E-Mail: sinsalcbg@gmail.com Web: www.diversitycentral.com
https://www.facebook.com/WeBecameMixicnAmerican/

Based on recorded memoirs, Carlos B. Gil narrates how his parents emigrat-
ed from Mexico to southern California in the 1920s. His award-winning
publications tells the story of Mexican immigration from the point of view of
his own family. He also unveils the cultural conflicts connected with raising
children in a new society, and how the “Mexican” Gil children became Mexi-
can American.

Retail: $16.99 Sample: $16.99 ppd.


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10
Susan Robertson Page Publishing
PO Box 470 Rancho Santa Fe, CA 92067
Telephone: 405-706-3704
E-Mail: larruping@aol.com

My husband was Dale Robertson a very famous and talented actor who
starred in many films, mostly in the 1950’s. Also starred in Western Series
during the golden era of the TV Western, one of the most popular genres
ever produced for the small screen. Every network had numerous westerns
on the air, ranging from children’s Saturday afternoon fare to adult prime
time dramas. At one time over thirty-two hours of western entertainment
were available on the three networks!

Retail: $62.00
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Susan Marie Chapman Canoe Tree Press


900 8th Ave S #204 Naples, FL 34102
Phone: 215-290-3037
E-Mail: susanmariechapman@gmail.com
Web Site: www.SusanMarieChapman.com

Grumpy the Iguana and his best friend, Green Parrot, are in the market to find a
new tree home. They are new residents of Naples and hire Mr. Pelican, who lives
on the pier, to show them what is available. Do they find the perfect forever home?
Follow along as our favorite duo go house hunting and make a few new friends
along the way.

Retail: $21.99, Sample: $21.99 ppd


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Robert Wahler, Authorhouse


Phone: 808.896.6203 E-Mail: judaswasjames@aol.com
Web: www.judaswasjames.com

New discoveries in Egypt reveal the truth about the New Testament
Christian lie of sacrificial salvation by Jesus Christ. The 'Betrayal of
Christ' was, in fact, a coverup of mastership succession by James the
Just. Gospel authors inverted the Nag Hammadi Apocalypses of James
narrative of succession to hide James. Masters come here all the time,
and in many places. The world, they say, is never without at least one
living Master, here to 'save' the ready (www.rssb.org).
Retail: $14.99 Kindle: $2.00
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11
Mitchell Perrine, Water’s Edge Publishing
1013 Carriage Way, Cologne, MN 55322
Phone: 612-419-7095
E-Mail: mitch@perrinetech.com
Web: www.maryperrine.com

For generations, the Greer men have perfected the fine art of assholery.
And Eddie Greer does not disappoint. When his life implodes after
seamlessly stepping into the role his father vacated after his questionable
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12
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An epilog leading up to my getting arrested for stealing FREE PUBLIC


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14
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15
Market Your Books and Products
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NABE, Membership Dept. PO Box 606, Cottage Grove, OR 97424


