PALOMPON INSTITUTE OF TECHNOLOGY

Palompon, Leyte

Presented to:

Prepared by:
Pierre Mondigo
 TABLE OF CONTENTS

1.0 EXECUTIVE SUMMARY

 Introduction ---------------------------------------------------------------------------------------3
 The Company -------------------------------------------------------------------------------------3
 Product and Services ---------------------------------------------------------------------------4
 The Market ----------------------------------------------------------------------------------------4
 Financial Considerations -----------------------------------------------------------------------5
1.1 Goals and Objectives ------------------------------------------------------------------------------5
1.2 Mission Statement ---------------------------------------------------------------------------------5
1.3 Key to Success ---------------------------------------------------------------------------------------5
2.0 COMPANY SUMMARY
2.1 Company Ownership ------------------------------------------------------------------------------6
2.2 Start-up Plan ----------------------------------------------------------------------------------------6
2.3 Company Location ---------------------------------------------------------------------------------7
3.0 SITUATION ANALYSIS
3.1 SWOT Analysis -------------------------------------------------------------------------------------7
4.0 MARKETING ANALYSIS SUMMARY
4.1 Market Segmentation ---------------------------------------------------------------------------8
4.2 Target Market Segment Strategy -------------------------------------------------------------8
4.3 Market Mix -----------------------------------------------------------------------------------------8
4.4 Market Needs -------------------------------------------------------------------------------------9
4.5 Competition Research ---------------------------------------------------------------------------9
4.6 Sustainable Competitive Advantage ---------------------------------------------------------9
5.0 STRATEGY AND IMPLEMENTATION SUMMARY
5.1 Competitive Edge --------------------------------------------------------------------------------10
5.2 Sales Strategy -------------------------------------------------------------------------------------10
6.0 MANAGEMENT SUMMARY
6.1 Organizational Structure -----------------------------------------------------------------------11
6.2 Management Team ------------------------------------------------------------------------------11
6.3 Personnel Plan ------------------------------------------------------------------------------------12

| BUSINESS PLAN
VENERANDA’S PANCITERIA 1
7.0 FINANCIAL PLAN
7.1 Projected Statement of Financial Condition ----------------------------------------------12
7.2 5-Year Revenue/ Expenditure Forecast ----------------------------------------------------13

Appendix A: Bakery Equipments ---------------------------------------------------------------------------14

Appendix B: Pastry Bites Menu -----------------------------------------------------------------------------15
Appendix C: Floor Plan ----------------------------------------------------------------------------------------16
Appendix D: Legal Requirements ---------------------------------------------------------------------------17

| BUSINESS PLAN
VENERANDA’S PANCITERIA 2
1.0 EXECUTIVE SUMMARY
Introduction

In remembrance of the beloved grandmother and her adoration for the delicious
tastes of pancit, it establishes on a passionate journey to create an interesting and lively
enterprise: The Veneranda’s Panciteria. This business is an affirmation to her past, striving
to capture the warmth, passion, and traditions connected to this beloved Filipino cuisine in
addition to serving delicious food.

Veneranda’s Panciteria aims to carve out a position in the industry by employing

premium ingredients and recipes. It wants to become the go-to place for pancit lovers
wanting unmatched authenticity and taste. Veneranda’s Panciteria hopes to become the
preferred choice for both locals and visitors looking for a meal and an immersive Filipino
culinary experience located in Isabel Leyte. The Veneranda’s Panciteria is a paradise where
culinary creativity blends with historical recollections, not just a place to savor delicious
food. It aims to establish a warm atmosphere and a sense of community where customers
can socialize, reflect, and make new memories—all while enjoying the traditional flavor of
pancit, which is loved by many.

