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Subject: PURPOSIVE COMMUNICATION

Instructor: Glenda G. Gamboa, LPT, M.Ed.
Category: General Education
Year/Semester: 1st YEAR, 1st semester

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TOPIC 1. COMMUNICATION: AN OVERVIEW

NATURE OF THE COMMUNICATION PROCESS

As we all know, human communication is vital for survival and it is one thing in life that we cannot
avoid to do.

COMMUNICATION:

 Is defined as a process by which, ideas, thoughts, feelings, emotions, and information are
conveyed through symbols, signs or behaviour.
 Derived from Latin word COMMUNIS which means to impart, to transmit, to share, and to
convey.

Why study Communication?

- To understand ourselves as social being,

- To understand ourselves as a person,
- To gain professional competence and
- To preserve cultural values

ACTIVITY 1:

INSTRUCTION: Answer the following in a sheet of paper, capture it and send through my email (
ggggamboa0743@gmail.com ) or you can upload through your Google drive and share it with me.

1. What are your reasons why you need to study communication?

2. Is communication important? Why? Why not?
3. Where and how do you use communication?

Deadline: before Prelim Exam

TOPIC 2. ELEMENTS OF HUMAN COMMUNICATION

Elements of Human Communication:

1. Sender – is the one who initiates the communication

2. Receiver – provides the sender with feedback which may prompt the sender to clarify the
message or signal to carry on as planned
3. Message – is made up of the ideas and feelings that a sender-receiver wants to share with
others
a. Verbal symbols – are verbal and spoken
b. Non-verbal symbols – express through gestures, inflection, tone, etc
4. Channel – are means through which we transmit the message in either vocal or non-vocal
messages.
a. Vocal message – are verbal and spoken
b. May be expressed in words or non-verbal symbols
5. Feedback – the behavioral response of the sender-receiver to each other. Is it the information
that comes back of the sender of the message and informs how well the message is getting
though
6. Noise – an interference that bars the message from being understood or interpreted
a. External noise – comes from the physical environment
b. Internal noise – confined within the psychological and sociological nature of individuals
when thoughts and feelings are engrossed on something other than the communication
at hand
7. Context – refers to the surrounding/environment where the interaction between and/or among
individuals
a. Physical context – the physical environment where the communication takes place
b. Social context – refers to the relationship the participants hold for each other
c. Psychological context – which has to do with the mood and emotions of the
communicators at the moment of communication

Process of Oral Communication

1. Encoding – is everything that goes inside the brain of an individual

- involves the sender who, grounded by communicative intentions and goals decides on
assigning codes
- is systematic arrangement of symbols used by individuals to create meaning
2. Transmission – is the process by which the sender, having assigned codes to come up with
thought symbols (message) that are also comprehensible by the participant/s of the
communication, transmits or sends message to its recipients
3. Receiving – having been submitted through sound waves and light waves, comes from the
sender then reaches the receiver. It is assumed that the receiver’s attention is focused on the
communication at hand to facilitate better understanding of the message transported by the
sender
4. Decoding – is the process by which the receiver interprets or assigns meanings to the codes
transported by the sources. The receiver tries to give meanings to these symbols which may
be literal or may give associations depending on knowledge and/or experience.
 5. Responding – response is anticipated by the sender for the receiver feedback

Types of Communication

1. Intrapersonal Communication – operates within the communicator (what to wear for the day,
what activities to engage in, reflecting different situations, talking to oneself)
2. Interpersonal Communication – occurs between two or more people (private conversations
with friends, interview with prospective employer, simple group meeting)

Public speaking in a multicultural world:

o CULTURAL DIVERSITY IN THE MODERN WORLD

o CULTURAL DIVERSITY AND PUBLIC SPEAKING
o Speechmaking becomes more complex as cultural diversity increases
o Complexity – differences in language from culture to culture

AVOIDING ETHNOCENTRISM

o He belief that one’s own group or culture is superior to all other groups or cultures
o It is part of every culture, and it can play a positive role in creating group pride and loyalty
o You need to keep in mind that all people have their special beliefs and customs
o Avoiding ethnocentrism does not mean that you must agree with the values and practices
of all groups and cultures
o When you work on your speeches, be alert to how cultural factors might affect how
listeners respond

ACTIVITY 2:

INSTRUCTION: Read the sample telephone conversation below and afterwards, identify the
elements found in the conversation and see above instruction on how to pass the activity:

A telephone conversation of JJ and JM.

JJ: Hi JM! How are you?

JM: Hi JJ! I am fine. I did not see you practice yesterday.
JJ: I went to the library to do research on our project. Can I ask you for help?
JM: Sure! What can I do?
JJ: Please give the meaning of the difficult terms in the story.
JM: OK, no problem. I will use our dictionary to find the definitions.
JJ: Thank you JM. I will see you tomorrow in school. Bye!
JM: you’re welcome JJ! Bye!

Identify the elements found in the conversation above.

Sender, Message (can ne in general), Receiver, Channel, Context (the psychological) , Feedback
and Barrier.

Deadline: before Prelim Exam

TOPIC 3. FUNCTIONS OF SPEECH COMMUNICATION

Speech communication plays a variety of functions in an individual’s life and in society as

whole.

CATEGORIES OF COMMUNICATION FUNCTIONS:

1. The Senders Standpoint – functions are information, instruction, persuasion and

entertainment
a. Information – refers to data or facts, is shared every time a sender communicates
something to another person
i. A teacher telling students about earthquakes
ii. A student talking about her research
iii. A travelogue about the Tower of London
iv. A computer programmer speaking about new software
b. Instruction – refers to data or facts, is shared every time a sender communicates
something to another person
i. If you give someone your name (informational)
ii. If he/she uses it to teach you how to write in Chinese (instructional message)
c. Persuasion – a message designed to alter a person’s beliefs or behavior. It is also
identified through appeals to personal motives and behavior
i. Senders are usually motivated by the desire for power
ii. Financial reward like political campaigns or commercials
d. Entertainment – amuses and gives pleasure
i. People from an entertainment industry such as Radio, Television, Theater and
Film (provide entertainment events to make profit)
2. The Society’s Standpoint – functions are surveillance, correlation, socialization and
entertainment
a. Surveillance – the function served by mass media when they monitor and report what is
happening in the environment
i. Progress of kidnapping case of the Chinese businessman in Makati
b. Correlation – is the function provided by mass media when they interpret what is
happening in the environment
i. Previous kidnapping case of the Chinese businessman in Makati
c. Socialization – is the function played by media in teaching members of society what
their roles are & how things work so
i. Local officials of the city of Antipolo to do their job on garbage collection
d. Entertainment – is the primary function of mass media as a source of enjoyment or
pleasure
i. Sitcoms, Soap opera, Noon time Variety Schow
3. The Receiver’s Standpoint – functions are personal identity function, social integration
function, cognitive function and escape function
a. Personal Identity – the personal identity function provides individuals an understanding
of who they are. It is developed by observing ourselves and by observing how others
behave towards us
b. Social Integration – is the way in which communication is used to meet our need to
belong. It is communication’s linking function
c. Cognitive – is the ability to use symbols and internalize speech. This function makes
memory and imagination possible so it allows us to understand current events since we
can remember the past and use our experiences there to shape future activities.
d. Escape – is the use of communication as means to relax. Communications serves as a
diversion, as a release or as an escape.

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