Amazon Virtual Assistant by Hafiz Ahmed

Tools we need most.

1. Helium 10
2. Jungle Scout
3. Keepa
Negative String Formula
➢ By typing random alphabets starting with minus
on Amazon search bar, it gave us different product
ideas.
Google Trends.
➢ When we hunt any product from tools, than we
check its trend from Google trends whether this
product is seasonal or not. Modules of Amazon
➢ Private Label
In private label we launch product with our own
brand name and building this brand is our own
property and later if our product is became
profitable we can flip our asset by taking 24 to
30 months profit from buyer. Profit Range (15 to
40%)
➢ Wholesale
In wholesale we sell other brand products by taking
permission from brand and ordering bulk stock from
brand’s supplier to sell it on Amazon by me too listing.
Profit Range (10 to 20%)

Delivery Modules

➢ FBA (Fulfillment by Amazon)

In FBA we sent our product stock to Amazon
warehouse and Amazon pick, pack and ship our
product to customer. Return, Refund and other
problems also handle Amazon.

➢ FBM (Fulfillment by Merchant)

In FBM seller packs and dispatch the order to
customer’s address. This module is not safe as in
case of late delivery Amazon penalize seller.

What to sell on Amazon

We sell only those items on Amazon which are in
demand. We have to proper hunt a product which
is selling good and it have high sale velocity.

Helium 10.
➢ Black Box
 It gave us product idea that which type of product
we should launch and which category by providing
it with some details.

➢ Cerebro
It gave us the data of specific ASIN which we want
to compete. After pasting product ASIN it gave us
data of all specific keywords related to that
product so we can filter and use high volume
searched keywords in our product listing.

➢ Magnet
Magnet tool in Helium 10 find keywords for us
when we put any product name in Magnet tool
box it gave us all related keywords data of that
product to us.

Keepa
It is usually used in hunting wholesale and drop
shipping products by checking competitor’s
analysis.

Product Sourcing
➢ Alibaba
➢ 1688.com
 ➢ Ali Express

Amazon Search Expander

It expand the suggestion of Amazon suggested keywords
when we write something in Amazon search. In this way
we get many ideas of product hunting.

Product Hunting Techniques.

Spying on Brands
In this technique we look after the sales of successful
brands to check whether we can go in that product or
not.
• We will browse through different categories on
Amazon to hunt a good product.
• We will use Ali Express, Walmart, EBay, Etsy ETC for
dropshipping.

Bullet Launch
If your client’s budget is low ask him to source
product from his homeland country instead of china.
• In product information option we can click on BSR
option to check different product and this will help
us a lot in product hunting.
• After running X ray of Helium 10. Remove all
sponsored products from results and set revenue
from high to low.
• In Helium 10 X ray report among top 10 at least 3
sellers must have BSR less than 5000.
• Product must be stable not seasonal.
• We need 30 keywords whose search volume is more
than 500.
• For keywords research we have to run keyword
analysis on Helium 10 X Ray report.
• In selection phase of 30 keywords we have to check
the relevancy of each keyword in Magnet tool by
checking its details. (Arrow button front on keyword)
• The word which customer used in finding the right
product along with different variation. E.g. Neck
Pillow, Round Pillow. Among these pillow is main
Keyword.
• If we search anything on Amazon and if product
results showing are 80% relevant than this keyword
is called super relevant keyword.
 • If 50% search results are relevant to searched
keyword than its called semi relevant keyword.
• Product hunting criteria for different marketplaces is
always different.

Product Hunting Criteria for USA (PL)

