Sip Report Marketing Iksdcjewi

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SIP Report - Marketing
MBA Marketing Management (Dayananda Sagar University)
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A REPORT ON SUMMER INTERNSHIP PROJECT (SIP)
Undertaken at
Flo Mobility
Submitted in partial fulfilment of the requirement for the award of the degree of
Master of Business Administration (MBA)
Submitted By
ABHISHEK SHARMA
USN: 21MBAR0635
Under the Guidance of

Dr. Kalavathy K S,
Associate Professor - Marketing, CMS Business School
No.17, Seshadri Rd, Gandhi Nagar, Bengaluru, Karnataka 560009

Phone: 080 4684 0400

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Company Certificate

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MENTOR CERTIFICATE
This is to certify that this Summer Internship Project submitted to CMS

Business School, Jain (Deemed- to-be University), Bangalore, by Abhishek
Sharma, USN. No. 21MBAR0635 was undertaken at Flo Mobility,
Bangalore is a record of internship done. This work was done by him
during the academic year 2022, under my guidance and supervision in
partial fulfillment of the requirements for the award of Master in Business
Administration (MBA).
This project report has not been submitted for the award of any Degree,
Diploma, Associateship or Fellowship or any other title in this University or
any other University.
Place: Bangalore Dr.

Kalavathy K S

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Date: 15th September, 2022 Associate

Professor Marketing

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DECLARATION
I, hereby declare that this Summer Internship Project at Flo Mobility is

prepared by me during the academic year 2022-2023 under the guidance
of Dr. Kalavathy K S.
This report is not based on any previously submitted project for the award
of any Degree or Diploma offered by any University. It is the result of my
own efforts.
Name: Abhishek Sharma Date:

15th September, 2022
USN No: 21MBAR0635 Place:

Bangalore

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ACKNOWLEDGEMENT
I am indebted to many people who helped me accomplish this

Internship successfully.
First, I thank Dr. Raj Singh, Vice Chancellor, CMS Business School, Jain
(Deemed-to-be University) for giving me the opportunity to do my project.
I thank Dr. Dinesh Nilkant, Director, Dr. Harold Andrew Patrick, Dean and
Dr. Sangeeta Devanathan, Area Chair of Marketing, CMS Business School,
Jain (Deemed-to-be University) for their kind support.
I thank Dr. Kalavathy K S, Associate Professor of Marketing, for her support

and guidance during the course of my research. I remember her with
much gratitude for her patience and motivation, but for which I could not
have submitted this work.
I wish to take this opportunity to express my deep sense of gratitude to

thank Mr. Kaushik Bose, Chief Buiness Officer(CBO) at Flo Mobility, for
giving me an opportunity to work under her guidance and successfully
complete my internship.
I also thank my parents for their blessings and constant support, without
which this internship project would not have seen the light of day.

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Executive Summary
I worked as a Business Development Intern at Flo Mobility for a tenure of 2

months. Flo Mobility is a Bangalore-based autonomous company whose core focus is
Affordable Vision-based technology. This proprietary technology helps in automating regular
and repetitive tasks like lawnmowing, deliveries, agricultural tasks etc. to reduce dependency
on labour - thereby improving efficiency by working longer hours without human
intervention, thereby being cost-effective.
Flo Mobility has a very singular focus: By using highly affordable cameras (instead of the
very expensive LIDARs), along with retro-fitting on any hardware, Flo Mobility uniquely
positioned to offer affordable autonomy across industries to achieve vision of a million
autonomous bots by 2030. They are uniquely positioned to be able to offer software as a
retrofit stack on any OEM, to be operated autonomously or remotely.
Autonomous technology is defined as any technology that can function and execute tasks
without being controlled by a human. This is achieved by enriching automated systems with
sensors, artificial intelligence (AI) and analytical capabilities so that the machine can make
independent decisions based on the data they collect.
Summer internship program is an opportunity offered by an employer to potential employees,

called interns, to work at a firm for a fixed period of time. Interns are usually students or
working professionals and most internships last between a month and three months.
Internships are usually part-time if offered during a university semester and full-time if
offered during the vacation periods.
An internship program is a special course that provides students with the opportunity to
become familiar with the organizational setting. It is designed to develop the students
personally and professionally. It allows the proper market and job exposure to the students
and also enables them to meet and build network with professionals. It enables the students to
understand organizational behaviour and sharpen their practical knowledge and skill which
will grant them confidence and experience that can be used later in their career.

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Flo Mobility being a start-up company gives an opportunity to gain experience and an overall
training with lots of learning. The main aim of the study is to understand how you can do
sales in different conditions and how the operations of the company work.

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Table of Contents
Chapter Particulars Page No.

Introduction and Industry Overview
1.1 Industry Overview
1.2 Global Scenario

1 1.3 Indian Scenario
1.4 Industry Structure
1.5 Industry Outlook
Company Overview
2.1 Company Overview
2.2 Services
2 2.3 SWOT Analysis
2.4 Key Personnel in the Organisation
2.5 Future Outlook
SIP Project Profile
3.1 Purpose of the Study
3 3.2 Statement of the Problem
3.3 Objectives and Scope
3.4 Work done in the Company
Key Learnings and Recommendations
4.1 Observations
4
4.2 Achievements
4.3 Learning Outcome
4.4 Recommendations
4.5 Findings and Conclusion

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CHAPTER 1
Introduction and Industry Overview

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SIP Report
1.1 Industry overview