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17
Words that Wow: Captivating power of storytelling,
Testimonials that Inspire Trust personalization, and specificity in
portraying the impact of your work.
The Power of Words
Discover techniques to elicit
Explore the impact of captivating emotions and capture your readers'
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Strategies for Effective Testimonial
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Integration
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wow, for they hold the key to Discover practical techniques and
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Revealed!
publishing, a captivating incorporate captivating
testimonial can make all the testimonials into your book, Packed with amazing tips
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So, let your words resonate, for impact with these tried-and-true Translate Your
they have the power to ignite testimonial integration strategies. Children’s Book
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18
The Magnetic Cover: Draw curiosity, you can create a cover campaigns, to partnering with
Readers in with a Book Cover that draws readers in. A influential bloggers and book
That Pops Off the Shelf compelling book cover acts as a reviewers. By implementing these
gateway to your story, beckoning marketing tactics, you can create
Understanding the Power of a
readers to discover what lies within buzz around your book cover,
Magnetic Book Cover
its pages. So, let's dive into the captivate readers' curiosity, and
A captivating book cover holds the exciting world of designing a pave the way for a successful
key to grabbing readers' attention memorable book cover, where launch. In addition to the
and enticing them to pick up your imagination knows no bounds. marketing approaches mentioned
book. As a self-publisher, you Now that you have a clear earlier, there are various other
have the power to create a cover understanding of the importance of strategies that self-publishers can
that can truly pop off the shelf. A a magnetic book cover, it's time to employ to maximize the impact of
magnetic book cover not only dive into the practical aspects of their book cover. One effective
catches the eye but also sparks designing one. Let's explore tactic is to participate in book fairs
curiosity, making readers eager to different design elements that can and literary festivals, where you
explore what lies within its pages. make your cover truly can showcase your book cover to
The importance of a captivating unforgettable. From choosing the a large audience of book
book cover directly influences a right color palette to creating a enthusiasts and industry
reader's decision to choose your visually striking composition, we professionals. Another powerful
book from the shelves. It is not just will uncover the secrets of tool is email marketing, where you
a pretty design; it is a powerful capturing readers' attention. The can build a strong subscriber base
marketing tool that speaks directly significance of typography and and send out engaging
to your target audience. It has the how you can use it to enhance newsletters highlighting your book
ability to convey the essence of your book's overall impact is also cover and enticing readers to
your book, evoke emotions, and very important. With these explore further. Lastly, don't
pique the curiosity of potential valuable insights, you'll be well- overlook the power of
readers. By understanding the equipped to create a book cover collaboration and networking with
psychology behind a captivating that not only pops off the shelf but other authors and professionals in
book cover, you can craft one that also resonates with your target the publishing industry, as their
resonates with your audience and audience. Let your creativity soar support and endorsements can
compels them to take a closer look. and watch as your cover becomes greatly amplify the reach of your
Let's explore the key elements to a powerful tool in attracting book cover. Ultimately, by
consider when designing your readers to your story. implementing these additional
magnetic book cover, ensuring it marketing tactics, you can
effectively represents your book's enhance the visibility and impact of
content and entices readers to Implementing Marketing Tactics to your book cover, attracting more
choose your masterpiece off the Maximize Book Cover Impact potential readers and increasing
shelf. your book sales.
Discover various marketing
Designing a Memorable Book approaches and tools to promote
Cover your book cover and attract
attention from potential readers,
Your book cover is the initial point
ultimately leading to increased
of contact with potential readers,
book sales. Self-publishers have a
and it needs to grab their attention.
multitude of options to explore,
By understanding your target
from leveraging social media
audience and incorporating visual
platforms and targeted advertising
elements that evoke emotions and