✓ Price range = 10 – 25 $ average
✓ Main Keyword search volume = 10,000+
✓ Monthly sales = minimum 400 units
✓ 70% of top 10 seller rating should be 4.5 or above
✓ 50% of top 10 sellers individual variations should be
less than 4
✓ Average monthly revenue must be 8000$ min
✓ Sales must be consistent of top 5 sellers
✓ In top 10 reviews, 1000 reviews of max 4 sellers
✓ Average reviews must be less than 1000
✓ There is no brand dominancy among top 5 sellers
✓ Product is not seasonal
✓ Product is not electrical or battery related
✓ 20 super relevant keywords
Product Hunting Criteria for UK ( PL )
✓ Price range = 10 to 25 pounds
✓ Main keyword search volume = 5000 min
✓ Monthly sales = 300 units min
✓ In top 12 sellers, 70% must have 4.5 or higher rating
✓ In top 10, 50% of the individual sellers has 4 or less
than 4 variations
✓ Average monthly revenue = 8000 pounds min
✓ Monthly sale and revenue consistent of top 5 sellers
✓ Reviews in top 10 should not be more than 1000+
for more than 4 sellers
✓ Average reviews must be under 1000
✓ There should be no brand dominancy
✓ Product must not be seasonal
✓ Product must not be electrical or battery operated
✓ Product have 20+ super relevant keywords.

Product Hunting Criteria for UAE and Gulf

✓ Average selling price = 14 to 50$
✓ Main keyword search volume = 1000 min
✓ Monthly revenue = 5000$ min or compromise able
✓ Product with less than 120 reviews
✓ Product sourcing cost 3 to 12$
✓ Profit at least 40%
Price Analysis
 ❖ In price analysis we check the lowest price of
product on which seller is selling and check its
quality from product reviews. After that we try
to sell our product less than lowest price on
Amazon to compete other same products
although its selling price is in loss.
❖ On the other hand if our sourcing is good
enough than on selling it at low price its equal to
our sourcing price and in start we are neither in
loss or profit.
❖ When our product is ranked well enough and
have some positive reviews than we can
increase it price keeping in mind our profit.
Inventory Planning o In inventory planning we try to
maintain the stock of our product if it is selling good
enough. Before going out of stock our next inventory
should be at Amazon warehouse to avoid the de
ranking of our product. If we went out of stock for
weeks or months then our product listing will be de
ranked from Amazon search results.

Points to be noted while sourcing from Alibaba

✓Supplier must have minimum 3 gems
 ✓Supplier must be minimum 2 years old
✓Supplier must have 85% + response rate
✓Supplier must be verified
✓Accept trade assurance or PayPal
Shipping Methods
The method in which supplier will send you your
inventory. Its cost varies with different methods E.g.
Air Fright, Sea port etc.
Incoterms 1. DDP (Delivery Duty Paid)
Its delivery agreement in which supplier prepare
your inventory, pack it, and shipped it to your
destination warehouse. All cost and duties are
paid in this incoterm and its safest module of
supplying inventory. All customs taxes are paid by
supplier.

2.FOB (Freight on Board)

 In FOB supplier is liable of preparing your
inventory, pack it and send it to its homeland
country’s port or shipping destination.

3.EXW (Ex Works Price)

In this term supplier prepare your inventory and
keep it at designated factory location. You are
responsible for checking, inspection and
shipping expenses of your inventory.

4. DDU (Delivery Duty Unpaid)

In this method supplier prepare and send your
inventory to your destination country’s port
where you received it by yourself and you have
to pay all your country’s custom taxes

