THE SATURDAY EVENING POST

OVERLAND

How To Make An Automobile Valuation

DETERMINING the value of an automobile is exactly like finding out the worth of any
other staple article of necessity, the real value of which you do not feel capable of passing
judgment on yourself. If you wanted a new heating system installed in your home, your first
move would be to write several responsible concerns and invite them to make bids. These bids
you would analyze and see exactly what each firm offered and at what price. Yu would check
each list o specification – one against the other. If all the propositions specified about the same
standard equipment, but varied in price, you naturally would give the job to the lowest bidder.
Having satisfied yourself as to quality it would come right down to a matter of dollars and cents.

Analyze an automobile in the same way. It’s merely a case of simple comparisons.
Merely a case of seeing what is offered you at a given price—just a simple checking up of the
specifications—of finding out something about the concern that made the car—whether or not
they are large manufacturers or just assemblers—whether or not many of their cars are in use—if
so, how many? And get some facts about the car’s record, about its ability to “stand up.” In
other words, put the facts of one car against the other, and then you can determine for yourself
which is the best to buy at a given price.

A comparison of the Overland Model 52 at $1600 with any $2500 car on the market will
show you how sixteen hundred dollars will go as far as twenty-five hundred. Just take the
specifications of any $2500 car. Start with the wheel base and go on through with the motor—
horse power—size of wheels—transmission—trimmings, etc. Check up the whole equipment
and see if the $1600 Overland won’t balance with the $2500 machine. A car should not be
judged by its price. It’s the worth of the car you are paying for—the actual facts determine its
intrinsic value. Facts are the only things you can base your valuation on.

You know that the greater the manufacturing facilities of a plant the more economical is
its finished product. The Overland plants are the largest and most economically operated in the
world. They employ 4000 of the most skilled men known to the trade. They operate more
automatic machines than other manufacturers. Here you will find more modern methods for
reducing manufacturing costs, and this is only possible by our enormous annual output. This
year we will build 20,000 cars. Any business man knows that a plant making 20,000 cars can
naturally produce them for less cost—car for car—than the manufacturer making but three or
four thousand.

Go to our dealer. Get an Overland catalogue. Do the same with other dealers. Take
them all home. Make the simple comparisons we pointed out and rely on your own common
sense. Of course, if you know something about a motor car, so much the better. In that event,
you’ll buy an Overland quicker than ever. If you will send us your name and address we will
gladly mail you an Overland Book. This gives you the fact you want. Ask for Catalogue A-26.

The Willys-Overland Company, Toledo, Ohio

Model 52 – Fore-Doors – Wheel Base 118 inch,
5-Passenger, 40 H. P., 4-Cylinder Motor,
Tires 34x4. Price, $1600.