PINT OF SCIENCE

Social media

The basics of social media

for Pint of Science

@pintsworld pintofscience.com #pint21

Few details for all the media

Always keep your profiles updated

Logos, dates

When posting always verify links and #

#pint21 not #PoS21, #pint2021 or #Pintofscience21

Try to always have a visual

Avoid automated publishing from instagram

(you end up with a link instead of a picture and a post that doesn’t
look great)

@pintsworld pintofscience.com #pint21

 Font - Steelfish

In some cases, such as the top of the rollerbanner or poster, the words ‘Pint of
Science’ are written in Steelfish – all upper case and all the same size. It’s like the
typeface found in the logo. Only use it to write Pint of Science don’t use it for
anything else

Click here to download Steelfish

@pintsworld pintofscience.com #pint21

 Font – Source Sans Pro
Use this for all text
Font: Source Sans Pro
Colour: #414142 (dark grey) or #ffffff (white)
Case: Use sentence or lower case not uppercase
Headings: blue or orange, semi-bold
Paragraph: regular

Click here to download Source Sans Pro

@pintsworld pintofscience.com #pint21

Branding

#414142 #3C8BA0 #FF7600

65, 65, 66 60, 139, 160 255, 118, 0

Gradient
Gradient #FF7600 Gradient
#3C8BA0 45% opacity #FFEAD5
#8FCCDA #FFFDEB
#FF7600

@pintsworld pintofscience.com #pint21

Canva to make good visuals

@pintsworld pintofscience.com #pint21

How much fun with Barney?
Never modify the logo

You can add accessories but

always have a copy of the
untouched barney on the visual .
Example :

@pintsworld pintofscience.com #pint21

Different platforms/ strategy

Facebook: individuals
Twitter: global discussion with community, support
Instagram: share images
Linkedin: more professional
Youtube share video content

@pintsworld pintofscience.com #pint21

 Facebook
Use it for posting in page, stories and events

@pintsworld pintofscience.com #pint21

Facebook: few info
When you share a post, not everyone will see it
The more people like it, the more visibility you get

You can schedule posts

In the publishing tool part

It’s very efficient to create events

Not too many, usually one per city/ per special event

@pintsworld pintofscience.com #pint21

Publish/schedule a post

Publishing tools
> Create a post

@pintsworld pintofscience.com #pint21

Stats of one post

@pintsworld pintofscience.com #pint21

Page stats

@pintsworld pintofscience.com #pint21

Publishing tools

@pintsworld pintofscience.com #pint21

Events: Create an event

• By default you’ll get the cover image you have on the page on your event
• Don’t forget to include the link to the website event page

@pintsworld pintofscience.com #pint21

Events : invite friends
• Inviting friends
is much more
efficient than
just sharing on
your timeline
because once
they are invited
they get the
notifications
when
something is
posted

@pintsworld pintofscience.com #pint21

Events: publish informations

@pintsworld pintofscience.com #pint21

Notifications: don’t forget to check the
messages regularly

@pintsworld pintofscience.com #pint21

 Instagram
Use it for posting pictures and stories

@pintsworld pintofscience.com #pint21

Profile

@pintsworld pintofscience.com #pint21

Linktree: several links at one place

@pintsworld pintofscience.com #pint21

New post:

NO

@pintsworld pintofscience.com #pint21

Story:

@pintsworld pintofscience.com #pint21

 Twitter
Use it for posting posting and interact with the
community

@pintsworld pintofscience.com #pint21

@pintsworld pintofscience.com #pint21
A tweet

Poll
Pictures 4 options
(4max) max

GiF Schedule Indicator of

(one) tweets characteres
remaining

@pintsworld pintofscience.com #pint21

 reply retweet like share
@pintsworld pintofscience.com #pint21
Twitter: Dissection of a tweet

@pintsworld pintofscience.com #pint21

#

@pintsworld pintofscience.com #pint21

Twitter: trending

@pintsworld pintofscience.com #pint21

Twitter tools : Thread
When you have to say more than 280
characters on one subject

@pintsworld pintofscience.com #pint21

Twitter tools : a moment
You can add all the tweets you want and get a
URL to share the moment

@pintsworld pintofscience.com #pint21

Twitter : Live tweeting

• Verify the # of the event

• Tweet with this event, include photos,
links

@pintsworld pintofscience.com #pint21

Twitter : The perfect tweet
• Verify the # of the event
• No jargon
• Visuals
• Use emojis
• Links
• Never start with @

@pintsworld pintofscience.com #pint21

@pintsworld pintofscience.com #pint21
 Youtube
Use it for sharing videos and online events

@pintsworld pintofscience.com #pint21

 • Check the logo is updated
• Create some playlists to organise your videos

@pintsworld pintofscience.com #pint21

 • Make sure the « about » section is always updated

@pintsworld pintofscience.com #pint21

 Linkedin
Use it for interacting with pro network

@pintsworld pintofscience.com #pint21

@pintsworld pintofscience.com #pint21