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ABOUT COMPANY
Email: info@hitechro.net
• Website: www.hitechro.net
• Business Type: Exporter / Importer / Service Provider / Manufacturer /
Wholesaler / Distributor / Supplier / Trading Company
• Year of Communication of Business :
The Hi-tech RO system was started in the year of 1999. Hi Tech is a member of the
Water Quality Association of USA since 1995 and the Indian Water Works
Association since 1999.
The functional area of Hi-tech RO system is through 45 direct sales and service
centers, distributors, value-added resellers, and 25 dealers, Original Equipment
Manufacturers (OEM). We cater to clients from the states of Gujarat, Rajasthan,
Maharashtra, Madhya Pradesh, Goa, Karnataka, Tamilnadu, Kerala, New Delhi, Utter
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Pradesh, Ludhiana, West Bengal, Chhattisgarh, and Himachal Pradesh. We also have
an overseas network in Dubai and the Middle East.
Hi-tech has been in water treatment industry since 1995. The company deals into Domestic,
Commercial & Industrial water purification Systems. The company manufactures packaged
water treatment systems for ground, bore well, well, river and tap water applications in standard
capacities of potable water production from 8 Liters per hour to 1Lac Liters per hour, single,
double, triple tube water filters with and without UV attachment, softener & water vending
machines in various capacity. The company can design, manufacture and install customized
systems to meet our clients’ requirements. We have supplied more than 5500 Industrial /
Commercial / Community based plants through Central Govt. & State Govt. programmes for
rural area development. For various applications like bottled water manufacturing projects with
ISI, soft drink manufacturing, hospitals, villages, schools, colleges, industries, corporate offices,
radiators of earth moving equipments & kidney dialysis etc. and more than 100,000 domestic
RO plants. The company maintains a state of the art technologies and equipment to assist our
engineers in the selection and designing of the most effective water treatment systems for the
type of raw water available to each individual client.
➢ Certification :
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Marketing and Supply of Mineral water plant based on reverse osmosis technology suitable for
bottled water plants, beverage industries, village plants, swimming pools, pharmaceutical
industries, textile industries, green houses, farm houses, and poultry farms.
• Drinking water filtration systems with and without UV for home use.
• Domestic RO mineral water plants for home, office, restaurant, laboratory, clinic,
hospital etc.
• Water softening plants for hard water for applications like industry, laundry, boiler, soft
drink plant, ice factory etc.
• Annual maintenance contracts for systems supplied by us.
• Supply of spares and components for water treatment industry.
• Company able to reach our clientele through 45 direct sales and service centers,
distributors, value-added resellers, and 25 dealers, Original Equipment Manufacturers
(OEM). We cater to clients from the states of Gujarat, Rajasthan, Maharashtra, Madhya
Pradesh, Goa, Karnataka, Tamil Nadu, Kerala, New Delhi, Utter Pradesh, Ludhiana,
West Bengal, Chhattisgarh, and Himachal Pradesh. We also have an overseas network in
Dubai and the Middle East.
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Hi-tech is India based 20 years old company, having its overseas network in U.S.A., U.A.E. &
China also. It is an ISO: 9001-2008, 14001-2004, 18001-2007 & CE certified company
manufacturing & marketing all kinds of RO based water treatment plants, it’s all critical spares
&components with complete customer care. The company manufactures & sell RO, UV, UF
water purifiers for domestic, Industrial, commercial segments with specialized & customized
total water solution on turnkey basis. The company also deal in Domestic / Industrial
Softeners, DM plants, CETP, STP, Remote Control based plant Operating & Monitoring
systems and many more.
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Hi-Tech's purpose is to create awareness about the benefits of RO water to humans and for
industrial use. We regularly advertise in local and national newspapers, magazines, yellow
pages, telephone directories, on railway platforms, television, internet (websites), Road shows,
and through reports in more than 200 newspapers nationwide of press conferences through PR
agencies and other media.
