PURPOSIVE

COMMUNICATION

UNIT II
MODULE 5
COMMUNICATION AND TECHNOLOGY

Let your speech always be gracious, seasoned with salt, so that you may know how you ought to answer each person
-Colossians 4:6 ESV

Cornelia B. Matutino
Purposive Communication
 College of Teacher Education and Liberal Arts

Purposive Communication

Module 5-Communication and Technology.

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Lesson 5
Communication and Technology
Module 5-Week 5

 Hello, my dear students! 

    
   We cannot deny the effect and the great impact of social media on
communication and our lives. From the moment we wake up and sleep, we
update and tell the world about it. 
   
   But are you even aware of the length and depth of its impact on you and
your life? To know more about social media's effects, flip this page, and enjoy
the rest of this module!

LEARNING OUTCOMES

At the end of this module, you should be able to:

 Demonstrate knowledge about the use of social media;
 Identify the positive and negative dimensions of the use of technology in communication;
and
 Reflect on the use of social media through an essay.

Cornelia B. Matutino
Purposive Communication
 Rate yourself based on your knowledge about the use of technology for communication. Use
the table below for your self-rating.

COMMUNICATION PRACTICES YES NO NOT SURE

1. Whenever I make a public post on social media, I
first review my post's content and language. I will
‘think before I click.’
2. In using technology when communicating a
message, I am mindful of the tool's strengths and
weaknesses.
3. In using technology when communicating a
message, I vary the language depending on the
tool I use.
4. Although I value communication technology, I
also spend time on face-to-face interaction with
people.
5. In using technology when communicating a
message, I respect the privacy of individuals
concerned in the message.

Please be guided by the following questions as you navigate the discussion of the first lesson:

1. What is social media?

2. What are the advantages and disadvantages of social media?

3. How social media have affected communication?

COMMUNICATION AND TECHNOLOGY

Cornelia B. Matutino
Purposive Communication
 Social media can be described as the collection of online
platforms that involve sharing and collaborating with an online
community by posting, commenting, and interacting with one
another.
Today's most commonly used social media platforms are Instagram,
Facebook, Twitter, Pinterest, and Snapchat.

SOCIAL MEDIA EFFECTS ON COMMUNICATION

Around 3 billion people use social media today, which means that 40% of the world uses social
media for communication. It’s no surprise that this widespread use has social media effects on
communication.
11% of adults reported preferring staying home on Facebook than going out on the weekend.
Communication is affected in ways such as personal expression, our expectations of others, and how
companies communicate with customers.

EXPOSURE TO MESSAGING

1. INFORMATION OVERLOAD
Many people tend to binge on social media,
spending hours and hours scrolling through sites.
Ultimately, this may lead to a constant craving for more
internet and more social media consumption. The more
people get, the more they want — and it’s hard to stop
the cycle.

2. YOUNG PEOPLE READ NEWS

Social media has made rereading the news cool.

According to Wibbitz, 23% of young users get news from
social media, and a whopping 61% get political information
from Facebook. People share exciting news on social media,
and they can follow various news sources’ pages.

3. GETTING THE FULL PICTURE

Cornelia B. Matutino
Purposive Communication
 Stories — a part of Instagram, Snapchat, and Facebook —
mean that people get the full picture of an event, activity, or
occurrence in someone’s life. We no longer get a snapshot of a
home-cooked meal; we might see the entire process from start to
finish.
This has changed the way people think about what to post
— there is lesser effort t and thought put into a post when it is a story that will be gone after 24
hours.

4. BOREDOM IN CONVERSATION
Here’s a sad social media effect on
communication. We are becoming bored when we
have real, in-person conversations. People have such
a need for social media consumption. That instant,
colorful feedback only social media can give, they
will often become bored during real conversations,
resorting to their phones. This can lead to a
decrease in the quality and number of meaningful
conversations.
5. REACTIONS TO NON-VERBAL, EMOTIONAL, AND SOCIAL CUES
In-person reactions to non-verbal, emotional, or social cues are changing. People don’t
need to respond to these types of communication when they are online. This leads to less
experience and awareness of others’ needs based on these cues that can only be received from
in-person contact.

SELF EXPRESSION
1. SENSE OF URGENCY
No one has to wait for longer than a few hours
for a response, and people have come to expect that
timeline for conversations. There is so much of a sense
of urgency that people are often anxious if they haven’t
heard back from a family member, friend, or partner in
several hours.

2. NEED TO SHARE
Social media has created a feeling
among users that they must share whatever
they are doing — from restaurant orders to
concerts, to reading books.
This need can be a social media
positive effect because people are getting
more exposure to things they might not
otherwise, such as new reads. However, it can also be a negative effect. It can urge people to

Cornelia B. Matutino
Purposive Communication
 become dependent on posting anything occurring in their own lives and painting those
occurrences as rosier than they genuinely are.

3. HOW WE VALUE OURSELVES

When people see others having a wonderful life, as represented

on social media, they tend to have a negative self-image and
start to devalue their ways of life. Also, there is a feeling of
needing to paint an inaccurately positive and ‘fun’ version of
one’s own life, which leads to feelings of negativity about one’s
‘real’ life.

