MISRIMAL NAVAJEE MUNOTH JAIN ENGINEERING COLLEGE

SCHOOL OF MANAGEMENT STUDIES

UNIT TEST - I
Year / Sem : II / III BA4008-Retail Marketing

DATE: MAX. MARKS: 50

TIME: 9AM – 10.40 AM
PART – A (5X2=10 Marks)
ANSWER ALL THE QUESTIONS
1. Identify the factors influencing retailing.
2. Write down the barriers of technological influences in retail.
3. Define Global retailing.
4. What is organized retail format?
5. What are the types of retail formats?
PART – B

6. How the difficulties can related to managing cost, stock out and mark-downs pertaining to retail
strategy and operations can be managed? (14 marks)
7. Critically review the current trends in retail industry example from Indian companies. (13 Marks)
8. Analyze the technological influences of technological environment in retailing. (13 Marks)