Comparative Study Betweenjio Vs Airtel

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Comparative study betweenJio vs Airtel
Bachelors of business admin (Maharaja Surajmal Institute of Technology)
Studocu is not sponsored or endorsed by any college or university

Downloaded by Ravitej Bhangu (ravitejbhangu@gmail.com)
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A
PROJECT REPORT
ON
Comparative study of reliance Jio and Airtel
in Lucknow
For The Partial Fulfillment Of The Requirement For The Award

Of
MASTER OF BUSENESS ADMINISTRAION
Under The Guidance Of : Submitted By :

MR. AVANISH KUMAR SINGH Arpit Mishra
(Asistant Professor) Roll No. : ...................................
Faculty of Commerce and MBA 4th Sem.
Management Muit
Session – 2019-2020
MAHARISHI UNIVERSITY OF INFORMATION

TECHNOLOGY
IIM ROAD, BITHAULI, LUCKNOW

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DECLARATION
I student of MBA, have personally worked on the project entitled Comparative
study of reliance Jio and Airtel in Lucknow The data mentioned in this report
were obtained during genuine work done and collected by me. The data obtained
from other sources have been duly acknowledged. The result embodied in this
project has not been submitted to any other University or Institute for the award of
any degree.
Arpit Mishra
Roll No. : .......................................
MBA 4th Sem.

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ACKNOWLEDGEMENT
Preparing a project of this nature, is a arduous task and I was fortune enough to get
support from a number of people to whom I shall always remain grateful for
helping me in completing this project within the stipulated time limit.
I take the opportunity to express my deep sense of gratitude towards my research
guide Mr. Avanish Kumar Singh for giving me due freedom of decision making
and at the same time strictly adhering to high quality of my work.
I would also wish to acknowledge my friends for their moral support,
encouragement and patience throughout the course of this project.
I would like to express my gratitude to all these persons and to all the respondents
for their patience throughout the numerous discussions I have had with them
during the course of this project.
Arpit Mishra
Roll No. : .......................................
MBA 4th Sem.

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PREFACE
I respect to the allotted period, I have formed relationship with the organization as
trainee but informally it is a sacred place for me as it’s my first practical exposure
to an organization to know and get aware to an organizational real practical
stressful environment.
Although I am student of M.B.A. It is a two year full time degree courses.
So far this training is scheduled for third semester syllabi as a separate topic to be
asked in detail in viva-voice conducted by external So far I have completed 3rd
semester examination. Thus study will provided me a better opportunity to survive
in cut throat competition with a prosperous existence. I have tried my best to gain
out of well framed circumstances & with the help of experienced personnel who
helped me out so for become possible to them. As being a very confidential
functioning many things are there which can’t be known but on the basis of
gathered information and certain hints, the project has been formed. It may have
something missing but I have tried to present all things what I have received.
Although this report has been got checked by different personnel but after that if
there is some shortcomings I expect it to be rectified. So the whole study bifurcated
in different parts. Certain observations & suggestions also have been stated which
if possible to be reviewed.

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EXECUTIVE SUMMARY
While working in the organization I was trained as a relationship personnel being
engaged into various jobs such as dealing with clients, answering customer queries
through telephonic conversations and providing them knowledge about new
schemes and converting them into our customers.
As my research project report I was given the topic on “Comparative study of
reliance Jio and Airtel in Lucknow”. The project work was for this research was
conducted in Lucknow to study the customer satisfaction adopted by Reliance Jio
and Airtel.
The research has been conducted to gather information from 100 respondents & a
structured questionnaire will be used to collect the information from the
respondents. The data which was collected from them will be analyzed and
classified. It was found that though the Reliance Jio and Airtel has the highest
market share it needs to improve on its service quality and retail services.

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TABLE OF CONTENTS
S.NO PARTICULAR
1 COMPETITORS PROFILE
2 OBJECTIVE OF THE STUDY
3 RESEARCH METHODOLOGY
4 DATA ANALYSIS AND INETRPRETATION
5 FINDINGS
6 LIMITATIONS
7 CONCLUSION
8 RECOMMENDATION AND SUGGESTIONS
9 BIBLIOGRAPHY
10 QUESTIONNAIRE

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COMPANY PROFILE

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COMPANY PROFILE
Reliance Jio
Reliance Jio Infocomm Limited
Type Subsidiary of RIL
Industry Wireless Telecommunications
Founded 2010
Founder Mukesh Ambani
Headquarters Navi
Mumbai, Maharashtra,India
Key people Sanjay
Mashruwala (Managing

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Director)
Jyotindra Thacker (Head of
IT)
Akash Ambani (Chief of
Strategy)
Products Mobile telephony, Wireless
broadband
Owner Mukesh Ambani
Parent Reliance Industries
Subsidiaries LYF
Website www.jio.com
Reliance Jio Infocomm Limited, or Jio, is a LTE mobile network operator in
India. It is a wholly owned subsidiary of Reliance Industries headquartered in Navi
Mumbai, Maharashtra that provides wireless 4G LTE service network (without
2G/3G based services) and is the only 'VoLTE-only' (Voice over LTE) operator in
the country which lacks legacy network support of 2G and 3G, with coverage
across all 22 telecom circles in India.

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The services were first beta-launched to Jio's partners and employees on 27
December 2015 on the eve of 83rd birth anniversary of late Dhirubhai Ambani,
founder of Reliance Industries, and later services were commercially launched on 5
September 2016.
History
Jio's headquarters in RCP, Navi Mumbai
In June 2010, Reliance Industries (RIL) bought a 96% stake in Infotel Broadband
Services Limited (IBSL) for ₹4,800cr. Although unlisted, IBSL was the only firm
to win broadband spectrum in all 22 zones in India in the 4G auction that took
place earlier that year. Later continuing as RIL's telecom subsidiary, Infotel
Broadband Services Limited was renamed as Reliance Jio Infocomm Limited
(RJIL) in January 2013.
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In June 2015, Jio announced that it will start its operations all over the country by
the end of 2015. However, four months later in October 2015, the company's
spokesmen sent out a press release stating that the launch was postponed to the
first quarter of the financial year 2016-2017.
Later in July, a PIL filed in the Supreme Court by an NGO called the Centre for
Public Interest Litigation, through Prashant Bhushan, challenged the grant of pan-
India licence to Jio by the Government of India. The PIL also alleged that Jio was
allowed to provide voice telephony along with its 4G data service, by paying an
additional fees of just ₹165.8 crore (US$26 million) which was arbitrary and
unreasonable, and contributed to a loss of ₹2,284.2 crore (US$350 million) to the
exchequer.
The Indian Department of Telecom (DoT), however, refuted all of CAG's claims.
In its statement, DoT explained that the rules for 3G and BWA spectrum didn't
restrict BWA winners from providing voice telephony. As a result, the PIL was
revoked, and the accusations were dismissed.
Beta launch
The 4G services were launched internally to Jio's partners, its staff and their
families on 27 December 2015. Bollywood actor Shah Rukh Khan, who is also the
brand ambassador of Jio, kickstarted the launch event which took place in Reliance
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Corporate Park in Navi Mumbai, along with celebrities like musician A R Rahman,
actors Ranbir Kapoor and Javed Jaffrey, and filmmaker Rajkumar Hirani. The
closed event was witnessed by more than 35000 RIL employees some of whom
were virtually connected from around 1000 locations including Dallas in the US.
Commercial launch
The company commercially launched its services on 5 September 2016. Within the
first month of commercial operations, Jio announced that it had acquired 16
million subscribers. This is the fastest ramp-up by any mobile network operator
anywhere in the world. Jio crossed 50 million subscriber mark in 83 days since its
launch. Jio crossed 100 million subscribers on 22 February 2017.
Alliance
Jio, in February 2016 announced a global alliance of Mobile Network Operators
which include:
 BT Group
 Deutsche Telekom
 Millicom
 Orange S.A.
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 Rogers Communications
 MTS (network provider)
 Telia Company
 Telecom Italia
Network
Radio frequency summary
Jio owns spectrum in 850 MHz and 1,800 MHz bands in 10 and 6 circles,
respectively, of the total 22 circles in the country, and also owns pan-India licensed
2,300 MHz spectrum. The spectrum is valid till 2035
FDD- FDD-
TDD-LTE
LTE LTE
Telecom circle 2300MHz
1800MHz 850MHz
Band 40
Band 3 Band 5
Andhra Pradesh & Telangana
Assam
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FDD- FDD-
TDD-LTE
LTE LTE
1800MHz 850MHz
Band 40
Band 3 Band 5
Bihar & Jharkhand
Delhi
Uttar Pradesh (East)
Gujarat
Haryana
Himachal Pradesh
Jammu and Kashmir
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FDD- FDD-
TDD-LTE
LTE LTE
1800MHz 850MHz
Band 40
Band 3 Band 5
Karnataka
Kerala
Kolkata
Madhya
Pradesh & Chhattisgarh
Maharashtra
Goa
North East
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FDD- FDD-
TDD-LTE
LTE LTE
1800MHz 850MHz
Band 40
Band 3 Band 5
Odisha
Punjab
Rajasthan
Tamil Nadu
West Bengal
Uttar Pradesh (West)
Partnerships[edit]
Ahead of its digital services launch, Mukesh Ambani-led Reliance Jio entered into
a spectrum sharing deal with younger brother Anil Ambani-backed Reliance
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Communications. The sharing deal is for 800 MHz band across seven circles other
than the 10 circles for which Jio already owns.
In September 2016, Jio signed a pact with BSNL for intra-circle roaming which
would enable users of the operators to use each other's 4G and 2G spectrum
in national roamingmode.
In February 2017, Jio announced a partnership with samsung to work on LTE -
Advanced Pro and 5G.
Products and Services
The official slogan of Jio
4G Broadband
The company launched its 4G broadband services throughout India on September
2016.[9] It was slated to release in December 2015 after some reports said that the
company was waiting to receive final permits from the government.[26] Mukesh
Ambani, owner of Reliance Industries Limited (RIL) whose Reliance Jio is the
telecom subsidiary, had unveiled details of Jio's fourth-generation (4G) services on
12 June 2015 at RIL's 41st annual general meeting. It offers data and voice services
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with peripheral services like instant messaging, live TV, movies on demand, news,
streaming music, and a digital payments platform.
The company has a network of more than 250,000 km of fiber optic cables in the
country, over which it will be partnering with local cable operators to get broader
connectivity for its broadband services. With its multi-service operator (MSO)
licence, Jio will also serve as a TV channel distributor and will offer television-on-
demand on its network.
LYF Smartphones
LYF
An image of LYF WATER 2 phone with IPS display.
In June 2015, Jio tied up with domestic handset maker Intex to supply 4G handsets
enabled with voice over LTE (VoLTE) feature. Through this, it plans to offer 4G
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voice calling besides rolling out high-speed Internet services using a fiber network,
[30]
in addition to the 4G wireless network. However, in October 2015, Jio
announced that it would be launching its own mobile handset brand named LYF.
On 25 January 2016, the company launched its LYF smartphone series starting
with Water 1, through its chain of electronic retail outlets,Reliance Retail. Three
more handset models have been released so far, namely Water 2, Earth 1, and
Flame 1.
Jionet WiFi
Prior to its pan-India launch of 4G data and telephony services, Jio has started
providing free Wi-Fi hotspot services in cities throughout India
including Surat, Ahmedabad in Gujarat, and Visakhapatnam in Andhra
Pradesh, Indore, Jabalpur, Dewas and Ujjain in Madhya Pradesh, select
locationsof Mumbai in Maharashtra, Kolkata in West Bengal, Reliance JIO,
ModinagarArea in Uttar Pradesh,

