1

A
PROJECT REPORT

TO STUDY CSR ACTIVITIES AT BISLERI INTERNATIONAL

MASTER OF MANAGEMENT STUDIES (MMS)

UNIVERSITY OF MUMBAI

SUBMITTED BY
PRIYANKA SHRIKANT TIWARI

UNDER THE GUIDANCE OF

PROF. BHUSHAN PADVAL

SUBMITTED BY
PRIYANKA SHRIKANT TIWARI
ROLL NO-45
MARKETING
 2

CERTIFICATE

This is to certify that PRIYANKA SHRIKANT TIWARI has successfully completed the
project work as a part of academic fulfillment of Masters of Management Studies
(M.M.S.) Semester IV examination.

Name & Signature of Project Guide

Date: _________________

DIRECTOR
SIBM
 3

DECLARATION

I, PRIYANKA SHRIKANT TIWARI, of Master of Management Studies (SEMESTER 3) of

Sinhgad Institute of Business Management (SIBM), hereby declare that I have successfully
completed this Project - TO STUDY CSR ACTIVITIES AT BISLERI INTERNATIONAL)
in the academic year 2018-2020.
The information incorporated in this project is true and original to the best of my knowledge.

_____________________________
Signature
 4

ACKNOWLEDGEMENT

I express my gratitude and regards to my project guide Prof. Bhushan Padval for providing
invaluable support and inspiration in carrying out my project studies from inception to
completion. His constant support and encouragement enabled me to complete this work
successfully.
I would also like to thank number of other helpful people who directly or indirectly played
their part in completion of this project.
Lastly, I would like to thank my parents and friends for their constant support during the
project.

Priyanka Tiwari
 5

PREFACE

Corporate social responsibility is a type of international private business self-regulation.

While once it was possible to describe CSR as an internal organizational policy or a corporate
ethic strategy that time has passed as various international laws have been developed and
various organizations have used their authority to push it beyond individual or even industry
wide initiatives. While it has been considered a form of corporate self-regulation for some
time, over the last decade or so it has moved considerably from voluntary decisions at the
level of individual organizations to mandatory schemes at regional, national and even
transnational levels. All organizations adapt in order to do the right thing, to take advantage
of new opportunities and to avoid or mitigate Risk.The main area of my study is centered
around CSR initiatives by Bisleri Int. Throughout this project I have attempted to understand
the contributions made by Bisleri Int. towards betterment of the society. I am privileged to be
one of the students who got the opportunity to undertake this project. My involvement in this
project has been very challenging and has provided me with a platform to leverage my
potential in the most constructive way.
 6

TABLE OF CONTENTS
SECTION CONTENTS PAGE NO.
Preliminary Section:
1.Title Page 1
2.Certificate 2
A 3.Declaration 3
4.Acknowledgement 4
5.Preface 5
6.Table of Contents 6-7
Introduction
1. Introduction of CSR 8
2. Introduction of Bisleri 9
B
3. products of Bisleri 12
4. Objectives of Study 13
5. Significance of study 13
Chapterization
Chapter 1. History of Bisleri 14

Chapter 2. Lesser known facts about 16

Bisleri

Chapter 3. Vision and

17
Mission of Bisleri.

Chapter4.Bisleri Social responsibility 18

Chapter 5. Delivering highest quality 25

C products.

Chapter 6. Bisleri in association with 26

Mumbai Dabbawalas.

Chapter 7. Bisleri water conservation 27

project.

Chapter 8. Bisleri Swatch bharat 28

initiative.

Chapter 9. Pledge against hunger. 31

Chapter 10. Recycled benches. 33

 7

D Summary and Conclusion 38

Reference Section and 39

Bibliography

E
 8

INTRODUCTION TO CSR

Corporate social responsibility (CSR) is a type of international private business self-

regulation that aims to contribute to societal goals of a philanthropic, activist, or charitable
nature by engaging in or supporting volunteering or ethically-oriented practices. While once
it was possible to describe CSR as an internal organizational policy or a corporate ethic
strategy, that time has passed as various international laws have been developed and various
organizations have used their authority to push it beyond individual or even industry-wide
initiatives. While it has been considered a form of corporate self-regulation for some time,
over the last decade or so it has moved considerably from voluntary decisions at the level of
individual organizations, to mandatory schemes at regional, national and international levels.

