POLYTECHNIC UNIVERSITY OF THE PHILIPPINES

A PROJECT FEASIBILITY ON ‘TAPGUARD’: ASSESSING THE

IMPLEMENTATION OF A HOME WATER FAUCET ALARM SYSTEM
CONSERVATION IN STO. TOMAS CITY, BATANGAS

A Project Feasibility Study

Presented to the Faculty of Industrial Engineering
Polytechnic University of the Philippines
Sto. Tomas Branch, Sto. Tomas City, Batangas

In Partial Fulfillment of the Requirements for the Degree

Bachelor of Science in Industrial Engineering

Proponents:

FALCO, VHON NICOLE M.

ILAGAN, RED WAYNE M.
INOFRE, JEFFREY S.
LIRIO, JOHN NICKO M.
SARABIA, CHRISTIAN PAUL M.
 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
FEBRUARY 2024
A Feasibility Study on Environmental and Sustainable Bioplastic Cutlery from
Pineapple Leaves and Cornstarch: An Eco-Friendly Alternative to Single-Use
Plastics

Vhon Nicole F. Falco, Red Wayne C. Ilagan, Jeffrey S. Inofre, John Nicko M. Lirio
Christian Paul M. Sarabia

Bachelor of Science in Industrial Engineering – Fourth Year Students

Polytechnic University of the Philippines – Sto. Tomas Branch, Batangas

Research Abstract
POLYTECHNIC UNIVERSITY OF THE PHILIPPINES

ACKNOWLEDGEMENT
POLYTECHNIC UNIVERSITY OF THE PHILIPPINES

CHAPTER 2

REVIEW OF RELATED LITERATURE AND STUDY

 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES

CHAPTER 3

MARKETING ASPECT

Marketing aspect is one of the most important chapters in a project feasibility

study. The success of the company and its offered products or services is dependent

on how they are introduced to its potential market. This chapter provides a description

of the market which includes the primary uses of the product, geographical areas of

distribution, methods, and channels of distribution. This part of the paper also

contains quantitative data such as the computation of the sample size, domestic

demand, projected demand, historical supply, projected supply, and projected sales.

Other contents of the marketing aspect are the factors affecting trends in past and

future supply, competitive position, marketing program, and SWOT Analysis.

A. MARKET DESCRIPTION

Sto. Tomas City, situated in Batangas, represents a bustling urban center

characterized by a diverse population and a growing need for innovative solutions

amidst its unique challenges. With approximately [insert estimated population]

residents, the city experiences recurrent water interruptions affecting nearly 45% of its

populace (Philippine Statistics Office, 2023). These interruptions, stemming from

infrastructure issues, prompt a demand for reliable water conservation solutions.

TapGuard enters this dynamic market as a pioneering solution designed to address

these pressing concerns. Catering to households and businesses affected by

interruptions, TapGuard offers a proactive approach to mitigate water wastage

through its innovative home water faucet alarm system. Its user-friendly design and
 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES

real-time alerts aim to empower residents, making water conservation accessible and

efficient. With a focus on environmental stewardship.

TapGuard utilizes eco-friendly materials, aligning with the city's commitment to

sustainability initiatives. Moreover, the market potential for TapGuard extends beyond

addressing interruptions; it fosters a cultural shift towards responsible water usage. Its

introduction seeks to engage the community, encouraging participation in

conservation efforts and reshaping attitudes towards water resources. TapGuard,

positioned at the intersection of technological innovation and environmental

consciousness, envisions transforming Sto. Tomas City into a hub of sustainable

water management practices, catering to the needs of its vibrant and forward-thinking

populace.

I. Major Uses of the Product

One initiative-taking approach to addressing major issues with family water

management is the installation of “TapGuard”, a Home Water Faucet Alarm

System for Water Conservation. The system's main function is to prevent water

waste by quickly identifying and alerting users to the presence of leaks from

water containers. In addition to water leaks, this early detection promotes a

fundamental change in user behavior toward more conscientious water use.

II. Users of Product

'TapGuard,' is made particularly for households in Sto. Tomas, Batangas.

With the power of online marketing, this exceptional product will soon be

accessible across the entire nation.

