Emphasis Markers

for Persuasive Purposes

Presented by: Ms. Andrea M. Ibanez, LPT
What is emphasis?
- is a form of exaggeration or
amplification making things
bigger in some way than
they really are.
What is emphasis
marker?
- Words that express the
speaker’s stress in a
sentence.
- Words/expressions that
emphasize a point.
 01
Emotive Words
Used to arouse emotion that can
help to influence decisions and
change opinions. Emotive
words have immediate
connotations- happiness, joy,
guilt, sadness, and fear.
 01
Emotive Words
Example:
1. This is such a cruel world.
2. The dog was abandoned on
a filthy street.
 02
Personal Pronouns
Using we, you and us to create a
connection between writers and
readers. Personal pronouns can
make the readers feel personally
involved with the topic being
discussed.
 02
Personal Pronouns
Example:
1. Together, we can make it.
2. You are the captain of your
soul.
 03
EXAGGERATION
Making something seem much
better or much worse than it really
is- that is, to create a false
impression of the subject.
 03
EXAGGERATION
Example:
- She has a heart as big as the
world.
 04
Repetition
Saying the same word or
phrase more than once for
emphasis. Repetition is
used to make sure a
reader remembers key
ideas.
 04
Repetition
Example:
- Seek righteousness,
seek meekness.
 05
IMPERATIVES
Using commands or instructions to
imperatives to encourage the
audience or readers to do
something quickly. They are also
used to make the audience or
readers feel as if they have no
other choice in forming their
opinions.
 05
IMPERATIVES
Example:
1. Buy now, pay later.
2. Please, lend me your ears.
06 Rhetorical
Question
Asking questions that
make the audience think.
A rhetorical question is
asked to give effect or to
put emphasis without the
need for real answer.
06 Rhetorical
Question
Example:
- Do you want to be a
failure for the rest of
your life?
 07
LITERARY DEVICES
Using simile, rhyme, alliteration,
assonance, and other literary
devices to build a cleaner image
or picture for the reader; such
words or phrases make ideas
memorable.
 07
LITERARY DEVICES
Example:
- Internet access that is as
slow as a turtle.
 08
GENERALIZATION
These are broad sweeping
statements which sound true at the
time and are not immediately
questioned for accuracy.
 08
GENERALIZATION
Example:
- Every person in this room
needs money.
 09
PLAY ON THE
AUDIENCE OR
READERS SYMPATHY
Making the audience or readers
feel sorry for someone or
something.
 09
PLAY ON THE
AUDIENCE OR
READERS SYMPATHY
Example:
- Everyone feels sorry for
destroying mother Earth.
 10
CLUSTERS OF THREE
Using two or more phrases or
describing words to emphasize a
point or an idea.
 10
CLUSTERS OF THREE
Example:
- Buy Keso now! Cheesier,
tastier, and creamier.
 11
SUPERLATIVES
Using words or phrases to highlight
the superiority or exceptional
qualities of a product or service
compared to others in its category.
 11
SUPERLATIVES
Example:
- The most reliable internet.