Freight Forwarder Tips

✓ Never ever hire from Google
✓ Hire your Freight Forwarder from Alibaba
✓ Verified
✓ Trade Assurance
 ✓ 3 Gems at least
✓ 2 + years on Alibaba
✓ Response time is 85% +
✓ We have to give them the exact weight and
dimensions for price quotation
✓ We have to tell them the exact location of
our arrival destination e.g. Amazon
warehouse in London.
How to negotiate with supplier o
Ask him for EXW price
o Price will not be changed for next 6 months o
Show yourself as company employee o We will
work with you long time o Ask supplier to give
you packaging in decided per unit price. E.g. 4$
per pillow o Include product designing e.g.
product card
o Communicate with supplier in professional way
o Your support in this matter will be highly
appreciated.
 o There will be no compromise on product quality
o Ask him for same quality in negotiated price o
Wish them their happy days for positive impact o
Request for sample from 3 to 4 suppliers and
compare their quality before placing order
Placing order on Alibaba
▪ Always go for DDP
▪ Pay 30% while placing order and 70% after the
inspection of inventory
▪ Don’t trust even 1% on supplier
▪ Never ever pay outside Alibaba
▪ Always go for trade assurance via Alibaba
Thomas Net for finding suppliers
It’s used in in product sourcing for wholesale or
drop shipping specially to find USA suppliers How to
do sample evaluation?
▪ Select 10 to 15 suppliers and choose 3 best to
order their sample
▪ Now order your competitors product from
Amazon to evaluate
 ▪ Match the suppliers sample with the quality of
your competitor’s product.
▪ Finalize the product from samples and order
▪ Ask supplier for buying product and he will
send you a payment link in Alibaba chat to
complete purchase
▪ Never ever ask link outside of Alibaba
▪ Pay 30% in advance and hire an inspection
team after order preparation to inspect the
inventory and then initiate final payment
▪ Never pay remaining amount before
inspection, if inventory is of bad quality than
you will lost payment and your client’s budget
will vanished
▪ Inspection on video call is not recommended
strictly to save 300 to 400$
▪ Inspection should be done before inventory
lifting always in every incoterm.
Landing cost and how to evaluate it?
Factory price = 3$
Shipping = 2$
Custom clearance = 1$

Warehouse rent = 1$

Landing cost = 7$

Freight cost = 100$

Units = 100$

Per unit cost = 100/100 = 1$

EXW price = 5$

Shipping price = 1$

Bank charges =1$

3PL =1$

Landing cost/Unit = 8$
Pro Forma Invoice

When you place order from any supplier from

Alibaba, supplier issued an invoice in which all
details of item and payment are mentioned.
Bill of Lading (BOL)

When you are not going for DDP than BOL is

created which contains all inventory information
and tracking number of your inventory.

Difference between actual and dimensional weight

▪Actual weight is exactly what the product

weighs including packaging
▪Dimensional weight takes into account the
length, width and height of the package
▪Always ask supplier for dimensional weight of
the package to calculate shipping
Product Inspection o Product inspection is 100%

must o Hire a third party inspection company to

check

the quality and quantity of your product

o Convince your client as a good VA to go for

product inspection
o Inspection via video call is strictly not
recommended

o Give inspection report to your client

Profit Calculation

Product sale price = 13$

Factory price = 3$ source price =8$

Shipping = 1.5$ profit = 5$

Port clearance =2.5$

3PL cost =1$
Agreement with supplier

✓Make agreement and attach it in supplier’s chat

box, ask him to print it, sign it and send it back
to you.
✓Agreement have all terms decided between you
and supplier while finalizing deal
✓Attach also brand logo to be printed on insert
card and packaging.
✓Mention 30% advance and 70% after inspection
What is 3PL (Third party logistics)

✓If Amazon warehouse inventory limit is 5000

and you have imported 20000 than you will
keep it at local 3PL warehouse and send 5000 to
Amazon whenever it’s about to end
✓Its cost is separate as your client have to pay
extra rent of 3PL also
 ✓But its time saving as you don’t have to wait for
shipment arrival from china if your product
sales are good enough
✓This problem was started in covid and from
2020 we are using 3PL service

Reverse sourcing

➢After 1st sourcing we try to source product more

cheaper than current price

➢To cover up quality or negative reviews

➢To check if sourcing price of this product is

decreased or constant after some months

Amazon Seller Central

A+ content listing

The product listing which contain detailed feature

of product with images in description in a beautiful
way.

Pre Requisites of Amazon listing

• Approval from Amazon

• Error code 5665
• Barcodes (UPC codes)
• Product images from professional photo-shoot
• Product details already written in MS Word
• Product details will be provided by supplier
• A good content already written
• Keywords research

What is Barcode/UPC?
 ➢A barcode or UPC is unique readable code by
machine and it’s same for same product in bulk
stock.
➢We buy barcodes from GS1 website
➢GS1 website is both for UK and USA market.
➢Never buy cheap barcodes from different
websites as(Ebay) they are sometime used and
Amazon will delete our listing

Error 5665

Amazon wants proof that you are owner of product

before you create listing under that product name.
In this case we take pictured of product with
trademark register, barcode of product and brand
logo and send it to Amazon that this is our product
and kindly approve its listing on Amazon.
What is Title, Bullet points and Description?