The Company

Veneranda’s Panciteria, headquartered in Isabel, Leyte, operates as a corporation

with equal ownership and management shared between its two partners. The company
would have a dedicated team of workers, including a manager, who would oversee the day-
to-day operations. The manager would be responsible for coordinating the staff, ensuring
smooth service, and maintaining quality control. The workers would include skilled chefs
who specialize in preparing different types of pancit dishes, ensuring that each plate is
cooked to perfection. The team would also include friendly and attentive wait staffs that
provide excellent customer service, taking orders, serving food, and making sure that
customers have a delightful dining experience. Together, this team would work
harmoniously to create a welcoming environment where customers can enjoy delicious
pancit and feel well taken care of. The company would strive to provide excellent customer

| BUSINESS PLAN
VENERANDA’S PANCITERIA 3
service and ensure that every customer leaves with a satisfied tummy and a smile on their
face.

Products and Services

Veneranda’s Panciteria carefully selects a delicious selection of both classic and
unique pancit dishes, in order to honor the various local adaptations and flavors of this well-
loved Filipino meal. The menu offers a variety of choices, such as the traditional pancit
canton and bihon, all of which are made with the best ingredients and traditional cooking
methods that have been passed down through the years. It also offers customized varieties
that combine unusual flavors and ingredients to create a remarkable dining experience.

The Veneranda’s Panciteria offers a variety of delicious sides, snacks, and beverages
in addition to their excellent pancit choices, which complement and complete the eating
experience. Every dish on the menu, from the delicious lumpiang shanghai to the refreshing
calamansi juice, has been carefully chosen to offer an experience that will satisfy the varied
tastes of the customers. In addition, we take great pleasure in providing hospitable and
dedicated customer service, making sure that each customer's meal at The Veneranda
Panciteria is not just a culinary feast but also a joyful and unforgettable occasion.

The Market
The Veneranda’s panciteria would primarily consist of people who love Filipino
cuisine and have a craving for delicious pancit dishes. It could target locals who are looking
for a quick and satisfying meal, as well as tourists who want to explore the flavors of Filipino
cuisine. The market research would involve identifying the demand for pancit in the area,
studying the competition, and finding ways to stand out. With the right marketing
strategies, such as social media promotions, partnerships with local events, and word-of-
mouth, the panciteria can attract a loyal customer base and become a go-to spot for pancit
lovers. By focusing on quality ingredients, offering a variety of pancit options, and providing
excellent customer service, can carve out a niche in the market and become a beloved
dining destination.
Financial Considerations

| BUSINESS PLAN
VENERANDA’S PANCITERIA 4
 Veneranda’s Panciteria, equipped with Php1,000,000 in startup cash and a lot of
courage, is going to take the plunge and establish our own business. It is constituted of each
partner's contribution is Php250,000, with a bank loan of Php500,000 covering the majority
of expenses. We will spend our Php1,000,000 capital to acquire one panciteria, which will
include some goodwill money for the recipe and training. Veneranda’s Panciteria forecasts
sales of around Php1,000,000 in the first year, Php1,500,000 in the second year, and
Php2,250,000 in the third year of the plan. It should break even by the third year of business
if sales continue to rise.

1.1 Goals and Objectives

a. Attain sales of P1,000,000 in the first year.
b. Increase second year sales by 50% and third year by 50% base on
second year sales.
c. Expand by the third year of business.
d. To develop a full menu by the end of our third year.

1.2 Mission Statement

Veneranda Panciteria reinvents the classic eating experience with numerous choices
of skillfully prepared quality pancit meals that captivate the senses and produce memorable
dining experiences. We want to become the go-to place for pancit lovers wanting
unmatched authenticity and taste.

1.3 Key to Success

Keys to success for Pastry Bites will include:
1. Tasty & Unique Pancit: Creation of menu with delicious and unique pancit dishes.
2. Quality Ingredients: Use of fresh and high-quality ingredients.
3. Great Customer Service: Provide excellent and friendly service.
4. Consistency is Key: Ensure consistent taste and quality.
5. Effective Marketing: Promoting through social media and events.
6. Listen to Customers: Embrace feedback to improve offerings.