The global robotic lawn mowers market size was valued at USD 351.12 million in 2018 and
is expected to register a CAGR of 21.9% from 2019 to 2025. The global impact of COVID-
19 has been unprecedented and staggering, with robotic lawn mower witnessing a positive
impact on demand across all regions amid the pandemic. Based on our analysis, the global
market exhibited a stellar growth of 13.6% in 2020 as compared to the average year-on-year
growth during 2017-2019. The sudden fall in CAGR is attributable to this market’s demand
and growth, returning to pre-pandemic levels once the pandemic is over.
The growing prominence of lawn maintenance and gardening activities in plush areas is
anticipated to drive the market at a noteworthy pace. This is backed by the rising income
level of end-users, growing demand for robotic lawn mower is being witnessed to enhance
the aesthetics and user experience. Additionally, the development of novel technologies and
high-end products is expected to fuel the market growth.
The prominent and established manufacturers operating within the markets are keen towards
development of innovative products in diverse regions within the market. These key market
players are making hefty investments in R&D operations. These technological advancements
in robotic lawn mower products is set to fuel decent market growth across regions. By
analyzing the diverse growth opportunities in the global market, numerous companies
operating in multiple regions are keen to venture into the market. For instance, in 2021, China
based company, Segway-Ninebot, is trying to venture into the market with promising future
prospects. The company is trying to leverage its strong research and development
infrastructure to develop and market innovative products. The company will also strategically
advance in the market using established retailing systems, which will provide it an upper
hand in supply chain operations, thereby offering it a chance to maneuver the market
operations and cross-border trade from China.
The company is already having an exhaustive set of market patents with more than 1,774
market patents registered under its portfolio. The wide range of patents accumulated by the

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company ranges from computer-vision-based multi-sensor indoor positioning techniques to

self-balancing control technologies integration, which can elevate the level of automation
and artificial intelligence embedded in automated mowers to a new level.
The increased interest of customers in the use of organic products in gardening and
subsequent emphasis on the use of smart tools to promote smart gardening operations might
substantiate the sales of automated mowers globally. For instance, as per the data provided by
GfK SE, in 2016, the applications of robotic lawn mowers operated and maneuverer using
smartphones were estimated to be around 50% among the global market of automated lawn
mowers. Additionally, strong performance of the key players in the developed countries
within North America and Europe provides an evident growth and bolstering opportunities of
automated products sales due to the ever-increasing range of target customer base in the
market.
By battery capacity, the market is further segmented into up to 20V, 20V to 30V, and more
than 30V.
Due to heavy popularity of robotic mowers in small & medium sized lawns, the 20V to 30V
segment will govern a noteworthy share in the global market. Furthermore, this segment is
expected to exhibit steadfast growth over the forecast period.
The majority of the manufacturers are engaged in manufacturing of automated mowers with a
battery capacity of more than 20V and less than 30V. The wide range of product availability
in mentioned category is the critical factor contributing towards effective market share within
different geographies. The ability of 20V to 30V mowers to complete the automated
landscape maintenance of small to medium lawns in a single charge is another standout
feature helping the segment is anticipated to witness healthy growth in the market. Moreover,
efforts towards development of novel, interconnected, and modern products by leading
manufactures as per the requirements of the customers is attracting customers toward the
product and spurring the development of the market.
However, development and innovation strategies implemented by numerous manufacturers
are projecting an encouraging future for the more than 30V segment, which will be a segment
to watch out for especially for application in commercial spaces.

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The market is divided into two types of applications: residential and commercial. Due to the
growing interest of domestic customers in gardening and landscape care, the residential
segment is likely to have a significant proportion of the market.
After the outbreak of COVID19, the length of time customers spend at home encouraged
them to enjoy a longer gardening season and discover an interest in lawn care. The special
attention paid by individual customers to the care of gardening tools and lawns has helped the
private segment emerge as a pioneering application. The increasing proclivity of customers
toward battery powered, silent, and automated lawn mower solutions to create a cost effective
and efficient maintenance resource is pivoting the development of the market.
Increasing infrastructure development in the sub-urban areas of prominent cities especially in
North America and Europe and efforts of home owners in incorporating more greenery and
lush lawns have increased the sale of robotic mowers dedicated for application in the
residential sector.
By sales channel, the global market is classified into retail store/offline and online websites.
The offline segment is estimated to hold a major share in the market owing to developed, and
interconnected supply chain by distributors and retailers in the offline sector. However,
reseller and dealers operating on online channels are garnering a considerable traction in
multiple regional markets and can amass a noteworthy share over the forecast period. The
significant popularity of online shopping platforms will help the segment in strengthening its
sales footprints in the market and increasing its direct customer reach.
Many global brands manufacturing forestry and gardening products have deployed their
exclusive retail outlets and also have a strong and dedicated retail service in the regional
market, which make the offline segment still a preferred choice of most of the customers in
the market. However, profound participation of regional manufacturers and increasing
startups trying to bolster their presence through online platforms can create opportunities of
growth for the online segment as well.