INTRODUCTION TO BISLERI

In 1967, Bisleri an Italian company, started by Signor Felice Bisleri, first brought the idea of
selling bottled water in India. It started a company called Bisleri India. In 1969, Ramesh
Chauhan, the Chairman of Parle Exports, bought over the brand. In those days, Bisleri
packaged drinking water was available in glass bottles. Being a returnable package owing to
various other problems such as breakage and weight, in 1972-73, Bisleri was made available
in PVC (Poly Vinyl Chloride) bottles. After this plastic packaging was introduced, things
started to change, and sales increased rapidly. The upsurge in the sales of Bisleri started in
1993 as Ramesh Chauhan sold off the Parle stable of brands, including Thumps Up, Limca
and Gold Spot. Recognizing the potential of the packaged drinking water market, he then
concentrate on making Bisleri a top selling brand in India .Marketing and Brands Blog Bisleri
a brand name synonymous to mineral water in India. It has approximately 60% market share
in packaged drinking water in country. Brandis owned by Parle Company, which bought over
Bisleri in 1969 from Italian company. Initially, Bisleri faced the problems of acceptance from
consumers. It was difficult to advertise for a company something as a bottled water, which is
colorless, tasteless and odorless. In mid-eighties company changed its packaging to PET
bottles which shows transparency and clear water to consumers. This gave mineral water
market a boost. In India, water is scarce and quality is poor so initially the consumers were
only foreigners and NRI’s. Therefore, to increase its customer’s base, company came up with
comfortable and affordable price bottle which was a great success and showed 400% growth.
 9

India bottled water market is apex is worth Rs 1,000-1,200 crore (Rs 10-12 billion). Seeing
this growth over the years, many new players have entered the market. Amongst them Kinley
from Coke, Aquafina from Pepsi, kingfisher and now Himalayan from Tata are main players
of industry. There are many ups and down in last couple of years but brand recall of Bisleri is
amazing which helped company. In order to differentiate form other players company tries to
come up with different and new campaigns on regular intervals in case of food and water,
whenever people are suspicious of the quality of product, they don’t eat unhygienic food and
instead of having non purified water they prefer to stay thirsty. Bisleri itself seems to play on
this need for safety, coining the popular tag-line ‘Play it safe’. The advertising helped
differentiate the product from its competitors who, more or less, communicated nothing.
Bisleri seal was also breakaway (hence irreplaceable), even though this manufacturing
process of sealing seems to be slow and could clog up the assembly line. Somewhere along
the now that space was occupied by Aquafina and Kinley. The “safe” breakaway seal was
replaced by a regular seal, but the change wasn’t communicated and more variants
(packaging) emerged. Some of these variants were sold simultaneously. They were
manufactured in different parts of Delhi, and one had the website www.bisleri.com printed on
it, while the other hadwww.bisleri.co.in printed. So, the mistake was a complete lack of
communication on Bisleri part. Now they have a new product out - a mineral water brand (as
opposed to a packaged drinking water brand), and they are advertising it. Still, there are three
types of Bisleri bottles in the market in Delhi right now. Now again Bisleri changed its
packaging and came up with a new bottle. It has been general feeling that Kinley’s new
packaging is more acceptable by the people as it is easy to grip it. In a packaged water
market, where the product is not so differentiated, the company has to constantly innovate
new branding Techniques, distribution channels, advertising and in fact new packaging
techniques .According to the Bureau of India [ Images ]n Standards there are 1,200 bottled
water factories all over India (of which 600 are in one state -- Tamil Nadu).Over 100 brands
are vying for the Rs 1,000-crore (Rs 10 billion) bottled water market and are hard selling
their products in every way possible -- better margins to dealers, aggressive advertising,
catchy taglines.... In such a scenario, The Strategist takes a look at how it all started -- with
Bisleri -- and how Ramesh Chauhan, chairman, Parle Bisleri created a market out of pure
water. Except from a conversation with Prerna Raturi: Western Express Highway in Mumbai
has been the route to success for two well-known men. One was the make-believe super biker
cum thief Kabir aka John Abraham in the Bollywood flick Dhoom; and the other is the crafty
Ramesh Chauhan, who has masterminded the runaway success of the Rs.500crore bottled
 10

water brand, BISLERI in the country, from his 1st floor office in the sparkling green aqua fill
BISLERI building .BISLERI was originally an Italian Company created by Signor Felice
BISLERI who first brought the idea of selling bottled water in India. BISLERI then was
introduced in Mumbai in glass bottles in two varieties – bubbly & still in 1965.Parle bought
over BISLERI (India) Ltd. in 1969 & started bottling Mineral water in glass bottles under the
brand name ‘BISLERI’. Later Parle switched over to PVC non-returnable bottles & finally
advanced to PET containers. Since1995 Mr. Ramesh. J. Chauhan has started expanding
BISLERI operations. In2003 BISLERI announced its venture to Europe. For over 30 years,
BISLERI has been the pioneer in the bottled water industry with its innovations and an eye
for perfection. And ever since it was established in 1969, BISLERI has constantly searched
for inspiration in nature.

GUINNESS WORLD RECORD

Bisleri, along with Bollywood actor, John Abraham and Mr. Sameer Unhale, State Mission
Director – Swachh Maharashtra Mission directorate, Govt. of Maharashtra felicitates schools
for helping Bisleri achieve the Guinness World Record.
 11

PRODUCTS OF BISLERIINTERNATIONAL

• BISLERI PACKAGED DRINKING WATER:

Synonymous with mineral water in India, Bisleri comes in various sizes. No
matter what your drinking water needs are, you can always count on us!