[44]
Bhubaneswar in Odisha, Mussoorie inUttarakhand, Collectorate's Office
in Meerut, and at MG Road in Vijayawada among others.
In March 2016, Jio started providing free Wi-Fi internet to spectators at six cricket
stadiums hosting the 2016 ICC World Twenty20 matches. Jionet was made
available in Wankhede Stadium (Mumbai), Punjab Cricket Association IS Bindra
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Stadium (Mohali), Himachal Pradesh Cricket Association
Stadium (Dharamshala), Chinnaswamy Stadium (Bengaluru), Feroz Shah
Kotla (Delhi), and Eden Gardens (Kolkata) in India.
Jio apps
Jio sim card pouch as distributed by Reliance Jio Infocomm
In May 2016, Jio launched a bundle of multimedia apps on Google Play as part of
its upcoming 4G services. While the apps are available to download for everyone,
a user will require a Jio SIM card to use them. Additionally, most of the apps are
in beta phase. Following is a list of the apps:
 MyJio - Manage Jio Account and Digital Services associated with it
 JioTV - A live TV channel service
 JioCinema - An online HD video library
 JioChat Messenger - An instant messaging app
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 JioMusic - A music player
 Jio4GVoice (earlier JioJoin) - A VoLTE phone simulator
 JioMags - E-reader for magazines
 JioXpressNews - A news and magazine aggregator
 JioSecurity - Security app
 JioDrive - Cloud-based backup tool
 JioMoney Wallet - An online payments/wallet app
 JioSwitch - Transfer content
Affordable 4G Phones
Reliance Jio has teamed up with Google to manufacture affordable 4G handsets.
These phones will run exclusively on Jio network. The two companies are also
working on developing a software for smart-TV services. Both are expected to
launch in 2017.
JioFi
Jio has also launched Wi-Fi routers by the name JioFi.
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Branding and marketing
Jio logo before September 2016
On December 24, 2015, Bollywood actor Shah Rukh Khan was appointed as Jio's
brand ambassador.
Reception of Jio Prime
By 1st April 72.2 million Jio Customers had opted for Jio Prime. The last date for
registration to Jio Prime membership was 31 March 2017. But, it was further
extended till 15 April 2017 along with an introduction of new offer, "Jio Summer
Surprise" which gave customers 3 months complimentary services free of cost . On
6 April 2017, TRAI advised Jio to withdraw this offer.
Controversies
Issue with incumbents
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In September 2016, the Telecom Regulatory Authority of India (TRAI) summoned
Jio and the country's existing telecom operators likeBharti Airtel, Vodafone,
and Idea Cellular to meet and discuss an issue regarding interconnection between
the operators. This was a result after Jio complained to TRAI andDepartment of
Telecom (DoT) about other operators not honoring their commercial agreements to
let Jio use their network resources. The company further added that the operators
are trying to sabotage its entry into the telecom scene. However, DoT dismissed
the request and directed TRAI to help settle the dispute amicably. Moreover,
theCellular Operators Association of India (COAI) requested TRAI to include all
the operators in the discussion instead of the three.
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 To any network
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EVERYDAYMORE VALUE
20% more Data than
competition, always
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JIO PRIME
MEMBERSHIP
Unlimited mazaContinue hoynga!
Mission, vision and values
Mission
Reliance’s mission is:
To provide the best and most value-adding advice within investor relations,
financial communications, media relations, crisis communications, issues
management and CSR reporting
To be an independent sparring-partner and to provide excellent advice for our
clients in connection with IPOs, ECM and M&A transactions, corporate
governance-related issues as well as in connection with preparations of
contingency communications plans regarding public takeovers
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Reliance’s activities shall be of benefit for both our clients, collaboration
partners, employees and shareholders
Vision
Reliance’s vision is:
To be our clients’ ’first call’ and preferred collaboration partner within our
business areas
To consistently exceed our clients’ expectations for professional and value-
adding advice
Our objective is long-standing and trustful client relationships created via
excellent advice and service
Values
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Bharti Airtel
Bharti Airtel Limited
Type Public
Traded as BSE: 532454NSE: BHARTIARTL
BSE SENSEX Constituent
ISIN INE397D01024
Industry Telecommunications
Founded 7 July 1995
Founder Sunil Bharti Mittal
Headquarters Bharti Crescent, 1, Nelson Mandela
Road, New Delhi,India
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Area served India, Sri Lanka, Bangladesh,
and Africa
Key people Sunil Bharti Mittal (Chairman and
MD)
Products Fixed line and mobile
telephony, broadband and fixed-line
internet services,digital
television and IPTV
Revenue ₹966.021 billion(US$14 billion)
(2016)
Operating ₹341 billion (US$5.1 billion) (2016)
income
Profit ₹54 billion (US$800 million) (2016)
Total assets ₹2,248 billion (US$33 billion)
(2016)
Total equity ₹708 billion (US$11 billion) (2016)
Number of 25,400(2016)[2]
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employees
Parent Bharti Enterprises (68%)
SingTel (36.27%)
Subsidiaries Airtel India
Airtel Sri Lanka
airtel Africa
Wynk
Robi (25%)
Website www.airtel.com
Bharti Airtel Limited is an Indian global telecommunications services company
based in New Delhi, India. It operates in 18 countries across South
Asia and Africa. Airtel provides GSM, 3G and 4G LTE mobile services, fixed line
broadband and voice services depending upon the country of operation. It is
the largest mobile network operator in India and the third largest in the world with
400 million subscribers. Airtel was named India's second most valuable brand in
the first ever Brandz ranking by Millward Brownand WPP plc.
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Airtel is credited with pioneering the business strategy of outsourcing all of its
business operations except marketing, sales and finance and building the 'minutes
factory' model of low cost and high volumes. The strategy has since been adopted
by several operators. Airtel's equipment is provided and maintained
by Ericsson and Nokia Solutions and Networks whereas IT support is provided
by IBM The transmission towers are maintained by subsidiaries and joint venture
companies of Bharti including Bharti Infratel and Indus Towers in India.
[11] Ericsson agreed for the first time to be paid by the minute for installation and
maintenance of their equipment rather than being paid up front, which allowed
Airtel to provide low call rates of ₹1 (1.5¢ US)/minute.
History
In 1984 Sunil Mittal started assembling push-button phones in India,[13] which he
earlier used to import from a Taiwan company, Kingtel, replacing the old
fashioned, bulky rotary phones that were in use in the country then. Bharti
Telecom Limited (BTL) was incorporated and entered into a technical tie up with
Siemens AG of Germany for manufacture of electronic push button phones. By the
early 1990s, Bharti was making fax machines, cordless phones and other telecom
gear. He named his first push-button phones as 'Mitbrau'.
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In 1992, he successfully bid for one of the four mobile phone network licences
auctioned in India. One of the conditions for the Delhi cellular license was that the
bidder have some experience as a telecom operator. So, Mittal clinched a deal with
the French telecom group Vivendi. He was one of the first Indian entrepreneurs to
identify the mobile telecom business as a major growth area. His plans were finally
approved by the Government in 1994 and he launched services in Delhi in 1995,
when Bharti Cellular Limited (BCL) was formed to offer cellular services under
the brand name AirTel. Within a few years Bharti became the first telecom
company to cross the 2-million mobile subscriber mark. Bharti also brought down
the STD/ISD cellular rates in India under brand name 'Indiaone'.
In 1999, Bharti Enterprises acquired control of JT Holdings, and extended cellular
operations to Karnataka and Andhra Pradesh. In 2000, Bharti acquired control of
Skycell Communications, in Chennai. In 2001, the company acquired control of
Spice Cell in Calcutta. Bharti Enterprises went public in 2002, and the company
was listed on Bombay Stock Exchange and National Stock Exchange of India. In
2003, the cellular phone operations were re-branded under the single Airtel brand.
In 2004, Bharti acquired control of Hexacom and entered Rajasthan. In 2005,
Bharti extended its network to Andaman and Nicobar. This expansion allowed it to
offer voice services all across India.
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Airtel launched "Hello Tunes", a Caller ring back tone service (CRBT), in July
2004 becoming to the first operator in India to do so. The Airtel theme song,
composed by A.R. Rahman, was the most popular tune on that year.
In May 2008, it emerged that Airtel was exploring the possibility of buying
the MTN Group, a South Africa-based telecommunications company with
coverage in 21 countries in Africa and the Middle East. The Financial
Times reported that Bharti was considering offering US$45 billion for a 100%
stake in MTN, which would be the largest overseas acquisition ever by an Indian
firm. However, both sides emphasise the tentative nature of the talks, while The
Economist magazine noted, "If anything, Bharti would be marrying up," as MTN
has more subscribers, higher revenues and broader geographic coverage.
[16] However, the talks fell apart as MTN Group tried to reverse the negotiations
by making Bharti almost a subsidiary of the new company.[17] In May 2009,
Bharti Airtel again confirmed that it was in talks with MTN and the companies
agreed to discuss the potential transaction exclusively by 31 July 2009. Talks
eventually ended without agreement, some sources stating that this was due to
opposition from the South African government.
In 2009, Bharti negotiated for its strategic partner Alcatel-Lucent to manage the
network infrastructure for the fixed line business. Later, Bharti Airtel awarded the
three-year contract to Alcatel-Lucent for setting up an Internet Protocol access
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network across the country. This would help consumers access internet at faster
speed and high quality internet browsing on mobile handsets.
In 2009, Airtel launched its first international mobile network in Sri Lanka. In June
2010, Bhartil acquired the African business of Zain Telecom for $10.7 billion
making it the largest ever acquisition by an Indian telecom firm. In 2012, Bharti
tied up with Wal-Mart, the US retail giant, to start a number of retail stores across
India. In 2014, Bharti planned to acquire Loop Mobile for ₹7
billion (US$100 million), but the deal was called off later.
Bharti Airtel Limited ("Airtel"), the world's third largest mobile operator with
operations in 20 countries across Asia and Africa, today said that its Treasury
division has been adjudged as a highly commended winner of the Top Treasury
Team (Asia) Awards at the Adam Smith Asia Awards 2015.
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Airtel India
Airtel India is the largest provider of mobile telephony and second largest provider
of fixed telephony in India, and is also a provider of broadband and subscription
televisionservices. It offers its telecom services under the "airtel" brand, and is
headed by Sunil Bharti Mittal.
Corporate structure
Airtel has two distinct Customer Business Units (CBU) with focus
on B2C (Business to Customer) and B2B (Business to Business) segments. Airtel's
B2C business unit deals with servicing the retail consumers, homes and small
offices providing mobile, fixed line, DTH and m-commerce services while the
