Table of content: Pages

Cover page:
-Group member’s details 1
Question 1 2
Question 2 3
Question 3 4
Question 4 5
Question 5 6

Cover Page

KCOM ASSIGNMENT 112

FIRST ASSIGNMENT.
Due date :17 March 2023

GROUP NAMES

MASEGO MOTSOATSOE
STUDENT NUMBER:50120638
PHONE NUMBER:0671321914
EMAIL:masegomotsoatsoe@gmail.com)

RUDZANI TSHABALALA
STUDENT NUMBER:43483607
PHONE NUMBER:0630014516
EMAIL:Tshabalalamellow03@gmail.com

MATHAPELO MATHLO
STUDENT NUMBER:46068406
PHONE NUMBER:0678153714
EMAIL:mathapelomatlho297@gmail.com

NONTANDO NYEMBEZI
STUDENT NUMBER:
PHONE NUMBER:
EMAIL:

QUESTION 1

THE UNIQUENESS OF HUMAN COMMUNICATION

Sharing : Human beings share the proceeds of co-operative action. Humans understand and can co-
operate with others. In some cases homo sapiens refuse to do so.
Giving : ( Douglass 1990;1992 & Mauss 1990) note that when human beings are given certain things,
they expect to be allowed to give something in return. If humans are deprived of the opportunity to give
something in return. They tend to avoid those who try to share.
Informing : Human beings show each other things without expecting any personal gain for themselves,
for instance infants try to help others by pointing towards that which is being looked for. Other animals
who are genetically correlated to humans for example Apes, tend to help each other but they expect
something in return unlike humans.
Referencing:George,A. & Sheila,S. 2016. Introduction to communication studies for southern African
students. 2nd ed. ( In George, A., eds Cape Town: Juta & Company (pty) Ltd. p. 5-11)

"Tomasello believed that human beings are unique in ways in which they share thae proceeds of co-
operative action the way people think and behave. Tomasello finds that human beings have uniqueness
way of human communicate to an unparalleled extent using signs and symbols. He also believe that
the sharing,giving and informing strategies enables human to give each other the trust required to
create the common ground required for communications to take place. He had a great phrase to
describe the advantage that human have unique ability to teach one another. Human communication
enables them to establish a 'culture ratchet' bg means of which they continuously evolve much faster.
Tomasello speaks of a culture ratchet as a way pf how culture allows each succeeding generations of
human species forward constantly."

Tomasello (2009-2010)
-Introduction to Communication Studies for Southern African Students (Sheila Steinberg & George
Angelopulo *editors)

QUESTION 2

NAME AND MENTION THE ERAS OF COMMUNICATION

1.VERBAL COMMUNICATION
-It occurs when we engage in speaking with others. It can be face to face
,over the phone ,with the useful resources of skype or zoom ,etc.Some verbal engagement are formal
such as chatting with a friend over espresso or in the administrative kitchen or others such as scheduled
meeting

2.NON-VERBAL COMMUNICATION
-It consists of facial expression, pasture, eye contact, hand movements and
touch. Hence it is important to pay attention to their phrases and their non verbal communication

3.WRITTEN COMMUNICATION
-It is a communication that takes place in writing. Writing the message and sending it to the recipient is
the method of comcommunication. Written communication is an important type of formal
communication and is used most often to ccommunicate decisions,orders and instructions

*TECHNOLOGICAL DEVELOPMENT
-In the history, The priority press Gutenberg's first prpnting press .Prior to the rise of the rise of the
internet, no innovation did more for the spread and democratization of knowledge than Johannes
Gutenberg's printing press
And in the middle Ages,The period saw major technological advances including the adaptation of
gunpowder, machanical clocks,etc
Today's technology has made it possible for people from all walks of life to have access to different
resources

THE IMPORTANCE OF TECHNOLOGY IN TODAY'S ERA

*: Technology has made it possible for people from all walks of life to have access to different
resources. Further, technology is also being used to equip people who need a certain type of assistance
to improve their quality of life and help them avail opportunities that would otherwise be inaccessible.

*HOW OFTEN DO WE USE TECHNOLOGY

-The average person spends more than 8 hours a day using technology. For example watching movies
online, written homeworks online via learning platforms. more people tend to depend on technology to
the point it's dangerously high.

