5.

1 FINDINGS

1.Both male and female are consumers of fast food. The information gathered
from female respondents which is more than male respondent

2. 75% of peoples likes to eat fast food

3. 52% of the consumers occasionally eat fast food

4. Higher number of respondents prefer to eat fast food from local vendors

5. Taste is the most important factors attracts the people towards fast food.

6. The more than people prefer to purchase the fast food directly from shops.

7. The respondents prefer other types of fast food

8. 54% of thinks advertisment attract and influence their fast food eating

9. 32% of them usually drinks milks shakes and another 32% of prefer soft
drinks

10. The consumers likes to visit different restaurants

11. 46% of the consumers rarely check online ratings while choosing
restaurants

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12. The majority of the consumers prefer to eat in the evening

13. 50% of the respondents monthly expenditure on fast food falls between
200 and 500

14. 64% of the consumers frequently depend on their family for money to
purchase fast food

15. Most of the consumers them would like to eat with their friends

16. 86% of the respondents are very aware of the ill effects of fast food on
health

17. 15% of respondents have the opinion rarely the nutritional influence their
choice

18. The majority of the respondents main reason for choosing fast food is
taste

19. 70% of consumers do not experience any health issues as a consequence

of consuming fast food.

20. 40 % of them says no, them think fast food consumption is increasing

21. Majority of the respondents that 78% of the consumers parents were
aware about their intake of fast food

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22. 68% of the respondents parents restrict them from having fast food

23. 50% of the consumers are satisfied on fast food

24. The majority of the consumers are satisfied with the ordering time

5.2 SUGGESTIONS

● Many people ignore fast food due to lack of nutritional content. It is

advisable to take proper steps to improve the nutritional content in fast food
by adding fresh vegetables, nuts etc.
● As people prefer to fast food mostly at evening they can get attracted
through by availability of variety of food without any shortage.
● Many people are about eating of fast food can create harmness to health
due to adding preservative, colours and dyes. Every fast food centre should
try to minimise this all content and they should make the food natural and
healthy manner.
● Providing healthy and attractive surroundings makes people to eat fast
food.
● Advertise your products so that customers are properly aware of it.
● For delivery of foods people who have better knowledge of the locality
should be selected.
● The packing of the parcel should be improved.
●The clean and cool headed service is needed to increase the satisfaction of
the customers
● Provide fresh food to the customers.

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5.3 CONCLUSION

Fast food as the name suggest are food items quickly made quickly served
and quickly eaten. Lifestyle of people have changed and have made people
addicted to food items that can be readily made. People find it desirable and
convenient to eat such food item as they please their taste buds more than
regular food. Fast food has gained popularity as it is convenient, taste good
and is inexpensive or reasonable as it require less nutritional ingredients. Fast
food was created as commercial strategy to accommodate large number of
travelers, wage workers and so on. In this hectic schedules people do not get
adequate time for preparing and consuming their own meal. For such type of
people fast food provides a great relief. since these are easily available at each
and every corner of the world. With the onset of numerous food delivery
apps, people can now order fast food with just a single click and delivery
options are also available which deliver food right at the door steps which
make it more comfortable for people. With the advantages such as affordable
price, and great taste the popularity of fast food is increasing. Adequate
measures should be taken to reduce the problem of delay in delivery and to
provide order at the right time to the consumers, as delay in delivery causes
inconvenience to customers. Necessary steps to be taken to increase the
nutritional contents in fast food. More over consumers are somewhat satisfied
with the use of fast food.

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