Chapter 8: Marketing

With Pinterest
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Introduction To Pinterest
Pinterest is a visual pinboard-style social sharing network where
people discover and save ideas.

Every idea is represented by a “Pin” that includes an image (or video),

a description, and a link back to the image’s source online.

Pinterest allows users to save and categorize images into different

boards.

Chapter 8: Marketing with Pinterest 1

 Introduction To Pinterest
Once a Pin is added, others will see that Pin on the Pinterest home feed
and can save the Pin to their boards.

Founded in 2009 by Ben Silbermann, Paul Sciarra and Evan Sharp,

who wanted a social networking site where people could show
collections of the things they were interested in.

Today, Pinterest boasts more than 445 million monthly users, with over
240 billion Pins.

Introduction To Pinterest

http://www.youtube.com/watch?v=N1Gr2DQtpSc

Chapter 8: Marketing with Pinterest 2

 Pinterest By The Numbers

Pinterest By The Numbers

Users are doers:

• 93% use Pinterest to plan purchases.

• 67% have discovered a new brand.

• 87% purchased something.

• 80% have discovered a new brand or product.

• Spend 45% more on gifts, 30% more on fashion, 27% more on home
decor, and 5% more on groceries than people not on Pinterest.

Chapter 8: Marketing with Pinterest 3

 Marketing With Pinterest

http://www.youtube.com/watch?v=e60MWi6m9jI

Pinterest Components
Home feed

• Shows the Pins saved by people you follow and topics and boards you follow.

Pins

• Include an image (or video), a description, and a link back to an online

source.

• Users can save, comment, share, add photos, or click the CTA.

Boards

• Created by users, clustering related ideas.

Chapter 8: Marketing with Pinterest 4

 Pinterest Components
Pin / Board

Pinterest Pin Formats

Static Pins

• Eye catching images – Vertical images, logos, text overlay, and more

https://www.pinterest.com/pin/663999538823433545/

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Chapter 8: Marketing with Pinterest 5

 Pinterest Pin Formats
Video Pins

• Play in a user’s feed and have a cover image that captures an

audience’s attention.

https://www.pinterest.com/pin/68747000881/

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Pinterest Pin Formats

Rich Pins

• Recipe Pins – Title, serving size, cook time, etc.

https://www.pinterest.com/pin/4081455905313888/

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Chapter 8: Marketing with Pinterest 6

 Pinterest Pin Formats
Rich Pins

• Product Pins – Enable shopping that show real-time pricing and

availability plus a link to the site or store.

https://www.pinterest.com/search/pins/?q=target&rs=typed

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Pinterest Pin Formats

Collection

• A pin with multiple images showcasing different features of a

product, advertise multiple products, or tell a brand story.

https://www.pinterest.com/pin/516084438558099661/

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Chapter 8: Marketing with Pinterest 7

 Pinterest Pin Formats
Idea Pins

• Similar to Instagram or Facebook stories.

• Pins last forever and include up to 20 pages of videos, images,

stickers, and text.

https://www.pinterest.com/pin/768145280180887065/

https://www.pinterest.com/pin/768145280180879052/

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Pinterest Business Account

Setting up a business account

• Profile Cover & Brief description

• Highlights

• Community information

• Create Boards (titles and descriptions)

• Add Pins to Boards

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 Pinterest Business Account

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Consistent And Optimal Times To Pin

Weekends generally the best for pinning content

Saturday is the best day of the week

Between 2-4 p.m. and 8 p.m.-1 a.m. are generally the best times to pin

Consistency is also important

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Chapter 8: Marketing with Pinterest 9

 Use High Quality Visuals
Which would you be more likely to Pin? To purchase?

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Descriptions

Which is better?

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Chapter 8: Marketing with Pinterest 10

 Use Hashtags

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Repin Others’ Content

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 Showcase User-generated Content

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Pinterest Shopping

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Chapter 8: Marketing with Pinterest 12

 Take Advantage Of Recipe, Product, &
App Pins

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Run Contests And Sweepstakes

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Chapter 8: Marketing with Pinterest 13

 Provide Tutorials

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Add Save Button To Your Website

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Chapter 8: Marketing with Pinterest 14