B2B unit deals with large corporate accounts.
Telemedia
Under the Telemedia segment, Airtel provides broadband internet access through
DSL, internet leased lines as well as MPLS (multiprotocol label switching)
solutions, as well asIPTV and fixed line telephone services. Until 18 September
2004, Bharti provided fixed line telephony and broadband services under
the Touchtel brand. Bharti now provides all telecom services including fixed line
services under a common brand airtel. As of September 2012, Airtel provides
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Telemedia services to 3.3 million customers in 87 cities. As on 30 November 2012,
Airtel had 1.39 million broadband subscribers.
Airtel Broadband provides broadband and IPTV services. Airtel provides both
capped as well as unlimited download plans. However, Airtel's unlimited plans are
subject to free usage policy (FUP), which reduces speed after the customer crosses
a certain data usage limit. In most of the plans, Airtel provides only 512kbit/s
beyond FUP, which is lower than the TRAI specified limit of half the subscriber's
original speed.[27][28] The maximum speed available for home users under the
new V-Fiber program is 100MBit/s and with DSL is 16Mbit/s
In May 2012, Airtel Broadband and some other Indian ISPs temporarily blocked
file sharing websites such as vimeo.com megavideo.com, thepiratebay.se, etc. with
out giving any legal information to the customers.
Digital television
Airtel digital TV
The Digital television business provides Direct-to-Home (DTH) TV services
across India under the brand name Airtel digital TV. It started services on 9
October 2008 and had about 7.9 million customers at the end of December 2012.
Enterprise
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The Enterprise business provides end-to-end telecom solutions to corporate
customers and national and international long-distance services to telcos through
its nationwide fibre optic backbone, last mile connectivity in fixed-line and mobile
circles, VSATs, ISP and international bandwidth access through the gateways and
landing stations. It has two sections under it.
Mobile data service
The different services under mobile data are BlackBerry services, a web-enabled
mobile email solution working on 'Push Technology', USB modem that helps in
getting instant access to Internet and corporate applications, Airtel Data Card that
gives the liberty to access the internet anytime, Easy Mail is a platform that
provides access to personal/corporate e-mails independent of handset operating
system and application services that shorten the queues at the billing section, off-
load the pressure on the billing staff and bring convenience to the user.
Enterprise business solutions
There are two kinds of solutions offered by Airtel. One is GPRS Based Solutions
like mobile applications tools for enterprise, TrackMate, automatic meter reading
solutions etc. and the other is SMS Based Solutions like interactive sms, bulk sms,
inbound call centre solutions.
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The ‘India with Airtel’ package is said to be a one-stop-shop for availing all
telecom and connectivity solutions including mobile and fixed telephony, global
and domestic data capacity and connectivity solutions, VSAT, Virtual Private
Network, data centre and cloud solutions, Value Added Services and payment and
billing integration, machine-to-machine, and managed services.[31]
Android-based tablet
Beetel Teletech Ltd., a unit of Bharti Enterprises Ltd., on 18 August 2011,
launched a ₹9,999 (US$150) 7-inch tablet in India based on Google Inc.'s Android
operating system. The offering is intended to capitalise on the expected demand for
cheap computing devices in the world's fastest-growing and second-largest mobile
phone market.[32]
International presence
Coverage map of Bharti Airtel across 19 countries
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Airtel is the one of the largest mobile operator in the world in terms of subscriber
base and has a commercial presence in 19 countries and the Channel Islands,
Baysquare Technology developed a Settlement and Reconciliation Tool (SRT) to
reconcile from various data streams. The system was developed to match the calls
being captured by the network elements and the calls getting rated, i.e. ensuring
that operator is billing all calls its serves and also it is paying out to other operators
the correct billing amounts.
Its area of operations include:
The Indian Subcontinent:
Airtel India, in India
Airtel Sri Lanka, in Sri Lanka
Airtel Africa, which operates in 17 African countries:
Burkina Faso, Chad, Democratic Republic of the Congo, Republic of the
Congo, Gabon, Ghana, Kenya, Madagascar, Malawi, Niger, Nigeria, Rwanda, Sey
chelles, Sierra Leone, Tanzania, Uganda and Zambia.
The British Crown Dependency islands of Jersey and Guernsey, under the brand
name Airtel-Vodafone, through an agreement with Vodafone.
Airtel operates in the following countries:
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†Jersey and Guernsey are British Crown Dependencies. They are not independent
countries. Therefore, Airtel's countries of operation is considered to be 19.
Africa
airtel Africa
Airtel office in Dar es Salaam, Tanzania.
Airtel Africa is a subsidiary of Indian telecommunications company Airtel, that
operates in 17 countries across Africa. It operates a GSMnetwork in all countries,
providing 2G or 3G depending upon the country of operation.
On 8 June 2010, Bharti Airtel completed the purchase of mobile operations in 15
African countries from Zain, a Kuwaiti operator.[40]
On 11 August 2010, Bharti Airtel announced that it would acquire Telecom
Seychelles for US$62 million.[41]
Sale to Orange
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On 13 January 2016,Orange and Bharti Airtel International Wednesday inked a
deal that will allow Orange's acquisition of Airtel's operations in Burkina
Faso and Sierra Leone. This will bring down the number of countries where Airtel
operates to 18. On 19 July 2016, Airtel completed the sale of both these operations
to France-based Orange SA.[citation needed]
Bangladesh
airtel Bangladesh Ltd. was a GSM-based cellular operator in Bangladesh. Airtel
was the sixth mobile phone carrier to enter the Bangladesh market, and originally
launched commercial operations under the brand name "Warid Telecom" on 10
May 2007. Warid Telecom International LLC, an Abu Dhabi–based consortium,
sold a majority 70% stake in the company to India's Bharti Airtel Limited for
US$300 million.[42]
On 16 November 2016, airtel Bangladesh was merged into Robi as a product brand
of Robi Axiata, where Robi Axiata Limited is the Licensee of airtel Brand in
Bangladesh.[43]Robi at present is a joint venture between Axiata Group of
Malaysia, Bharti Airtel, of India and NTT Docomo Inc., of Japan. Axiata holds
68.7% controlling stake in the entity, Bharti holds 25% while the remaining 6.3%
is held by NTT Docomo of Japan.[44]
Sri Lanka
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Main article: airtel Sri Lanka
Bharti Airtel Lanka (Pvt) Ltd is a subsidiary of Bharti Airtel Limited. Bharti Airtel
has been featured in Forbes Asia's Fab 50 list, rated amongst the best performing
companies in the world in the BusinessWeek IT 100 list 2007, and voted as India's
most innovative company in a survey by The Wall Street Journal[citation needed]
Airtel Lanka commenced commercial operations of services on 13 January 2009.
Granted a licence in 2007 in accordance with the Sri Lanka Telecommunications
Act No. 25 of 1991, it is also a registered company under the Board of Investment
Sri Lanka. Under the license, the company provides digital mobile services to Sri
Lanka. This is inclusive of voice telephony, voice mail, data services and GSM-
based services. All of these services are provided under the airtel brand.
Main article: Airtel-Vodafone
On 1 May 2007, Jersey Airtel and Guernsey Airtel, both wholly owned
subsidiaries of the Bharti Group, announced they would launch mobile services in
the British Crown Dependency islands of Jersey and Guernsey under the brand
name Airtel-Vodafone after signing an agreement with Vodafone. Airtel-Vodafone
operates a 3G network in Jersey and Guernsey.
Subscriber base
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Bharti Airtel has about 303.08 million subscribers worldwide—264.58 million in
India and South Asia and 50.949 million in Africa as of the end of December 2011.
The numbers include mobile services subscribers in 19 countries and Indian
Telemedia services and Digital services subscribers.
One Network
One Network is a mobile phone network that allows Airtel customers to use the
service in a number of countries at the same price as their home network.
Customers can place outgoing calls at the same rate as their local network, and
incoming calls are free.[48] As of 2014, the service is available in Bangladesh,
Burkina Faso, Chad, Democratic Republic of Congo, Congo Brazzaville, Gabon,
Ghana, India, Kenya, Madagascar, Niger, Nigeria, Rwanda, Seychelles, Sierra
Leone, Sri Lanka, Tanzania, Uganda, and Zambia only for International roamers
from Airtel Africa
Acquisitions and mergers
MTN Group merger negotiations
In May 2008, it emerged that Airtel was exploring the possibility of buying
the MTN Group, a South Africa-based telecommunications company with
operations in 21 countries in Africa and the Middle East. The Financial
Times reported that Bharti was considering offering US$45 billion for a 100%
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stake in MTN, which would be the largest overseas acquisition ever by an Indian
firm. However, both sides emphasised the tentative nature of the talks. The
Economist magazine noted, "If anything, Bharti would be marrying up", as MTN
had more subscribers, higher revenues and broader geographic coverage. However,
the talks fell apart as MTN Group tried to reverse the negotiations by making
Bharti almost a subsidiary of the new company.[51]
In May 2009, Airtel confirmed that it was again in talks with MTN and both
companies agreed to discuss the potential transaction exclusively by 31 July
2009. Airtel said "Bharti Airtel Ltd is pleased to announce that it has renewed its
effort for a significant partnership with MTN Group".The exclusivity period was
extended twice up to 30 September 2009. Talks eventually ended without
agreement.
A solution was proposed where the new company would be listed on 2 stock
exchanges, one in South Africa and one in India. However, dual-listing of
companies is not permitted by Indian law.
Zain
Further information: Zain Group
In Jun 2010, Bharti struck a deal to buy Zain's mobile operations in 15 African
countries, in India's second biggest overseas acquisition after Tata Steel's
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$13 billion buy of Corus in 2007. Bharti Airtel completed its $10.7 billion
acquisition of African operations from Kuwaiti firm on 8 June 2010, making the
Airtel the world's fifth largest wireless carrier by subscriber base. Airtel has
reported that its revenues for the fourth quarter of 2010 grew by 53% to
US$3.2 billion compared to the previous year, newly acquired Zain Africa division
contributed US$911 million to the total. However, net profits dropped by 41%
from US$470 million in 2009 to US$291 million 2010 due to a US$188 million
increase in radio spectrum charges in India and an increase of US$106 million in
debt interest.
Warid Bangladesh and Robi
Further information: Warid Bangladesh and Robi
In 2010, Warid Telecom sold a majority 70.90% stake in the company to Bharti
Airtel for US$300 million.[42] The Bangladesh Telecommunication Regulatory
Commission approved the deal on 4 January 2010. Bharti Airtel Limited took
management control of the company and its board, and rebranded the company's
services under its own "airtel" brand from 20 December 2010. Warid Telecom sold
its remaining 30% share to Bharti Airtel's Singapore-based concern Bharti Airtel
Holdings Pte Limited in March 2013.
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On 16 November 2016, airtel Bangladesh was merged into Robi as a product brand
