Professional Documents
Culture Documents
MGMT8081048
Strategy Execution
SCU 2 Credits
Contact Hours 180 minutes x 8 sessions
Pre-requisite(s)
Teaching Team
Course Outline
Odd Semester 2023 - 2024
Syllabus Designed by Tengku Mohd. Khairal Abd, B.B.A., M.B.A., Ph.D.
1. Course Description
The field of knowledge in strategic management always comprise of two stages, which is strategy
formulation & strategy execution. The Strategy Execution course is about strategy in action, both on generic
and digital business strategies. Whereas crafting strategy is largely a market driven activity, implementing
or executing strategy is primarily an operation driven activity revolving around the management of people
and business process. The importance of executing the formulated strategy is a very crucial step in making
the strategy works successfully. Thus, the knowledge and insight in strategy execution needs to be
embedded within the streaming of strategy & execution.
This course will focus on executing and implementing the chosen strategy. It focuses on ways to close the
gap between strategy formulation and execution, between expectations and results. The best strategy is
not enough unless a whole series of supporting moves puts that plan into effect. Steps and tools in making
sure that the formulated strategy is executed brilliantly will be discussed in this course. Several concepts
and implication of strategic execution as well as failures will be discussed so that the learning participants
can accommodate for changes in strategy and improve the agility of the strategy at hand. In order to
accomplish the learning objectives, the course of strategy execution will cover wide ranges of topics
including strategy execution framework, balanced scorecard, agility in strategy execution, measuring
performance in execution, managing change in execution and execution in learning organization.
3. Learning Outcomes
Upon successuful completion of the course, the students are expected to be able to:
1. Apply appropriate approaches and techniques in strategy execution
2. Recommend effective implementation strategies based on the issues at hand.
3. Formulate management issues, and able to recommend the needed infrastructure for strategy
implementation
4. Formulate KPI based on Balanced Scorecard
4. Course Structure
Throughout the teaching period, lectures will be divided into 4 face-to-face sessions and 4 online sessions.
During face-to-face and video conference sessions, Lecturer facilitates learning by giving lectures on the
theories and providing discussions on several case studies as exercise, in which the case was given prior to
the lecturing sessions. Case studies will only be discussed during face-to-face or video conference sessions.
Lecturers will also provide discussions on breakout rooms in the effort to achieve the session’s learning
objective as well as to provide the proof of learning. During the online sessions, Lecturer facilitates learning
by leading a weekly discussion on discussion forum. Students are expected to write their own lecture notes
and in groups, present the given case studies in order to optimize their learning in the classroom.
Students will be asked to perform case study analysis to assess their understanding of the theoretical
MGMT8081048 – Strategy Execution
BINUS BUSINESS SCHOOL
Page 1 of 15
FM-BINUS-AA-FPA-13/V2R0
Version : 2 Revision Date : February 17, 2023
Revision : 1 Effective From : March 04, 2023
concepts in light of real business case. For summative assessment purposes, several individual as well as
group assignments. Students will also have to do a group project at the end of the term. Business Simulation
will also be provided as another form of assessment in this subject.
5. Course Requirement
• As this is a demanding course, the course requires full commitment and motivation to do an independent
study outside classroom.
• Access to Turnitin.com is mandatory.
7. Schedule
Learning
Week Topics References
Outcomes
1/ Introduction: Keys in Strategy Execution Chapter 1 (Pijl) LO 1
Video - The New Normal Chapter 1
Conference - Recognizing the DANCE (Duggal)
- The Last Competitive Edge Chapter 5
- Digitalization Drives Innovation (Duggal)
- What is Execution? (Part One)
Commitment to Case Teaching Method
Briefing on Term Project (Group Assignment)
Case Analysis:
1. Google now Alphabet: but what’s the
corporate strategy – case 19 Grant, R.
(2018).
2. Chipotle Mexican’s grill strategy in
2018: Will the new CEO be able to
rebuild customer trust and revive sales
growth? – case 12 Thompson, Jr.,
Arthur, A., Peteraf, M. A., Gamble, J.E.,
&Strickland, A. J., (2020).
Case Analysis:
1. NY Times Adapting to the digital
MGMT8081048 – Strategy Execution
BINUS BUSINESS SCHOOL
Page 3 of 15
FM-BINUS-AA-FPA-13/V2R0
Version : 2 Revision Date : February 17, 2023
Revision : 1 Effective From : March 04, 2023
8. Assessment
8.1. Assessment Summary
The assessment for the defined course learning outcomes will be conducted throughout the course
as detailed in Section 7.4. The assessment summary and alignment between the assessment tasks
and the course objectives is defined in the table below. A list of assessment rubrics used will also be
provided, indicating the assessment standards and criteria that a student can follow to succeed in this
course.
General Policies
• Student must read learning material and other references before class, reading materials/case
will be distributed before class, team/group and group discussion/presentation will be notified
before class. Do not rely on handout distributed by lecturer, student can use other references.
• Active participation is expected throughout the entire class sessions, including online as well as
face-to-face/ video conference sessions, and students should make thoughtful contributions to
the discussion. Please note that frequency (i.e. quantity) of contributions in online discussion
forum is not the major criteria for effective class participation within the discussion forum. The
discussion forum should be considered as laboratory in which the student can test his/her ability
to convince peers of the correctness of one’s approach to complex problems and one’s ability to
achieve the desired results by using that approach.