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1.2 Global scenario
The market is segmented into North America, South America, Europe, Asia Pacific, and
Middle East and Africa (MEA).
Europe is projected to register notable share within the global market and is projected to
develop at a substantial pace over the period of forecast high demand for professional lawn
mowers, professional landscaping devices, and automated tools in the region. Furthermore,
the shift of customers from using traditional gasoline powered manual lawn mowers to
newer, silent, efficient, smart, and battery powered robotic mowers is widening the growth
perspective in Europe.
During the period of market forecast, the U.K. is expected to progress with a healthy CAGR
in the market. The demand for energy-efficient systems for lawn maintenance, scarcity of
trained and skilled tool operators, and continuous advancement in infrastructure development
in the suburban region and residential complexes in urban localities are boosting the sales
perspective of lawn operators across diverse geographies. The keen interest of the owners on
the maintenance of sprawling lawn area and backyard beautification activities further
supports the promising growth estimations of the country.
Increasing demand for professional lawn mower embedded with features, such as smart
connectivity, GPS-based navigation, is propelling the robotic lawn mower market growth in
North America traditions are all boosting the regional market's potential development.
Awareness and subsequent demand for electric-based automated mowers in the region can be
considered as a major factor for forecasting the sizable growth potential of the region
In South America, the high amount of supply demand imbalance and the uncertain demand
for lawn maintenance in open spaces can obstruct the growth of South America. Lack of an
established supply chain and low direct customer reach of the established key players would
also contribute to the pessimistic performance of the region.
Asia Pacific is expected to progress with a modest growth rate over the forecast period. The
increasing participation of China-based manufacturers in this optimistic market and their
efforts in research and development division can increase the prominence of the region in the
market. Although, lower growth prospects of robotic mowers in a densely populated country,

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such as India, is effectively lowering sales opportunities of the aforementioned product in the
region.
Leading manufacturers are investing much in their R&D divisions in order to attain
technological dominance and boost their growth prospects in the global market. For instance,
Husqvarna Group has invested a hefty amount of nearly USD 185 million. The company has
invested this sum to concentrate on its ongoing ventures in battery and robotic technology,
digital services, and research on achieving considerable energy efficiency. Manufacturers are
working towards establishment of interconnected and effective sales channel network to
strengthen its presence in the global market in multiple geographies.
For instance, Robin Autopilot USA announced its decision on finalizing the extension of
partnership with Husqvarna Group to increase customer reach within the market and
increasing the presence within diverse regional market in the potential region of North
America. Furthermore, many established market players are striving to develop joint
ventures; and strategic mergers & acquisitions decisions to diversify their product portfolios
and presence across many geographies. In the global market, the increasing engagement of
businesses from various geographies is producing a fierce and severe competition landscape.
Husqvarna Group, Robert Bosch GmbH, and STIGA S.p.A. are identified as the top
contenders with promising market shares in the market.
The Asia Oceania region market comprising China, India, Japan, South Korea, New Zealand,
and Australia, and it has a comparatively less market share for the lawn mowers than other
major regions of the world, but is expected to register the fastest growth in terms of CAGR
during the forecast period. The region has recently witnessed many foreign companies
offering new technology-driven robotic and walk-behind lawn mowers. An increase in
disposable family income and people's interest in gardening activities in emerging economies
have opened new avenues and created several opportunities for lawn mower manufacturers in
the region. The Chinese lawn mower market is the largest in the Asia Oceania region and is
witnessing significant growth in sales and demand for different types of lawn mowers. China
is one of the fastest-growing markets for robotic lawn mowers, given the rising disposable
income in the country.
The competitiveness is anticipated to intensify further as many companies are focusing on

expanding their product portfolio by introducing advanced features or technologies in their

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existing product lines. For instance, in March 2018, Husqvarna Group announced the
introduction of a cloud-based voice service known as Alexa in their product, Automower
Connect. With this, owners can use voice commands to start, stop, park, and get updates
related to the working condition or the whereabouts of their lawnmowers.
On the other hand, Americas, comprising countries like US, Canada, Mexico and Brazil is
projected to be the largest market for lawn mowers in terms of volume sold annually during
the forecast period. The US, traditionally one of the global technological leaders, is the
largest American lawn mower market. The large customer base and high disposable income
levels fuel the demand for lawn mowers resulting in increased manufacturing activities. The
growth of the lawn care industry and a higher annual cost of landscaping services are the
major factors for the growth in this region.
Based on end-use, the market has been segregated into residential and commercial segments.
The residential segment was valued at more than USD 200.0 million in 2018 and is expected
to retain its dominance over the forecast period. The increasing adoption of robotic
equipment in the residential end-use segment is expected to play a key role in determining the
growth prospects of the segment over the forecast period. The residential end-use segment is
also likely to register the highest CAGR over the forecast period.
The commercial segment is anticipated to rise to a valuation of more than USD 400 million
by 2025. Rising government investment into the beautification of existing infrastructure,
parks, and lawns or yards present near historic monuments could work well for the growing
demand for robotic lawn mowers in the commercial end-use segment. Furthermore, the
segment is also expected to witness significant growth over the forecast period owing to the
steady growth of the hospitality sector and the tourism industry.

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is expected to register a CAGR of 21.9% from 2019 to 2025. The emergence of remote-
controlled and GPS-equipped autonomous lawnmowers has made gardening easier by
making these products easy to track, monitor, and operate. Furthermore, there has been a
notable rise in consumer interest in gardening activities across the globe, creating an
increased need for gardening tools such as robotic lawnmowers.
Increased expenditure on activities such as landscaping, backyard beautification, backyard

cookouts, and garden parties, along with the need to save time spent on lawn maintenance
activities, are also driving the demand for a variety of gardening tools, driving the market.
The market is also driven by factors such as the growing construction and tourism industries,
coupled with the increasing disposable income of individuals across the globe. Additionally,
growing consumer inclination toward energy-efficient systems and the rising popularity of
autonomous equipment that requires minimum user interference is also expected to positively
impact the global demand for robotic
The gradual shift from manual tools to technically advanced, automated equipment is also
likely to help develop a large set of growth opportunities for players in the market. The
upsurge in demand for landscaping services in developed countries such as the U.S., to add
an aesthetic value to a property, a notable rise in disposable incomes, and the evolving
lifestyles of people in developing countries such as India and China are anticipated to fuel the
growth prospects of the robotic lawn mowers market over the forecast period.