• VEDICA: -
Born of a clear spring, that gushes out from its Himalayan labyrinth. Vedica is the finest of
what life has to offer, taken to another altitude.

• BISLERI SODA: -
Made with Bisleri water, Bisleri Soda gives a rocking kick to any drink its combined
with. Others call it a drink mixer; we call it the 'Rocktail Mix!'

• FONZO: -
A tingle of fizz, Burst of Mango, let your senses to dance to the Taste of Fonzo
Enjoy the Bubbly taste of experience.

• SPYCI: -
Normal is so yawn. So, turn every Moment into crazy ride with Spice blend of bold.
Indian flavors and bold fizziness.

• LIMONATA: -
Lemon, lime & hint of mint. It trips you with its tang & drunk you straight to the pool
of chill.
 12

OBJECTIVE OF THE PROJECT

• To study CSR initiatives taken by Bisleri Int

• Identifying significant contributions made by the company towards society welfare

• Assessing the impact of their CSR activities on environmental protection

• To study the success in company’s endeavor to give back to the environment and the
community at large

▪ SIGNIFICANCE OF STUDY
Undertaking this study is highly significant because it will help understand how CSR aims to
ensure that companies conduct their business in a way that is ethical. This means taking
account of their social, economic and environmental impact, and consideration of human
rights.

▪ PURPOSE OF THE STUDY

The main purpose of the study is to understand the importance of CSR activities undertaken
by companies as it is a crucial component of a company’s image in the eyes of the
stakeholders. This means having policies and procedures in place which integrate social,
environmental, ethical, human rights or consumer concerns into business operations and core
strategy – all in close collaboration with stakeholders.
 13

CHAPTER 1. HISTORY OF BISLERI

Mineral Water under the name 'Bisleri' was first introduced in Mumbai in glass bottles in two
varieties - bubbly & still in 1965 by Bisleri Ltd., a company of Italian origin. This company
was started by Signor Felice Bisleri who first brought the idea of selling bottle water in India.

Parle bought over Bisleri (India) Ltd. In 1969 & started bottling Mineral water in glass bottles
under the brand name 'Bisleri'. Later Parle switched over to PVC non-returnable bottles &
finally advanced to PET containers. Parle's taking charge of Bisleri did not make a dramatic
difference to the brand's fortunes immediately. While it did gain in terms of visibility and
reach (piggybacking on Parle's existing distribution network), efforts to expand the bottled
water market were not exactly painstaking. Parle at that particular time was interested in
making soda water and not mineral water. There were just minor initiatives on part of the
company for making mineral water, as it was not considered to be a very profitable business
at that time as people still considered boiling water to be a safer and better than mineral
water. Moreover, they were not ready to pay for a commodity like water, which was so
abundantly available.

In 1972-73 Parle changed the packaging of its bottled water to plastic bottles and that
significantly made a difference in the sales. The buyers, then, were mainly the upper class -
the trendy people.

In 1993, Coca-Cola bought Parle’s soft drink brands- Thumps-up, limca etc. While Coca-
Cola actually bought over Parle's beverages, it agreed to a settlement that allowed the
multinational to bottle and distribute Bisleri soda for a time frame of five years. The charge
of Bisleri water, however, remained with Parle. The upsurge in the sales of Bisleri started
from this point as Parle sold off its stable of brands to Coca-Cola. This was the time when it
started concentrating on making Bisleri a success in the domestic mineral water market. The
reason why Parle chose to retain the Bisleri name was that Parle saw a fairly lucrative
business of mineral water in Bisleri's equity.

Since 1995 Mr. Ramesh J. Chauhan has started expanding Bisleri operations substantially and
the turnover has multiplied more than 20 times over a period of 10 years and the average
 14

growth rate has been around 40% over this period. Presently we have 8 plants & 11
franchisees all over India. We have our presence covering the entire span of India. In our
future ventures we look to put up four more plants in 06-07. We command a 60% market
share of the organized market. Overwhelming popularity of 'Bisleri' & the fact that we
pioneered bottled water in India, has made us synonymous to Mineral water & a household
name. When you think of bottled water, you think Bisleri.

We at Bisleri value our customers & therefore have developed 8 unique pack sizes to suit the
need of every individual. We are present in 250ml cups, 250ml bottles, 500ml, 1L, 1.5L, 2L
which are the non-returnable packs & 5L, 20L which are the returnable packs. Till date the
Indian consumer has been offered Bisleri water, however in our effort to bring to you
something refreshingly new, we have introduced Bisleri Natural Mountain Water - water
brought to you from the foothills of the mountains situated in Himachal Pradesh. Hence our
product range now comprises of two variants: Bisleri with added minerals & Bisleri
Mountain Water.

Bisleri with added Minerals: -

Bisleri Mineral Water contains minerals such as magnesium sulphate and potassium
bicarbonate which are essential minerals for healthy living. They not only maintain the pH
balance of the body but also help in keeping you fit and energetic at all times.