 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES

III. Geographical Areas of Distribution

TapGuard will be distributed around the market vicinity, such as public

markets, accessories shops, hardware shops, small malls, and local appliance

shops in the City of Sto. Tomas, Batangas.

IV. Methods of Distribution

In the pursuit of introducing environmentally sustainable bioplastic cutlery

derived from pineapple leaves and cornstarch to the market, PINE Solutions Inc.

will employ a multifaceted approach to distribution. The strategy aims to

maximize reach and accessibility while aligning with consumer habits and

preferences.

Wholesaler Distribution: AQUA Solutions Inc. plans to distribute

TapGuard through wholesalers, allowing for bulk orders. This strategy enables

the sale of the product to various entities, including retail businesses, online

sellers, and direct sales to end-users. By utilizing wholesalers, the product can

reach different market segments and distribution channels efficiently.

Retailer Distribution: TapGuard will be available in retail stores. This

strategy aims to make the water conservation alarm system easily accessible to a

wider consumer base. Placing TapGuard in retail stores ensures convenience

and visibility for potential customers who prefer traditional shopping experiences.
 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES

Direct Seller: AQUA Solutions Inc. will establish direct channels to reach

specific end-user segments such as technology-based businesses, government

agencies, and financial institutions. This direct approach ensures that TapGuard

is tailored to the needs of these particular markets, allowing for personalized

interactions and customized solutions.

Online Selling Platform: The product will have an online platform

designed for easy ordering and user-friendly navigation. This platform will cater to

both end-users and retailers, facilitating effortless order placement and payment

processing for TapGuard. This strategy aims to capitalize on the convenience and

prevalence of online shopping habits.

V. Channels of Distribution
POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
Figure 2. Channels of Distribution
 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES

B. DEMAND

Anticipating market demand is crucial in assessing consumers' willingness

to adopt a particular product. This metric not only gauges the product's desirability

but also forms the basis for calculating the company's potential profitability over

the years, factoring in the total manufacturing cost and the established price.

The increasing demand for ‘TapGuard’ over the years signifies a stable

market projection, a trend further substantiated by a comprehensive market study

conducted by the researchers as part of the study. This investigation not only

affirms the observed rise in demand for ‘TapGuard but also serves as empirical

evidence supporting the viability and potential market acceptance of this eco-

friendly alternative.

I. Determination of Sample Size

The target population of this study is the residents of Sto. Tomas City.

Employing a random sampling or probability sampling technique, the researchers

have determined a sample size of 399 respondents from the total forecasted

population of Sto. Tomas City for the year 2023. This strategic selection method

ensures the collection of unbiased data, allowing the researchers to draw

objective conclusions about the population's sentiments and preferences.

The chosen respondents will be informed of the benefits of using

‘TapGuard’ as their water conservation method. Their insights and experiences

will play a pivotal role in gathering essential data for the study, enabling a

comprehensive understanding of the feasibility and potential market acceptance

of the water conservation alert system.

 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES

Table 1.

Total Population in Sto. Tomas City, Batangas

Year Population

2000 80,393

2010 124,740

2015 179,844

2020 218,500
Data Source: Philippine Statistics Authority

The table shows the total population in Sto. Tomas City, Batangas, from

2000 to 2020. As the population is measured in 5- to 10-year intervals, the

researchers use the average annual growth rate formula to forecast the

population in the most recent years.

Using the formula:

Average Annual Growth Rate=

( Final Value−Initial Value
Initial Value ) ×100 %

No . of Years

Where:

Final Value = population for the year 2020

Initial Value = population for the year 2015

218,500−179,844
×100 %
179,844
Average Annual Growth Rate=
5

Average Annual Growth Rate=4.299 %

Therefore,
 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES

Population ( 2021 )=218,500 ( 1+0.04299 )=227,893

Population ( 2022 )=227,893 ( 1+0.04299 ) =237,690

Population ( 2023 )=237,690 ( 1+0.04299 )=247,908

Since year 2019 is included, Therefore, using Backward Forecasting Method:

Population ( 20 19 )=2 18,500 ( 1−0.04299 ) =2 09,105

The average annual growth rate formula is equal to the difference between

the final value and the initial value, divided by the initial value. The quotient will

then be divided by the number of years and multiplied by 100 percent. To get the

forecasted population in 2021, 2022, and 2023, the preceding year's data is

multiplied by the sum of the constant, 1, and the average annual growth rate.

