KY ELLEN SHAW MASON

3876 Fairfield Avenue • Shreveport, Louisiana 71106 • Cell 318-218-9897 • Office 318/861-4150 • kesm@bellsouth.net

Professional Objective
To lead advancements in business and non-profit sectors through specifically focused marketing/
advertising/publishing/public relations developments that meet current interdisciplinary needs. To gauge
the sphere of targeted communications, keen creative approaches, and visionary oversight of marketing
research in such a way that advancements are most quickly realized with targeted writing/editing, graphic
design, and event coordination to seal the deal of guaranteed success. To solicit, coordinate, and assist in
the production of all mediums of communication and events. To ensure production of quality end-products
at the lowest cost possible. To ensure customer loyalty. And, to continually evaluate and promote the
achievement of established goals in a manner which is superior to expectations.

Professional Experience
Sole-Proprietor
Mason Communications
New Orleans and Shreveport, Louisiana
1992 - Present
Initially serving three clients by writing/editing/producing newsletters and brochures, the breadth of
services grew to a repeat-client base of 12 within six months, and service to 42 retained clients over a
6-year period, including accounts serving international markets. Agency now provides full
advertising/marketing/development/printing/publishing/sales and distribution services from strategy to
campaign conception to production of all forms of media and events, specifically including target
market definition, market analysis, training programs, graphic design/layout of logos, letterhead/
envelopes/business cards, brochures, books, and various forms of packaging; writing/editing of all
printed materials; audio/visual presentations; book publishing; television/radio production; conversions
from written text to interactive computer applications; design, production and marketing of websites;
printing; direct mail; and database management. Additionally, principal serves as a consultant to
affiliated companies, overseeing pre-press operations, also including the purchase, upgrades, and
maintenance of computer hardware and software applications, and the purchase of promotional
materials. After opening an office in Shreveport in 2000, the agency has added clients, yielding the
design, editing, and publishing and distribution of four books, marketing materials for two worldwide
oil & gas-related service companies, and an architectural firm; and leading development and promotion
for several regional human services agencies serving North Louisiana.

Community Relations Coordinator

Advocacy Center for the Elderly and Disabled
New Orleans, Louisiana
1990 - 1992
Wrote, edited, designed, and produced training materials, brochures, booklets, quarterly news
publications, quarterly and annual reports for the Advocacy Center for the Elderly and Disabled
(ACED) and quarterly newsletters for the Institute of Mental Hygiene. Acted as liaison to government
agencies and the media; solicited public response to needs of the populations served by the agency.
Coordinated staff training sessions. Served on in-house, community and state boards and committees
 and provided information to legislative branches of government as necessary for maintaining and
promoting awareness of current agency activities and issues.

Special Events Production Manager

Visitors Television Network
New Orleans, Louisiana
1990 - 1991
Arranged procurement of equipment and services from audio/visual and communications
suppliers for special events (i.e., The Miami Beach International Boat Show) for complete print and
24-hour-turnaround video production; coordinated shooting, editing, dubbing, and distribution of
programs; and supervised assistants.

Director
United Services for AIDS Foundation, Inc.
New Orleans, Louisiana
1989 - 1990
Served as the agency’s first Director, creating and producing all collateral materials, developing
administrative policies and procedures under the direction of the Board’s President, advisory
physicians and other key members, coordinating interagency communication among initial 12
members representing all area HIV/AIDS service agencies, conducting community relations,
coordinating media/ legislative liaison activities, developing and implementing statewide plans
addressing HIV, providing fundraising, grant writing, and administrative support.

Senior Speech Writer / Senior Public Information Correspondent

Office of Public Information under Mayor Sidney Barthelemy
New Orleans, Louisiana
1988 - 1989
Helped to promote and represent the City of New Orleans through worldwide media; conducted
research of issues pertinent to the City and its impact on the State of Louisiana; consulted Mayor
and Chief Information Officer to ensure poignant delivery of information through public speeches
or dissemination, fielded media and citizen inquiries; served on the Louisiana Film Commission;
served as a key liaison throughout the 1988 Republican National Convention.

Director - Public Relations and Marketing

St. Vincent's Infant and Maternity Home - a division of Associated Catholic Charities, Inc.
New Orleans, Louisiana
1985 - 1988
Formulated annual marketing plan and community relations program; developed and produced
advertising campaigns; served on various boards and committees involved with fundraising,
endowments, program review, and community needs assessments; supervised clerical staff.

Freelance Writer/Producer
Baton Rouge, Louisiana
1982 - 1985
Developed and implemented marketing plans for new residential real estate developments,
including the designation of target groups and the design of logos, ads, and collateral materials.

3876 Fairfield Avenue • Shreveport, Louisiana 71106 • Cell 318-218-9897 • Office 318/861-4150 • kesm@bellsouth.net
District Account Executive
J. Walter Thompson, USA
New Orleans, Louisiana
1980 - 1982
Researched, analyzed, and published market analysis information for the 13 state district; wrote,
produced and promoted usage of U.S. Marine Corps public service announcements through
one-on-one contact with more than 200 radio and television stations in the District; handled media
buying; produced billboard and print campaigns from concept through posting; made bi-annual
presentation to account team and representatives of the U.S.M.C. and the Department of Defense.

Public Relations/Marketing Consultant

Dolph Miller & Associates
Shreveport, Louisiana
1980
Developed a three-state marketing strategy for the opening of a new hotel and entertainment center,
including logo designs; ads and brochures development for each hotel component; and cooperative
public relations efforts between the ad agency, hotel, and representatives and agents for performing
artists, i.e. Rodney Dangerfield, Lena Horne, Vic Damone, The Manhattan Transfer and the Mills
Brothers.