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The presence of intelligent sensory controls in robotic lawnmowers, which ensure automated
mowing of a given landscape, is also expected to significantly impact the market demand
soon. Furthermore, key players are engaged in integrating ledge sensors and additional
features such as laser vision, smart navigation, lawn mapping, memory, and self-emptying in
their products to enhance the performance and efficiency of these devices. The resultant rise
in the availability of more efficient robotic lawnmowers is likely to work well for the market
soon.

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1.3 Indian scenario
In India the autonomous Lawn Mower market is not so established as the west and other
countries. The lawn mower market is estimated to grow over the forecast period. The rising
sports activities and golf lawns would drive the institutional demand for lawn mowing
machines. Owing to their higher capacity and greater output, the riding lawn mowers or zero-
turn mowers are projected to lead the lawn mower market. Alternatively, the growing
convergence of automation and the development of IoT would drive the demand for robotic
lawn mowers. The robotic lawn mowers also eliminated the safety issues associated with
traditional lawn mowers. With the increase in urban spaces and lawn areas around the
residential places, the need for residential lawn mowers would rise and would further fuel the
demand for robotic lawn mowers.
The growing urbanization across regions has been attributed to the growth of residential
spaces with lawns and increasing demand for mechanized lawn mowers to maintain the lawns
across vicinities. According to the United Nations Revision of World Urbanization Prospects,
68% of the world's population will live in cities by 2050, up from 55% in 2018. This
urbanization necessitates the development of smart cities and green spaces, which requires
the construction of new structures and the upkeep of public green areas and parks. With a
substantial economic expansion in the last 25 years, many of the world's population enjoys
more economic affluence. According to the World Economic Forum estimates, in 2019,
consumers' purchasing power in different regions will increase. All these factors are
increasing the demand for lawn mower machines in India. Various players offer lawn mower
renting services to address the rise in demand. This rise in spending is anticipated to increase
the number of green spaces around cities, necessitating the use of lawn mowers, resulting in
an increased demand across India.
Emerging technologies like AI in robotic systems can help automate lawn mowing systems
with better cutting efficiency. Some robotic mowers have integrated functionality within apps
to alter settings or schedule mowing times and frequency and manually control the mower
with a digital joystick. Technologies like embedded GPS in modern robotic lawn mowers
allow them to automatically mow around obstacles or even go to sleep when it starts to rain.
Most robotic mowers use a random approach, in which the machine bounces around on the

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grass until it strikes the boundary wire that limits the operating area. Then it switches
direction until it hits the wire again. This could take a long time, depending on the lawn size.
Hence, the equipment must be running at all times. Several robotic mowers, such as
CyberBlade by Flo Mobility, construct a garden map before systematically tackling the work.
According to the US Environmental Protection Agency, a new gas-powered lawn mower

emits as much pollution in an hour as 11 new cars operated for an hour each. Also, according
to Swedish research- Measurement of Regulated and Unregulated Exhaust Emissions from a
Lawn Mower by Anders Christensen, Roger Westerholm, and Jacob Almen, published in
2001, driving a car for 150 kilometers created the same amount of polycyclic aromatic
hydrocarbons (PAHs) as operating a conventional four-stroke, four-horsepower lawn mower
for an hour. This proves that lawn mowers have a negative impact on the ecosystem. Older
two-stroke engines are inefficient in fuel combustion, with approximately 30% of the fuel
failing to complete combustion. This means that more air pollutants, such as carbon
monoxide, nitrous oxide, and hydrocarbons, are created, with the latter two contributing to
increased smog formation. Converting a sizeable zero-turn mower from gas to lithium battery
power involves more than swapping out the engine. It necessitates focused investments in
R&D development to accommodate the modifications while adhering to strict emissions
rules.To eliminate the pollution problem we need to adopt Autonomous Lawn Mowers which
are operated using batteries instead of fuel or any other pollution causing material.

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1.4 Industry structure
The market is divided into two types of applications: residential and commercial.
Due to the growing interest of domestic customers in gardening and landscape care, the
residential segment is likely to have a significant proportion of the market.Increasing
infrastructure development in the sub-urban areas of prominent cities especially in North America
and Europe and efforts of home owners in incorporating more greenery and lush lawns have
increased the sale of robotic mowers dedicated for application in the residential sector.
The commercial segment is anticipated to rise to a valuation of more than USD 400 million by
2025. Rising government investment into the beautification of existing infrastructure, parks, and
lawns or yards present near historic monuments could work well for the growing demand for
robotic lawn mowers in the commercial end-use segment. Furthermore, the segment is also
expected to witness significant growth over the forecast period owing to the steady growth of the
hospitality sector and the tourism industry.
The residential sector leads in the deployment of robotic lawn mowers, and would generate nearly
60% of total returns to shareholders. Increased expenditure on activities - landscaping, backyard
beautification and cookouts, and garden parties, along with the need to save time on lawn
maintenance activities, are driving the adoption of robotic lawn mowers in this end use sector.
The commercial sector, in the recent past, has been staunchly inclining towards automation in
order to achieve operational efficiency. Robotic lawn mower market players are tapping into this
opportunity to uncover new revenue lines.