➢We have searched normally 25 to 30 keywords

in product hunting
➢In product listing ask content writer to fit all
these keywords in title(2 to 3), bullet points (8
to 12) and description (10 to 15)

Vine program

▪Amazon will bring you 30 reviews from its loyal

customers by giving them our product for free
▪Reviews should be good or bad based on quality
▪Vine program is only for new listings
▪Keep in mind your product should be of good
quality before applying for this program
▪Amazon brand registry is must for vine program
and A+ content description
 ▪Being a VA it’s our responsibility for clients
product confidentiality as a new seller

Backend search terms

▪The keywords only seller can see and these are

used to tell Amazon algorithm that a specific
keyword belong to your listing
▪Backend search term keywords should not
include in listing content

Enhanced brand content (EBC) or A+ content

• In A+ content manager tab, we will select pics module according to our
need and we will upload pics and content provided by our content writer or
written by our self

• Pics in perfect dimensions will be provided by hired Graphic designer

• Product listing is created first and then on allotted ASIN number by Amazon
for that product we add A+ content

How to add variations in product listing?

• We usually don’t dive in product which has variations

 • If we select product which has good market potential and has 2 to 3
variations than we can go for it

• We convince our client as a VA to not go for variable product or at least go

for 3 to 4 variations product

• We can add variations of our product by clicking on variation tab while

creating product listing on Amazon Seller Central

Dummy listing

• We create dummy listing of product to generate barcodes and gave it to

supplier so he can put them on products.

• We put only details on product tab which are required and having a star tab
on the requirement

• We can edit that dummy listing with true details when we are ready to
launch our product

Suppressed listings

• Suppressed listing occurs when a specific product listing doesn’t quite live
according to Amazon vigorous standards.
• It occurs when we do minor or any mistake in listing our product. In that case Amazon
will tell us our mistake and ask us to fix it than your listing will go live

Me Too Listing

• In this module we sell those product which are already sold on Amazon by
brands

• We didn’t had to create a separate listing for selling on Amazon

 • It is mainly used in FBA Wholesale
• Product listing and all other things are set up by the main brand or seller,
we took permission and buy product in bulk from brand and make our
listing on that unique listing ASIN number

• Never use Me Too listing in Private Label.

Checklist for creating Amazon shipment plan

✓ Amazon purpose plan for splitting your inventory between fulfillment

centers by Amazon Seller Central
✓ Package dimensions which are provided by the supplier e.g. 10 boxes,
weight is 45KG, length and width everything
✓ Choose the shipping option in Amazon shipment plan
✓ For example we have 200 units of the product with 10 boxes (20 units in
each box) and total weight is 220KG
✓ Always tell Amazon the location of country from where shipment is coming
✓ Always ask dimensions, complete documentations and other details from
supplier for creating shipment plan
✓ Amazon chooses the right warehouse for your shipment and gave you the
warehouse arrival address
✓ Amazon warehouse address may be different for each shipment plan

How to create Amazon shipment plan A

shipment plan specifies:

❖ Its only created in FBA model

 ❖ Product you are sending to Amazon
❖ Quantity of each product
❖ Shipping method and carrier details

Amazon PPC (Pay per Click)

We run sponsored ads of our product to rank it from last page search results to
first page to boost our sales and reviews by paying to Amazon.

Types of advertising campaigns

❖ Auto
❖ Manual
❖ Product display campaign ( when someone search for a product with a
specific keyword our product shows in 1st line)

❖ Product campaign (when we click on any product and we want to show our
product under that, it’s also called ASIN targeting
❖ Video campaign ( when someone search for a product and our video
started playing for searched keyword

Auto campaign

❖ We run campaign on 1 product only as in start we launch only 1 product

❖ Normally in auto campaign we don’t choose campaign end date
❖ We usually go for dynamic bid down only in bidding strategy
❖ At a time we can run multiple campaigns on product to check performance
❖ In start we run auto campaign to gather data on which keywords our
conversion is high, than we target those keywords in manual campaign
 Manual campaign

