Business Intelligence and

Analytics

Lesson 1: The Personal Face of Business Intelligence

Business Intelligence (BI)
● It is a technology-driven process for analyzing data and presenting information to executives
or any businesses for decision making,

● refers to the processes, technologies, and strategies that organizations use to collect, analyze,
and interpret large volumes of data in order to gain insights and make informed business
decisions.

● The goal of business intelligence is to transform raw data into meaningful and actionable
information that can drive business growth and competitive advantage
● It normally combines tools, methods and technology to have positive change with the
business and boost performance,

● BI consist of data mining, predictive analysis, text mining, statistical analysis, and big
data analytics, How?

1. Data visualization
2. Key Performance Indicator (KPI)
3. Performance marking
4. Querying
Increase Overall Profitability

How can we help to become profitable our business?

1. Effective decision making

2. Optimizing internal process
3. New revenue discovery
4. Identifying market trends
5. Spot business problems
BI and BA

● BI uses past and current data to inform current decision for

current success

● BA uses past data and explain current data and predict

what will happen in the future

-Business intelligence addresses ongoing operations, helping businesses

and departments meet organizational goals.

-Business analytics can help companies that want to transform the way they
do business
Business Intelligence and Analytics
Different View of Business Challenges
Operations View of Business Challenges and BI Opportunities:

Business ● Managing manufacturing plants' performance in terms of

Challenges cost, quality, safety, and customer service.
● Optimizing plant assets' performance in terms of
equipment downtime and capacity utilization.

Business ● Implementing BI and analytics to provide visibility into

Intelligence plant performance, root causes of unfavorable variances,
and areas for improvement.
Opportunities
● Utilizing predictive analytics to optimize asset
performance.
Marketing View of Business Challenges and BI Opportunities:

Business ● Managing brand portfolio and strategy.

Challenges ● Optimizing brand profitability.

Business ● Developing BI scorecards for brand portfolio

Intelligence management.
● Utilizing analytics to optimize brand profitability.
Opportunities
Financial View of Business Challenges and BI Opportunities:

Business ● Managing financial operations

Challenges

Business ● Implementing BI and analytics to improve financial

Intelligence operations and decision-making
● Developing dashboards and reports for tracking plant
Opportunities
profitability drivers
IT View of Business Challenges and BI Opportunities:

Business ● Managing IT operations

Challenges ● Reducing costs
● Supporting BI initiatives

Business ● Leading the formulation of the Enterprise BI Strategy

Intelligence ● Implementing BI tools and technologies to address
information gaps and processing inefficiencies.
Opportunities
Each major function within an organization faces specific
business challenges and has unique opportunities to leverage BI
and analytics
Importance of Business Intelligence

Make Decisions Based on Facts - One of the biggest mistakes a company can make
is to base their decisions off of what they think will happen instead of the real facts

Gain Faster Access to Data - Having quick access to up-to-date information is crucial
for modern businesses. The average length of time to receive an IT-generated report is about two days.
However, modern business intelligence technology allows organizations to access accurate data anytime with
the touch of a button. This can be useful when time is of the essence and an important decision must be made
right away

Turn Data into Actions - Business intelligence tools help organizations improve their
decision-making and learn the best strategies to predict future market trends and patterns
Improve Negotiations and Sales - is information can also come in handy when you
are negotiating with your suppliers and potential vendors. With access to current trends and other key
information, you could potentially save a significant sum of money

Measure the Effectiveness of Marketing Campaigns - Business

intelligence technology gives companies the tools they need to effectively design and monitor the success of
marketing and promotional campaigns by providing real-time insight of how customers are reacting

Better Understand Customer Behavior - Business intelligence tools provides

organizations with the data they need to better understand their customers’ behaviors, such as buying patterns
and trends. Using this information, your company can develop products and services designed to specifically
meet these wants and needs
Where Is BI Used?

● Sales, marketing, finance and operations departments use business intelligence. Tasks
include quantitative analysis, measuring performance against business goals, gleaning
customer insights and sharing data to identify new opportunities
BI Tools

BI tools are types of software used to gather, process, analyze, and visualize large volumes of past,
current, and future data in order to generate actionable business insights, create interactive reports, and
simplify the decision-making processes.

https://www.datapine.com/images/self-service-analytics-drag-and-drop.mp4

Business intelligence (BI) is software that ingests business data and presents it in user-friendly views such
as reports, dashboards, charts and graphs.