Bisleri Mountain Water: -

Bisleri Natural Mountain emanates from a natural spring, located in Uttaranchal and
Himachal nestled in the vast Shivalik Mountain ranges. Lauded as today's 'fountain of youth',
Bisleri Natural Mountain Water resonates with the energy and vibrancy capable of taking you
back to nature. Bisleri Natural Water is bottled in its two plants in Uttaranchal and Himachal
Pradesh and is available in six different pack sizes of 250ml, 500ml, 1 liter, 1.5-liter, 2 liter
and 5 liters.
 15

CHAPTER 2 -. LESSER KNOWN FACTS ABOUT BISLERI

Bottled drinking water samples of some top brands– Bisleri (Parle Bisleri Pvt. Ltd.), Bailley
(Parle Agro Pvt. Ltd.), Aquafina (Pepsico India Holding Pvt. Ltd.), Kinley (Hindustan Coca
Cola Beverage Pvt.Ltd.) and of other less popular brands like Best, Royal Aqua, Seagull etc.,
which were being sold and manufactured in Mumbai and nearby areas like Pune and Daman,
were purchased randomly.

All the samples were purchased from retail outlets in the market and from railway station and
were checked for proper seal, date of manufacture and batch number.

Even the top brands, which claim to use treatment methods like purification filtration,
activated carbon filtration, demineralization and reverse osmosis were found to contain
residues of pesticides. It might be due to the reason that the manufacturers may be by-passing
the raw water after partial treatment and remixing it with the fully treated stream so as to cut
down the cost of treatment.

On the basis of the results different brands can be rated in terms of total organ chlorine and
organ phosphorus pesticides from least to most contaminated as-

Aquafina Macblue

Bailley Kinley

Seagull Sheetal

Bisleri Brilliant

Bally Apurva
 16

CHAPTER 3. VISIONMISSION & VALUESOF BISLERI INT.

 17

CHAPTER 4. BISLERI SOCIAL RESPONSILIBILITY

Bisleri mission is to ensure access to safe drinking water for every Indian, we also make a
conscious effort to keep our environment safe and healthy. It is our endeavor to give back to
the environment and the community at large.
As a part of Our Social Responsibility, we have started several initiatives such as - Plastic
Recycling, Rain Water Harvesting and Ozone Treatments. We also organize several
awareness programs to involve as many people as possible in pro-actively making our planet
a healthier place to live.
Our initiatives contribute to create a positive impact on the environment and ensure that they
are sustainable.

Bisleri Int. goes through following Csr activities: -

➢ Plastic Recycling

PLASTIC IS NOT BAD.

HOW YOU DISPOSE PLASTIC IS BAD.
 18

plastic is one of the most versatile material invented by humans. So many things in our life
have become easy & convenient because of the use of plastics. Not only this, it has an
outstanding ability to be recycled. Contrary to this, there are myths around plastic being bad
and causing negative impact on the environment by getting into rivers, oceans and landfills.
However, in reality, plastic is not a problem. The problem is of irresponsible human behavior
in disposing the plastic. If disposed sensibly, it can actually do well to the environment. If
recycled, plastic can be made to form recycled polyester which in turn is made to produce a
number of things like shoes, T-shirts, bags, etc. thereby causing less strain on natural
resources.

Being the leader in the mineral water category in the country, we make conscious effort
towards correct disposal and recycling of plastic bottles. In fact, we believe in going beyond
the realms of our brand and accept plastic from all brands in the market.

➢ Rainwater Harvesting

HARVEST WATER FOR A BETTER FUTURE

 19

India receives ample monsoon rainfall, however, 95% of this rainwater is lost through run-off
into the sea. With hardly 5% of the available rainwater being put to use, the huge wastage of
this precious resource is alarming. Our negligence in making effective use of rainwater has
led to the declining level of ground water. Moreover, with unpredictable monsoons, lot of
villages face water scarcity through the year which makes it difficult to sustain even normal
life.

PROJECT NAYI UMMEED

‘PROJECT Nayi Ummeed’, an initiative by Bisleri International Pvt. Ltd., focuses to
conserve rainwater by building and restoring Check Dams. Check Dams help store surface
water for use both during and after the monsoon and also help in ground water recharge of
the area. Recharge of water helps in raising the water table in the area. The harvested
rainwater is used for irrigation, enabling farmers to cultivate their land not once, but multiple
times in a year thus powering prosperity and growth
Bisleri undertook the first Check Dam project in 2001 at Village Bara in Kutch, Gujarat.
Since then, Check Dams have been built or restored across Gujarat and Western & Central
parts of Maharashtra. These Check Dams have helped harvest 16 billion liters of water
covering more than 124 villages and benefiting around 10,000 families. A total of 6,000 acres
of land has been irrigated turning all the barren lands into fertile farms. As a result, per
farmer’s average annual income in some areas of Gujarat and Maharashtra has gone up to
almost INR 50,000.

