BUSINESS INTELLIGENCE & ANALYSIS

Done by:
Golkonda C Rathi
Induja C
Indu Selvaraju
What is it?
● Business intelligence (BI) refers to the
procedural and technical
infrastructure that collects, stores,
and analyzes the data produced by a
company’s activities.
● It is the process by which enterprises
use strategies and technologies for
analyzing current and historical data,
with the objective of improving
strategic decision-making and
providing a competitive advantage.
CHARACTERISTICS OF BI

● Ranking Reports
● What-If Analysis
● Executive Dashboards
● Interactive Reports
● Geospatial Mapping
● Operational Reports
● Pivot Tables
● Open Integration
Business Intelligence Application
● Business intelligence software is a type of application
software designed to retrieve, analyze, transform and
report data for business intelligence.
● BI applications include a wide range of activities for
statistical analysis, Data mining, querying and reporting,
business performance analysis, benchmarking, Online
Analytical Processing (OLAP), Decision Support System
(DSS), forecasting and predictive analysis.
● It provides organizations with meaningful information
regarding employees, customers, suppliers and other
business associates, which can be used in effective
decision making.
Industries which are using BI
●Retailing: Business Intelligence can be used to forecast the demand and analyse
its fluctuations over time. This will help in optimizing the size of inventory in
order to meet the customer demands. It will also help the companies to better
understand the consumer behavior in order to direct their marketing campaigns. It
will also help in enhancing relationship with suppliers.

●Banking: BI will help the banks and financial institutions in identifying the
customer base. This will help them in planning their marketing strategies. It will
also help the banks in deducing performance metrics and benchmarks in order to
measure the business performance. It can also help in knowledge management or
learning management. It will help in management of large amount of data.
●Distribution and Logistics: BI will enhance communication with business partners
which will lead to efficient and coordinated operations. BI will provide intelligent
reports to optimize the whole operations of the enterprise.
●Airways: BI will remove hindrances in the ticket management system. BI can be used
to analyse the consumer behavior pattern and predict future behavior patterns in order
to increase operations efficiency by improving flight management and improve sales
revenue. Consumer demands can be satisfied efficiently.
●Manufacturing: BI will enhance communications with suppliers and standardize all
the transactions occurring with them hence increasing efficiency.
BI will forecast the demand for product which will optimize inventory,
production and procurement size. BI implemented in HR department will help in
understanding the employee needs and difficulties and for their performance appraisal
Types of Business Intelligence

● Strategic Business Intelligence

● Operational business intelligence
● Dashboards
● Predictive analytics
Factors of Business Intelligence System

Ease of use.
Clear Vision and Management Support
Easy-to-use front end, devoid of technical
BI initiative is driven by business, so a strategic
business vision is needed to direct the terms, table names, and SQL syntax, is critical
implementation.commitment and involvement of to ensuring a successful business intelligence
senior management is imperative, particularly in implementation. Choose a simple-to-use tool.
breaking down the barriers to change and the
‘states of mind’ within the organisation

Sustainable data quality and integrity.
In regard to the important factor of
sustainable data quality and integrity.
Data Management
The organisation may use different types of
databases. It should designed in way to handle
data from all these sources.
Storytelling through visualization
Visualization of data, which would be
consumed by leaders and stakeholders, needs
to be done in a way that the audience can
relate, understand the pain points and causes,
and start having a conversation to find a
solution.
Scalability Involve and engage
It should be able to handle a large number of
users and larger datasets without requiring
frequent addition of hardware
Use of proper Technology
Use of modern technology keeps the business
on updated range and also keep the customer or
the audience engaged.
Real Time Business Intelligence
➔ Real Time Business Intelligence is the use
of data analytics to analyse the data
Instantaneously to deliver highly accurate
and up to date actionable insights.
➔ Companies use real-time business
intelligence tools to improve decisions and
to find the new business opportunities.
Benefits of real time BI

★ Enhancing customer experience

★ Dynamic forecasting
★ Prevention of utility loss and fraud management
★ Provide the best decision support system for users
Industry Use Case

★ Revolutionizing Retail with Better Customer Experience

★ Optimizing logistical challenge in Real-Time
★ Helping manufacturers to be competitive
★ Inventory management
★ Provide instant Information