• In manual campaign we select manual targeting instead of auto

• We run manual campaign by selecting exact keyword that we selected
not phrase neither broad

• We can enter our own created list of keywords also in manual targeting
instead of going for Amazon suggested keywords

• We will often go for Amazon suggested CPC bid but we can enter our
also. Suggested bid is recommended

• If we didn’t want to show our product in result of specific keyword

search than we will right it negative targeting tab

• In manual targeting we can also target a specific product on which our

product ad will be shown

• We can note keywords in Excel file and also upload this file while
creating campaign to add keywords in keyword targeting

• After running auto campaign for 1 month we download report from

campaign manager tab and we note that keywords on which we get
sales in past month

Sponsored video Ads o We run video ads of usually 30 to 40

seconds of duration

o We will go in sponsored brand tab while creating campaign for video ads o
We will upload video provided by client or video editor and upload it in given
tab keeping in mind video requirements provided by Amazon Sponsored
Display Ads
 ▪ While creating sponsored display ad we will go with sponsored display tab
▪ Normally we don’t use sponsored display ad in private label
▪ Sponsored display ad shows on top of search results with brand details and
product key features in details
▪ We can add multiple product ASIN and shows up to 3 products at a time of
our brand in display ad
▪ In private label we usually don’t go with display ads as we launch only 1
product in start but in case of multiple launches we can use display ads

What is buy box and its benefits?

➢ Buy box usually works in Wholesale and Drop shipping

➢ When multiple Me Too listings are created on a product than Amazon gave
buy box to each seller timely when that product is searched by customer
➢ Amazon rotates buy box between sellers indefinitely on sales basis
➢ On Amazon almost up to 70% buyers don’t know the knowledge of buy box

Eligibility of Buy Box

✓ You need professional account for buy box

✓ There is no guarantee that you will win buy box
✓ Order defect rate should be less than 1%
✓ Order cancellation rate should be less than 2.5%
✓ Minimum late shipment rate
✓ Order cancellation mostly occurs in FBM model
✓ Eligibility criteria can be found in seller central account health tab
✓ We have to check account health at least every week
How to win Buy Box?

✓ Price should be low as compare with competitors

✓ Delivery time must be minimum e.g. 1 day, 2 today
✓ If we are using FBM than chances of Buy Box are minimal
✓ In FBA model, chances of getting Buy Box are high
✓ You must have positive feedback of customers who buy your product
✓ You shouldn’t have any rules violation on account
✓ Maintain good track record
✓ Meet the criteria on regular basis to hold Buy Box

Profitability Calculator o We use profitability calculator of Helium 10 in

calculating profit of

Wholesale product o We have to use Helium 10 profitability calculator

100% to calculate the net margin of our hunted Wholesale product, otherwise
we may have to bear a huge loss
o We mostly go for a product if its calculated profit is between 10 to 30%

Amazon old and new seller account

▪ Not much difference in new and old account for private label
▪ Wholesale business affects the new seller account
▪ Usually brands don’t allow us to sell their product if our account is new
▪ Profit margin will be increased by contacting direct brand owner
▪ New account seller will go to distributor for wholesale product and
distributor will gave him permission by keeping his margin also
 ▪ Old seller account with no activity for certain months is same as newly created account
▪ It is nearly impossible for new account seller to take permission from direct
brand. Chances are below than 1%
▪ Old account with some selling history on either Wholesale or Private Label
are very good in Drop shipping model as Amazon knows this account has a
past selling history

Account opening with brand or distributor (Wholesale)

❖ Account opening for USA

✓ Tax number required of USA in Wholesale which is known as EIN

number (Employer Identification Number)
✓ LLC (Limited Liability Company) formation
✓ Reseller Certificate from one of state in USA ❖ Account opening for
UK
✓ VAT registration
✓ Limited company
➢ Without these things no brand or distributor even bother us to reply
➢ Above things must be completed before contacting brand or distributor

Account opening for Private Label

✓ Limited company is not required

✓ Tax number is not required

Amazon VA Services

✓ Product Hunting
 ✓ Product Sourcing

✓ Amazon account id creation

✓ LLC formation

✓ PPC services
✓ Account management services
✓ A to Z services

Product listing Analysis (Wholesale)