The quality of feed water not being uniform everywhere, expertise at the stage of designing the
plant is required. Regular Routine care by the user and periodical services by a trained
technician is essential to the functioning of an RO plant. We have large number of technicians
to manage domestic and industrial Ro plants.
➢ Marketing Scenario:
Every year 42 crore 40 lacks liters of mineral water is being produced in the world by the
mineral water industry. The yearly per capita figure of mineral water consumption in India is
0.5 liters, which is very less in comparison to other countries like USA, which has the rate 140
liters per capital yearly. Looking at these figures, there are tremendous growth prospects for
the mineral water industry in India. As per our market research, the demand for pure drinking
water will go on increasing.
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List of Departments
➢ Production Department
➢ Marketing Department
➢ Finance/Account Department
➢ Other Departments:
• Purchase Department
• Administration Department
• Transport Department
• Security Depatrment
• To attain the scheduled services, requiring in warranty period within 10 days 3 to achieve
20% conversion of sales executive wise enquiries into orders.
• To enhance revenue collection of AMC by 100%.
• Timely installation of plant as per committed date.
• Increase sales in domestic and commercial.
➢ Mission :
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• Design, build, install and maintain a large number of effective and innovative Water
Treatment systems for a variety of clients ranging from the general public to corporate
sectors and industries.
• Building long term relationship with our customer by providing quality service and meeting
special requirements.
1. Character:
1. Integrity
2. Trust
3. Respect
4. Personal Growth
5. Otherness
6. Enthusiasm
7. Loyalty
8.
2. Value:
1. Quality
2. Innovation
3. Return on Investment (ROI)
Globally more than one billion people lack access to safe drinking water nearly all of them in
the developing countries, including India. Nearly a third of the world’s population worldwide
live in water-stressed areas. This figure is expected to rise to two-third of the population by
2025. In India, over one lakh people die of water borne diseases annually. It is reported that
groundwater in one-third of India’s 600 districts is not fit for drinking as the concentration of
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fluoride, iron, salinity and arsenic exceeds the tolerance levels. With increasing number of
people becoming conscious of the risks of drinking contaminated water, the demand for water
purifiers is rising rapidly. In the past few years, Indian water purifier industry has witnessed
an exponential growth of more than 22% CAGR.
According to TechSci Research, the water purifier industry sales grew dramatically during
FY’10 as compared to previous fiscals due to improving demand and expanding production
capacity. In 2011, the organized water purifier market stood at INR 1500 Crores. Given the
increasing awareness, and largely untapped market potential, the sector is expected to grow at
a CAGR of more than 20 percent till 2016. RO water purifier is the largest segment
accounting for 42 percent of the market in 2011, while offline water purifiers contributed for
about 20 percent of the market. However, by 2016, offline water purifier segment is expected
to grow at a very rapid pace and increase its share to about 38 percent of the total market and
is a key focus area for water purifier manufacturers, due to the large target customer base it
offers, is expected to continue its rapid growth.
TechSci Research conducted a survey across 10 major cities in India with 500 users of water
purifier to understand the market size, growth drivers, issues and buying behavior patterns,
etc. The cities covered in survey were, Delhi, Mumbai, Kolkata, Chennai, Bangalore,
Hyderabad, Ahmadabad, Chandigarh, Pune and Bhopal. The Indian market has tremendous
potential which is more evident from the fact that global majors such as Philips and Hindustan
Lever have stepped in and are looking to increase their share of the market. The three
principal players today are Eureka Forbes, KENT RO and HUL. In the years to come, we are
likely to see others entering the fray. “India Water Purifier Market Forecast & Opportunities
2011-2016” discusses the following opportunities in the Indian water purifier industry:
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• On-going Market Trends
“India Water Purifier Market Forecast & Opportunities 2011-2016” gives a detailed and
unbiased unprejudiced overview on the Water Purifier market in India. This report help
readers to identify the on-going trends in the industry and expected anticipated growth in the
coming years or future, as a consequence of depending upon changing industry dynamics in
the coming years.
