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Streaming Lifecycle
From Video Processing to User Experience
The advent of Over-the-Top (OTT) data transfer has catapulted video distribution into
a new era. Traditional mediums such as cable and satellite have been eclipsed, no
longer holding the monopoly, or even the preference, for video content delivery. OTT
streaming solutions have become the gold standard in digital video dissemination.
Today, a streaming platform is far more than a mere conduit for video content; it is the
curator of a comprehensive, immersive, and captivating user experience.
VIDEO PROCESSING
Seamless data processing for
optimization of OTT content delivery
Encoding Transcoding
Encoding is crucial in priming video content for Transcoding embodies morphing video files from
streaming by condensing and transposing it into an one resolution grade to another. This step is pivotal in
appropriate digital format. This process balances the guaranteeing the video’s compatibility across various
fine-tuning of elements like bitrate and video codec devices and fine-tuning its performance for seamless
to achieve an optimal blend of superior video quality internet streaming.
and small file size.
Ingestion Cutting
Ingestion refers to importing or transmitting video Video cutting pertains to modifying video files, either
content to a streaming platform or service. This by excising undesired segments or merging several
entails transforming the content into a suitable format clips into one cohesive entity. This crucial stage in
and orchestrating and priming it for dissemination. video production enables creators to craft a refined
Ingestion often encompasses the incorporation of final product that aligns with their envisioned goals.
metadata and additional details about the content. Additionally, video cutting can generate brief clips
tailored for social media or alternative platforms.
DIGITAL MEDIA MANAGEMENT
Organizing, storing, and distributing video content
to provide streaming services
Ad serving
Ad serving embodies presenting targeted
advertisements to viewers based on their
demographics, behavior, and other parameters. This
Transactions method enhances the relevance and appeal of ads
Transactions refer to the facilitation and execution for viewers, optimizing the revenue accrued from
of payments, including subscriptions or pay-per- advertising endeavors. The facilitation of ad serving
view acquisitions, for video content using a myriad can be achieved via ad exchanges.
of payment services such as PayPal, Stripe, in-app
payments, and others.
Subscription
Video subscription models levy a periodic fee from
viewers for content accessibility. This approach can
efficiently create revenue streams while offering
Geo-Fencing viewers a stable and dependable source of premium
Geo-fencing entails limiting the accessibility of video
content. These subscription models apply to diverse
content predicated on the viewer’s geographical
types of content, encompassing movies, TV series,
location. This approach can be harnessed to adhere
and educational materials.
to regional regulations, curtail access to unsuitable
content in specific locales, or furnish content tailored
to a particular region.
DIGITAL CONTENT DELIVERY
High-performance spoiler-free Live TV
everywhere - Stream Live Like Live
Streaming Reliability
Real-time video content delivery via the internet The reliability and robustness of a video platform
enables viewers to watch without downloading guarantee continuous availability and uninterrupted
the complete video file beforehand. Streaming can delivery of content to viewers. This requires
be executed through various protocols, including constructing a resilient, fault-tolerant infrastructure,
HTTP Live Streaming (HLS) and Dynamic Adaptive employing strategies like redundancy and failover
Streaming over HTTP (DASH). mechanisms.
Scalability
Scalability is the capability of a video platform to Security
cater to a growing volume of traffic and users without Protecting video content and user data against
compromising on performance or dependability. unauthorized intrusion, misappropriation, or
This demands the design of a scalable architecture, alterations. This requires deploying protective
incorporating technologies like load-balancing and measures like encryption, access control, and secure
auto-scaling. communication protocols.
USER EXPERIENCE
Device-agnostic, multi-screen viewing experience
with AI-powered content discovery
Personalize Reach
The capacity to customize the viewing experience The potential for video content to engage a broad
to suit individual users, for instance, via personalized audience spanning various devices and platforms.
recommendations, bespoke playlists, and user This entails optimizing the platform for compatibility
preferences. Personalization calls for using data with an array of devices and harnessing technologies
and analytics to comprehend user behavior and like cross-platform apps and APIs.
inclinations.
Discovery Support
Discovery refers to the capacity for viewers to Support denotes offering aid and problem-solving
unearth new content through features such as assistance to viewers grappling with technical issues
recommendations, search functions, and trending or requiring guidance in navigating the platform or
video displays. This process leans on data and content.
analytics to propose pertinent content to viewers.
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