✓ We use Wholesale Inspector tool for complete data and analysis

of product
✓ We analyze sheet provided by the supplier and filter products
with good sales and profit with the help of Wholesale Inspector
tool

Product hunting criteria for FBA Wholesale

✓ Product shouldn’t be breakable, battery operated or with wiring

light
✓ If a product has expiry date than Amazon will accept it if it has
remaining expiry date of more than 105 days
✓ We will never go for wholesale in 2 following categories:
➢ Automotive
➢ Pesticides

✓ We normally go for standard products

✓ We avoid fragile products

Understanding of PPC report

 ▪ Report tell us the sales data against our spending’s

▪ PPC report is beneficial for manual campaigns

▪ In 1 month report we select later those keywords only against we get sales
e.g. spent 10$ on keyword and 300$ of sales against it
▪ We view manual report for next PPC Optimization
▪ We download PPC manual report every week or 2 to optimize campaign
PPC optimization

✓ CTR should be more than 1% in downloaded report

✓ CPC should be less than 1$ or 1 pound ideally
✓ We make copy of excel report ppc and apply different filters to check
results accordingly
✓ We will filters those keywords against which we are spending on CPC but
not getting any sales. Copy them and paste them is negative targeting
✓ We filter those keywords whose ACOS (Average cost over sales) is less than
10%
✓ We usually filter ACOS in PPC report and filter those keywords and run
manual campaign on that keywords

Lighting Deals

• Every seller can’t activate lightning deals

• Amazon allow itself to some sellers
• It occurs in today’s sale, flash sale or Amazon prime offers tab
• Amazon expect from seller to give at least 15 to 20% discount in these deals
 • If we have multiple products in our store than Amazon can eligible us for
lightning deals for specific product only

• We can offer these deals to increase sale velocity and account health

Requirements for getting lightning deals

✓ You should have minimum 5 product reviews

✓ Average rating must be greater than 3 stars
✓ Sales must be regular on your seller account
✓ Seller account must be old
✓ Lightning deals can be found in today’s deals tab on Amazon main page

Digital coupon

✓ We use coupon to give discount to buyers to increase sales

✓ We can offer up to 90% discount on products via coupon
✓ We can offer different coupon to different buyers
✓ We can generate coupon from seller center by going into Advertising tab
and then by going into vouchers tab
✓ We use coupon often in ranking products almost 5 in 100 cases

Understanding of Giveaways

✓ It is usually known as CPR 8 days giveaways

✓ Helium 10 give us its data for every product that we can rank this product
by giving how many giveaways in 8 days
✓ We can offer giveaways also in the form of digital coupon by giving 50 to
80% discount
 ✓ We will gave our product for free to certain customers by asking them for
honest review outside on Amazon e.g. Facebook and other Social Media
✓ Never ask to buyer for 5 star fake review
✓ Always ask organic and honest review from buyers
✓ CPR 8 days giveaways must be vary for each product and for each keywords
against product
✓ Giveaways also vary in market to market
✓ Giveaways data can be changed with time to time

What is Trademark?
✓ A symbol or word legally registered for representing a brand or company
✓ In simple words name of the brand is called Trademark e.g. if a shirt is
made by Polo than Trademark of this shirt is Polo
✓ Trademark is useful to protect your brand identity
✓ When we have decided our product category than TM is registered
✓ If you are working for a USA or UK client as a VA than client will register
brand TM in his country related organization
✓ TM is registered for brand building and in this way you are building your
own asset and if sales are good enough you can later flip it for good profit
✓ You can sell your UK registered TM in USA also
✓ Trademark can be owned by any individual or any company
✓ Amazon shop name can be changed after every 30 days

Understanding of Brand Registry

✓ Requirements for brand registry:

 • Trademark Number
• Logo
• Product picture
✓ Requirements for Trademark:
• Text
• Image
✓ Trademark registration Time:
• In UK mostly up to 60 days
• In USA varies 8 to 12 months
• When we provide all brand registry requirements to Amazon than
usually Amazon register our brand with it in 2 to 3 weeks normally