Competitors:
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• Opportunities :
• Participating in Government project
• More collaboration with Hotels, corporate, colleges etc
• Channel expansion for distribution
• Threats :
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HRM department is also known as personnel department. HRM is concern with the people
dimensions in the organization. Personnel department includes recruitment & selection, transfer
& promotion, wages & salary, performance appraisal, training & development, labor relation
activities, safety measures etc.
• Objectives of HRM :
• To provide well - trained and well – maintained employees to the organization.
• To developed the skills of employees by providing training.
• To help the organization to achieve its goals.
• To foster climate of creativity, innovation and enthusiasm.
• To enhance the quality of life of employees.
5.2 Structure of HR department
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5.3 Policies of HR Department :
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The objective of this policy is to create a uniform and international office environment.
The primary objective is to develop a international traits and patterns in our employees.
➢ Operating authority :
Immediate reporting senior/manager
Head of the department
➢ Operating process:
Monday to Friday formal office wear.
Saturday would be casual wear. The word casual is very difficult to define and hence
company requests its employees to use their common sense, prudence and personal
judgment as to what would be a casual wear in an office/work place environment.
• CODE OF CONDUCT
➢ Objective:
The objective of Code of Conduct is to create a safe equal and ambiguity less work
environment. The policy aims at creating a complete corporate environment which would
be growth oriented and performance encouraging.
It is just as essential that employees act in a professional manner and extend the highest
courtesy to co – workers, visitors, customers, vendors and clients.
➢ Operating authority:
Management
Head of department
Human resource
➢ Operating process:
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The management along with HR and the respective Head of the Department would have
the right to call in for questioning for any and all violation of any of the policies
mentioned herein under the Code of Conduct.
The major decision making power would be with the HR and Head of the Department;
only in matters of grave severity would it be escalated to the management.
Employee need to give advance notice before 1 month leaving. So by this notice the top
authority will recognize the vacancy of the job and on the basis of requirements the company
will recruit the candidate.
So before the employee leave the company, company will have the new employee by this there
will be no disturbance in the working plan of the company.
This is a responsible position which sometimes includes the work of the confidential nature is
required to have due regard for this at all times.
• Job Specification :
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• Job Description :
• Duties and Responsibilities :
• Job Specification :
• Skills:
• Ability to speak, write and read the English language.
• Able to work efficiently as a team member.
• Strong project management, time management, and leadership skills.
• Educations and Qualifications:
• Bachelors degree in Human Resource or a related field.
• Masters in business with HR specialization or related field.
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• Job Description :
• Responsibility:
• To manage all the accounts of the organization.
• Job Specification :
• Experience :
• 5 years of experience needed.
• Education :
• BBA
• Masters in business with finance specialization or related field.
Recruitment is the process of searching right persons and stimulating them to apply for job in the
organization. Recruitment in Hi-Tech is carried out based on departmental requirements.
ii. CV is collected from the employees. It is scrutinized and list for interviewees
prepared based on the CV. Interview is conducted under the observation of HR and
respective departmental HOD.
• Selection :
They select the candidates who fulfill the required job criteria.
5.7 Training :
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Training is the one of the most important thing for the organization and also for employees to
improve their working efficiency.
• Internal Training:
Internal training means within the organization, the senior or experienced employee from the
organization gives proper training to the new comers.
Company has no performance appraisal system. But they appraise an employee by taking the
reference from seniors of that particular department.
• Wages of workers are fixed up according to their work and it is paid up as per minimum
wages.
• They pay wages and salaries on the basis of time spend by workers. From the opening of
next month they paid and it is paid cash basis.
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Company gives allowances to employee as per their performance.
Hi-tech RO system provided first aid facilities if accidents occur during the working time.
The company provides the facility of rest Room and lunch Room. Lunch time is not fixed but it
is of 1 hour.
• Parking facility :
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6 MARKETING DEPARTMENT
• Introduction :
Marketing can be defined as the aim of marketing is to identify customer needs and to meet those
needs so well that the product almost sells itself. Marketing is the system of business activities.