IMPACT OF PROJECT NAYI UMMEED

• 111 check dams Constructed & Restored all over Gujarat and Maharashtra
• 16 billion liters of water harvested
• 124 villages Benefited
• 10,000 families benefited
• 6,000 acres of land irrigated

➢ Ozone Therapy
Ozone Forum of India supported by Bisleri Charitable Trust works towards promoting
Ozone Therapy as an economical integrated complementary branch of medicine; we
 20

have been promoting Ozone Therapy since 2001 and has an outreach of 1,50,000
people across the country.
The Ozone Forum of India has organized over 65 training programs and trained more
than 1250 Doctors pan India.

The Forum has associated with Shewri Government Hospital for Tuberculosis, LG
Hospital in Ahmedabad and Sion Hospital in Mumbai.
Its aim is to essentially reach masses who will benefit from this therapy at low costs,
and also improve the general health and immunity of those who opt for this therapy
which has almost zero side-effects, if at all.

WHAT IS OZONE THERAPY?

Ozone is three Oxygen atoms in a molecule; it is in medical use for over a century. Ozone
therapy is one of the most powerful and versatile therapies known today. It has been practiced
throughout the twentieth century, mostly in Europe and other parts of the world. The action
of ozone has beneficial effects on every part and organ.

The Therapy is an incredible rejuvenator, normalizer, detoxifier, regenerator, immune

enhancer and physical and mental energizer. It is used as supportive therapy. Ozone Therapy
has been practiced in India since 2003. Looking at the demand for quality of practice, Ozone
forum of India was found; it is a common platform where doctors share their knowledge and
experience with each other. They have a common goal of making this therapy cost effective
and available to masses.
 21

Chapter. CSR Initiative: Bisleri spreads awareness about correct Disposal,

Re use and Recycling of bottles: -
Bisleri International Pvt. Ltd., the most trusted brand of mineral water for past 50 years in
India, created awareness about its CSR initiative ‘Bottles for Change’ at the Tata Mumbai
Marathon.
Bisleri created a 20 feet long installation made out of 5,000 used plastic bottles and
encouraged participants to pledge their support for correct plastic disposal, reuse and
recycling.
As athletes and runners ran through ‘Bisleri’s Bottles for change corridor’ created on the
running track, under the Princess Street Flyover at TATA Mumbai Marathon 2018, they
pledged to recycle with Bisleri’s CSR initiative ‘Bottles for Change’.
On behalf of every runner who ran through the corridor, Bisleri sponsored meals for an entire
year to the waste picker’s children who are currently being educated at the PBVS (Parisar
Bhagini Vikas Sangh) study Centre, Chembur.
Additionally, the marathon also witnessed enthusiastic 100 Bisleri employees running and
carrying the placards highlighting the importance of recycle and reuse of plastic.
 22

❖ What is ‘Bottles for Change’?

Bottles for Change’ aim to educate the masses that plastic is a miraculous material that can be
recycled. And since it can be recycled it is actually good for the environment. As a matter of
fact, PET bottles can be recycled to up to 8 times. The problem however lies with incorrect
disposal of plastic. ‘Bottles for Change’ initiative appeals society to take a pledge to adopt the
right method of plastic disposal. The first step for which is segregating plastic from rest of the
garbage.
A recyclable resource like plastic is not a curse but a boon to society that avoids exploiting
other resources in nature. Because of its resale value it is an alternative economy for the rag
pickers and waste pickers which help to improve their and their family standard of living.
As a part of this initiative, Bisleri conducts plastic collection drives in school, colleges, malls,
corporate offices as well as festive and social gatherings. The proceeds from these plastic
collection drives goes to Parisar Bhagini Vikas Sangh (PBVS), an all women waste pickers
association by the NGO Stree Mukti Sangathana. PBVS addresses the issues of waste
management and those of self-employed women involved in waste collection tasks. Bisleri
along with PBVS, is working towards the welfare of waste pickers’ underprivileged children.
Anjana Ghosh, Director at Marketing, Bisleri International Pvt Ltd. said, “This is the first
time that Bisleri has associated with Tata Mumbai marathon and this gave us an exclusive
platform to talk about our initiatives, ‘Bottles for Change’. We received an extraordinary
response from the participants, who have pledged for recycling of plastic. We endeavor to
make a difference through this initiative and educate people on the right disposal of plastic.”
Being the official hydration partner and the expert in the category, Bisleri had setup 25 water
stations across the running track, to ensure that all the participants were well hydrated.
Overall, Bisleri supplied close to 2 lakhs liters of water for the participants.
In addition to water stations, Dr. Ashish Contractor, an expert in run and sports medicine
educated the participants on the indispensable role of hydration pre event on digital medium
and at the expo. In addition to this, Bisleri set up two cooling corridors on the track, the water
mists helped combat body heat and kept the runners going.
The event witnessed thousands of participants pledging for ‘Bottles for Change’.
 23

WHAT DOES BOTTLES FOR CHANGE DO?