19
Confederacy of Fenians by James Norma by Karen D. McIntyre tells
BOOK D. Nealon tells the story of Britain the story of a WASP, a Women’s Air
and how they declared war on the Force Service Pilot, choosing to use
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themselves with the Confederacy targets for artillery training, and
and the British in exchange for a much more. Told through the strug-
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the war. Can Lincoln and the Union story of just one part of the war that
hold out against this powerful alli- played out in mainland America. For
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The Kickass Couple by Dr. Gloria Lee shoulders of an unlikely but well- pumamamd@gmail.com
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cultural change. It allows you to chal- Shanghaied by Jon Howe tells the
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20
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21
Best Book in the Best Book in the
Fall 2023 Category of BUSINESS EDUCATION Category of CHILDREN'S FANTASY
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Pinnacle Book Capacity To Think For Ourselve Chrissy Irwin
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www.mikedelaneytherapy.com The Secrets of the Hidden Workplace You Got This: A Tale of Courage
Lisa Toth Wanda Carter Rousch
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www.SusanMarieChapman.com Antwinette-Scott/dpB0CFZL14RY
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23
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24
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25
Unleashing the Power of signings to propel their writing By implementing these strategies,
Successful Book Signings careers forward. We hope to self-publishers can maximize the
provide self-publishers with impact of book signings and
Understanding the Power of Book
essential insights and tools to establish stronger connections with
Signings
maximize the potential of book their readers. These events have the
Book signings have become an signings and unlock a world of potential to open doors to new
indispensable tool for self-publishers possibilities. Stay tuned as we opportunities and propel writing
looking to make a mark in the literary uncover the secrets to organizing careers forward.
world. These events hold immense and executing impactful book
Preparing for a Successful Book
significance in boosting book sales signings. Planning and preparation
Signing
and forging meaningful connections are key factors that contribute to the
between authors and readers. By overall success of an event. Self- To ensure a successful book signing
allowing authors to engage directly publishers should consider factors event, preparation is key. First,
with their audience, book signings such as venue selection, timing, and choosing the right venue is crucial.
create an intimate setting where promotion. Choosing the right Look for a location that aligns with
readers can experience the story location that aligns with the target the theme or content of your book,
behind the book and connect with audience can greatly impact the has sufficient space to
the author on a personal level. turnout and engagement at a book accommodate attendees, and offers
signing. Timing is also crucial, as a welcoming ambiance. Additionally,
One key benefit of book signings is
scheduling the event during peak consider partnering with local
the opportunity they provide for self-
hours or alongside other high-profile bookstores, libraries, or community
publishers to generate buzz and
events could result in a higher centers to leverage their established
create a loyal fan base. These
attendance. Promoting the book customer base.
events act as a platform for authors
signing through various channels
to showcase their work, attract new Once the venue is selected, it's time
such as social media, author
readers, and build a supportive to create a marketing strategy.
websites, and local press can help
community around their writing. The Utilize various channels, such as
generate buzz and attract a larger
face-to-face interaction at book social media, author websites, and
audience.
signings enables authors to convey email newsletters, to spread the
their passion and enthusiasm, During the actual event, you should word about the event. Engage
leaving a lasting impression on create a warm and welcoming potential attendees by offering
readers. atmosphere. Having enticing visuals, sneak peeks, behind-the-scenes
such as banners and posters, can glimpses, and exclusive updates
Additionally, book signings offer a
help draw attention to the author's about the book signing.
chance for self-publishers to receive
work and create an inviting
direct feedback from their audience. Lastly, engaging with potential
ambiance. It's also beneficial to
Engaging in meaningful attendees before the event is
engage with attendees through
conversations with readers allows essential for creating a buzz.
interactive activities, such as Q&A
authors to gain insight into their Connect with your target audience
sessions or book giveaways, to
preferences and expectations. This through personalized emails, social
spark conversation and keep the
valuable feedback can be applied to media interactions, or even hosting
audience captivated.
future writing projects, ensuring that virtual Q&A sessions. This not only
the author's work aligns with the Lastly, you should utilize book builds anticipation but also
readers' desires. signings as an opportunity to capture establishes a sense of connection
contact information from attendees, and familiarity between the
As we delve deeper into the world of
such as email addresses or social author and the readers.
book signings, we will explore
media handles. This allows for future
strategies to make these events
communication and helps build a
successful and share inspiring
loyal fan base.
stories of self-published authors who
have harnessed the power of book