Professional Accomplishments
PUBLICATIONS - Edited, produced, published, promoted and distributed numerous books and
pamphlets, 1993-2005, as follows:
Clinical Laboratory Science Review - author: Betty Lynn Theriot, M.H.S., MT (ASCP) SBB, CLS (NCA) and Patsy
C. Jarreau, M.H.S., MT (ASCP), CLS (NCA); Louisiana State University Medical Center Foundation; New Orleans,
Louisiana, 1999; third edition 2005.
“Alternatives to Restraints: A Clinical Guide to Restricting the Use of Patient Restraints” - author: Critical Care
Management Team; Tenet Healthcare; Memorial Medical Centers; New Orleans, Louisiana, 1998.
Conference Materials (scientific papers, abstracts, etc.) for the national “Women in Medicine” conference (a sub-
group of the American Medical Association) held in New Orleans, Louisiana, 1995.
“A Guide to SSI Benefits for Children with Disabilities” - author: The Advocacy Center for the Elderly and Disabled
(Louisiana’s protection and advocacy system); New Orleans, Louisiana, 1991.
Transactions (Conference materials - abstracts and scientific papers) for the 51st Annual Convention of the Gulf Coast
Association of Geological Societies, hosted by the Shreveport Geological Society; Shreveport, Louisiana, October,
2001.
Mainstream - author: Chris Karnes, a review of the paintings, sculpture and poetry of Chris Karnes; published by
Poet’s Press; New Orleans, Louisiana, 2000.
The Newcomb Style - author: Jean Bragg, a review of the history and collections of art, sculpture, jewelry, etc.
produced by students of Newcomb College; New Orleans, Louisiana, 2001.
“The Where Book: A Guide to Mental Health Services in Northwest Louisiana” - author: The Mental Health
Association of Caddo-Bossier in collaboration with the Alliance for the Mentally Ill in Northwest Louisiana; a
resource guide for consumers and mental health professionals; Shreveport, Louisiana, June 2003.

3876 Fairfield Avenue • Shreveport, Louisiana 71106 • Cell 318-218-9897 • Office 318/861-4150 • kesm@bellsouth.net
Letters to Luke - author: Joe E. Holoubek, MD; winner of the 2005 Writer’s Digest International Award for
Inspirational Literature and the Independent Publishers Award for Religious Fiction; a historical epic retelling the
Gospel of Luke from the perspective of a retired physician and Biblical scholar; Shreveport, Louisiana, 2004.
Morris & Dickson, Co., LLC Hurricane Chronicles: 2005 - author: Martha H. Fitzgerald, photography by: Neil
Johnson and Craig Guillot, design and production: Ky E.S. Mason; a chronicle of the pharmaceutical distributor’s

GRANTS - Co-authored HIV Services Planning Program Grant, funded by the Health Resources and
response to emergencies during Hurricanes Katrina and Rita.

Services Administration (HRSA) for Louisiana, administered by the State Office of Public Health and
LSU Medical Center. $225,000 awarded as largest grant in the U.S for HIV planning in 1989.
Edited the Integrated Community-Based Primary Care and Substance Abuse Treatment grant proposal
to HRSA for collaborative venture by Desire Narcotics Rehabilitation Center, Inc. and LSU Medical

AWARDS - 2005 Writer’s Digest International Award for Inspirational Literature; 2005 Independent
Center. Total dollars requested: $800,000

Publisher Award for Religious Fiction for Letters to Luke by Joe E. Holoubek, MD; awarded from
more than 2200 entries from 12 countries, 47 states and nine Canadian provinces; ISBN 0-9753766-0-8

Companies) Full-page, 4-color inside cover ad in Offshore Engineer, September 2002

Ad•Q Studies Readership Survey Award - Division of Harvey Research, Inc. (Client: The Bayou

House Association, Seminar Brochure Title: The Paper Chase Solution), 1983
District ADDY - Direct Mail Brochure (Client: Louisiana, Alabama, Mississippi Automated Clearing

Academic Experience
POST-GRADUATE STUDIES - Pastoral Studies, Loyola University, New Orleans, Louisiana, 1985;
and Journalism, Louisiana State University, Baton Rouge Louisiana, 1983
BACHELOR OF ARTS - Advertising/Journalism, Louisiana Tech University, Ruston, Louisiana, 1979
UNDERGRADUATE STUDIES - Louisiana State University, Baton Rouge, Louisiana, 1974-1976
GRADUATE - St. Vincent's Academy, Shreveport, Louisiana, 1974

Social and Civic Affiliations

Northwest Louisiana Membership Lead, Moms Demand Action, the volunteer component of
Everytown for Gun Safety
Past-President, Board of Directors, New Orleans Video and Access Center
Past-Member, New Orleans Film and Video Society
Past-Member and Honoree of the Demoiselle Club; Shreveport, Louisiana
Former Herald and Maid of the Court; Cotillion and Royal Clubs; Shreveport, Louisiana
Former Member and Honoree of the Planter's Club; Shreveport, Louisiana
Past Member, Louisiana Disability Prevention Council, Public Education/Public Relations Committee
Past Member, Head and Spinal Cord Injury Prevention Committee; Louisiana Department of Health
Past Member/Volunteer, NO/AIDS Task Force; New Orleans, LA
Past Member, Volunteer Information Agency, VIA Directory Committee; New Orleans, LA

3876 Fairfield Avenue • Shreveport, Louisiana 71106 • Cell 318-218-9897 • Office 318/861-4150 • kesm@bellsouth.net