HOW WOULD MY DAY BE IF I DID NOT HAVE ACCESS TO OR MORE OF THESE MEDIA
As humans in today's time we rely too much on technology and if we took time of technology or use of
technology we would have more time for our friends, family and our social life activities. We have to
admit that it would be peaceful since sometimes you just get this feeling of having a little bit of
isolation and "Me time"

QUESTION 3
3.1 Global village- simply means techno-communication gathered for similar interest such as the way
of the world uses internet's/ cellphones communications and contact communication (from google but
used my words)

3.2 Information highway-connecting two or more participants electronically in order to save time and is
greater level of productivity( google then mixed with my knowledge)

QUESTION 4

4.1

4.2• *Communicator and Recipient/Receiver*

-Yes,my sister and I we actively participated in this encounter which is the argument that we were
having about my cellphone.
*•Message*
-No,we did not understand each other because of the argument we were having about my cellphone that
had been taken out from the charger while it was still charging.
*•Medium*
-Yes,because she ended up coming to me and explaining to me why she has to take out my cellphone
from the charger, as the battery was already full and she even showed it to me as proof.
*•Feedback*
-Yes,because the argument led to us finding a solution towards the problem and making peace with one
another.
*•Noise*
-Yes,there was a loud noise of music coming from the kitchen and it was the radio and that was when
we shifted our focus from the argument to the radio that was making noise and this ended up making us
to stop arguing as she had already gave my her reason as to why she had taken out my cellphone from
the charger.

QUESTION 5a

5 a.*INTRAPERSONAL COMMUNICATION*
- entails one person, it is typically called
"self-talk.it explains how, as we use language to re-
flect on our very own experiences, we talk
ourselves with the useful resource of situations

Example-the voice within me can that tell me,

"Keep on Going! I can DO IT!" when
i am putting my all into complet-
ing a five-mile race; or that says, "This
report I've written is pretty good." My
intrapersonal communication can be
positive or negative.

*INTERPERSONAL COMMUNICATION*
- normally involves two
people, and can range from intimate
and very personal to formal and imper-
sonal. You may carry on a conversation
EXAMPLE
-I had a conversation
with a loved one, sharing a serious con-
cern. Later, at campus, had a
brief conversation about plans for the
weekend with my friends on our way home.

*GROUP COMMUNICATION*
-Group conversation is a dynamic
process where a small variety of peo-
ple engage.It is typically described as involving three
to eight people. The larger the group
the more likely it is to break down into
smaller groups

EXAMPLE -Me and my classmates used to meet on weekends

or after class to discuss whatever assignment we had
if it was a group assignment.
we would give each other ideas and also work on how we
were going to finish our assignment in time

*GROUP COMMUNICATION
-Public communication happens when a person
or a crew of humans gather and start sharing facts
to an target audience or provide a presentation on
sure subjects to deliver a message.
EXAMPLE -The times of orientation the Student leaders used to engage
with us qnd we would listen to them talking without interrupting
them...and we would be asked questions or wowoulde asked
to participate in whatever activity given.

*MASS COMMUNICATION
-Is a process where a person,group or organization creates
a message and transmit it through a certain type of medium
to a large audience
EXAMPLE
-When im presenting a project using a PowerPoint
REFERENCE:http://open.lib.umn.edu/businesscommunication/chapter/1-3-communication-in-context/

QUESTION 5b

5 b.Structuralism is a tradition in the history of ideas

that rose to special prominence during the
twentieth century within the humanities and
social sciences. A shared assumption of
structuralist approaches to communication,
culture, and society is that interactions,
discourses, and social groupings are best
understood as relatively self-contained systems
or structures. Their formation and transformation
are accounted for by certain general, immanent
principles, rather than by their concrete
constituents, or by any external influences

