INNOVATIONS

IN FAMILY
BUSINESS
MANAGEMENT
Raymond D. Paderna
Decision Sciences and Innovation Department
RVR-College of Business
De La Salle University - Manila
COURSE DESCRIPTION & RATIONALE
• INOFABU is an elective course designed to explore the intricacies
of managing family-owned enterprises in light of business,
personal, and family issues that influence decision-making tasks
as well as firm operations.
• The managerial, strategic, financial, and behavioral complexities
in these enterprises will also be discussed throughout the term.
• FACT: As much as 2/3 of businesses around the world including
the Philippines are family-owned (Family Firm Institute, 2017).
• Since a vast majority of firms in the country as well as globally are
owned by families, the probability of your prospective careers
being shaped by a family business is very high.
 MAJOR COURSE OUTPUTS
Required Output
Quizzes
Oral report on the profile and
unique practices of a prominent
family business
Final project: FB Crisis Readiness
Matrix and Survival Strategy Paper
Oral presentation of final project
Peer evaluation
Due Date
Q1: 6 February 2024 (F2F)
Q2: 8 March 2024 (Online)
9, 13, 16, 20 February 2024
15 March 2024 @ 07:30 am
15, 19, 22 March 2024
5 April 2024 @ 12:00 noon
 GRADING SYSTEM
Quizzes 30%

Recorded/live report on the profile and 25%

unique practices of a prominent family
business
Final project with oral presentation 35%
Family business crisis-readiness matrix and
survival strategy paper
Peer evaluation 10%
Total 100%
 Oral Report on the Profile and Unique
Practices of a Prominent Family Business
• Each group is expected to deliver either a recorded or live
presentation of the following facts in less than fifteen (15)
minutes and in under 20 slides:
1. Brief history of the company
2. Current Products/Services
3. Ownership/Management Structure highlighting the
extent of family participation
4. Unique issues/challenges faced by the family in terms of
ownership, governance, strategy, operations, etc.
5. What the future holds for the family firm
 FINAL PROJECT
• The final project is a continuation of your short oral report on the
profile and unique practices of a prominent family business.
• For the first part of the final project, you are required to use the Family
Business Crisis Readiness Matrix developed by Jayakumar and De Massis
(2020) in identifying the quadrant where your assigned family firm
belongs. Your choice must of course be explained.
• Afterwards, your team is expected to propose a set of at least three (3)
strategic alternatives based on the four possible strategic responses
listed by Wenzel, Stanske and Lieberman (2020). All proposed
strategies must be explained in detail and orally defended in class on
your scheduled date of presentation.
• Templates will be provided to you for convenience.
 HELPFUL TIPS
Regularly visit the INOFABU Canvas Course Page

Check your email for important announcements/updates

Stay informed regarding local & global developments

Be engaging and participative in all live, synchronous & asynchronous activities

Join all in-person and synchronous sessions if possible

Actively participate in all face-to-face, synchronous & asynchronous group activities

Note my contact details for easier communication

 HELPFUL TIPS
You are NOT REQUIRED to switch on your webcams or speak using your microphones during our
synchronous sessions.

Since attendance will NOT be checked in this class, your presence in our synchronous classes is
not expected.

Class participation is appreciated but not required.

If you choose to attend our session, the teacher assumes that you are interested to listen and engage
with the class so please be alert and attentive; DO NOT sleep, play video games, drive, go shopping,
play with your pets, cook, or do anything that will distract you from engaging with the class.
ABOUT YOUR INSTRUCTOR

Graduated in 1987 at De La Salle

University – Manila with a degree
in Business Management

Graduated in 1990 at the EU

Business School – Montreux,
Switzerland with a Masters in
Business Administration degree
 ABOUT YOUR INSTRUCTOR
Guest lecturer & Mentor since
October 2017 at the Fashion-Arts-
Business (FAB) Creatives in Manila
Assistant Professor – Lecturer at
De La Salle University since
September 1990
Co-President of the family’s
business interests in metal
fabrication, tool-and-die,
manufacturing, and travel-related
services from 1987 – 2013.
ABOUT YOUR INSTRUCTOR
Attended local and international
conferences in the areas of climate change,
business sustainability, family enterprise
management, entrepreneurship,
agribusiness management, and
organizational resilience.
Co-authored and published journal
articles on agripreneurship, family
business management, small business
resilience, stress management.
Conducted workshops on family
enterprise management, fashion and arts
entrepreneurship, and small business
resilience.
Raymond D. Paderna
raymond.paderna@dlsu.edu.ph
+ 63 917 807 77 68
Virtual consultation days/time via Zoom
Wednesdays from 10:00 – 12:00