2.0 COMPANY SUMMARY

| BUSINESS PLAN
VENERANDA’S PANCITERIA 5
2.1 Company Ownership
Veneranda’s Panciteria operates as a corporation with equal ownership and
management shared between its two partners. These partners are in charge of
sales/management and finance/administration, respectively. The partners will contribute
funds from their own savings to cover start-up costs and create a financial cushion for the
first few months of operation. Due to the partners' passion for cooking, the company
intends to establish a strong market position in the community.

2.2 Start-up Plan

Start-up Cost
Veneranda’s Panciteria is a start-up company. Financing will come from the partners'
capital. The following chart and table illustrate the company's projected initial start-up
costs.

START-UP REQUIREMENTS
Current Assets:
 Cash Required Php 100,000.00
Start-up Expenses
 Legal (licenses, clearance etc…) Php 18,503.00
 Building Improvements Php 50,000.00
 Machineries & Equipment Php 114,650.00
 Rent Expense Php 24,000.00
 Advertising Expense Php 8,000.00
 Contract Labor Php 10,500.00
Total Requirements Php 307,150.00

2.3 Company Location

| BUSINESS PLAN
VENERANDA’S PANCITERIA 6
 Veneranda’s Panciteria is headquartered in the town of Isabel, Leyte. We are located
in Evaquez Street near Town Plaza, where all of our products are made from, stored in and
shipped from.

3.0 SITUATION ANALYSIS

3.1 SWOT Analysis
In business, competitors are always present. Competition is healthy for businesses
and it will force you to innovate, staying ahead of the curve. That rivalry, however, may be
scary. You don't want to give up, but you're not sure how to deal with competition. Every
business faces this issue, and the key to success is developing a strategy that allows you to
better satisfy your customers, authentic branding, and team support.

 Good quality  Strong existing competitors

 Customer satisfaction  Marketing deficiencies
 Good qualities of flavor  Market awareness and
 Experience and knowledge reputation

SWOT
ANALYSIS

4.0 MARKETING ANALYSIS SUMMARY

Veneranda’s Panciteria focuses on satisfying the needs of Isabel, Leyte residents as
well as a substantial amount of tourist from adjacent routes.

4.1 Market Segmentation

| BUSINESS PLAN
VENERANDA’S PANCITERIA 7
 Tailoring the offerings and marketing strategies to some specific segments, the
Veneranda’s Panciteria can attract and satisfy a wide range of customers. One segment we
could target is young professionals who work long hours and are always on the go. They
need quick and tasty meals that can be enjoyed during their lunch break or after work.

Another segment could be families who enjoy dining out together. They value a cozy
atmosphere and a menu that offers options for both kids and adults. We could also target
food enthusiasts who love exploring different flavors and cuisines. They are always excited
to try new dishes and appreciate a diverse menu. Another segment for our panciteria
business could be college students. College campuses are often filled with students who are
looking for affordable and convenient dining options. They appreciate quick service and
budget-friendly meals that can be enjoyed between classes or during late-night study
sessions. By offering student discounts, promoting the business near college campuses, and
creating a menu that caters to their tastes and preferences, we can capture the attention
and loyalty of this segment. These are among of our potential customers identified to be a
part of our target market.

4.2 Target Market Segment Strategy

Veneranda’s Panciteria plans to expand into the market outside of Isabel, Leyte. The
primary target market is a steady stream of locals. When it comes to the target market
segment strategy for the business, it is all about understanding and catering to the specific
needs and preferences of different customer groups. Personal and quick customer service at
a reasonable price is necessary in preserving the target market's local market share.

4.3 Market Mix

1. Product. Our product selects a delicious selection of both classic and unique pancit
dishes, in order to honor the various local adaptations and flavors of this well-loved
Filipino meal.
2. Price. We offer affordable meals as per dish that will be worth the cost for the
customers. And also, we offer discounts for a better strategy to attract customers.

| BUSINESS PLAN
VENERANDA’S PANCITERIA 8
 3. Place. The Veneranda’s Panciteria aims to establish a warm atmosphere and a sense
of community where customers can socialize, reflect, and make new memories—all
while enjoying the traditional flavor of pancit, which is loved by many.