of Robi, where Robi Axiata Limited is the licensee of airtel brand in Bangladesh.
[43] Robi is a joint venture between Axiata Group holding 68.7%, Bharti Airtel
holding 25%, and NTT DoCoMo Inc. holding 6.3%.
Telecom Seychelles
On 11 August 2010, Bharti Airtel announced that it would acquire 100% stake in
Telecom Seychelles for US$62 million taking its global presence to 19 countries.
Telecom Seychelles began operations in 1998 and operates 3G, Fixed Line, ship to
shore services satellite telephony, among value added services like VSAT and
Gateways for International Traffic across the Seychelles under the Airtel brand.
The company has over 57% share of the mobile market of Seychelles. Airtel
announced plans to invest US$10 million in its fixed and mobile telecoms network
in the Seychelles over three years, whilst also participating in the Seychelles East
Africa submarine cable (SEAS) project. The US$34 million SEAS project is aimed
at improving the Seychelles' global connectivity by building a 2,000 km undersea
high-speed link to Dar es Salaam in Tanzania.
Wireless Business Services Private Limited
On 24 May 2012, Airtel announced an agreement to acquire a 49% stake in
Wireless Business Services Private Limited (WBSPL) at an investment of ₹9.07
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billion(US$130 million). WBSPL was a joint venture founded by Qualcomm, and
held BWA spectrum in the telecom circles of Delhi, Haryana, Kerala and Mumbai.
[62] Qualcomm had spent US$1 billion to acquire BWA spectrum in those 4
circles. The deal gave Airtel a 4G presence in 18 circles. On 4 July 2013, Airtel
announced that it had acquired an additional 2% equity share capital (making its
stake 51%) in all the four BWA entities of Qualcomm, thereby making them its
subsidiaries. On 18 October 2013, Airtel announced that it had acquired 100
percent equity shares of WBSPL for an undisclosed sum,[66][67] making it a
wholly owned subsidiary.
Augere Wireless
Airtel purchased Augere Wireless Broadband India Private Limited, a company
that owned 4G spectrum in the Chhattisgarh-Madhya Pradesh circle for an
undisclosed sum in December 2015. The Economic Times estimated Augere's
spectrum to be worth ₹1.5 billion (US$22 million). On 16 February 2017, Airtel
announced that the merger of Augere Wireless into Bharti Airtel Limited had been
completed.
Telenor India
On 2 January 2017, The Economic Times reported that Airtel had entered into
discussions with Telenor India to acquire the latter.[72][73] On 23 February 2017,
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Airtel announced that it had entered into a definitive agreement to acquire Telenor.
As part of the deal, Airtel will acquire Telenor India's assets and customers in all
seven telecom circles that the latter operates in - Andhra Pradesh, Bihar,
Maharashtra, Gujarat, Uttar Pradesh (East), Uttar Pradesh (West) and Assam.
Airtel will gain 43.4 MHz spectrum in the 1800 MHz band from the Telenor
acquisition. Business Standard reported that it was a no-cash deal, but would cost
Airtel ₹1,600 crore over a 10 year period due to spectrum licence payments.
Tikona 4G spectrum
On 23 March 2017, Airtel announced that it had entered an agreement with Tikona
Digital Networks Pvt. Ltd to purchase the latter's 4G spectrum for
approximately ₹1,600 crore. The deal also includes Tikona's 350 cellular sites in 5
circles. Tikona had purchased 20 MHz of 4G spectrum in the 2,300 MHz band in
the 2010 auctions in Gujarat, Himachal Pradesh, Uttar Pradesh (East), Uttar
Pradesh (West) and Rajasthan for ₹1,058 crore. Prior to the deal, Airtel did not
hold any spectrum in the 2300 MHz band in UP (East), UP (West) and Rajasthan,
and held 10MHz each in Gujarat and Himachal Pradesh.
Joint ventures and agreements
Airtel-Vodafone
Airtel-Vodafone
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On 1 May 2007, Jersey Airtel and Guernsey Airtel, both wholly owned
subsidiaries of the Bharti Group, announced they would launch mobile services in
the British Crown Dependency islands of Jersey and Guernsey under the brand
name Airtel-Vodafone after signing an agreement with Vodafone. Airtel-Vodafone
operates a 3G network in Jersey and Guernsey.
Airtel-Ericsson
AIn July 2011, Bharti signed a five-year agreement with Ericsson, who will
manage and optimise Airtel's mobile networks in Africa. Ericsson will modernise
and upgrade Airtel's mobile networks in Africa with the latest technology including
its multi standard RBS 6000 base station. As part of the modernisation, Ericsson
will also provide technology consulting, network planning & design and network
deployment. Ericsson has been the managed services and network technology
partner in the Asian operations.
Rebranding
Logo used by Airtel till November 2010
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On 18 November 2010, Airtel rebranded itself in India in the first phase of a global
rebranding strategy. The company unveiled a new logo with 'airtel' written in lower
case. Designed by London-based brand agency, The Brand Union, the new logo is
the letter 'a' in lowercase, with 'airtel' written in lowercase under the logo.[80] On
23 November 2010, Airtel's Africa operations were rebranded to 'airtel'. Sri Lanka
followed on 28 November 2010 and on 20 December 2010, Warid Telecom
rebranded to 'airtel' in Bangladesh.
Sponsorship
On 9 May 2009 Airtel signed a major deal with Manchester United. As a result of
the deal, Airtel gets the rights to broadcast the matches played by the team to its
customers.
Bharti Airtel signed a five-year deal with ESPN Star Sports to become the title
sponsor of the Champions League Twenty20 cricket tournament. But now the deal
is terminated andKarbonn Mobiles is sponsoring Champions League
Twenty20 cricket.
Airtel, also signed a deal to be title sponsor the inaugural Formula One Indian
Grand Prix during the 2011 season.
Airtel, signed a deal to be title sponsor the I-League for 2013–14 I-League.[83]
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Signature tune
The signature tune of Airtel is composed by Indian musician A. R. Rahman. The
tune became hugely popular and is the world's most downloaded mobile music
with over 150 million downloads. A. R. Rahman along with Anu Malik has re-used
the same tune in Kannada movie titled Love.[84] A new version of the song was
released on 18 November 2010, as part of the rebranding of the company. This
version too was composed by Rahman himself.
Green initiative
GreenTowers P7 program
Bharti Infratel is the only telecom tower company, which has installed almost 3
MWT of solar capacity on their network, generating more than 5 million units of
electricity every year. The Green Towers P7 program is scoped for 22,000 tower
sites (primarily rural areas having low or no Grid Power availability) out of which
5,500 sites have already been implemented in the first year as a part of this 3-year
program. Once completed, the initiative will reduce diesel consumption by 66
million litres per year with a significant carbon dioxide reduction of around
150,000 MT per year. Bharti Infratel received the 2011 'Green Mobile Award ' at
the GSMA Mobile World Congress at Barcelona and was also awarded the 2010
innovative infrastructure company of the year award at the CNBC Infrastructure
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Awards for this groundbreaking initiative. Bharti remains the first company in the
world to introduce the practice of sharing of passive infrastructure by collaborating
with their competition to share mobile towers and to reduce the collective carbon
footprint of the industry.[citation needed] This has become a subject of case studies
in institutions including the Harvard Business School.
Energy conservation
The company has installed solar hot water generator at its main campus
in Gurgaon for fulfilling the hot water requirement in the cafeteria. Majority of its
facilities across NCR region are now equipped with LES (lighting energy savers)
which have reduced energy consumption in the lighting system to the tune of 10–
25%. Variable frequency drives installed in the air handling unit at its campus have
helped in enhancing the efficiency of cooling system by 10%. These measures
have resulted in a total saving of 850,000 units of electricity per year.
Airtel has embarked upon technology related initiatives like virtualisation of
servers that has helped it release over 500 CPUs. Also the drive of sending e-bills
to the post-paid customers is helping save 12,840 trees annually. Within its campus
the 'Secure Print Solution'—an automated queue management-based secured
printing solution has led to an annualised saving of about 8 metric tonnes of paper.
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Alternative energy sources such as solar energy used at 1050 sites saving
6.9 million litres of diesel and approximately ₹280 million (US$4.2 million).
Energy efficiency measures such as Integrated Power Management Systems and
variable speed DC generators have resulted in reduction in the rate of diesel
consumption by 1.2 million liters, leading to savings of ₹47 million (US$700,000)
across 900 sites.
Demand side management like free cooling units instead of air conditioners has
been implemented across 3400+ sites, saving consumption of 4.1 million liters of
diesel.[87]
Controversies
Net neutrality debate
For more details on this topic, see Net neutrality in India.
In February 2014, Gopal Vittal, CEO of Airtel's India operations, said that
companies offering free messaging apps like Skype, Line and Whatsapp should be
regulated similar to telecom operators. In August 2014, TRAI rejected a proposal
from telecom companies to make messaging application firms share part of their
revenue with the carriers or the government. In November 2014, TRAI began
investigating if Airtel was implementing preferential access by offering special
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Internet packs which allowed WhatsApp and Facebook data at rates which were
lower than its standard data rates.[91] The statements of Chua Sock Koong, Group
CEO of Singtel and also shareholder (32.15%) of Bharti Airtel share similar
statements about the Anti-Net Neutrality position.
In December 2014, Airtel changed its service terms for 2G and 3G data packs so
that VoIP data was excluded from the set amount of free data. A standard data
charge of 4 paise (0.059¢ US) per 10 KB for 3G service and 10 paise (0.15¢ US)
per 10 KB (more than ₹10,000 (US$150) for 1GB) for 2G service was levied on
VoIP data. A few days later Airtel announced a separated internet pack for VoIP
apps, it offered 75 MB for ₹75 (US$1.10) with a validity of 28 days.[93] The
TRAI chief Rahul Khullar said that Airtel cannot be held responsible for violating
net neutrality because India has no regulation that demands net neutrality. Airtel's
move faced criticism on social networking sites like Facebook, Twitter and Reddit.
Later on 29 December 2014, Airtel announced that it would not be implementing
planned changes, pointing out that there were reports that TRAI would be soon
releasing a consultation paper on the issue.
In April 2015, Airtel announced the "Airtel Zero" scheme. Under the scheme, app
firms will sign a contract and Airtel will provide the apps for free to its
customers. The reports ofFlipkart, an e-commerce firm, joining the "Airtel Zero"
scheme drew negative response. People began to give the one-star rating to its app
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on Google Play. Following the protest Flipkart decided to pull out of Airtel Zero.
The e-commerce giant confirmed the news in an official statement, saying, "We
will be walking away from the ongoing discussions with Airtel for their platform
Airtel Zero.
In October 2016, India's telecom regulator TRAI recommended imposing a
combined penalty of Rs 3,050 crore on three mobile network operators —
Vodafone, Bharti Airtel and Idea Cellular — for denying interconnection to
Mukesh Ambani’s Reliance Jio Infocomm (RJio), the latest entrant into India’s
telecom service.
User privacy