Table 2.

Forecasted Population in Sto. Tomas City, Batangas.

Year Population

2019 209,105

2020 218,500

2021 227,893

2022 237,690

2023 247,908

The sample size for this study will be determined using Slovin's formula at a

95% confidence level and a 5% margin of error. Following the calculations of the

sample size, the researchers will use random sampling.

Slovin’s Formula

N
n= 2
1+ N e
 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES

Where:

n = sample size

N = population

e = margin of error

The population of this study is 247,908 individuals and the margin of error

is 0.05, thus by applying the formula, we have:

247,908
n= 2
1+ ( 247,908 )( 0.05 )

n=399.356 ≈ 400 respondents

Upon rounding up, the computed sample size for the survey is 400

respondents.

II. Market Survey and Analysis

ANALYSIS OF RESPONDENTS

Table 3. Age of Respondents.

Table 4.

Gender of Respondents

GENDER QUANTITY PERCENTAGE

Male
Female
Rather Not Say
TOTAL

Table 5. Residence of Respondents.

 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES

SURVEY QUESTIONNAIRE ANALYSIS

1. On average, how many people live in your household?

(Sa kabuuan, ilan ang nakatira sa inyong tirahan?

Table 5. Total number of people living in household.

No. of people living in

QUANTITY PERCENTAGE
household
1-5 members 347 86.75%
6-10 members 52 13.00%
More than 10 members 1 0.25%
Total 400 100.00%
Note: The highlighted entry in the table garnered the most responses.
 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES

APPEAL QUANTITY PERCENTAGE

Yes 256 64%
No 144 36%
TOTAL 400 100%

1.1 Do you monitor your monthly water usage? ( Binabantayan mo ba

ang inyong buwanang paggamit ng tubig?)

Table 5.1 Respondent’s Awareness of their Monthly Water Usage.

Note: The highlighted entry in the table garnered the most responses.

Figure N. Respondent’s Awareness of their Monthly Water Usage

 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES

2. Are you aware of any water supply interruptions experienced in Sto.

Tomas City recently? (Mayroon ka bang kaalaman sa mga pagputol-

putol ng suplay ng tubig sa Sto. Tomas City?)

APPEAL QUANTITY PERCENTAGE

Yes 350 87.5%
No 50 12.5%
TOTAL 400 100%
Note: The highlighted entry in the table garnered the most responses.

Figure N. Respondent’s Awareness of Water Interruption

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3. How often does water supply interruptions occur in Sto. Tomas City,

Batangas? (Gaano kadalas na nagkakaroon ng putol sa supply ng tubig

sa Sto. Tomas City, Batangas?)

FREQUENCY QUANTITY PERCENTAGE

Once a week 50 12.50%
Twice a week 100 25.00%
Thrice a week 1 0.25%
More than Thrice a
0 0.00%
week
 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
Once a month 150 37.50%
Occassionally 99 24.75%
TOTAL 400 100%

Note: The highlighted entry in the table garnered the most responses.

Figure N. Frequency of Water Supply Interruptions.

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4. Are you currently practicing any water conservation methods at home?

(Gumagawa ka ba ng anumang paraan para makatipid ng tubig sa

bahay?)

APPEAL QUANTITY PERCENTAGE

Yes 394 98.50%
No 6 1.50%
TOTAL 400 100.00%
Note: The highlighted entry in the table garnered the most responses.

Figure N. Respondent’s Awareness of Water Conservation Methods.

 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES

4.1 If yes, please specify: (Kung oo, tukuyin ang alin man sa mga

pamimilian)

METHODS QUANTITY PERCENTAGE

Using low-flow fixtures 117 38.9%
Fixing leaks promptly 146 48.7%
Collecting rain water 137 12.4%
TOTAL 400 100%
Note: The highlighted entry in the table garnered the most responses.