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1.5 Industry outlook
is expected to register a CAGR of 21.9% from 2019 to 2025. The global impact of COVID-
19 has been unprecedented and staggering, with robotic lawn mower witnessing a positive
impact on demand across all regions amid the pandemic. Based on our analysis, the global
market exhibited a stellar growth of 13.6% in 2020 as compared to the average year-on-year
growth during 2017-2019. The sudden fall in CAGR is attributable to this market’s demand
and growth, returning to pre-pandemic levels once the pandemic is over.
The growing prominence of lawn maintenance and gardening activities in plush areas is
anticipated to drive the market at a noteworthy pace. This is backed by the rising income
level of end-users, growing demand for robotic lawn mower is being witnessed to enhance
the aesthetics and user experience. Additionally, the development of novel technologies and
high-end products is expected to fuel the market growth.
The prominent and established manufacturers operating within the markets are keen towards
development of innovative products in diverse regions within the market. These key market
players are making hefty investments in R&D operations. These technological advancements
in robotic lawn mower products is set to fuel decent market growth across regions. By
analyzing the diverse growth opportunities in the global market, numerous companies
operating in multiple regions are keen to venture into the market. For instance, in 2021, China
based company, Segway-Ninebot, is trying to venture into the market with promising future
prospects. The company is trying to leverage its strong research and development
infrastructure to develop and market innovative products. The company will also strategically
advance in the market using established retailing systems, which will provide it an upper
hand in supply chain operations, thereby offering it a chance to maneuver the market
operations and cross-border trade from China.
The company is already having an exhaustive set of market patents with more than 1,774
market patents registered under its portfolio. The wide range of patents accumulated by the
company ranges from computer-vision-based multi-sensor indoor positioning techniques to
self-balancing control technologies integration, which can elevate the level of automation
and artificial intelligence embedded in automated mowers to a new level.

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CHAPTER 2
Company Overview

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2.1 Company Overview
Flo Mobility is a Bangalore-based autonomous company whose core focus is Affordable

Vision-based technology. This proprietary technology helps in automating regular and
repetitive tasks like lawnmowing, deliveries, agricultural tasks etc. to reduce dependency on
labour - thereby improving efficiency by working longer hours without human intervention,
thereby being cost-effective.
Our offerings include e-Scooters, Agri-bots (such as weeders, tillers), Lawn Mowers &
Delivery Bots. We are backed by marquee investors and have received great recognition from
industry. We’ve won 1st Prize in “inspiration World 2022” organised by the ZF Group. We
also got selected for Nasscom and STPI incubation programs.
very expensive LIDARs), along with retro-fitting on any hardware, Flo Mobility uniquely
positioned to offer affordable autonomy across industries to achieve vision of a million
Autonomous technology is defined as any technology that can function and execute tasks
without being controlled by a human. This is achieved by enriching automated systems with
sensors, artificial intelligence (AI) and analytical capabilities so that the machine can make
independent decisions based on the data they collect.

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2.2 Financial Performance

Flo Mobility is fortunate to have some of the best known investors share vision to make
autonomy affordable for everyone. They have raised pre-seed fund from DevX Venture Fund,
Venture Garage Angels & Blume Founders Fund.
Flo Mobility got a funding of 4,00,000 USD.

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2.3 Products
Flo Mobility has the following products:
1.Lawn Mower
2.Autonomous Weeder
3.Autonomous Tiller
4.Autonomous Boom Sprayer
5.Autonomous E-scooter for mirco mobility
6.Autonomous Delivery Bots
7.Autonomous Surveillance Bots
I.Lawn Mower

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The CyberBlade (Autonomous Lawn Mower) is one of the latest offerings of the company,
which has already got a huge level of interest from Resort Owners,
Residential societies, educational institutions & Facilities Management
Companies. Residential societies, resorts, large school and college campuses usually use our
autonomous lawn mowers for maintaining their lawns to get the precise cutting height
throughout their lawn along with much improved efficiency, since there is no dependency on
labour. The following are the specifications of the same:
1. Completely electric: 3 hours working (2 hour charging) with Li-ion battery
2. Collision avoidance sensors: Onboard sensors which detects obstacles
and directly applies brakes so as to avoid bumping.
3. Adjustable cutting height: 0-100mm of precise grass cutting height
adjustment and control
4. Multiple modes: There are various modes through which the lawn mower can be operated -
it can be autonomous, it can be run by tele-operations. (where our team can remotely operate
the Lawn mower from anywhere in the world) & BT Ops (using an android app while being
in the vicinity).
This autonomous lawn mower brings multiple benefits like the following:
● Being sustainable and environment-friendly (fully electric)
● It helps to save 50% on the annual lawn maintenance costs.
● It helps you regularise and schedule your lawn cutting which helps you
grow better better quality grass
● No manual intervention is needed anywhere - everything is handled by the
robot.

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● It has sensors all around & runs at optimal speeds to ensure that operations
are completely safe & can stop in case of any obstacle in its path.
II.Autonomous Weeder
Farm owners,Agriculture contractors usually use our autonomous weeder for maintaining
their farms to get neat and clean farm along with much improved efficiency, since there is no
dependency on labour. The following are the specifications of the same:
3. Multiple modes: There are various modes through which the weeder can be operated - it
can be autonomous, it can be run by tele-operations. (where our team can remotely operate
the Weeder from anywhere in the world) & BT Ops (using an android app while being in the
vicinity).

