A Marketing Analysis on Luljetta's Hanging Garden:

Basis for Enhanced Marketing Strategies Proposal

I.COMPANY BACKGROUND

Luljetta's, a haven inspired by the Albanian name, meaning "the

flower of life." This unique destination was brought to life in 2016 by the
Marinas family, who turned their dream into a reality. Luljetta's was
created as a place for guests to relax, unwind, and immerse themselves in
the beauty of nature. Tucked away amidst garden groves and lush
greenery, Luljetta's offers a picturesque view of the majestic mountains of
Antipolo.

Prominently recognized as the inaugural and exclusive Hanging

Gardens Spa in the Philippines, Luljetta's has become an incredibly
distinctive tourism hub, drawing in guests worldwide. Located in the
charming Antipolo mountain resort, this idyllic setting offers stunning
views of Laguna Lake and the mesmerizing Manila cityscape. It is a calm
and serene haven where inner peace and relaxation are the main priorities.
Its constant commitment to combining Philippine architecture and design
is one of Luljetta's most distinguishing traits. With great care, skilled
artisans have created fixtures and furniture acquired from different parts
of the Philippines.

The original design is enhanced and gives a sense of authenticity

throughout the entire experience, thanks to the meticulous attention to
detail. Guests can thoroughly immerse themselves in the rich traditions
and customs of the Philippines at Luljetta's, as every nook and cranny
exudes the essence of Filipino culture. The genuine kindness and
compassion of the Filipino people greet guests as soon as they enter
Luljetta's. World-famous for their kindness and compassion, Luljetta's
team goes above and beyond to make sure every visitor has a fantastic
day. Guests are shown the highest level of care and attention from the
minute they arrive, resulting in a memorable experience that makes an
impact. You can only take advantage of some of what Luljetta offers in
one day. Indulge in spa treatments while lodging in charming cottages
with touches of the tropics, experiencing the ultimate peace. The
welcoming infinity pools, which perfectly merge into the magnificent
natural setting, are perfect for them to jump into. The sauna is an
excellent way for people looking for a purifying experience to work up a
sweat and awaken the senses. Dinner at Luljetta's Cafe, where every dish
is skilfully prepared to tantalize the palette, is a delightful and nourishing
way to cap off the experience. Easily accessible by public and private
transportation, Luljetta's is a comfortable getaway close to the busy
metropolis of Metro Manila. Luljetta's offers a fantastic experience that
leaves guests feeling renewed, revitalized, and itching to return, whether
looking for a refreshing getaway or some much-needed respite from the
city.

One potential problem that may arise from the privacy and
seclusion of Luljetta's Place - Hanging Gardens Spa is limited
accessibility. Being located in a less busy area may make it more
challenging for potential visitors to find and reach the spa. Lack of proper
signage or unclear directions can cause frustration and inconvenience for
guests, potentially deterring them from visiting or leading to negative
reviews. To overcome this challenge, it is crucial for the spa management
to invest in clear and visible signage and provide detailed directions to
guide guests to the location.

Additionally, establishing partnerships with local transportation

providers or offering shuttle services can enhance accessibility and make
it easier for visitors to reach the spa. Another issue that may arise from
the spa's relative privacy and seclusion is a lack of awareness and
visibility. While being away from the crowds can be appealing to some, it
can also result in a lower level of exposure and recognition for Luljetta's
Place - Hanging Gardens Spa. Limited visibility may hinder the spa's
ability to attract a steady stream of visitors and may lead to
underutilization of its facilities and services. To address this, the spa can
invest in marketing and promotional efforts to increase awareness and
reach a wider audience. Collaborating with travel agencies, utilizing
social media platforms, and participating in local events or tourism fairs
can help increase visibility and attract potential guests.

Maintaining a balance between privacy and engagement can also

be a challenge for Luljetta's Place - Hanging Gardens Spa. While the
seclusion of the spa is a unique selling point, it is important to ensure that
guests still feel connected and engaged during their visit. Providing
opportunities for social interaction, such as communal areas or organized
activities, can help foster a sense of community and prevent guests from
feeling isolated. Additionally, offering a variety of services and
experiences, such as group activities or workshops, can encourage guests
to interact with each other and create a more vibrant atmosphere within
the spa.
 Ensuring accessibility through clear signage and transportation
options, increasing visibility through effective marketing strategies, and
maintaining a balance between privacy and engagement can help
overcome these challenges. By addressing these issues, Luljetta's Place -
Hanging Gardens Spa can continue to provide a private and secluded
haven for guests while attracting a steady flow of visitors and ensuring a
positive experience for all.

