Name: Sadie Hanrahan

Worksheet 4 – Target Audiences

Task 2: There are many demographic issues to consider when identifying target audiences.
Provide full definitions including an example for each of the following [8]
Factor Explanation
Gender Older media is more target to specific genders, as people thought men and
women had different interests. Whereas in more modern times its recognised
then people of any gender can share interests. In media gender idea can have
an effect on how a product might be styled to appeal to different groups of
people.
Age A products development can be affected by the age of a target group. Age
groups can be very specific as people of different age groups use different
language. So, things such as language, or content in products such as films
and video games can be effected by age.
Socio-Economic This factor is about how much people earn alongside their class. For example,
working or middle class. In digital media people who are earning more
typically have a more disposable income, which means people are more likely
to be able to afford to consume more digital media products.
Psychographic Psychological factors which can influence a person’s opinion, attitudes,
lifestyle, and interests. Users can be target with specific media through the
use of psychographics.
Sexuality A person’s sexuality could affect a media product as it could affect the
imagery and language which is used within a product, it could also affect who
the media product appeals to.
Ethnicity Now we are living within a more diverse society , which digital media products
should be able to reflect. Products are now more inclusive and more
accessible for a wider range of ethnic groups. So factors such as race , religion
, ethnicity, heritage and language should all be considered when creating a
digital media product. Failure to include representation or bad representation
can cause offence to one or more groups of people.
Geo-Demographic Peoples geographical location, can included peoples nationality or the region
they are living in. Different geo-demographics can affect the language used
within a production and the style of the product.
Mainstream vs. This factor is the purpose of the product, its about how many people the
Niche product is supposed to appeal too. If the product was aimed at a large group
of people it would be a ‘mainstream’ product. Whereas if a product was
aimed at a small specific group of people, it would be considered a ‘niche’
product.
Name: Sadie Hanrahan

Task 3: Choose any 4 of the demographic factors listed above and see if you can find examples of
digital media products that clearly show a consideration for that particular factor. An example has
been provided for you (include images where possible).

Factor Product Explanation

Mainstream vs. Avengers Infinity War Film vs. Avengers Infinity War is a film that
Niche Trout and Salmon Magazine capitalises on the surge in popularity of
superhero films over that past decade.
Whereas Trout and Salmon Magazine is
aimed at a small specific group of people
interested in Game Fishing.

Psychographics the tv show ‘arcane’ Arcane is based on the Riot games game
League of Legends. This means the show is
most likely to appeal to the people who
have an interested in the game. The show
will already have traction from the people
who play the game, so they will be the
focal target audience.

Geo-demographic life on mars the tv show. The location of a target audience could be
taken into account as different locations
use different languages and slang. For
example, life on mars is set in Manchester
so its most likely aimed at people who live
in England, more specifically people living
in the northwest. As the language and
slang used in the show would be
understood by British people, whereas
Americans for example wouldn’t
understand the majority of the slang used.
Age the kids show Dora the Dora the explorer would be aimed as a
explorer specific age group. The show is aimed at
young kids as the shows purpose is to
entertain and educate young children. The
language used in the show isn’t
complicated and often simplicity to help
the children understand. There are songs
in the show which can help make it more
interactive for the kids who its aimed at.
Ethnicity paper girls tv show The Paper girls tv show is aimed at a wide
range of ethnic groups as the show is
targeted at people of different races,
ethnicity, cultures, and religion. The show
is diverse as two of the main characters
are people of colour and the show also has
a Jewish main character so it appeals to a
wide range of people in different groups.