4.4 Market Needs

Pancit is a beloved Filipino dish that holds a special place in people's hearts. It's not
just a delicious and satisfying meal, but it also carries cultural significance and nostalgia for
many. By offering a variety of pancit dishes, you can cater to different tastes and dietary
preferences, making it an inclusive choice for customers. Pancit is also versatile, as it can be
enjoyed for lunch, dinner, or even as a snack. Plus, it's a budget-friendly option that
provides a filling and flavorful experience. With the growing popularity of Filipino cuisine
worldwide, having a pancit business can tap into a market need for authentic and tasty
Filipino dishes. So, by satisfying people's cravings for pancit, we’ll be serving up a dish that
brings joy and satisfies a market need.

4.5 Competition Research

Competition of having a pancit business comes in different aspects and different
strategies. These include, Asian noodle restaurants, such as ramen or pho establishments.
These restaurants may offer a variety of noodle dishes that compete for customers'
attention and taste preferences. Additionally, fast-casual restaurants that specialize in
international cuisine or local comfort food might also be considered competition. They may
have noodle dishes on their menu that can be seen as alternatives to pancit. Another
competitor that a pancit business might face is the home-cooked market. Many people
enjoy making pancit at home and may prefer to prepare it themselves rather than dining
out. These competitions can be addressed by highlighting the convenience and quality of
our pancit business.

4.6 Sustainable Competitive Advantage

Based on our main competition mentioned above, Veneranda’s Panciteria
actually has quite a few competitive advantages which include ADAPTABILITY:
1. Authenticity: Traditional recipes and high-quality ingredients make our pancit stand out.
2. Unique Flavors: Offering exciting and diverse pancit options.
| BUSINESS PLAN
VENERANDA’S PANCITERIA 9
3. Customization: Letting customers personalize their orders adds a special touch.
4. Local Sourcing: Emphasizing our local ingredients supports sustainability and appeals to
conscious consumers.
5. Great Service: Friendly and attentive customer service keeps people coming back.
6. Online Presence: Engaging on social media and having a user-friendly website.

5.0 STRATEGY AND IMPLEMENTATION SUMMARY

Veneranda’s Panciteria will succeed by offering authentic and delicious pancit dishes
that stand out from competitors. By focusing on high-quality ingredients, unique flavors,
and a diverse menu, we can attract a loyal customer base. Providing exceptional customer
service, streamlining operations, and maintaining an active online presence also contribute
to the success. Adapting to customer preferences, staying innovative and continuously
improving will help our pancit business thrive. With dedication and passion, our business
can become a go-to destination for pancit lovers.

5.1 Competitive Edge

Veneranda's Panciteria unique selling point is the comparatively low level of
competition in this particular specialty in the local area. We are providing our customers
with an entirely new experience and a considerably superior product.

5.2 Sales Strategy

Veneranda’s Panciteria anticipates sales of about Php500,000 in the first year,
Php600,000 in the second year, and Php800,000 in the third year of the plan.

6.0 MANAGEMENT SUMMARY

The management would have a dedicated team of workers, including a manager,
who would oversee the day-to-day operations. The manager would be responsible for
coordinating the staff, ensuring smooth service, and maintaining quality control. The
workers would include skilled chefs who specialize in preparing different types of pancit
dishes, ensuring that each plate is cooked to perfection. The team would also include
friendly and attentive wait staffs that provide excellent customer service, taking orders,

| BUSINESS PLAN
VENERANDA’S PANCITERIA 10
serving food, and making sure that customers have a delightful dining experience. And as
the owner who have passion and loves to cook, strive to provide excellent customer service
and ensure that every customer leaves with a satisfied tummy and a smile on their face.