Benefits of Amazon Brand registry

✓ If anyone do illegal Me Too listing on your listing without your permission

than Amazon suspend those listing
✓ In brand registration we get access of A+ content
✓ A+ or EBC content is very helpful in increasing sales
✓ We can run PPC on brand if only we have brand registry
✓ For PPC video advertising we need brand registry
✓ Amazon helps in increasing sales velocity if we have registered our brand
with Amazon
✓ We can get access to Amazon Vine program
✓ We can contact buyers if anyone has given bad review anonymously
✓ Listing updating become very easy in brand registry
Taxation rules in UK, USA and Pakistan

✓ Types of Tax:
➢ Sales Tax
➢ General Sales Tax (GST)
➢ Value Added Tax (VAT)
✓ Types of VAT

We have to pay VAT in UK only which is 20% and we don’t need to pay it if our
annual sales are less than 85,000 pounds

➢ Flat Scheme VAT

If our annual sales are less than 230,000 pounds than in this case
only 7.5% tax payable.
If our annual sales are more than 230,000 than we have to pay 20%
tax payable

State Tax in USA

✓ In USA Amazon collect state tax directly from buyer

✓ In any country seller have to pay tax rather he is doing business by gaining
profit or loss

Income Tax

✓ Income tax is payable to the country from where business is being done
✓ E.g. if client is in Australia and doing business in USA, then you ask him that
your company account is in Australia, you have to pay Income Tax in
Australia and State Tax to USA
Taxation Rules in Pakistan

✓ If your business is registered in Pakistan and you are doing business in UK

or USA, than you have to pay income tax to Pakistan, state tax to USA or
VAT to UK
✓ For doing business in UK your company must be registered in UK
✓ In USA it’s not required

✓ Register yourself as a registered FreeLancer with FBR

✓ Always hire an accountant from resident country from where you want to
pay your tax

How to create a Deal?

✓ We can create deals in Advertising tab of Amazon Seller Central

✓ Amazon charge some fee of creating deal and also show us that how much
minimum discount we have to give for starting a deal
✓ Deals boost up account sales and reviews

What is Launch?

✓ When you are going to open a business then first day of its opening is
called its launch day
✓ On launching we use different strategies to boost up our business and
attract people’s attraction e.g. restaurant opening is and offering 40%
discount for 1st 7 days, than if their taste is good people will also visit that
restaurant even after discount ended
 ✓ For Amazon product launch we run PPC and give different types of
discounts to attract buyers as a new seller
✓ Customer retention is based on the quality of product and customer service

What is ranking?

✓ We have to do advertising of our product after launch to rank it and boost

its sales
✓ We also run ads on different Social Media platforms for product ranking
✓ E.g. if restaurant is new opened owner will hire any popular influencer to
reach to maximum customers
✓ We will research highly searched keywords based on our product and
target them in PPC to attract customers and boost sales
✓ For Amazon, We will hire influencer from country running Amazon business
Different methods of launch and rank

✓ Launch is one time process for any product but it ranking is done many
time
✓ Re Launch of the product usually occur in that cases when our product
failed or got many negative reviews
✓ Ranking is recurring process

PPC Launch

✓ In launching phase of our product on Amazon, when our product goes live
we launch PPC campaign for its ranking
✓ There should be no compromise on product quality
✓ PPC sales are counted as organic sales by Amazon
 ✓ Positive reviews
✓ Good customer support if you are doing FBM
✓ PPC launch is same in FBA and FBM but in most cases Amazon give more
orders to FBA as they are using Amazon warehouse
✓ PPC launch is 100% used in Private Label launches

What is Amazon Feedback?

✓ Feedback matters in only FBM

✓ In FBA Amazon handle customer Feedback e.g. if shipping was late or
customer received wrong item
✓ If we had received a negative feedback in FBA than we can contact to
Amazon and remove this feedback
✓ If customer has gave review in feedback than we can request for its
removal to Amazon
✓ In FBM we can contact to customer and compensate him and asked him for feedback removal