1.We create an opportunity for waste pickers to collect used but clean plastics through
various channels

2. All plastics collected are sorted at the segregation center and sent for recycling.

3. We aim at providing waste pickers a hygienic working condition, respectable life and
support for educating their children through our NGO partner.
 24

CHAPTER 5. DELIVERING HIGHEST QUALITY PRODUCTS

Bisleri Mineral Water is not just an ordinary bottle of water. Each drop of Bisleri water is a
promise of goodness that goes through rigorous 10 STEP QUALITY PROCESS and 114
TESTS.
We give utmost importance to quality and believe in maintaining the highest possible
standards in hygiene. All Bisleri production facilities have their own quality testing labs that
ensure that every Bisleri product is made as per quality guidelines set by the Bureau of Indian
Standards (BIS).
Our state-of-the-art central lab located at Bisleri Head Office, Mumbai, ensures that quality
standards are maintained across all Bisleri units in the country. They also ensure uniformity
in procedures followed at all locations. For this purpose, they collect and test samples of raw
and treated water every month, from each Bisleri production facility in India. They also
conduct quality tests on random samples of all pack sizes collected from the markets every
month.
All this to ensure that each drop of Bisleri is absolutely pure hygienic and safe, everywhere in
India!
 25

CHAPTER 6. BISLERI IN ASSOCIATION WITH MUMBAI

DABBAWALA

MUMBAI: On the occasion of World Water Day, Bisleri International Pvt. Ltd. in
association with Mumbai’s Dabbawala undertook an initiative to spread the message of
‘Saving Water’. As part of the initiative, Mumbai Dabbawalas executed a flash mob at
Church gate railway station highlighting the importance of water conservation.
Bisleri and Mumbai Dabbawalas also recently shared Bisleri bottles containing eco-friendly
dry colors with people to spread awareness on playing dry Holi. These bottles were delivered
with the tiffin boxes by the Dabbawalas across Mumbai. Bisleri representatives also gathered
at different toll nakas in Mumbai to give away colors promoting waterless Holi.
Parag Bengali, Director, Bisleri International Pvt. Ltd. said, “Water is a precious resource and
everyone should understand the importance of it and as a responsible citizen, make a
conscious effort to save it in their everyday life. On the occasion of World Water Day, we are
taking an initiative to spread this social message by associating with Mumbai Dabbawalas.”
For years, Bisleri has been on a mission to ensure that every Indian gets access to pure and
safe drinking water. The brand that pioneered the concept of mineral water in India, Bisleri
also focuses on sustainable growth. Which is why, through all its endeavors, Bisleri is trying
to give more back to Nature and make our environment a better place to live. As part of its
Corporate Social Responsibility, known as Our Social Responsibility at Bisleri, it has
undertaken several initiatives like Rain water harvesting through Check Dams and Roof Top
Harvesting.
 26

CHAPTER 7. BISLERI’S WATER CONSERVATION PROJECT

(PROJECT NAYI UMMEED)
India receives ample monsoon rainfall, however, 95% of this rain water is lost through run-
off into the sea. With hardly 5% of the available rainwater being put to use, the huge wastage
of this precious resource is alarming. Our negligence in making effective use of rainwater has
led to the declining level of ground water. Moreover, with unpredictable monsoons, lot of
villages face water scarcity through the year which makes difficult to sustain even normal
life.
Bisleri’s Project Nayi Ummeed aims to conserve rain water by building and restoring Check
Dams. A check dam is a small size dam constructed across as wall, drainage ditch, or
seasonal stream to conserve rain water. They store surface water for use both during and after
the monsoon and also help in ground water recharge of the area. Recharge of water helps in
raising the water table in the area. Availability of water ensures farming all year round and
increase of agricultural yield by multi-cropping, thus, powering prosperity and growth.

Contrasting big dams, check dams have a faster implementation timeline, are cost effective,
and are simpler to construct. Because of this, their implementation does not typically displace
people or communities nor does it destroy natural resources.
Bisleri undertook the first Check Dam project in 2001 at Village Bara in Kutch, Gujarat.
Since then, more than 50 Check Dams have been built or restored across Gujarat and Western
& Central parts of Maharashtra. These check dams have covered more than 70 villages and
benefited around 8,000 families. They have helped harvest more than 11,000 million liters of
water, recharge a number of wells and helped irrigate more than 3,000 acres of land. As a
result, per farmer average annual income through farming in some areas has gone up by
around Rs 50,000 over the years.
 27

CHAPTER 8. BISLERI SWACHH BHARAT INITIATIVE

Bisleri breaks Guinness World Record for collecting highest number of PET Bottles i.e. 11
lakh bottles for recycling. Over 2 lakh kids from 105 schools collected more than 1.1 million
plastic bottles for recycling as they learned about their impact on the environment.