6.1 Organizational Structure

MANAGER/OWNER

SUPERVISOR

CHEF 1 CHEF 2

WAIT STAFF 1 WAIT STAFF 2

CASHIER

SALES CLERK 1 SALES CLERK 2

JANITOR

6.2 Management Team

There will be a total of 2 full time position for the management, 2 full time Chef, and
2 wait staff, 2 Sales Clerk, Cashier and Janitor. The business will be open 7 days a week
(Monday-Sunday). Online orders can be accepted 24 hours per day. The actual operating
hours of the business will be 7:00 a.m. – 9:00 p.m. The job descriptions depend on the
qualifications required and experience.

| BUSINESS PLAN
VENERANDA’S PANCITERIA 11
6.3 Personnel Plan
As the personnel plan shows, Veneranda’s Panciteria expects to make significant
investments in sales, sales support, and product development personnel.
PERSONNEL PAYROLL RATE
POSITION YEAR 1 YEAR 2
MANAGER 18,000 18,000
SUPERVISOR 15,000 15,000
CHEF 1 10,000 10,000
CHEF 2 10,000 10,000
CASHIER 8,000 8,000
WAIT STAFF 1 6,000 6,000
WAIT STAFF 2 6,000 6,000
SALES CLERK 1 6,000 6,000
SALES CLERK 2 6,000 6,000
JANITOR 5,000 5,000

7.0 FINANCIAL PLAN

7.1 Projected Statement of Financial Condition
Veneranda’s Panciteria
Statement of Financial Condition
For the Year Ended December 28, 2020

7.2 5-Year Revenue/ Expenditure Forecast

| BUSINESS PLAN
VENERANDA’S PANCITERIA 12
 Veneranda’s Panciteria
Statement of Operation
As of December 2022

Appendix A: Cooking Equipments

| BUSINESS PLAN
VENERANDA’S PANCITERIA 13
KITCHEN RANGE

A kitchen range, also called a stove, is the

classic cooking appliance that you'll find in
many American kitchens. It combines an
oven for baking, roasting and broiling with
a stovetop/cooktop for boiling, searing and
sauteing.

REFRIGERATOR & FREEZER

It is important to keep cold food safe in the

refrigerator and freezer at home by storing it properly
and using an appliance thermometer (i.e.,
refrigerator/freezer thermometers). Properly storing
food at home helps maintain safety as well as food
quality by keeping flavor, color, texture, and nutrients
in food according to the Food and Drug
Administration (FDA).

SOME KITCHEN UTENSILS IMPORTANT TO HAVE:

The significance of kitchen tools and equipment

cannot be overstated. These culinary aids serve as the
backbone of any well-functioning kitchen, elevating
the cooking experience from a mere task to an art
form. Proper use of kitchen tools and equipment not
only ensures efficiency but also enhances the quality
of the dishes you create.

Therefore, understanding the uses of cooking

utensils and their proper application is crucial. From
preparatory tools in the item has a designated role
that contributes to the overall culinary process. The
importance of cookery goes hand in hand with the
necessity for the right utensils and equipment.
Whether you’re a professional chef or a home cook,
the tools you use can make or break your cooking
experience.

Appendix B: Veneranda’s Panciteria Menu

| BUSINESS PLAN
VENERANDA’S PANCITERIA 14
Sample Menu:

Source: https://www.quotemaster.org/Menu#&gid=1&pid=10

Appendix C: Floor Plan:

| BUSINESS PLAN
VENERANDA’S PANCITERIA 15
Sample floor plan design:

Source: https://www.pinterest.ph/pin/594053007095569444/

Appendix D: Legal Requirements :

Sample Documents: credits to the source

| BUSINESS PLAN
VENERANDA’S PANCITERIA 16
a

Isabel, Leyte

| BUSINESS PLAN
VENERANDA’S PANCITERIA 17
 | BUSINESS PLAN
VENERANDA’S PANCITERIA 18