In June 2015, a code used by the company was accused of compromising
subscribers privacy
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ORGANIZATION STRUCTURE:
As an outcome of a restructuring exercise conducted within the company; a
new integrated organizational structure has emerged; with realigned roles,
responsibilities and reporting relationships of Bharti’s key team players. With
effect from March 01, 2008, this unified management structure of 'One Airtel' will
enable continued improvement in the delivery of the Group’s strategic vision.
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MANAGEMENT PROFILES
Sunil Bharti Mittal
Rajan Bharti Mittal
Akhil Gupta
Manoj Kohli
Sarvjit S. Dhillon
Daljit Singh
Viresh Dayal
Senjam Raj Sekhar
Anil Nayar
Ashok Juneja
Dr. Jai Menon
Hemant Sachdev
Narender Gupta
Norman Donald
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Tina Uneken
John Thompson
Vijaya Sampath
Harish Dua
Sanjay Kapoor
K. Krishnan
Vinod Sawhny
Sanjay Nandrajog
Atul Bindal
Jayant Khosla
K.Srinivas
N. Arjun
Mohan Menon
Mohan Menon
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Sunil Bharti Mittal
Chairman & Managing Director since October 2001
Board director since: July 1995
Age: 56 years
Sunil Bharti Mittal is the Chairman & Managing Director of Bharti Airtel Ltd.
head quartered at New Delhi, India.
Bharti Airtel, India’s leading private integrated telecom company has been at
the forefront of the telecom revolution and has transformed the telecom sector with
its world-class services built on leading edge technologies. Bharti has been a
pioneering force in the telecom sector and today enjoys a strong nationwide
presence. Sunil started his career at a young age of 18 after graduating from
Punjab University in India and founded Bharti, with a modest capital, in the year
1976. Today, at 49 he heads a successful enterprise, amongst the top 5 in India,
with a market capitalization of over US$ 40 billion and employing over 30,000
people.
Bharti has grown successfully in partnership with various leading companies of the
world - Singapore Telecom, Vodafone, Warburg Pincus, British Telecom to name
a few.
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The other businesses in the group are consumer electronics (Beetle), life insurance
with AXA of France (Bharti AXA), and a joint venture with the Rothschild group
to develop Indian horticulture and export fruits and vegetable to the world.
ATUL BINDAL
President- AirtelTelemediaServices
Atul was appointed President of Airtel Telemedia Services business unit in
October 2006. He is a member on the Airtel Management Board (AMB) and chairs
the Broadband & Telephone Services Management Board (BTMB).
Prior to assuming his current position, Atul was Executive Director South for
the Mobile Services business unit. He joined Bharti Airtel in June 2003 as Group
Chief Marketing Officer and Director Mobility.
Before moving to Bharti, Atul was Commercial Director, Asia Pacific with DHL
in Singapore with executive responsibilities for sales, marketing, customer service,
pricing and e-commerce for the US$1.5 bn region.
Earlier, he served with AlliedSignal/Honeywell for almost 7 years across India,
Asia Pacific and USA in various operating and functional roles. During the earlier
part of his career he worked in marketing, sales and general management with
American Express, Lipton and Shell.
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PRODUCT RANGE SERVICES OFFERED BY AIRTEL
Enterprises services
Mobile services
Broad band telephone services
Long Distance Services
DTH service
Airtel Enterprise Services
The Company compliments its mobile and broadband & telephone Services
with national and international long distance services. It has over 35,016 route
kilometers of optic fiber on its national long distance network. For international
connectivity to east, it has a submarine cable landing station at. For international
connectivity to the west, the Company is a member of the South East Asia-Middle
East-Western Europe – 4 (SEA-ME-WE-4) consortiums Along with 15 other
global telecom operators.
The group focuses on delivering telecommunications services as an Integrated
offering including mobile, broadband & telephone, national and International long
distance and data connectivity services to corporate, small and medium scale
enterprises.
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The company is a part of Bharti Enterprises, and is India's leading provider of
telecommunications services. The businesses at Bharti Airtel have been structured
into three individual strategic business units (SBU’s) - mobile services, broadband
& telephone services (B&T) & enterprise services. The mobile services group
provides GSM mobile services across India in 23 telecom circles, while the B&T
business group provides broadband & telephone services in 90 cities. The
Enterprise services group has two sub-units - carriers (long distance services) and
services to corporate. All these services are provided under the Airtel brand.
Long Distance Services
Airtel Long Distance Services is India's first private long distance communications
service provider. We are committed to providing world-class long distance Voice
and Data communication services to the Indian customer. We have deployed
25000 km long advanced fiber optic multi-technology network covering more than
200 cities in the country.
We are a fully owned subsidiary of India's leading private telecom group, Bharti
Tele-Ventures, which has interests across the telecom chain. We are instrumental
in making Long distance communication affordable for the Indian consumer by
catalyzing 62% and 50% reduction in the monopolistic STD and ISD rates
respectively.
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For the first time in India, Airtel Long Distance Services has provided robust SLA-
based, highly reliable data connectivity to meet the high bandwidth requirements
of large service providers.
We have entered into strategic alliances with leading service providers, both
domestic and international, to provide high quality, end-to-end domestic and
international long distance services to the customers.
Our product offering includes STD/ISD prepaid cards and pre-paid cards for
Indians traveling abroad.
Broadband And Telephone Services
B Airtel Broadband & Telephone Services, India's premium telecommunication
service brings to you a whole new experience in telephony. From integrated Voice
Services for corporate and small business enterprises to user friendly plans for
homes, we bring innovative, cost-effective solutions to cater to your need soadband
services
Solution for your Home services:
Reach out through Airtel Broadband & Telephone Services and enjoy great value
for money. With Airtel, you can experience world class telephone and internet
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services, just as unique as your needs. Enjoy amazing value and benefits and make
staying in touch a joy.
Airtel provides a 24x7 customer care operation geared to meet your requirements
and ensure that we are always a phone call away.
ABOUT AIRTEL
Sunil Bharti Mittal or SBM as he is called has at the age of 43 created a Telecom
Giant in India. It has risen from humble beginnings in 1970’s as a bicycle parts
manufacturer, knitwear and stainless steel utensils in Ludhiana, Punjab state.
Together with other foreign companies he has raised $ 1.5 billion of which $ 800
million is still in the bank.
Bharti happens to be India’s premier telecom company in the field of telecom
terminals and technology tie ups with world leaders like “Siemens, Gold star,
Tatacom and Casio. It is the first company in India to export telephones to U.S.A
and has finalized plans to manufacture GSM terminals in India.
The success story of Bharti Enterprises can be acknowledged from the fact that
Bharti has acquired 44% of stake of British Telecom, which was up till now one of
the partners with Bharti Enterprises for $140.2 joint venture. The transaction was
worth 100 million pounds.
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Bharti Enterprises controls about 20 % of the Total Telecom market in India. As he
puts it, it was a mixture of Vision, good luck and hard work by a team of about 10
–12 senior people. The early beginnings in 1985 were in manufacturing telephone
handsets. They did not have the expertise to do telephone exchanges, jelly -filled
cables had become a commodity and their capital investment was high.
Bharti Tele-Ventures Limited was incorporated on July 7, 1995 for promoting
investments in telecommunications services. Its subsidiaries operate telecom
services across India. Bharti Tele-Ventures is India's leading private sector
provider of telecommunications services based on a strong customer base
consisting of approximately 11.50 million total customers which constitute,
approximately 10.66 million mobile and approximately 836,000 fixed line
customers, as of January 31, 2005.
 Bharti Teletech
Bharti Teletech deals with telecom equipment manufacturing. Bharti Teletech has
2 subsidiaries “Siemens Telecom and Bharti Duraline.
Siemens Telecom is a joint venture between the global giants Siemens AG and
Bharti Telecom. This alliance has brought to the Indian market the unmatched
technology of Siemens and the manufacturing strength of Bharti Telecom. Siemens
Telecom markets its product under the brand names of “Siemens” and “Beetle”.
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The Siemens ranges of telephones include electronic push button phones, feature
phones and the latest GSM cellular phones.
“Beetels commitment to quality, value and durability has made it the largest
selling cordless phone in India.
Bharti Duraline – Bharti Duraline is a translation of Bharti’s commitment to
serve the growing telecom market in India. This joint venture with Duraline Corp
of U.S.A manufacture and markets high quality SILCORE TM HDPE telecom
ducts. Duraline USA gas prestigious customers like AT&T, Lucent technologies,
Sprint MCI, Ericsson etc.
 Bharti Telecom
In the past few decades the telecom industry across the world has gone
through a sea change and India has not been away from the technological
revolution. Bharti Telecom the flagship company of Bharti Enterprises has
continuously introduced world-class telecom products and services.
From the introduction of push button telephones backing telephones to answering
machines from cordless telephones to cellular services Bharti is breaking new
grounds with host of new brands like Airtel and Beetel. Bharti Telecom has
emerged as India’s finest Telecom Company.
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Incorporated in 1985 Bharti Telecom is one of the largest Telecom companies in
the country.
Bharti Telecom provides various basic /cellular services, Internet services and
VSAT’s etc. through its several subsidiaries and joint ventures. The two
subsidiaries of Bharti Telecom are “Bharti Televenture” and “Bharti Telepatial”.
Bharti Televenture
Bharti Televenture Ltd. was incorporated on 7th July 1995. BTVL has
been floated by Bharti Telecom Ltd. as Telecom operator to hold equity stake and
to wide management services to cellular and fixed line Telecom Projects in
India.Bharti Televenture is a holding company for Bharti Cellular and Bharti
Telenet.
Bharti Cellular
Bharti Cellular Ltd offers cellular service under the brand name of Airtel.
Bharti Telnet
Bharti Telenet offers fixed line services in M.P. (Indore) and cellular
services in H.P. the company the first private operator to provide fixed line
services under the country. It launched its fixed lines services on 4th June 1998 in
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lOMoARcPSD|26632621
Indore, and as developed the customer based of over 35,000. The company as a
market share of 80% in H.P. for its cellular services.
Bharti Telespatial
Bharti Telespatial provides Internet services and VSAT’s. It has gain two
subsidiaries “Bharti BT” and “Bharti BT Internet”.
AIRTEL – AN UNFLINCHED BRAND
Aortal, a part of Bharti Cellular Ltd., was conceived and nurtured under
