ALICIA THORPE

Jacksonville, FL 407-267-5783 | aliciajthorpe23@gmail.com | LinkedIn: /aliciathorpe23

Detail-oriented and driven editor with a background in content marketing and journalism, adept at collaborating
with writers, project managers, and industry professionals to produce high-quality content. Recognized for effective
copyediting and storytelling skills, ensuring content resonates with target audiences while upholding brand
integrity. Proven leadership abilities in guiding projects from conception to fruition, making valuable contributions
to the editorial process. Passionate about creating compelling narratives and maintaining brand excellence in a
creative setting.

CORE STRENGTHS
Copyediting & Proofreading Content Marketing Project Management
Copywriting & Creative Writing Researching & Data Analysis Team Leadership & Coaching
Operational Management Production Scheduling Brand Strategy
Technical Skills: WordPress, CMS, SEO, MS Office 365, Google Workspace, Google Analytics, ChatGPT, Canva

PROFESSIONAL OVERVIEW
Managing Editor, RetailWire, Rogers, AR July 2023 – Present
• Edit, publish, and oversee all content on RetailWire’s site, using WordPress to schedule discussion articles,
news stories, blog posts, and press releases each day.
• Write articles as needed about topics related to the retail industry.
• Train and supervise internal, freelance, and guest writers, assigning work, vetting pitches, providing feedback,
and ensuring content matches AP style and RetailWire’s guidelines and tone.
• Send out a daily newsletter to RetailWire’s subscribers with our content for the day.
• Track article views using Google Analytics to assess what content does best on our site.
• Use ChatGPT to come up with inspiration for questions, polls, and other content.
• Collaborate with the CEO and marketing team to plan content for our website and LinkedIn page.
• Manage an editorial calendar in ClickUp.

Quality Assurance Analyst, CopyPress, Tampa, FL Apr 2021 – Jan 2022 & Jul 2022 – May 2023
• Reviewed and enhanced 5,000+ articles, ensuring grammatical and factual accuracy and improving format,
SEO value, link quality, titles, and meta descriptions.
• Completed content marketing campaigns for 50+ clients, collaborating with internal teams and freelancers.
• Increased SEO value by optimizing underperforming articles, making them more evergreen and improving
quality of advice.
• Provided thorough and constructive feedback to writers and editors in the CMS and through Slack.
• Suggested changes to client style guides and templates to increase clarity and maintain a more consistent
brand voice.

Lead Editor, CopyPress, Tampa, FL Jan 2022 – Jul 2022

• Increased the editing team’s collective quota achievement from 50% to 95% within a span of two weeks,
subsequently surpassing the goal with a consistent performance of over 100%.
• Ensured high-quality standards and compliance by executing comprehensive reviews of each editor’s content.
• Conducted monthly 1:1 meetings with all 13 editors and led weekly team meetings to share positive feedback,
discuss deadlines, and review campaign updates.
• Enhanced team skills and productivity by designing targeted training presentations on a variety of topics.
• Edited and provided expert opinions on articles to meet personal quota goals.
Copyeditor, CopyPress, Tampa, FL Oct 2019 – Apr 2021
• Improved content quality and client satisfaction by meticulously editing articles across diverse topics.
• Corrected errors and conducted fact-checking to ensure clarity, accuracy, and adherence to the AP Stylebook
and client style guides.
• Increased team performance by providing comprehensive training and mentorship to new writers and editors.
• Enhanced task outcomes and reduced client-requested revisions by identifying and flagging articles requiring
additional refinement, submitting edit requests, and providing constructive guidance.

Editor, Legacy Book Publishing, Winter Park, FL Jan 2019 – Jul 2019
• Executed meticulous copyediting and proofreading of manuscripts using Chicago Manual of Style.
• Left in-line comments for authors to explain changes, ask questions, and increase overall clarity.
• Enhanced editing process efficiency by fostering close relationships with authors and facilitating seamless
communication in person and over the phone.

Publishing Assistant, Legacy Book Publishing, Winter Park, FL Dec 2018 – May 2019
• Increased author satisfaction by establishing efficient communication channels to discuss new submissions,
schedule meetings, and engage in productive conversations regarding their books.
• Optimized administrative efficiency by managing the preparation of proposals, contracts, and invoices for
authors and vendors.
• Coordinated the formatting of final drafts of manuscripts and executed in-house printing.

Intern, Dzanc Books, Ann Arbor, MI Jan 2018 – May 2018

• Read the first 100 pages of manuscripts to determine possible publishing potential.
• Wrote evaluations of fiction, nonfiction, and short story submissions.
• Composed elevator pitches for the best manuscripts and drafted a mock season catalog.

EDUCATION
Publishing Certification, Columbia Publishing Course at Oxford – COLUMBIA UNIVERSITY, 2018
Bachelor of Arts in English, Creative Writing Concentration, Summa Cum Laude – FLORIDA STATE UNIVERSITY, 2018
Graduate Certificate in Publishing & Editing – FLORIDA STATE UNIVERSITY, 2018