Amazon does not enforce:

● Detail page ownership

● Image restrictions
● Exclusive or selective distribution

Reporting a violation

● If what is advertised is different with the received item. Take pictures and contact seller
central

Amazon counterfeiting policy

● Products must be authentic

Amazon brand registry

● Influence the product detailed information for your branded products

● List products without upc or ean
● Listings can be hijacked

Amazon exclusive programs

● Amazon charges an additional 5% in referral fees

Brand presentation/protection

● Amazon will enable you to enhance listing through video and html codes
● Amazon will create barriers to protect your brand and listings as your profile on Amazon
grows

Program requirements

● Be the brand owner of the product

● Register through amazon brand registry
● Fulfill using FBA
● Don’t sell your products to other sites only on your own website, physical store and
amazon

How to handle trademark and copyright infringements

● Renewed every 10 years and $225 to $375 per 10 years

● Copyright is $35 valid as long as you live and 70 years after death
Amazon does not enforce trademarks and copyrights

● Amazon will only enforce copyrights and trademarks that are only registered in the us

Amazon does not force MAP/how to handle

● Contact sellers and request price change

● Stop selling to sellers who do not abide by MAP
● Make test buys

Efforts brands can take to protect themselves

● Register your brand

● Restrict the number of distributors selling your product
● Require resellers to sign an authorization letter
● Serialize your products
● Monitor online brand presence
● File lawsuits against unauthorized sellers
● Maintain a list of authorized sellers
● Publicize brand protection efforts

How brand owners can improve their current brand protection strategies

● Trading agreement restrictions

○ Include volume sales restriction
○ All sales are subject for approval
○ Close the account of distributor if they did not follow the sales agreement
● Product controls
○ Sellers can disguise their name making it difficult to identify the source of supply
○ Best to have serial numbers
● Internal selling policies
○ Must have a clear plan for sales channels
○ Tighter control
● Gray market
○ Products on gray market has no warranty
○ Selling in the gray market will not respect MAP
○ Manufacturer can sell to others