26
Remember, a well-planned, Maximizing Success During and After the book signing event, self-
organized, and promoted book After a Book Signing publishers should continue building
signing can significantly boost book momentum by leveraging various
You need to optimize your
sales and create lasting marketing tactics.
interactions with readers, manage
connections with readers. In
sales, and employ post-event One effective strategy is to
addition to promoting the event,
marketing tactics to maintain collaborate with local media outlets,
self-publishers should also focus on
momentum. Book signings offer a such as newspapers, radio stations,
the logistics and details that will
unique opportunity for self- or podcasts, to secure interviews
contribute to a successful book
publishers to connect on a personal and feature articles. These
signing. One important aspect is
level with their readers, fostering opportunities provide a platform to
managing inventory. Ensure that
loyalty and building a dedicated fan share your journey as an author and
you have enough copies of your
base. promote your book to a wider
book on hand to satisfy the demand
audience.
of attendees. Consider bringing During a book signing, it is crucial to
extra copies of your book for last- engage with each reader genuinely. Additionally, consider reaching out
minute purchasers or unexpected Smile, make eye contact, and show to book bloggers or influential social
popularity. genuine interest in their thoughts media personalities who cater to
and feedback. Offer insights into the your target readership.
During the event, it's crucial to
writing process and share personal
engage with attendees and make Offering them a free copy of your
anecdotes related to the book.
them feel valued. Greet each book in exchange for an honest
person with enthusiasm and Collaborate with the bookstore to review or a mention on their
gratitude, taking the time to connect create a welcoming environment, platform can significantly boost
on a personal level. Offer to sign with appealing displays and visibility and generate buzz.
their copies of your book and banners showcasing the book's
Furthermore, take advantage of
consider providing a small token of cover and author information.
your email list by periodically
appreciation, such as bookmarks or
However, the success of a book sending newsletters containing
personalized notes.
signing extends beyond the event exclusive content, sneak peeks of
Furthermore, incorporating inter- itself. You should capitalize on the upcoming projects, or even
active elements into your book momentum generated during the author Q&A sessions.
signing can enhance the experience event by employing post-event
for attendees. Consider hosting a marketing tactics. Follow up with By fostering ongoing connections
Q&A session or a short reading attendees through personalized with your readers and consistently
from your book, allowing readers to emails, expressing gratitude for engaging them with valuable
gain further insight into your writing their participation. content, self-publishers can build a
process or the story itself. dedicated fan base and establish a
Offer exclusive promotions or sustainable platform for future book
Encourage attendees to share their
discounts to encourage further signings and promotions.
thoughts and feedback, fostering a
engagement. Leverage social
sense of community and dialogue.
media platforms to create buzz and Remember, the key to success lies
A successful book signing not only share behind-the-scenes tidbits with in maintaining reader engagement
boosts sales but also creates a your growing following. beyond the book signing event.
lasting impression on your readers.
By maximizing their interactions
Self-publishers can harness the
during book signings and
power of book signings to further
implementing effective post-event
their writing career and connect with
marketing techniques, self-
their audience.
publishers can harness the power of
these events to propel their books to
new heights.

27
The Ultimate Guide to Crafting an potential opportunities or collabora- features not only captivate the atten-
Author Website that Wows Readers tions. tion of your audience but also encour-
age them to actively engage with
Lastly, don't forget to incorporate your website. Consider implementing
Building the Foundations of Your Au- links to your social media profiles features such as an author blog,
thor Website throughout your website. This will where you can share your writing
enable publishers to follow you on journey and interact with your read-
Learn the essential elements needed platforms like Twitter, Instagram, or ers through comments and discus-
to create a captivating author web- LinkedIn, where they can gain further sions. Including a newsletter sign-up
site that will engage readers and insight into your writing journey and form can help you build a loyal read-
leave a lasting impression. Your web- connect with you on a more personal er base and keep them updated on
site serves as a digital storefront, a level. new releases and events.
place where potential readers can
discover your work and get a glimpse By implementing these essential ele- Furthermore, integrating social me-
into your writing style. Begin by focus- ments into your author website, you'lldia sharing buttons allows readers to
ing on a clean and professionally create a strong foundation that will easily share your content, spreading
designed layout that reflects your captivate independent publishers the word about your work. By incor-
brand. and leave a lasting impression. porating these interactive elements,
independent publishers can create a
Optimize your website for easy navi- Designing an Engaging Interface for website that not only impresses read-
gation, ensuring visitors can effort- Readers ers but also fosters a sense of com-
lessly explore your pages and find munity and connection.
what they're looking for. Incorporate Discover the key elements of user-
visually appealing images and in- friendly design and how to create an Optimizing Your Website for Maxi-
clude a captivating bio that highlights interface that will captivate indepen- mum Exposure
your writing journey. Moreover, con- dent publishers, making it easy for
sider integrating a blog to share your them to navigate and explore. As Uncover the secrets of search en-
writing process and connect with independent publishers, it's crucial to gine optimization (SEO) and digital
readers on a deeper level. By strate- understand the importance of a well- marketing to boost your author web-
gically crafting your author website, designed website that not only show- site's visibility and attract indepen-
you'll enhance your chances of catch- cases your work but also provides an dent publishers around the globe. In
ing the attention and interest of po- exceptional reading experience for today's digital age, it's crucial for au-
tential customers. your audience. thors to have a strong online pres-
ence, and that starts with an
In addition to a well-designed layout, The first step in creating an engaging optimized website. SEO techniques,
captivating imagery, and an engag- interface is to prioritize simplicity. A such as using relevant keywords,
ing bio, there are a few other key clutter-free layout with intuitive navi- creating engaging content, and build-
elements that will make your author gation ensures that readers can find ing quality backlinks, can significant-
website truly shine. One crucial as- exactly what they're looking for with- ly improve your site's ranking on
pect is to include a clear and concise out any confusion. Utilizing visually search engine result pages.
portfolio section that showcases your appealing elements, such as high-
best work. This will allow readers to quality images and carefully chosen This increases your chances of being
easily find and access samples of fonts, can significantly enhance the discovered by independent publish-
your writing, giving them a better overall user experience. By incorpo- ers who are always on the lookout for
understanding of your style and ex- rating these essential design princi- talented writers. Digital marketing
pertise. ples, independent publishers can strategies, such as social media pro-
create a website interface that not motion and email campaigns, can
Furthermore, it's important to create only wows readers but also keeps also help you reach a wider audience
an easily accessible contact page them coming back for more. and make a lasting impression.
where potential publishers can reach
out to you directly. Include a profes- In addition to simplicity and visually With a well-rounded approach to web-
sional email address and consider appealing elements, another crucial site optimization and digital market-
adding a contact form for added con- aspect of designing an engaging in- ing, you can captivate and expand
venience. This way, readers can eas- terface for readers is the incorpora- your readership worldwide.
ily connect with you to discuss tion of interactive features. These