I. METHODOLOGY

The methodology study will examine the characteristics and

experiences that separate Luljetta's Hanging Garden from similar
competing companies. It additionally plans to explore the possible
consequences of the high price of touring Luljetta's Hanging Garden.

The main objective of the investigation is to identify and suggest

techniques aimed at increasing Luljetta's Hanging Garden's visibility in
the marketplace and attracting additional tourists.

The second step is to examine the spa's relaxing atmosphere,

beautiful surroundings, various services and treatments, and overall
excellence that add to its distinctive characteristics.

Finally, the analysis will examine how customers perceive value

for money, what barriers excessive prices might give to drawing in more
potential customers, and how pricing impacts visitor numbers and profit.

We will use video marketing to promote Luljetta's Hanging

Garden. A business can use video marketing to attract new customers,
showcase their unique products and services, and develop a strong brand
identity. Videos can showcase the area and the relaxing events of
Luljetta's Hanging Garden, and we also hire an influencer searching for
new content to share. They could receive visibility and get new concepts
for their promotional materials once you hire them to promote Luljetta's
Hanging Garden.

The second strategy we will build is a customer loyalty program;

these strategies aim to acknowledge those who travel often with
significant price reductions and exclusive benefits. The way your loyalty
programs work ensures that guests can earn points and proceed to annual
achievements such as Gold, Platinum, and Prestige.

Lastly, We would like to introduce choices, such as payments, and

these tactics allow you to cover your buying expenses in the amount of
time you can manage. Installments make it easier to pay for commodities
you would have to give away in the lack of a full settlement.

II. STATEMENT OF THE PROBLEM

The researchers have set out to address pertinent questions

concerning Luljetta's Hanging Garden, with a specific emphasis on
formulating strategies that can enhance its market position. The study
aims to explore the following areas:

1. What distinct experiences does Luljetta's Hanging Garden offer that set
it apart from its competitors?
2. What are the repercussions of the high cost associated with visiting
Luljetta's Hanging Garden?

3. What strategies can be employed to bolster the market presence of

Luljetta's Hanging Garden?

By answering these questions, the researchers aim to provide valuable

insights and propose effective strategies that can help Luljetta's Hanging
Garden differentiate itself, mitigate the impact of high costs, and
ultimately enhance its market performance.

III. OBJECTIVE OF THE STUDY

 To analyze Luljetta's Hanging Garden's unique attributes, such as

atmosphere, landscapes, and services, to identify competitive
advantages.
 To examine the impact of high costs on visitors, focusing on pricing
strategies to maximize market appeal and profitability.
 To propose strategies to strengthen Luljetta's presence, including
analyzing target markets, implementing effective marketing
techniques, and diversifying services to attract different market
segments.
 To form collaborations with businesses or tourism organizations may
also be explored.
IV. SCOPE AND DELIMITATIONS

The main objective of this marketing plan is to develop a strategy

that will enhance the market for luljetta s hanging garden a
comprehensive examination of the reasons why the destination lacks
appeal will be conducted and suitable promotional strategy will be
recommended moreover the plan will provide valuable analysis and a
range of tactics to implement a marketing strategy that will highlight a
specific location however it is essential to note that this plan solely
focuses on describing the marketing approach used to promote luljetta s
hanging garden it does not delve into practical aspects such as staffing
management procedures and budgetary matters there will be no direct
comparison to similar destinations or a thorough analysis of the
competitive landscape the plan does not include a detailed timeline or
budget for executing the marketing strategy nor does it address any
potential legal issues or challenges that may arise during its
implementation it is crucial to keep in mind that while this marketing
plan aims to provide a comprehensive strategy for expanding the market
of luljetta s hanging garden its scope is limited and only covers a portion
of the crucial factors contributing to the overall success of the
destination.