Assignment 4

Topic: New Hotel Associations in

Hospitality Industry.

SUBMITTED BY: SHUBHAM BHADRA

DEPARTMENT: BA TOURISM [HONS]

SEMESTER: 1

REG NUMBER: 19BATH128

SUBJECT: HOSPITALITY MANAGEMENT.

 INTERNATIONAL HOTEL AND
RESTAURANT ASSOCIATION (IH&RA).

The International Hotel and Restaurant Association is an

international trade association representing the interests of the hotel
and restaurant industry. The association was formed on November
1947 and is non-profitable company. Its purpose is to form a umbrella
trade association for worldwide hotel restaurant industry. IHRA is
headquartered in Switzerland. Major languages spoken in the
association are English and French. It monitors and lobbies international
agencies on behalf of the industry. It is estimated to comprise 4, 00,000
hotels and 8 million restaurants, employs 60 million people and
contributes 950 billion USD to the global economy.

It aims at forming a platform for trade association for the hotels

and restaurant industry present in the whole world. it is the only
international trade association exclusively devoted to promoting and
defending the interests of the hotels worldwide.

Members of IH&RA
1. International, National and Regional Hotel or Restaurant
Associations.
2. International and National Hotel and Restaurant Chains.
3. Owners, Developers and Investors.
4. Individual Hotel and Restaurants.
5. Institutions of the industry (hotel schools, educational centers,
universities).
 BENEFITS of BEING A MEMBER OF IH&RA.

• You can keep an eye on the international market, which

protects your business idea.
• There are high profiles events organized by which you can
build your business networks.
• There are newsletters from the association which keeps you
updated.
• Strong representation. Unites and reinforce the industry
worldwide.

ROLE of IH&RA.

• Monitors issues that are raised by major international

organizations involved in tourism.
• Represent the collective industry interests before policy makers.
• Better recognition of hospitality industry worldwide.
• Lobby against damaging or costly attempts to regulate the
industry.
• Create Global Councils around industry issues to debate positions
and create solutions.
• Listen to its members to ensure that all issues are addressed.
• Plan a series of informative councils and board meeting and
annual congress.
• Provide support where requested to lend weight to local or
regional issue.

ASSOCIATIONS IT WORKS WITH.

• UFTAA
• IATA
• World Travel and Tourism Council.
• PATA( Pacific Asia Travel Association)
• United Nations.
• ISO
• UNWTO
• WHO
• UNEP
• ILO
• OECD
• International Organization of Employers.