In his review of the development of structuralism,

Jean Piaget (1971, 5) identified three distinctive
features of a structuralist perspective. First, it
emphasizes the wholeness of a structure of
elements; compare the common saying that the
whole is more than the sum of the parts. Second,
structures are subject to transformations. the
rules governing them are simultaneously
structured and structuring. Third, structures are
self-regulating, bounding and maintaining the
system in question. To exemplify, an ordinary
conversation amounts to a whole, accomplished
by two speakers; it represents a contextual
selection and transformation of particular
linguistic resources; and, to succeed, it requires
theregulatingadjustments,continuous contributions of
the two speakers
REFERENCING:Althusser, L_. (1971).
and
deology
deological state apparatuses. In Lenin and
philosophy. London: New Left Books, pp.
121-173.
2. Althusser, L. (1977). For Marx. London:
Verso.
3. Bordwell, D. (1985). Narration in the fiction
film. London: Methuen.
4. Coward, R., & Ellis, J, (1977). Language and
materialism. London. Routledge Kegan
Paul.
5. Eco, U. (1987). Narrative structures in
Fleming. In U. Eco (ed.), The role of the
reader. London: Hutchinson, pp. 144-172.
6. Foucault, M. (1972). The archaeology of
knowledge. London: Tavistock.
7. Giddens, A. (1984). The constitution of
CA: University
society. Berkeley,
of
California Press.
8. Greimas, A. J, & Courtés, J. (1982)
Semiotics and language: An analytical
dictionary,
Bloomington, IN: Indiana
University Press.

-CONTRUVICTIVISM
Constructivism refers to the philosophical
perspective that human beings actively
participate in creating their psychological selves
and social worlds. Translated to the social
sciences, where it is often known as "social
"constructivism or constructionism, "
Constructivism is commonly considered to be a
paradigm of its own, with epistemological tenets
and methods of inquiry that contrast sharply wit
those of objectivist sciences

*CONSTRUVICTIVISM COMMUNICATION
The field of communication was not immune to
Constructivism's advancement in the academy. If
commonly anything, communication is
recognized as the chief means by which the
social world is created, understood, and
reproduced across time and space. As Anderson
observes in Communication Theory, "the
constructed nature of reality and knowledge" now
underpins a number of theories in the field of
communication (1996, 36).
n mass communication, all of the components
of the media circuit - production, content, and
reception - are potent sites of meaning
production. Whereas early studies of media
production focused on the decision-making for
filtering events or presenting the news,
constructivist studies look at how organizationa
routines and workers' practices actually create
r "manufacture" - the news product. Gaye
Tuchman's Making news (1978) is an early and
important exemplar of this kind of research. Also,
some authors see the news value of news

REFERENCING: 1.Anderson, J. A. (1996). Communication

theory: Epistemological foundations. New
York: Guilford
2. Berger, P. L. & Luckmann, T. (1966). The
social construction of reality. Garden City,
VY: Doubleday
3. Blumer, H. (1969). Symbolic interactionism.
Perspective and method. Englewood Cliffs,
NJ: Prentice Hall
4. Campbell, S. W, & Russo, T. C. (2003). The
social construction of mobile telephony: An
application of the social influence model to
perceptions and uses of mobile phones
within personal communication networks.
Communication Monographs, 70, 317-334.
5. Clair, R. P (ed.) (2003). Expressions of
ethnography:
Novel approaches to qualitative methods
Albany, NY: State University of New York Press.

*BIBLIOGRAPHY*

1.Tomasello (2009-2010)
-Introduction to Communication Studies for Southern African Students (Sheila Steinberg & George
Angelopulo *editors
*George,A. & Sheila,S. 2016. Introduction to communication studies for southern African students.
2nd ed. ( In George, A., eds Cape Town: Juta & Company (pty) Ltd. p. 5-11)

2.http://open.lib.umn.edu/businesscommunication/chapter/1-3-communication-in-context/

3.r. Althusser, L_. (1971). and deology deological state apparatuses. In Lenin and
philosophy. London: New Left Books, pp. 121-173.Althusser, L. (1977). For Marx. London: Verso.
Bordwell, D. (1985). Narration in the fiction film. London: Methuen.
. Coward, R., & Ellis, J, (1977). Language and materialism. London. Routledge Kegan Paul.Eco, U.
(1987). Narrative structures in Fleming. In U. Eco (ed.), The role of the reader. London: Hutchinson,
pp. 144-172.
6. Foucault, M. (1972). The archaeology of knowledge. London: Tavistock.Giddens, A. (1984). The
constitution of CA: University society. Berkeley,of California Press.
Greimas, A. J, & Courtés, J. (1982) Semiotics and language: An analytical dictionary,
Bloomington, IN: Indiana University Press