the adages of the Bharti and was born on the 14th day of November 1995, as the
original licensee to provide Cellular Telephony to the customer base in the national
capital New Delhi.
Since its inception in 1995, Air Tel has never looked back and has changed
the way true leaders of Delhi talk, communicate, work and indeed live. It has
consistently been the leader with its undisputed “Power to keep in Touch” and has
been chalking up a number of first in its journey to commanding the heights of the
cellular industry.
Its belief to leverage the latest technologies and to deliver value to its customers
was manifest within a span of a year and a half of its launch. It expanded its
network with the installation of its second MSC (Mobile Switching Center) raising
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lOMoARcPSD|26632621
its capacity 5, 00,000 lines, thereby becoming the first Cellular Operator in the
country to have done so. This was further enhanced with the introduction of SDH
(Synchronous Digital Hierarchy) and the CCS7 Signaling. The Bharti Group is
pulling out all the stops to ensure that Air Tel maintains its leadership over Essar &
Dolphin in the Delhi Market. This is crucial as Bharti Cellular has almost 3,25,000
subscribers, but with Hutchison taking a 49% stake in Essar – promoted Sterling
Cellular and planning to roll out its Orange Brand in the city, the gap between the
two operators could narrow.
It has put at the disposal of its subscribers a wide array of convenience enhancing
Value added Services like:
 Web Message
 Smart Mail,
 Short Message Service,
 Fax Facility,
 Call Conferencing,
 Call Hold,
 Call Forwarding,
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lOMoARcPSD|26632621
 Call Waiting,
 Calling Party line Identification and several others on line services available
to its customers.
 Wireless Application Protocol Service
 SMS Chat
As a duty to retain its valuable customer base, as well as efforts to bring the
churned customers, Aortal has launched its Aortal Leadership Retention Program
to provide various privileged facilities and discounts along with points earning.
Air Tel ushered in anytime, anywhere, simple cellular telephony in Delhi with the
launch of Magic Ready Cellular Card in January 1999. This competency of Magic
Dalo, say Hello! Has further increased Aortal Power to keep in touch! It is based
on the Intelligent Network and is compatible with all GSM handsets.
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TECHNOLOGY AT AIRTEL
The company uses GSM technology as prescribed by the Dot. The network has
been supplied and installed on turnkey basis by Ericsson, Sweden, which is the
world leader in cellular technology. The local office of Ericsson provides support
and maintenance services. The network audit is carried out from time to time
association with Mobile System International, UK to ensure better coverage and
speech quality. The billing system has been provided by SEMA, UK.
The Intelligent Network (IN) installed from Ericsson, Sweden would enable the
company to offer products like Virtual Private Network (VPN) Solution, On
Demand Services etc, apart from flexibility in tariffing.
The company has almost 157 Base stations providing almost 1005 coverage in the
service area and flat terrain in the city has initially helped the quick roll out in
record time. The Company has 2 MSCs in the city, on in the Southeast and the
other in Northwest. The company has also laid 75km of OFC in the city to provide
SDH rings to augment the existing base station network call handling capacity.
The company was initially granted 4.5 MHz of frequency bandwidth by the Dot,
which has now been increased o 6 MHz’s
The marketing strategy at Aortal has always been to identify and attract a high
usage subscriber base through a strong brand identity for the Aortal brand name
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and to associate the name with high quality customer service, a full range of
network services and competitive pricing. Aortal provides its customer service
personnel with subscriber, product and billing information to enable them to
respond promptly. The data generated from the exit interviews conducted with
those subscribers who have terminated services, is used for the process to improve
services where warranted.
INFORMATION ABOOUT AIRTEL BROADBAND
AIRTEL BROADBAND
Airtel Broadband is powered by DSL technology. DSL provides blazing-fast,
secure Internet access and can. Vary from 128Kb to 8Mb per second depending on
the type and cost of the service.
DSL
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Simply put, broadband is a high-speed connection to the Internet that is
always on. Broadband is faster than a standard dial-up, enabling you to view web
content faster and download files more quickly. Besides being much faster,
broadband is more reliable than dial-up due to broad band’s digital nature and
always on connectivity. With broadband, when you turn on your computer, you're
already connected to the Internet and ready to surf at high speeds.
WHAT IS DSL?
The full form of DSL is Digital Subscriber Line. DSL internet is faster
than cable internet. It is a broadband internet connection and files can be uploaded
and downloaded quickly. The most important point is that you do not require any
new cabling to be connected to DSL internet. You can simultaneously connect
through the phone lines for accessing internet and receive
Airtel offers a great plan for unlimited broadband internet connection in some
states:
Option A: Rs.799 a month for 256 kbps Unlimited
Option B: Rs.999 a month for 256 kbps Unlimited
The Beetel TERA 100 U Modem
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There are no limits on download, no blocked ports (as far as I know), and no
internet filters to prevent anyone from visiting any site. The service is generally
reliable, with a decent uptime of more than 90%. The plan comes with a modem,
which is usually one of the following:
Zyxel (blue color)
Beetel TERA 100 U (distributed by Yozan)
Beetel 100 CX
All these 2 are USB modems with only one computer connection. If you are using
Linux, BSD or x64-bit Windows; there are no drivers for the above modems to
work on these OS. So, ask for one of the below routers instead:
D-Link ASDL Router DSL-502T
Beetel Broadband Router
ROUTER CONFIGURATION
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The Airtel staff will usually set up the internet for you initially, but won't configure
the router to allow port forwarding. Port forwarding is necessary for several
internet applications and file sharing programs to work with.
1) What are ports ?
Your computer has several ports through which applications connect to the
internet. There are a total of 2^16 = 65,536 ports. An application may need to use
one or more ports when it is running. Through the ports, it will send and receive
data from other computers on the net. Applications cannot share a port while
running at the same time. An exception is HTTP Tunneling, see Corkscrew. It is
however widely acknowledged that certain ports are associated with certain
applications. For example, port 80 is used for HTTP (i.e. your connection to the
WWW); port 21 is used for FTP and so on. You can find an entire list of ports and
their associated applications here:
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BROADBAND ADVANTAGE
Now experience the internet in a new way with Airtel Broadband. It is powered by
DSL technology which gives you blazing-fast; secure Internet access as soon as
you switch on your computer.
We give you the power of limitless discovery on Internet – from shopping to
banking, paying bills to making new friends and not to mention endless fun &
learning for children.
SWITCH TODAY TO AIRTEL BROADBAND!
Why wait to connect
With Airtel Broadband, the internet is always ON, always available! No more
waiting for dial-up to connect. You are ready to use the internet as soon as you
switch on your computer.
POWER SURFING
With speed of up to 2Mbps, feel the excitement of doing more on Internet. Shop,
download MP3, exchange heavy files and chat at an enviable speed, all thanks to
an extensive Broadband Services infrastructure. No more disconnections in the
middle of download.
SURF WHILE YOU TALK!
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No more missed calls or blocked telephone lines while using the internet. Airtel
Broadband Services connection does not block existing telephone lines and allows
one family member to use the phone while another member surfs the net. No more
missed calls and no more fights!
ROBUST INSTALLATION
Our world class infrastructure & end-to-end digital network of underground copper
cable lines ensure an extremely robust connection that eliminates the risk of
damage. Superior server technology and a dedicated port provide
security to data storage and information exchange through the Internet.
AIRTEL TARIFFS
Experience a Broadband life and discover endless possibilities. Download your
favorite songs, play exclusive games, send or receive large documents photos as
email attachments on a lightening fast, secure & reliable Internet connection. With
Airtel’ shigh speed Broadband, enjoy superior way to access rich information of
internet with enough fun & learning for everyone. To find out the Airtel broadband
& internet tariffs available in your city, please select your location from the drop-
down. Broadband
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AIRTEL BROADBAND LIMITED PLAN IN UP EAST
Tariff Plans Surf 749 (Airtel/UE/FL/002)
Monthly Charges
Monthly Commitment (Rs.) 749
Free Call Value Rs.100
Local Minutes NA
STD Minutes NA
Broadband Data Transfer8 GB
Limit
Download Spped* 256 Kbps in Day/1 Mbps in Night*
CLI Charges Nil
Local Pulse Rate FixedAirtel Calls-60p/min, Other
Line(Rs.) Calls-75p/min
Local Pulse Rate Mobile(Rs.) Airtel Calls-60p/min, Other
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Calls-75p/min
Additional BB Usage(Rs.MB) 0.5/MB
Call Duration
Local Fixed Line 60 sec
Local Mobile 60 sec
Internet NA
STD (Any Where) 60 sec
Fixed Charges(Rs.)
Modem
Installation Charges(Non Rs.500
refundable)
Wifi
Installation Charges (NonRs.1000
refundable)
Value Added Services
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PC Secure NA
Speed On Demand NA
Games On Demand NA
Airtel NA
Online Desktop NA
Others NA
AIRTEL BROADBAND UNLIMITED PLAN IN UP EAST
Tariff Plans Freedom Freedom Swift Turbo
1699(Airte 2999(Airtel 1099(Airtel/UE/ 1299(Airtel/UE/
l/UE/FL/0 /UE/FL/00 FL/003) FL/006)
07) 9)
Montly Charges
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Montly 1699 2999 1099 1299
Commitment (Rs.)
Free Call Value Rs.100 Rs.300 Rs.100 Rs.100
Local Minutes NA NA NA NA
STD Minutes NA NA NA NA
BroadbandData Unlimited Unlimited Unlimited Unlimited
Transfer Limit
DownloadSpeed 1 Mbps* 2 Mbps* 512 Kbps* 512 Kbps in
Day/1 Mbps in
Night*
CLI Charges(Rs.) NIL NIL NIL NIL
Local Pulse RateAirtel Call Airtel Calls Airtel Calls-1p/ Airtel Calls-1p/
Fixedline (Rs.) s-1p/sec, -1p/sec, sec, Other Calls-sec, Other Calls-
Other Other 1.2p/sec 1.2p/sec
Calls- Calls-1.2p/s
1.2p/sec ec
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Local Pulse RateAirtel Call Airtel Calls Airtel Calls-1p/ Airtel Calls-1p/
Mobile(Rs) s-1p/sec, -1p/sec, sec, Other Calls-sec, Other Calls-
Other Other 1.2p/sec 1.2p/sec
Calls- Calls-1.2p/s
1.2p/sec ec
Additional BBNil Nil Nil Nil
Usage (Rs.MB)
Call Duration
Local Fixed Line 1 sec 1 sec 1 sec 1 sec
Local Mobile 1 sec 1 sec 1 sec 1 sec
Internet NA NA NA NA
STD (Any Where) 1 sec 1 sec 1 sec 1 sec
Fixed Charges(Rs.)
Modem
InstallationCharge 500 500 500 500
s (Non refundable)
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Wifi
InstallationCharge 1000 1000 1000 1000
s (Non refundable)
Value Added Services
PC Secure Rs.100 Rs.100 NA Rs.100
Speed On Demand Rs.100 NA NA Rs.100
Games OnRs.199 Rs.199 NA Rs.199
Demand
Airtel Mail NA NA NA NA
Online Desktop Rs.99 Rs.99 NA NA
Others NA NA NA NA
Speed Qualifier: Speed indicated is the speed up to our ISP node.
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VALUE ADDED SERVICES PROVIDED BY AIRTEL DSL