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This autonomous Weeder brings multiple benefits like the following:
● It helps you regularise and schedule your weed cutting which helps you
grow better better quality crops.
robot.
III. Autonomous Tiller
Farm owners,Agriculture contractors usually use our autonomous Tiller for tilling their farms
to get a neat and clean farm along with much improved efficiency, since there is no
dependency on labour. The following are the specifications of the same:
3. Multiple modes: There are various modes through which the tiller can be operated - it can
be autonomous, it can be run by tele-operations. (where our team can remotely operate the
tiller from anywhere in the world) & BT Ops (using an android app while being in the
vicinity).
This autonomous Tiller brings multiple benefits like the following:

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robot.
IV. Autonomous Boom Sprayer
Farm owners,Agriculture contractors usually use our autonomous Boom Sprayers for
Spraying pesticides on their crops to get efficiency, since there is no dependency on labour.
The following are the specifications of the same:
3.Has Spring attached to the boom so that it can fold when comes in contact with obstacles.
4.Boom has high efficiency nozzles to spray pesticides in the right quantity and not waste it.
5.. Multiple modes: There are various modes through which the tiller can be operated - it can
be autonomous, it can be run by tele-operations. (where our team can remotely operate the
tiller from anywhere in the world) & BT Ops (using an android app while being in the
vicinity).
This autonomous Boom Sprayer brings multiple benefits like the following:

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robot.
V. Autonomous E-scooter for Micro mobility
Anyone who is 16 years and above can use our autonomous E-scooter called as Glyde for
their micro mobility requirements. Be it going to grocery shops or for a cup of tea nearby.The
Glyde offers the following benefits:

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3.There is no need for us to find a station where glyde is parked.It comes to you
automatically when you book a ride.
4.It rides on a safe speed which makes it safer for children as well.
Glyde brings multiple benefits like the following:
● It helps to save 80% on the annual fuel costs.
● No manual intervention is needed anywhere as it comes to you instead of searching for the
station to pickup and drop.
VI. Autonomous Delivery Bots
This product is still under development and testing stage.
VII. Autonomous Surveillance Bots
This product is still under development and testing stage.

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2.4 SWOT Analysis
Strengths
 Agile team
 Experience founders
 Cost Effective
 Easily available sensor and component stack
Weakness
 Lack of reference material
 Infrastructural challenges for rapid prototyping
Opportunities
 Market size
 Use- case agnostic
 Global
Threats
 Big MNC’s getting into this and cracking this problem before us

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2.5 Overview of different departments
Flo Mobility has four departments within the company, they are:
 Tech
 Sales & Marketing
 Operations
 Finance
I.Tech Department
Tech Department is managed by the company’s CTO Mr.Mohan Sivan who is the co-
founder of Flo Mobility as well. He has an experience working in Hero and Thunder
Mobility. Has over 9 years of experience and expertise in Computer vision, deep learning,
IOT , big data, Game engines and connected vehicles. The tech team is a group of well
experienced and qualified software developers who have hands on experience in robotics
for a period of 5 years and above. They do a fantastic job and help the company to think
out of the box and get tough and challenging tech related funtions seem to be a cake walk.
II. Sales & Marketing Department

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Sales & Marketing Department is managed by company’s CBO Mr.Kaushik Bose who is
graduated from MDI Gurugram and comes with an experience of 19 years. Worked with
major brands like IBM, SAP, Wipro & GBM(Dubai). He has built three B2C start-ups and
then took a exit by selling them to giants of the industry. He also runs a podcast called as
the “Brain Box”. He is great leader and mentor and also never hesitates to share
knowledge. The sales team is mixture of experienced as well as newbies and is working
well to generate revenue for Flo Mobility.
III. Operations Department
Operations Department is managed by Operations Lead Mr.Abhishek Singh who has an

experience of 5 years in the field of robotics. He manages all the deployment, mechanical
as well as the electrical part of the robots at Flo Mobility. The ops team is effective and
efficient and are well qualified for the role.
IV. Finance Department
Finance Department is managed by the company’s CEO Mr.Manes Jain.He is the founder
of Flo mobility as well. He founded the company with an idea of micro mobility and
developed the product Glyde with his vision.He is a graduate from MDI (Gurugram) also
a gold medallist of his college. He is Ex-IBM and has 18 years of experience in the field.
Has developed and built 3 start-ups and took successful exits.

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2.6 Future outlook
very expensive LIDARs), along with retro-fitting on any hardware, they are uniquely
positioned to offer affordable autonomy across industries to achieve their vision of a million
retrofit stack on any OEM, to be operated autonomously or remotely. The company has
expansion plans to take this to UAE & US. Flo Mobility plans to move to Dubai in the month
of November.

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CHAPTER 3
SIP Project Profile

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3.1 Purpose of the Study
Summer internship program is an opportunity offered by an employer to

potential employees, called interns, to work at a firm for a fixed period of
time. Interns are usually students or working professionals and most
internships last between a month and three months. Internships are
usually part-time if offered during a university semester and full-time if
offered during the vacation periods.
An internship program is a special course that provides students with the

opportunity to become familiar with the organizational setting. It is
designed to develop the students personally and professionally. It allows
the proper market and job exposure to the students and also enables
them to meet and build network with professionals. It enables the
students to understand organizational behaviour and sharpen their
practical knowledge and skill which will grant them confidence and
experience that can be used later in their career.
Flo Mobility being a start-up company gives an opportunity to gain

experience and an overall training with lots of learning. The main aim of
the study is to understand how you can do sales in different conditions
and how the operations of the company work.

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3.2 Statement of the Problem
The focus of this internship was to learn the skill of negotiation and
experience how sales is done.

