CORENTIN DESIGN CO.

DESIGN BRIEF
CREATIVE PROJECT FOR KNJ LABEL JANUARY 5, 2030

Overview
About the Client: KNJ Label
A design brief's purpose is to provide specific details for a design project in order to create the desired
creative output. The brief can either be a project intended for your own company's branding or a project
you're executing for another client. Whomever the design project is for, it is imperative to provide
information about what they do and who they are at the beginning of your brief to make sure your outputs
are aligned with their brand.

About KNJ Label's Brand

Share some information about you or the client's brand. How does this company present itself? What can
you describe about its brand? What distinguishes this brand from all the others?
 KNJ Label's visual branding peg

The Project
Before diving into the nitty-gritty of the project, the design brief should clearly state an overview of the
design project. Why have you or the client jumpstarted this project? Where will the outputs be used?

Goals
1. What are the expected project outputs?
2. What problem is being solved by working on this project?

Objectives
Make sure that your expected outputs are aligned with what you or your client aims to accomplish by
working on this design project. Share measurable, tangible objectives to help direct your deliverables.

1. What is the ideal look for the project's outputs?

2. Is this project supposed to follow the existing brand or adopt a temporary event-based one?
Target Audience
User Persona Introduce a persona of the target audience here.

Demographic Traits Share demographic details, such as:

Age
Gender
Ethnicity
Legal Status

Habits Describe the user persona's characteristics and behavior

Goals What are the user persona's priorities?

How will they Describe how the user persona is expected to interact with the outputs
perceive or use this being made for this design project.
project's outputs?

Deliverables
Designer Deliverables Specification Schedule

Two 1920 x 1080 px

Marketing Landscape Videos
Saira Kohli 01/20 - 02/18
Collaterals Set Three 42 x 29.7 cm
Landscape Posters

Submit your outputs to hello@reallygreatsite.com before: MM/DD/YYYY

Presentation for Client: MM/DD/YYYY

Creative Direction
Concept Moodboard
Please refer to the inspiration pegs for the visual we are aiming for in this project.

Add a caption here

 

Add a caption here Add a caption here

Typography Guidelines
 Make sure the typefaces you will use for the project are legible and readable
Deliverables intended for the web should have a clear hierarchical flow so assistive software that
dictates text to users with visual impairment can easily adapt
For print outputs, please follow the minimum font size

Aa Bb Cc Dd Ee

Aa Bb Cc Dd Ee

Color Palette Guidelines

Make sure there is high color contrast between any text and the background
All outputs should be friendly for individuals with color blindness

Contact Information
For any questions or clarifications, please reach out to the project lead:

Samira Hadid
123-456-7890
hello@reallygreatsite.com