Marketing activities are taken place where goods and services are offered for sell.
• Objectives :
• To create the demand for products.
• To satisfied the customer needs.
• To generate the good profit.
• To create a goodwill and public image.
• To achieve the maximum market share.
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Domestic RO Systems 22
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Water Treatment System 44
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RO Membranes 26
Air Purifier 3
Bidet System 2
1. Domestic Ro System :
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• Remove virus and bacteria
• Fully automatic system
• Better machine life
• domestic water purifier is very low maintenance cost
2. Industrial Ro System :
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• Key features of Industrial Ro Plant :
• Easy to install and service
• Fully automatic system
• Safe drinking water
• Remove active and inactive bacteria
• VMS for easy of trouble shooting
3. RO Spare Parts :
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• Key features of Ro spare parts :
• Intensive design
• Easily fitting
• Durable in environment nature
• Hi-tech Ro parts long life efficiency
• Low maintenance cost
Hi-Tech Sweet Water Technologies has many R.O. products and accessories are there and also in
the market there are many company which are Aqua care, Wa-tech, etc and also many company
which are District and state wise R.O. Products Company are available. So these all R.O.
products company is competitors of Hi-Tech Company. They compete in market with competitor
by using STP Technique’s refers to S-Segmenting, T-Targeting, P-Positioning.
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6.6 Comparison of 4 P’s of organization with competitors :
4 P’s
Hi-tech Aqua Care
Company has targeting household for domestic product and for another product hotels,
restaurants, schools, hostels, colleges etc.
Company has wide market in Gujarat. They distributed their product in all over the Gujarat.
Hi-Tech company has their own distribution network for their product because Hi-Tech produce
raw material and then produce the finished product.
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Manufacturing Product State wise District wise
Dealers End Users
Capacity in Price
Sr. No. Domestic Model
Liter (Rs.)
1. RO 8 8-10 9000
2. RO 10 10-15 9500
3. RO 15 15-25 12500
4. Counter Top 8-10 9500
5. Water Ex 8-10 9700
6. Crystal 10 11000
7. RO 25 25-30 16500
8. RO 40 40-50 30000
9. Lagoon 8-10 9800
10. Ultimate 8-10 10000
11. RO Cooler 12-15 11500
12. New Life aa++ 9 10000
13. Revive 8 9000
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6.9 Promotional Activities :
Marketing manager takes the daily report from both assistant and that manager has to report to
managing director.
Order realize
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7 PRODUCTION DEPARTMENT
• Introduction:
Production is the process of conversion input of raw material, machinery, man power etc. into
output like semi finished & finished goods and services.
• Objectives :
• To make adequate arrangement of men, material, machine tools, money and equipment
relating to production.
• To achieve the desired level of output.
• To keep production operation continuous.
• To achieve the desired share of market.
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7.4 Production process:
➢ Material cutting
➢ Buffing
➢ Welding
➢ Assembling
➢ Installation
Hi-Tech Ro system has their own maintenance. Once in a month they check the entire machine
and do greasing, do power supply check and make the blade remove from the machine. All
maintenance expenditure is provided by the finance department. If the work life of machinery
becomes zero, they replaced it by new machinery. Maintenance is done on the basis of technical
fault of machinery.
Material handling equipments means the equipments which are used to transport materials in the
production department from one place to another place easily. With the help of these equipments
raw materials and semi-finished goods are transported easily. These equipments are very useful
for smooth and continuous production process.
For solid materials they used handcarts, forklift, crane, conveyor belts and wheeler trolleys are
used.
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7.7 Types & classes of material handling equipment:
➢ Welding machines
➢ Grinding machines
➢ Drilling
➢ Buffing
➢ Pipe cutter
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8 FINANCE DEPARTMENT
8.1Introduction & Objective of Finance Department:
• Introduction :
Finance regarded as the lifeblood of a business organization. Financial management is
concerned with the efficient use of an impartment.