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3.3 Objectives and Scope
 To create awareness about the company and pitch our product to

the potential clients.
 To go on product deployment and ensure that things are going in the
right direction.
 To give the right feedback about the product to the operations and
tech team after finishing the deployment, so that they can improve
and stabilize disruptions if any.

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3.4 Work done in the company
Flo Mobility provided an opportunity to expose ourselves to the field of Marketing. The role
given to me was Business Development Intern.
My Primary work was to get business , supervise the deployment and do market research as
and when required for the company.
The mode of work was offline that is in office. I was reporting directly to Flo Mobility’s CBO
(Mr.Kaushik Bose). He mentored me and taught me various skills like negotiating and how to
approach an situation when talking to a client. He accompanied me on client visit in the
starting 2 weeks then when we thought that I am confident and ready for the market, then I
started going alone and represented Flo Mobility in front of the clients.
My Schedule in the company
Start Date 15th July 2022

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End Date 15th September 2022

Office Hours 10 am to 7 pm
Working Hours 9 hours
Working Days 6 days a Week
Designation Business Development Intern
Internship Period 2 months
The total duration of the internship was 9 weeks, the details of which are
given below:
Week 1 (15th July to 22nd July 2022)
In the first week of internship at Flo Mobility, there was an orientation

conducted to make acquainted about the company and the services &
products offered by them. After which they told me about the potential
clients for the company and asked me few examples on the same so that
they are sure if I have understood the type of product and the type of
client needed to be contacted for the same. They also made me
understand the various types of grasses which their lawn mower can cut.
They gave me in-depth knowledge about the Lawn Mower (Cyber Blade)
so that I know my product well and its easier for me to explain and attract
client when contacting them. Also they made me understand about their
CRM software ZOHO on which each and every employee in the company
was supposed to enter their login and logout timings.
Week 2 (23rd July to 29th July 2022)
In the second week of my internship at Flo Mobility, they taught me how to search for leads
for their product on google maps and other websites related to their product end use. They
asked me to search for leads who were resort owners, facility management companies,
Society Managers , Wedding Lawn Owners etc. They asked me to maintain a format provided

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by the company which asked for name, email, contact number and address of the lead and
make list of leads who can be company’s potential clients.
Week 3 (30th July to 6th August 2022)
In the third week of my internship at Flo Mobility, they asked me prepare a pitch which I
could use to talk to my potential clients while offering the service of Cyberblade. They asked
me to make at least of 4 pitches. These pitches were then checked by the sales lead of Flo
mobility and made necessary corrections to it according to what they feel it could be better.
After the pitch was approved , they made me do mock calls within the company with other
employees so that I am fluent and well prepared before going on actual calls with the
potential clients. They gave me different situations in which the mock client reacted in
different ways to my calls.
Week 4 (8th August to 16th August 2022)
In the fourth week of my internship at Flo Mobility, I was allowed to make real calls to my
potential clients from the list which I made in Week 2. I was supposed to mark all the
negative calls as red and all the positive calls as green. Also to type a brief of each call.My
CBO asked me to set up meetings , so that I can visit them and demonstrate the product and
gain sales from them. I had been given a target to make 40 successful calls everyday and to
set up ateast 2 meeting for each day in a week. They asked me to set up all meetings for the
next week that is week 5.
Week 5 (17th August to 24th August 2022)
In the fifth week of my internship at Flo Mobility, I was supposed to meet the clients with
whom I had set up a meeting. I was accompanied by my company’s CBO. He made me learn
how to start a conversation and what to say and what not to while talking to clients. It was a
really good experience to witness how well he convinced the potential clients to become our
customers. I learned how to negotiate and get the best for both the company as well as the
client. It was like to get a Win-Win situation. Visited many resorts in Bangalore and in Hosur.

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Week 6 (25th August to 1st September 2022)
In the sixth week of my internship at Flo Mobility, I got the approval for visiting my potential
clients on my own and make a deal with them for the company. Now I used to call my leads,
set up meetings and then visit them and close the deal. It gave me confidence which helped
me to talk and negotiate. I made the deal and allotted dates for deployment to the operations
team where I used to close the deal. I also supervised the deployments where I had done the
deal to ensure that the deployment is done effectively and efficiently. Also had to give
feedback to the Operations head about the Cyberblade if the operations faced challenges
while on deployment.
Week 7 (2nd September to 9th September 2022)
In the seventh week of my internship at Flo Mobility, I was given to do market research on
the company’s expansion plan to Dubai(UAE). I researched on the following:
1.Data costs in Dubai

2.Electricity Costs in Dubai
4.Licensing required to enter and do a Lawn Mowing business in Dubai
5.Certifications required for the battery and other components of the lawn mower to enter
Dubai.
6.Pricing Charged by companies there in Dubai already doing lawn mowing.
7.List of lawn mowing facility management companies.
Week 8 (10th September to 15th September 2022)
In the eighth week of my internship at Flo Mobility, I researched about is the Cyberblade
compatible and will it be better than ride on lawn mowers used in Dubai. I made a detailed
report on this and presented in front of my CEO & CBO of the company. This was part of my
final internship report and work at Flo Mobility.