Have you gone “wireless”? Chances are that your new laptop has. And it’s not
about technology really, it’s simply about convenience. Wireless also means that
there are no wires connecting the company PCs and your laptop is a click away
into your corporate LAN. What makes the Broadband Service from Airtel enabled
by DSL technology a good Wi-Fi choice?
Be in control of your Home and Business with Airtel’s video surveillance solution.
It's like being there! 24 hours a day, 365 days a year. A PC based multi-channel
solution that utilizes the most advanced digital video compression technologies to
bring you the highest still picture quality and video clarity.
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SWOT ANALYSIS
 Strengths describe what an organization excels at and separates it from the
competition: a strong brand, loyal customer base, a strong balance sheet,
unique technology and so on. For example, a hedge fund may have
developed a proprietary trading strategy that returns market-beating results.
It must then decide how to use those results to attract new investors.
 Weaknesses stop an organization from performing at its optimum level.
They are areas where the business needs to improve to remain competitive:
higher-than-industry-average turnover, high levels of debt, an inadequate
supply chain or lack of capital.
 Opportunities refer to favorable external factors that an organization can
use to give it a competitive advantage. For example, a car manufacturer
can export its cars into a new market, increasing sales and market share, if a
country cuts tariffs.
 Threats refer to factors that have the potential to harm an organization. For
example, a drought is a threat to a wheat-producing company, as it may
destroy or reduce the crop yield. Other common threats include things like
rising costs for inputs, increasing competition, tight labor supply and so on.
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OBJECTIVE OF STUDY
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OBJECTIVE OF STUDY
 To analyse consumer satisfaction towards the Reliance Jio and Airtel products
range.
 Analyse consumer satisfaction of Reliance Jio and Airtel.
 Analyse the after sales service provided by Reliance Jio and Airtel
 To analyse the economy, comfortable and performance of Reliance Jio and
Airtel
 Analyse consumer satisfaction for after sales service provided by Reliance Jio
and Airtel. .
 Analyse the Consumer behaviour of among Reliance Jio and Airtel.
 To analyze the awareness of customer of Reliance Jio and Airtel motor
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RESEARCH METHODOLOGY
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RESEARCH METHODOLOGY
Research design is a conceptual structure with the help of which research is
conducted. There is no unique method which can entirely eliminate the elements of
undertaking both research methodologies more than any other procedures can
minimize the degree of uncertainty. Thus it reduces the probability of making a
wrong choice amongst the alternative course of action. in this research descriptive
research design is being used. a descriptive research study is concerned with
describing the characteristics of the particular field of group. The study is done for
specific purpose with the help of facts collected but motorbike’s should be taken
the information should be free from bias and should be reliable. The design
includes the following steps:-
1-objective formulation
2-data collection
3-sample selection
4-sample size determination
5-analying the information
6-result
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7-limitation
2. Data collection:-
The data collection from two sources:
Primary data:-
It was collected through the survey questionnaire
SECONDARY DATA:-
It was collected from internet, various books, newspapers and company literature.
3. SCOPE OF STUDY:
Consumer are brand loyal about this study find out the prices, economy and brand
wise which motorbike’s is better in than other. So when with the comparison
consumer decide which brand of motorbike’s they taken
4. PROBLEMS DEFINITION:
The problem addressed in this study focuses on case study of Comparative study of
customer satisfaction of Reliance Jio and Airtel in lucknow of Lucknow.
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5. RESEARCH OBJECTIVE
 To analyse consumer satisfaction towards the Reliance Jio and Airtel products
range.
 Analyse consumer satisfaction and sales position of Reliance Jio and Airtel.
 Analyse the after sales service provided by Reliance Jio and Airtel
 To analyse the economy, comfortable and performance of Reliance Jio and
Airtel
 Analyse consumer satisfaction for after sales service provided by Reliance Jio
and Airtel.
 Analyse the Consumer behaviour of among Reliance Jio and Airtel.
 To analyze the awareness of customer of Reliance Jio and Airtel motor
SAMPLE SIZE:- 100
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DATA ANALYSIS AND INTERPRETATION
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DATA ANALYSIS AND INTERPRETATION
1. – Do you have mobile connection?
Yes 55
No 45
Interpretation :
55% respondent said that they have motor bike
45% respondent said that they don’t have
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2. – which company providing low price ?
Reliance Jio 60
Airtel 40
Interpretation :
60% respondent said that Reliance Jio providing low price
40% respondent said that Airtel providing low price
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3. – Which company providing better festive season offer?
Reliance Jio 40
Airtel 60
Interpretation :
40% respondent said that Reliance Jio providing better festive season offer
60% respondent said that Airtel providing better festive season offer
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4. –Which company provide after sales service better?
Reliance Jio 60
Airtel 40
Interpretation :
60% respondent said that Reliance Jio provide after sales service better
40% respondent said that Airtel provide after sales service better
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5. –Which company’s celebrity’s impact is better ?
Reliance Jio 60
Airtel 40
Interpretation :
60% respondent said that Reliance Jio celebrity’s impact is better
40% respondent said that Airtel celebrity’s impact is better
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6. –Which company gives better service camp?
Reliance Jio 55
Airtel 45
Interpretation :
55% respondent said that Reliance Jio gives better service camp
45% respondent said that Airtel gives better service camp
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7. Which company’s sales promotion is better in your view ?
Reliance Jio 60
Airtel 40
Interpretation :
60% respondent said that Reliance Jio sales promotion is better
40% respondent said that Airtel sales promotion is better
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8.Which company’s advertisement is better in your view?
Reliance Jio 65
Airtel 35
Interpretation :
65% respondent said that Reliance Jio advertisement is better
35% respondent said that Airtel advertisement is better
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9.Which company marketing strategies is better in your view?
Reliance Jio 55
Airtel 45
Interpretation :
55% respondent said that Reliance Jio strategies is better
45% respondent said that Airtel strategies is better
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10.Which company gives best offer ?
Reliance Jio 60
Airtel 40
Interpretation :
60% respondent said that Reliance Jio gives best offer
40% respondent said that Airtel gives best offer
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11. Which company’s information source is better in your view?
Reliance Jio 55
Airtel 45
Interpretation :
60% respondent said that Reliance Jio information source is better
40% respondent said that Airtel information source is better
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FINDINGS
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FINDINGS
 55% respondent said that they have motor bike
 45% respondent said that they don’t have
 60% respondent said that Reliance Jio providing low price
 40% respondent said that Airtel providing low price
 40% respondent said that Reliance Jio providing better festive season offer
 60% respondent said that Airtel providing better festive season offer
 60% respondent said that Reliance Jio provide after sales service better
 40% respondent said that Airtel provide after sales service better
 60% respondent said that Reliance Jio celebrity’s impact is better
 40% respondent said that Airtel celebrity’s impact is better
 55% respondent said that Reliance Jio gives better service camp
 45% respondent said that Airtel gives better service camp
 60% respondent said that Reliance Jio sales promotion is better
 40% respondent said that Airtel sales promotion is better
 65% respondent said that Reliance Jio advertisement is better
 35% respondent said that Airtel advertisement is better
 55% respondent said that Reliance Jio marketing strategies is better
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 45% respondent said that Airtel marketing strategies is better
 60% respondent said that Reliance Jio gives best offer
 40% respondent said that Airtel gives best offer
 60% respondent said that Reliance Jio information source is better
 40% respondent said that Airtel information source is better
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LIMITATION
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LIMITATION
Though, best efforts have been made to make the study fair, transparent and error
free. But there might be some inevitable and inherent limitations. Though outright
measure are undertaken to make the report most accurate.
The limitation of the survey are narrated below:
 The project is valid for lucknow only.
 It was not possible to cover each and every area due to time constrains.
 There may be some biased response form the respondents
 Some respondents did not provide the full data.
 Unwillingness on the part of the customers to disclose the information as per
the questionnaire.
 The decisiveness on the part of the customers regarding some question hence
difficulty faced in recording and analyzing the data.
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CONCLUSION
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CONCLUSION
The report comes to the following conclusion
 The customers of Reliance Jio are brand loyal with only a small percent want to
shift over to other brands. Trying of other brands by customers is mainly
because the customer wants to try something new.
 The performance of Reliance Jio is fair in comparison to Airtel.
 Mileage is the basic feature influencing to built brand Image.
 The consumer of Reliance Jio and Airtel is highly satisfied with after sales
services.
 The competition of Reliance Jio is majorly with Airtel.
 Due to high brand loyalty the customers of Reliance Jio recommend its product
to others.
 The customers are satisfied with the product range of Reliance Jio and Airtel
product.
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RECOMMENDATION AND SUGGESTION
 The brand loyalty for Reliance Jio more can be increased if the Quality and
appearance of the products are given due attention because Airtel has captured a
major share of telecom market.
 The switch over of the Reliance Jio customers can be prevented if more of new
products are launched more frequently like Airtel which launches new products
with slight variations from the previous.
 Quality wise very good but it still needs improvements.
 The most selling product should be given some discounts offer like diwali
bumper sale offer.
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BIBLIOGRAPHY
BOOKS AUTHORS
 Marketing Management : Philip Kotler
 Marketing Research : D. D. Sharma
 Research Methodology : C. R. Kothari
1- Newspaper
Times of India
Economic Times
2- Magazines :
Business Today
Business world
3- Website :
www.Reliance Jio.com
www.Google.com
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APPENDIX
QUESTIONNAIRE
1. – Do you have mobile connection?

