ASSIGNMENT 1 FRONT SHEET

Qualification BTEC Level 5 HND Diploma in Business

Unit number and title Principles of Operations Management

Submission date Date received (1st submission)

Re-submission date Date received (2nd submission)

Student name Bui Thi Khanh Tan Student ID GBD210387

Class GBD1009 Assessor name

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I certify that the assignment submission is entirely my own work and I fully understand the consequences of plagiarism. I understand that
making a false declaration is a form of malpractice.

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• SF has undertaken a diverse range of methods and projects. SF's primary areas of concentration
include enhancing technology, implementing efficient management strategies, developing
infrastructure, fostering collaborations, and establishing brand awareness. SF employs methodology
that aligns with the differentiation approach:
1. Maintaining up-to-date knowledge about technology.
SF’s prosperity is founded upon cutting-edge technology. Presently, there is a workforce of around
3,600 research and development personnel. SF made significant investments in constructing a robust
information system with the aim of improving client satisfaction via high-quality services. SF made
ongoing enhancements to its comprehensive express delivery processes, which included monitoring,
tracking, inquiry, and resource allocation.
The SF Pay mobile app offers more than just client convenience. The app may also provide SF with
the opportunity to promote financial goods, like investments and items with larger returns than
deposits. In addition, the app has the capability to do location-based marketing when clients utilize
or access the app. Ashley Law, the Chief Operating Officer, and Chief Financial Officer of SF
Financial Services Business Group, said that by using location-based data, SF can gather target
profiles in regions where it can effectively engage with its customers and promote its financial
products.
2. Transforming management methods into systematic approaches
SF has developed a unique and well-rounded set of management methodologies specifically
designed for the express delivery sector. These methodologies focus on improving management
practices, enhancing communication, increasing productivity, and streamlining the chain of
command. They cover various aspects of business operation, product lifecycle, and strategic
planning.
3. Specialized Freight Center
SF has started construction of its expansive national hub in Ezhou, Hubei, after approval from the
Chinese government. SF will allocate 2.3 billion yuan (equivalent to US$348 million) for the
construction of the first-ever professional freight airport in Asia. The new airport's entire registered
capital amounts to 5 billion yuan, with the province government and an investment business in
Shenzhen contributing 2.45 billion yuan and 250 million yuan respectively. The airport, specifically
tailored for SF, which has a 46 percent ownership interest, is strategically positioned as a central
freight airport and a local airport for passenger travel. As to SF, the airport is projected to become a
significant hub for cargo transportation and is expected to handle a cargo throughput of 2.452 million
metric tons and accommodate 1 million people by 2025. SF will construct a logistics park near the
airport, offering services such as shipping, aircraft repair and maintenance, and airline assistance.
4. Product differentiation
While SF has successfully distinguished its goods in terms of international services, the transit time
for various items is not fixed. The primary reason is that SF has restricted independence in
transporting goods from China to international destinations. With the recent introduction of
scheduled charters from China to worldwide markets (such as Osaka - Nanjing and Changsha - Ho
Chi Minh City), SF could use this opportunity to redefine its goods by establishing more precise
 transit times and clearance standards. This may be achieved by comparing and adopting the practices
of established companies like FedEx or UPS.
5. Enhance the visibility and recognition of the SF brand.
Despite being well-known in China, SF has little recognition in the international express delivery
industry. The client lacks familiarity with SF's safe and rapid services in comparison to the industry
leader. It is recommended that SF initiates a nationwide marketing effort to establish a reputation
that is consistent with SF's fundamental principles, which include Faint, Integrity, Responsibility,
Service and Team, Corporate Governance, and Corporate Social Responsibility. Additional
strategies include advertising in the US and Hong Kong markets, forming partnerships, and offering
a wider range of cutting-edge services.
• Clearly, SF's objective is to provide high-quality services and enhance client satisfaction. To
accomplish this company plan, the performance of operations quality would be crucial:
SF places great importance on delivering outstanding service quality, which encompasses fast
transit time, low rates of loss and damage, and creative strategies for last-mile delivery. Ensuring a
constant and dependable service is crucial for satisfying consumer expectations and augmenting
satisfaction.
Speed is a crucial aspect of SF's operational success in attaining its business strategy. Express
delivery services are renowned for their rapid transit times, and clients often choose these services
to guarantee punctual delivery of their items. By placing speed as a top priority, SF may distinguish
itself from rivals and fulfill consumer expectations for swift delivery. Rapid transit durations
enhance consumer happiness and have the potential to foster customer loyalty and encourage
recurring transactions.
It is essential to acknowledge that while speed is vital, it should not be prioritized above
dependability or the quality of service. SF must achieve a harmonious equilibrium between
expedient delivery and upholding elevated service benchmarks to guarantee consumer contentment.