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CHAPTER 4
Key Learnings & Recommendations
4.1 Observations
From my experience of 8 weeks in the company, I have observed the

following:
 I discovered that employees in Flo Mobility are given ownership in

handling their respective tasks even though the company is
practicing in the hierarchical structure. They are also authorized in
making decision and handling tasks. They are allowed to speak out
their ideas, opinions, and complaints and these are carefully

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considered by the leads and top level management. Hence, the

employees are always be motivated in doing their work.
 Employees in Flo Mobility are not forced to follow the traditional

methods of getting a task done rather they as the employees
himself while assigning the task what and how he wants to go about
the particular assignment given to him.
 The company practices as a collectivist where people tend to work

in a team to perform a task or project. The team members build a
good relationship between each other, helping each other to create
a good work by focusing on the organization's goals instead of self-
achievement.
 There is not any type of micro management in Flo Mobility as the

top level management believes that you can not make a person
work sitting on his head, one needs his space to think and execute
his ideas to grow and learn better.
 Flo mobility believes that the employees learnings comes first by

allowing them to explore options to do a particular task before one
could guide them to the direction.
 Work Culture in Flo Mobility is very friendly and your boss is like your
guardian who always helps you grow and move forward.
 Flo mobility wants employees to be self sufficient and not spoon

feed them about the work they need to do.
 Flo Mobility expects employees to brainstorm and find new and

efficient ways to complete their tasks.

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4.2 Achievements
 Achieved 2 new clients for the Lawn Mower vertical by accompanying my CBO.
 Generated a pool of 200+ leads.
 Assisted 4 product deployments.

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 Presented a detailed market research to my CEO & CBO on Flo lawn mowers
effectiveness and scope in Dubai.
4.3 Learning Outcome

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Throughout the 2 months internship in Flo Mobility I got to learn many things and
some of which are mentioned as below:
 I have found that the workplace culture has positively influenced my

perception of a start-up. Flo Mobility, as one of the well-known diversify
organization has greatly promotes healthy competition among its employees
to encourage the generation of new ideas especially in the marketing
department where we have many brainstorming sessions for improvements
on how we pitch and what can attract clients to our product.
 The organization practice has triggered my passion to drive my role by

making more effort to learn new thing and to strive to complete task and
assignments given.
 I have also learned from time management as I have been assigned tasks
and given a period of time to complete the task. I have to manage my time
well and prioritize the important and urgent tasks.
 The internship has changed my life on a professional level in it allowed me to

learn new skills and enhance my personal skills.
 I am now have more courage to accept challenges and tasks that I am not
familiar with, it's because I am willing to learn from mistakes and to ask
questions.
 I am also willing to accept feedback from people and striving to do better the
next time.
 We must learn to listen. Carefully listen to what others are saying through
their verbal and non-verbal communication such as body language. I learned
this by observing my CBO who is a very patient leader that always listen to his
employees before he make any comments and decision.

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 I have also learnt that the superiors need to have a good leadership skill in
leading a team members from brainstorming, planning, implementing, to
evaluation and feedback.
4.4 Recommendations

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Flo Mobility is perfect and there is very little that I would suggest and
recommend to the company:
 The amount of time the operations team take to repair the lawn
mowers is too much and there should be an alternative solution to
this.
 The dress code of the place is smart casuals which no one follows,
instead they wear clothes which are not professionally sound. They
should implement a dresscode which gives compulsion on wearing a
shirt in the office, so that its more of a professional sitting.
 The battery of the lawn mower doesn’t last enough to complete the
whole lawn without replacing the batteries, so they should do R&D
on the same.

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4.5 Findings and Conclusions
Flo Mobility has one focus that by using highly affordable cameras
(instead of the very expensive LIDARs), along with retro-fitting on any
hardware, they are uniquely positioned to offer affordable autonomy
across industries to achieve the vision of a million autonomous bots by
2030. They are uniquely positioned to be able to offer software as a
These Autonomous Lawn mowers have a huge market and will be the
future of land scaping industry. The global lawn mower market size was
valued at $28.5 bn in 2019. Then the Covid pandemic happened and
everyone realised how critical greenery is for our lungs. The move to
electric lawn mowers is happening faster than expected.

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SIP Report - Marketing

MBA Marketing Management (Dayananda Sagar University)

Scan to open on Studocu

Studocu is not sponsored or endorsed by any college or university

A REPORT ON SUMMER INTERNSHIP PROJECT (SIP)

Master of Business Administration (MBA)

Under the Guidance of

No.17, Seshadri Rd, Gandhi Nagar, Bengaluru, Karnataka 560009

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This is to certify that this Summer Internship Project submitted to CMS

Place: Bangalore Dr.

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Date: 15th September, 2022 Associate

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I, hereby declare that this Summer Internship Project at Flo Mobility is

Name: Abhishek Sharma Date:

USN No: 21MBAR0635 Place:

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I am indebted to many people who helped me accomplish this

I thank Dr. Kalavathy K S, Associate Professor of Marketing, for her support

I wish to take this opportunity to express my deep sense of gratitude to

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I worked as a Business Development Intern at Flo Mobility for a tenure of 2

Summer internship program is an opportunity offered by an employer to potential employees,

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Chapter Particulars Page No.

1.1 Industry Overview

1.2 Global Scenario

1.4 Industry Structure

1.5 Industry Outlook

2.1 Company Overview

2.4 Key Personnel in the Organisation

2.5 Future Outlook

SIP Project Profile

3.1 Purpose of the Study

3 3.2 Statement of the Problem

3.3 Objectives and Scope

3.4 Work done in the Company

Key Learnings and Recommendations

4.3 Learning Outcome

4.5 Findings and Conclusion

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1.1 Industry overview

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company ranges from computer-vision-based multi-sensor indoor positioning techniques to

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1.2 Global scenario

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The competitiveness is anticipated to intensify further as many companies are focusing on

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Increased expenditure on activities such as landscaping, backyard beautification, backyard

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1.3 Indian scenario

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