To what extent is the rising internet adoption by businesses a

positive change?

There was a time when you could walk past a local pizza takeaway on a Friday night and
hear the phones constantly ringing and see people hurrying around the store. Nowadays
this bustling store would seem much more quiet, but in reality is likely even busier than long
ago. The nature of the business has changed. In more recent times, the employees would be
looking at ‘kitchen display units’ to fulfil orders placed by customers from their
smartphones. This is how the internet has changed but one industry of many, in only a
decade.
Following the invention of the Internet in early 1983, it has rapidly expanded until it has
spread itself to every sector of life, whether it be communications, entertainment,
businesses and the economy, shown by the rise of online retailers such as Amazon, Meta,
Google and online food aggregators such as Just Eat, UberEATS and Deliveroo. These
businesses simply did not exist before the internet.
It's reported that 70% of companies are using social technologies, not just for sales but also
for social media marketing.1

1
The social economy: unlocking value and productivity through social technologies, by the McKinsey Global
Institute [Online] – July 2012
Available at: https://www.mckinsey.com/~/media/mckinsey/industries/technology%20media%20and
%20telecommunications/high%20tech/our%20insights/the%20social%20economy/
mgi_the_social_economy_full_report.pdf [Accessed 30 November 2022]
ibid
(MIXVOIP, n.d.)

MIXVOIP, n.d. MIXVOIP. [Online]

Available at: https://www.mixvoip.com/10-benefits-of-the-internet-for-the-business#:~:text=The%20ability%20to
%20access%20information,speeds%20up%20the%20business%20processes.
[Accessed 2 November 2022].