• Objectives
1. To ensure regular and adequate supply of funds to the concern.
2. To plan a sound capital structure-There should be sound and fair composition of capital
so that a balance is maintained between debt and equity capital.
Managing Director
Senior Accountant
Clerks
In sources of fund the internal are external are available. The source of fund of Hi-Tech RO
system is as follow:
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8.5 Management of payable and receivable :
When the customer purchases any goods at that time the terms and condition are decided and
according to that the payment is decided. Customer can pay this by cash, cheque or by draft. If
the customer doesn’t pay this amount in time then the company sends the remainder letter, can
do the call or can also send any employee for receiving the payment.
One of the executive’s functions of finance is working capital management on taking liquidity
decisions. Working capital signifies money for day to day operation of an organization. No
business can run without the provision of adequate working capital may different fRom
organization to organization.
When the customer purchases any goods at that time the terms and condition are decided and
according to that the payment is decided. Customer can pay this by cash, cheque or by draft. If
the customer doesn’t pay this amount in time then company sends the remainder.
Letter, can do the phone or can also send any employee for receiving the payment.
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9 OTHER DEPARTMENT
• Purchase Department :
Each and very firm has to borrow the material etc. From any source the finance company
maintains an indent and it satisfies the requirement of all departments according to indent filed
department.
Lead time is the internal between when an item is ordered and when it is available to be shipped.
The lead time for production department is at last 1 month.
The main function of purchase department is to purchase the capital goods and raw materials.
Purchase department will purchase the goods as per the different requirement.
The purchase department has taken following steps while making purchase of capital goods.
➢ Budget reports: Budgetary reports are approval under the authority of managing
director.
➢ Bank loan proposal: The entire bank loan proposal should be ready at right time while
purchasing goods under the authority of finance manager.
➢ Technology: Which technology is used for production process is also decided by the
production manager.
➢ Price stability: Price stability is also declared by the production
➢ Profitability: Appropriately how much profit will be gain by particular project is
decided.
B. After getting clearness the resolution will have to be passed by board of director.
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C. After the resolution is passed order is to send supplier.
The entire basic item which are necessary in the production process, raw material etc. it
classified by the store department. Store department is decided the maximum and minimum level
of issuing the store good. The following are some store items:
➢ Raw material
➢ Basic items needed in production process
➢ Packing material
➢ General items etc.
Each and very firm has minimum three to four supplier because of single firm can’t provide the
goods at the time demand in the quantity. The goods wanted by the company but prices of the
goods may be too high. That is why it is advisable for the firm to maintain two or three supplier
database with itself Hi-Tech RO system asked their suppliers for their quotation and the order is
send according to the price and quality of product.
After receiving the material from the supplier it is kept in storage Room. As per the requirement,
it takes in processing the product. When raw material is being in production process is called the
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work-in-process. When production process is over then after it is kept in go down and as per the
order, send to dealers.
1. Managing Director
2. Receptionist
3. Office staff – Accountant, Bankers
4. Sales manager
5. Factory Manager
6. Service Manager
7. Technician
8. Peon
Transportation for the real material and finished goods contract given to various transportation
companies like Gujarat, Rajasthan, Maharashtra, Madhya Pradesh, Goa, Karnataka, Tamilnadu,
Kerala and New Delhi.
Hi-Tech RO system has appointed special watch and ward department for the responsibility of
security of company. There is a special day and night security for the company premises, the
security of Hi-Tech is very strict on unknown person is allowed to enter in company premises
after 5 pm in the evening. If the person is in relation with the any member of the company that
also the full details about the person is taken by the surety officer like his/her name, address, to
which he/she wants to meet etc. So surety service is very good in Hi-Tech RO system.
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13 CONCLUSION
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14 .BIBLIOGRAPHY
http://www.hitechro.co.in/
http://www.hitechro.net/
https://www.techsciresearch.com/report/india-water-purifier-market-forecast-and-opportunities-
2011-2016/469.html
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