• Each student has to fulfil the requirement of at least 85% of class attendance. This means for a
subject with 2 SCUs (such as this course), students need to be presence at least 7 sessions out of
total 8 sessions. Less than that will put the student automatically in the condition of not being
eligible for final examination. For face-to-face session, class attendance will be collected just as
normal/ regular class which is through attendance list. While for online class, class attendance
will be collected through the process of content material read-through and also by participation
in discussion forum.
• Academic dishonesty in any form will not be tolerated. Participants are encouraged to become
familiar with BINUS Business School Rules of Conduct as they relate to academic dishonesty/
cheating. If participants are in doubt regarding this policy, please consult with Head of Program
before you complete any requirements of the course.
• Student must complete and submit all personal assignment and team assignment. All
assignments are due on the date specified in the discussion with lecturer. Participants may,
however, turn in any assignment in advance of the due date.
• Material will be presented during lecturing session. Materials and equipment such as hand-out,
overhead projector, transparency sheet, and computer, will also be utilized to increase the
effectiveness of the lecture. In addition, only important topics to be discussed in the classroom,
and it is the participants’ responsibility to read other related topics.
The assessment rubric for assessing the group final project will be given later during the term.
9. General Information
Students are required to be familiar with the BINUS UNIVERSITY - Code of Conduct, and to abide by its terms
and conditions.
Plagiarism occurs when the work (including such things as text, figures, ideas, or conceptual structure,
whether verbatim or not) created by another person or persons is used and presented as one’s own
creation, unless the source of each quotation or piece of borrowed material is acknowledged with an
appropriate citation. Encouraging or assisting another person to commit plagiarism is a form of
improper collusion and may attract the same penalties. To prevent Academic Misconduct occurring,
students are expected to familiarize themselves with the University policy, the Subject Outline
statements, and specific assignment guidelines. Students should also seek advice from Lecturer/
Instructor on acceptable academic conduct.
9.2.4. Disclaimer
Every effort will be made to ensure that the teaching, learning and assessment activities of
this course are given as described. Any unpublished changes for course improvement will be
notified and discussed in class. However, circumstances may occasionally make this
impossible, and BINUS BUSINESS SCHOOL therefore reserves the right to add, alter or
withdraw particular information contained in this syllabus.
Approval
Tengku Mohd. Khairal Abd., BBA.,MBA.,Ph.D. Yulia Magdalena, SE., S.Kom., M.MSI.
Subject Matter Expert Academic Resource Center Manager
BINUS BUSINESS SCHOOL
Faranita Mustikasari, S.T., MBA, Ph.D. Willy Gunadi, S.Kom., M.M., Ph.D
Subject Content Coordinator Head of Program of Master in Management
BINUS BUSINESS SCHOOL (Blended Learning)
BINUS BUSINESS SCHOOL
4. Able to formulate KPI based on Balanced Excellent presentation Good presentation of Adequate presentation Poor presentation of
Scorecard of the project and the analysis and of the analysis and the analysis and
FM-BINUS-AA-FPA-13/V2R0
Version : 2 Revision Date : February 17, 2023
Revision : 1 Effective From : March 04, 2023
discussion, clear and discussion, clear and discussion, moderate discussion, moderate
appropriate language appropriate language level of language used level of language used
used used
4.1. Formulation of KPI
4.2. Report structure
4.3. Spelling & Grammar
4.4. Citation
Total Marks
APPENDIX-2: TEACHING, LEARNING AND ASSESSMENT PLAN (only for Lecturer’s own discretion)
Learning Resource Formative Summative
Week Topic Time Learning Activity
Outcome needed Assessment Assessment
One Introduction: Keys in Strategy LO 1 180 - Introduction - Syllabus - Mentimeter - Group
Execution minutes to the Subject - Teaching Material - Classroom activity Assignments
- The New Normal Video - Explanation - Business
- Recognizing the DANCE Conference about syllabus Simulation
- The Last Competitive Edge - Explanation on - Individual
- Digitalization Drives the content Project
Innovation material for
- What is Execution? (Part
the session
One)
Commitment to Case Teaching
Method
Briefing on Term Project (Group
Assignment)
Two A Modern View of Strategy LO1 Online - Self learning - Online Quiz
Execution: Six Success Factors LO3 through video - Forum Grading
- What is Execution? (Part content
Two)
- Identify & Execute 3 Types of
Change
- Resist One-sidedness
- Disrupt or be Disrupted
- Emphasize Who Over Why,
How and What
- Make Strategy execution
your No.1 Priority
- Go for 20% Strategy and 80%
Execution
Three Connecting the Dots (Steve Jobs) LO 1 180 - Explanation on - Teaching Material - Mentimeter
& LO 2 minutes the content - Case - Classroom activity
- Connecting Customers, LO 3 Video material for
Stakeholders, Networks & Conference the session
Connections - Breakoutroom
- Connecting Silos: Bridging activities
the Matrix - Online quiz
- Connecting Business
using
Activities & Organizational
Mentimeter
Priorities
- Connecting &
Communicating
- Leveraging Social Media
Case Analysis:
3. Google now Alphabet:
but what’s the
corporate strategy –
case 19 Grant, R.
(2018).
Chipotle Mexican’s grill strategy
in 2018: Will the new CEO be
able to rebuild customer trust
and revive sales growth? – case
12 Thompson, Jr., Arthur, A.,
Peteraf, M. A., Gamble, J.E.,
&Strickland, A. J., (2020).
Four Measuring the Execution: The LO 2 180 - Explanation on - Teaching Material - Mentimeter
Balanced Score card LO 3 minutes the content - Case - Classroom activity
- Objective & Key Results Video material for
- Strategy Execution Conference the session
Measurement Framework - Breakoutroom
- The Balanced Scorecard activities