• TATA MUMBAI MARATHON

The Tata Mumbai Marathon (previously known as Standard Chartered Mumbai Marathon) is
an annual international marathon held in Mumbai, India, on the third Sunday of January
every year. It is the largest marathon in Asia as well as the largest mass participation sporting
event on the continent. The timely innovations and enhancements that the event has
undergone over the years, have contributed tremendously to the upswing of the worldwide
status of the Tata Mumbai Marathon.
 28

• TCS WORLD 10K BENGALURU

The TCS World 10K Bengaluru is an annual 10 kilometers road running competition
which takes place in Bangalore, India. The event is organized by Procom International,
a sport and leisure management firm which is also responsible for the Mumbai
Marathon and Delhi Half Marathon.
 29

HAR PAANI KI BOTTLE BISLERI NAHIN MEMES

 30

CHAPTER 9. THIS INDEPENDENCE DAY, BISLERI

PLEDGES TO SUPPORT THE FIGHT AGAINST HUNGER

Bisleri International Pvt. Ltd. employees unite to help the less privileged of the nation by
donating biscuit packets with the help of the NGO Robin Hood Army. Bisleri employees
contributed around 80,000 biscuit packets and handed over to Robin Hood Army volunteers
across all regions. The NGO will distribute the same to the under privileged citizens of our
country on the occasion of Independence Day. The aim of this initiative is to support the
NGO’s mission (#Mission1million) to eradicate extreme poverty and hunger by reaching out
to a million homes in India.

It is India's 70th year of Independence and on this occasion Bisleri wanted to address this
common enemy, “Hunger”. There are millions who do not have two square meals a day.
India loses around 7000 of its countrymen every single day because of hunger, which is more
deaths than any other fatal disease.
 31

The reason behind donating biscuit packets specifically is because, biscuits are not only rich
in nutrition, but also have a longer shelf life and are easy to transport in bulk quantity.

Conrad Alves, Head HR & CSR, Bisleri said “This Independence Day we thought of making
a difference to feed our countrymen who are less fortunate. We all at Bisleri decided to
support the Robin Hood Army in this noble cause. Bisleri employees across India came
together and pledged their support to #Mission1Million by voluntarily collecting biscuit
packets. In all, we were able to collect 80,000 biscuit packets, which were handed over to
Robin Hood Army to be distributed on the occasion of our 70th Independence Day. We are
all proud and happy and it feels really great to be part of this noble cause.”

Ms. Aarushi Batra, Co-founder, Robin Hood Army said “The idea behind #Mission1million
is to mobilize our youth and draw awareness to the fact that there are more than 200 million
citizens in India that sleep hungry every night. And when companies like Bisleri come on
board supporting our initiative, we can make a real difference. We are really thankful to
Bisleri and employees of Bisleri for donating 80,000 biscuit packets across the country. We
can’t wait to see the happiness on the kids’ faces when they receive these biscuits.”
 32

CHAPTER 10. ‘BOTTLES FOR CHANGE’ INSTALLS RECYCLED

BENCHES MADE OUT OF PLASTIC IN MUMBAI.

Bottles for Change installed two benches made out of recycled plastic at Santacruz Railway
Colony, Mumbai on 21st November 2019 in alignment with 'Swatch Bharat Abhiyan'. The
event began with welcoming Smt. Archana Gupta- President, WR Women’s Welfare
Organization followed by an awareness session by a representative of Bottles for Change.
 33

The Guest of Honor, Smt. Archana Gupta with Santosh Darner- CSR Head, Bisleri
International Pvt Ltd inaugurated the recycled bench and Bottles for Change bin at the
railway colony today. Western Railway participated in the awareness seminar on ‘Used
Plastic Management’ in association with Bottles for Change which was held at Lower Parel
and Mahalaxmi, Mumbai in August & September 2019.

As an appreciation gesture, M/s Bisleri International Private Limited placed three recycled
benches as a part of its CSR initiative at Church gate Station and now at Santacruz Railway
Colony, Mumbai. The recent installation by Bottles for Change at Church gate Station,
Mumbai under ‘Passenger Amenity’ has received an overwhelming response by thousands of
commuters. This joint initiative by Bottles for Change and Western Railway strives to set an
example of participative social responsibility sharing in the field of ‘Swachh Bharat Abhiyan’
by ‘The Government of India’.
 34

CHAPTER 11. BISLERI INTRODUCES BOTTLES FOR CHANGE

INITIATIVE TO THE CHURCHES ACROSS THE CITY OF
MUMBAI

CONTRIBUTING TOWARDS A CLEANER ENVIRONMENT

Kick-Starts the Bottles for Change Bin Placement Activity with Mount Mary Church, Bandra
Installs Plastic Collection Bins and Recycled Bench at Mount Mary Church, Mumbai.