28
The Great Self Leaves of Grass. Whitman Mark Twain was already a well
Publishers of History wrote a number of favorable known author when he self
by Julie Curtiss reviews of his own book and published Huckleberry Finn.
had them published in such Edgar Rice Burrows started his
Imagine the shelves of your papers as the Brooklyn Times. own publishing company in
favorite bookstore without He turned the modest printing Tarzana, California. His
copies of such popular classics of a few books of poetry into a company reported sales of 53
as Huckleberry Finn, Bartlett's transatlantic media event. titles, one of which, Tarzan of
Familiar Quotations, Peter When Ralph Waldo Emerson the Apes, sold over 5 million
Rabbit,or Elements of Style. wrote a complimentary letter copies, and inspired numerous
Think how different the history about the book, Whitman movies.
of the United States might have unabashedly printed it in the
been if Paine's Common Sense, next edition. Emerson's praise Perhaps these successes
Sinclair's The Jungle or helped the sales. sound far too easy. With the
Whitman's Leaves of Grass had advent of huge bookstore
not been published. All of these chains, marketing a book tdoay
titles, and hundreds of others, But Whitman wasn’t alone in may seem an overwhelming
were published by their authors, his ingenious marketing task. Whitman faced similar
generally because the techniques. Washington Irving discouragement. He sold his
established presses didn’t see also used the newspapers to book in stores that specialized
a market for them. sell his History of New York. in vegetarianism and
After writing numerous articles phrenology, when mainstream
But, self-publishing was not about a missing person by the bookstores rejected his book.
always a last resort. Some name of Knickerbocker, which He and his fellow self-
published authors, including appeared in the New York publishers knew how to
Sinclair, Twain and Edgar Rice Evening Post, Irving brought manipulate the media to get
Burroughs, chose self- out his book under the people talking about their
publishing because it was more pseudonym of Knickerbocker. It books. When people are talking
profitable or better suited to was a huge success. about a book, it will sell, even if
their needs as writers. Certainly the talk is not favorable.
they faced a number of In many cases, publishers who
challenges. Many of which earlier rejected a book changed Publishers are often reluctant
were the same as those faced their minds after they saw the to publish a daring or
by self-publishers today. But, market potential of a self- controversial book. However,
with unique marketing published book. Frederick this is the type of book that can
techniques, imagination and Warne & Co. advertises itself as become a self-publishing
hard work, these authors got the publisher of the Original success story.
their books published, read and Peter Rabbit books,” but in
still remembered today. 1901 they were not interested Maybe the best lesson we can
in publishing them. They learn from these self-publishers
Whitman stands out as one of changed their mind a year later is “Don’t be afraid to let the
the most determined of all self after a privately printed edition world know about your book.”
publishers. Faced with was well received. And, you might add your name
persistent rejection, Whitman to the roster of successful self
never gave up his lifelong Some writers, however, left publishers in history. After all,
publishing enterprise. He set publishers for self-publishing. you’d be in pretty good
the type for the first edition of company.

29
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