4. INSIDE PERSPECTIVE OF AFAR

One of the positive effects of social media is
getting an intimate view of other cultures and
places. With social media, especially on Instagram,
users can see what others are doing around the
world. People are exposed to travel ideas, new
cultures, and ways of life, unlike before.

5. BROADCASTING LIVE
Broadcasting live started as a fun, innocent idea to share life’s
moments. Still, it’s transformed into a large part of political
movements, sharing some dark aspects of today’s society. The
option to post live videos has created an essential platform for
severe issues that need to be spoken.

6. PERSONALIZED DIGITAL MESSAGES

Both Instagram and Snapchat have popularized a highly personalized message. People
can now wholly change their faces with selfie filters, draw pictures to send to friends and more.
Creativity soars, which is a great thing, but people can start to spend too much time
personalizing picture messages.

COMMUNICATION STYLE

Cornelia B. Matutino
Purposive Communication
 1. SUMMARIZED WRITING
Starting with the limited character text
messaging of the 2000s, and nowadays with the 140-
character tweet, messages have been getting shorter
and more concise. Other communication areas have
adapted for summarized writing, such as shortened
work memos, condensed academic communication
between students and professors, and shortened
messages in advertising.
2. ABBREVIATIONS
The abbreviated communication style became popular when
text messaging started in the 2000’s has continued into online
conversations. It has also made its way into traditionally non-
abbreviated forms such as spoken language, e-mail
communication, and even academic writing forms.
This communication style has caused concern among some
academics. Citing studies show causation between “textese” and
adverse effects on literacy skills such as writing skills and
reading accuracy. Other studies show that using “textese” does
not affect spelling ability or correct grammar use.

3. UNFILTERED INTERACTIONS
Social media and internet interactions offer a veil between the person sending and the person
receiving the message. These interactions are no longer face-to-face, leading to unfiltered conversations
as people feel they can say anything with no repercussions.
4. GIFS AND EMOJIS
The introduction of using emojis to illustrate a written message or a GIF
to express a reaction may seem fun and innocent. Still, it is also interfering with
our ability to craft a written response properly. It ends up being too tempting to
respond with a small picture or a funny moving photo than to use the mind to
create a reaction with words from scratch.
5. VIRAL MESSAGES
That quick and easy “share” button on so many social media
platforms has led to the phenomenon of “going viral.” Messages, videos,
and other content can be easily shared between platforms with millions of
people in a matter of days.

Cornelia B. Matutino
Purposive Communication
 Instructions:
Give three syntheses of what you have learned in this lesson. Be guided on the rubric given.
RUBRIC FOR GENERALIZATION ACTIVITY

5 4 3 2 1
Length 3-4 sentences 5-7 sentences 8 sentences 9 sentences 11+sentences
Accuracy All statements Most Some Few statements Most statements
are accurate and statements are statements cite cite outside cite outside
based on the factual and outside information. information.
module found from the information.
module
Paraphrasing No more than One sentence Two sentences Three sentences 3+ sentences
four words in a contains more contain more contain more contain more
row were taken than 4 words in than 4 words in than 4 words in than 4 words in
directly from the a row taken a row taken a row taken a row taken
module. directly from directly from directly from directly from the
the module. the module. the module. module.
Focus Generalization Generalization Generalization Generalization The main idea of
consists of the contains the contains the contains the the module is
main idea and main idea and main idea and main idea only. not discussed.
important details some minor only minor
only. details. details.
Conventions No more than 2-3 4-5 5-6 6+punctuation,
one punctuation, punctuation, punctuation, punctuation, grammar, or
grammar, or grammar, or grammar, or grammar, or spelling errors.
spelling error. spelling errors. spelling errors. spelling errors.

Source: https://www.researchgate.net/figure/Rubric-for-Assessing-Summary-Writing_tbl1_228608809

Write your synthesis here!

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PART 1
Generate data and information about the various forms of communication and their disadvantages and
advantages.

FORMS OF DESCRIPTION PRIMARY USE ADVANTAGES DISADVANTAGES

COMMUNICATION
1. E-mail messages
2. Text (SMS) messages
3. Facebook Posts
4. Tweets
5. Instagram post

PART 2
Reflective Essay

Cornelia B. Matutino
Purposive Communication
 In 200 words, reflect on your use of social media. In what ways have you made good use of social
media? In what ways have you harmed yourself or others through social media?
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Rate this module using the scale 1-10. 1 being the lowest score and 10 being the highest score.

How helpful is this module in identifying the nature, types, models, principles, and ethics of
communication and applying this module in your everyday life?

Rating: _____________

Why?
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BOOK
1. Madrunio, M., & Martin, I. (2018). Purposive communication using English in multilingual. Quezon
City: C & E Publishing, Inc.
2. Caroy, A., Dela Cruz, A., Dizon, E., Jose, M., & Palangyos, A. et al. (2018). Purposive communication.
Quezon City: Lorimar Publishing, Inc.
3. How Has Social Media Affected Communication-Facts that Surprise! (n.d.) Retrieved October 7,
2020, https://www.uopeople.edu/blog/how-social-media-affected-communication/

Cornelia B. Matutino
Purposive Communication