Kick-starting the festive spirit on a positive note, Bottles for Change, a plastic recycling
initiative by Bisleri creates further awareness among citizens to create a habitual change.
Aiming to spread awareness and educating citizens about the importance of recycling plastic,
the idea behind the initiative is to "Be the Change You Want to See" and to lead by example
by disposing and recycling plastic responsibly.
Keeping this in mind, Bottles for Change program introduces the initiative to the churches
across the city, kick-starting the activity with Mount Mary Church by installing plastic
collection bins and placing plastic recycled benches. The initiative has also approached and
installed bins at Our Lady of Health of Velankkani Church, St. Michel Church and St. Francis
Xavier's Church in Mumbai.
Launched a year ago, Bottles for Change has been encouraging people to recycle plastic. The
initiative has placed benches made from recycled plastic at Churchgate Railway Station,
Santacruz Railway Colony and will be soon placing recycled benches at multiple churches in
 35

the city. These recycled benches are a gesture by the initiative to contribute to the society for
their involvement in Bottles for Change.
Having received tremendous response from the citizens of Mumbai, the people involved in
the program are becoming responsive about the correct ways of using and disposing plastic
through the awareness sessions. Stakeholders are offered doorstep service for the used plastic
collections from their house, offices. People are gradually understanding the value of plastic
by not treating it as a waste. Additionally, the program is helping to create circular economy
and value to the used plastic. This is resulting in more income generation for the rag pickers
which is helping in improving their livelihood. Inculcating this habit is easy, it's green, and
it's a simple way to create a healthier environment today and for the future generations.
Bottles for Change has also introduced a Mobile App for the citizens of Mumbai which aims
to bring the citizens and the Plastic Collecting Agents (Dabbawallas/NGOs) under one roof.
The app provides a hassle-free option to the citizens to search and approach a nearby plastic
agent to handover the clean plastic. The plastic agents will in turn sell the used clean plastic
to the recyclers who will make recycled products from the same.
 36

PROCEDURE OF DATA COLLECTION

Data compilation is an intermediate stage between data collection and analysis. Data
compilation involves classification and summarization in order to make data amenable to
analysis.

In dealing with any problem, once the sample has been selected the data must be collected
from the sample population.

There are several ways of collecting appropriate data which differ considerably in context of
money cost, time and other resources. They can be broadly classified in to two categories.

Two sources to collect data are namely:

1. Primary Source
2. Secondary Source

PRIMARY SOURCE OF COLLECTING DATA

The Primary Data that I collected were the first hand information which I received through
articles and through research. This data gave the most vital information for making my
analysis of Corporate Social Responsibility of Bisleri

SECONDARY SOURCE OF DATA COLLECTION

Secondary Data involved in my research were the information that I collected through the
various broachers and pamphlets of the company which were gathered by some magazines
during the analysis.
 37

CONCLUSION

1. Brief statement of the study:

This research study titled “CSR Initiatives by Bisleri Int.” was aimed at understanding the
various CSR initiatives undertaken by the Bisleri for the welfare and betterment of our
society and how Bisleri Int has brought about dynamic changes in rural areas that has greatly
contributed to the general welfare of the masses in areas ranging from rainwater harvesting,
ozone therapy, plastic recycling and various Welfare Activities for Society.
The type of research used was descriptive. The study relies largely on qualitative and
analytical aspects of the study though quantitative aspects have been used to measure and
understand certain elements that cannot be classified qualitatively alone.

This report on Bisleri International Pvt. Ltd has helped us in understanding various concepts
and applications related to Operations Management and its relevance to the organization. It
also gave us a deep insight into the fact that all these aspects are crucial to the organization.
This analysis, processes, review and recommendations provided in the report was a great
learning experience for us and we hope to reflect this learning in our future endeavors at
work.

It is one of the best brands in the world. It also has highest market shareholder. As it has high
market shareholder, it is popular among the people. It also one of the most trusted company

2. Description of data:
The data used for the purpose of the project is secondary and has been obtained from various
sources such as the organizations website, annual CSR reports, other websites which review
the organization etc. The data describes various CSR initiatives undertaken by the
organization under Various Objectives and functions namely. It studies the impact of these
initiatives on the society especially the rural areas and how the society has benefitted from
these initiatives of Bisleri
 38

BIBLIOGRAPHY
• www.bisleri.com
• www.google.com
• Articles from Google
• https://www.indiaretailing.com/2018/01/22/food/food-grocery/csr-initiative-
bisleri-spreads-awareness-correct-disposal-reuse-recycling-bottles/
• http://www.csrmandate.org/bisleri-and-mumbai-dabbawala-raise-awareness-on-
bisleris-save-water-initiative/
• https://www.bisleri.com/memes
• https://www.bisleri.com/whats-new
• https://www.bisleri.com/csr
• https://www.bisleri.com/vision-mission-values
• http://everythingexperiential.businessworld.in/article/Talking-responsible-CSR-
with-Anjana-Ghosh-Director-Marketing-and-OSR-Bisleri-/13-09-2019-176061/
• https://indiacsr.in/monthly-csr-magazine-in-india/