Yes
No
2. – which company providing low price ?
Reliance Jio
Airtel
3. – Which company providing better festive season offer?
Reliance Jio
Airtel
4. –Which company provide after sales service better?
Reliance Jio
Airtel
5. –Which company’s celebrity’s impact is better ?
Reliance Jio
Airtel
6. –Which company gives better service camp?

Reliance Jio
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Airtel
7. Which company’s sales promotion is better in your view ?
Reliance Jio
Airtel
8.Which company’s advertisement is better in your view?
Reliance Jio
Airtel
9.Which company marketing strategies is better in your view?
Reliance Jio
Airtel
10.Which company gives best offer ?
Reliance Jio
Airtel
11. Which company’s information source is better in your view?
Reliance Jio
Airtel
114

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Comparative study betweenJio vs Airtel

Bachelors of business admin (Maharaja Surajmal Institute of Technology)

Studocu is not sponsored or endorsed by any college or university

For The Partial Fulfillment Of The Requirement For The Award

Under The Guidance Of : Submitted By :

MAHARISHI UNIVERSITY OF INFORMATION

Downloaded by Ravitej Bhangu (ravitejbhangu@gmail.com)

I student of MBA, have personally worked on the project entitled Comparative

Downloaded by Ravitej Bhangu (ravitejbhangu@gmail.com)

helping me in completing this project within the stipulated time limit.

I take the opportunity to express my deep sense of gratitude towards my research

and at the same time strictly adhering to high quality of my work.

I would also wish to acknowledge my friends for their moral support,

encouragement and patience throughout the course of this project.

during the course of this project.

Downloaded by Ravitej Bhangu (ravitejbhangu@gmail.com)

to an organization to know and get aware to an organizational real practical

Although I am student of M.B.A. It is a two year full time degree courses.

asked in detail in viva-voice conducted by external So far I have completed 3rd

semester examination. Thus study will provided me a better opportunity to survive

helped me out so for become possible to them. As being a very confidential

there is some shortcomings I expect it to be rectified. So the whole study bifurcated

Downloaded by Ravitej Bhangu (ravitejbhangu@gmail.com)

While working in the organization I was trained as a relationship personnel being

through telephonic conversations and providing them knowledge about new

schemes and converting them into our customers.

As my research project report I was given the topic on “Comparative study of

conducted in Lucknow to study the customer satisfaction adopted by Reliance Jio

structured questionnaire will be used to collect the information from the

Downloaded by Ravitej Bhangu (ravitejbhangu@gmail.com)

2 OBJECTIVE OF THE STUDY

4 DATA ANALYSIS AND INETRPRETATION

8 RECOMMENDATION AND SUGGESTIONS

Downloaded by Ravitej Bhangu (ravitejbhangu@gmail.com)

Downloaded by Ravitej Bhangu (ravitejbhangu@gmail.com)

Reliance Jio Infocomm Limited

Type Subsidiary of RIL

Industry Wireless Telecommunications

Founder Mukesh Ambani

Key people Sanjay

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Jyotindra Thacker (Head of

Akash Ambani (Chief of

Products Mobile telephony, Wireless

Owner Mukesh Ambani

Parent Reliance Industries

Reliance Jio Infocomm Limited, or Jio, is a LTE mobile network operator in

India. It is a wholly owned subsidiary of Reliance Industries headquartered in Navi

Mumbai, Maharashtra that provides wireless 4G LTE service network (without

across all 22 telecom circles in India.

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The services were first beta-launched to Jio's partners and employees on 27

founder of Reliance Industries, and later services were commercially launched on 5

Jio's headquarters in RCP, Navi Mumbai

Broadband Services Limited was renamed as Reliance Jio Infocomm Limited

(RJIL) in January 2013.

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first quarter of the financial year 2016-2017.

unreasonable, and contributed to a loss of ₹2,284.2 crore (US$350 million) to the

revoked, and the accusations were dismissed.

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first month of commercial operations, Jio announced that it had acquired 16