Figure N. Respondent’s Methods of Water Conservation.

 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES

5. What are the primary activities or habits in your daily routine that

consume the most water? (Ano ang mga pangunahing gawain o gawi sa

iyong pang araw-araw na buhay ang pinaka-maraming nagagamit ng

tubig?)

TYPES QUANTITY PERCENTAGE

Showering and
260 65.00%
Bathing (Pagligo)
Toilet Flushing (Pag-
50 12.50%
flush ng inidoro)
Dishwashing
(Paghuhugas ng 40 10.00%
pinggan)
Cleaning (Paglilinis) 50 12.50%
Other 0 0.00%
TOTAL 400 100.00%

Note: The highlighted entry in the table garnered the most responses.

Figure N. Respondent’s Primary Activities or Habits in Daily Routine.

 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES

6. On a scale of 1 to 5 ( From being Very Concerned – 5, to Not Concerned

at all – 1), how concerned are you about water conservation? (Sa antas

na 1 hanggang 5, gaano ka ba nag-aalala sa pag-iingat ng tubig?)

APPEAL QUANTITY PERCENTAGE

Very Concerned 216 30.8%
Concerned 100 25%
Moderately Concerned 74 18.5%
Slightly Concerned 10 2.5%
Not Concerned at All 0 0%
TOTAL 400 100
Note: The highlighted entry in the table garnered the most responses.
 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES

Figure N. Respondent’s Frequency of Concernity about Water Conservation

7. Have you heard about “TapGuard”, the home water faucet alarm

system? (Narinig mo na ba ang tungkol sa “TapGuard”, ang home water

faucet alarm?)
 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
APPEAL QUANTITY PERCENTAGE
Yes 15 3.75%
No 385 96.25%
TOTAL 400 100.00%
Note: The highlighted entry in the table garnered the most responses.

Figure N. Respondent’s Awareness on ‘TapGuard’

8. What potential benefits do you see in using TapGuard for water

conservation? (Ano ang mga potensyal na benepisyo ang nakikita mo

sa paggamit ng “TapGuard” para sa pangangalaga ng tubig?)

BENEFITS QUANTITY PERCENTAGE

Water Savings 109 27.3%
 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES

Early leak detection 118 29.5%

Increased awareness 98 24.6%
Others: 75 18.6%
TOTAL 400 100%
Note: The highlighted entry in the table garnered the most responses.

Figure N. Respondent’s Perceived Benefits in Using ‘TapGuard.

9. Are you interested in buying the water faucet alarm system? (Interesado

ka ba na bilhin ang water faucet alarm system?)

APPEAL QUANTITY PERCENTAGE

Yes 352 88%

No 48 12%
TOTAL 400 100.00%
Note: The highlighted entry in the table garnered the most responses.

Figure N. Respondent’s Interest in Buying the Product

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10. How much are you willing to pay for it? (Magkano ang handa mong

bayaran para dito?)

PRICE QUANTITY PERCENTAGE

₱400-500 300 75%
₱600-700 50 12.5%
₱800 and above 50 12.5%
TOTAL 400 100%
Note: The highlighted entry in the table garnered the most responses.

Figure N. Respondent’s Preferred Cost of the Product

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 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES

III. Historical Demand

AQUA Solutions Inc. strives to establish a new standard in sustainable

alternatives, fostering a greener and healthier future for generations to come through

the development and promotion water conservation alert system.

Year Population

2019 209,105

2020 218,500

2021 227,893

2022 237,690

2023 247,908
Data Source:

Total
Percentage of number of Frequency
Annual
Year Population Users Willing households of
Demand
to Buy willing to Agreement
buy
2019 209,105 95.50% 199,696 0.20 39940
2020 218,500 95.50% 208,668 0.20 41,734
2021 227,893 95.50% 217,638 0.20 43,528
2022 237,690 95.50% 226,994 0.20 45,399
2023 247,908 95.50% 236,753 0.20 47,351
Source of data: Municipality of Sto. Tomas, Survey
 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES

COMPUTATION FOR THE PROJECTED DEMAND

1. Arithmetic Straight Line

Formula: 𝑌𝑐 = 𝑎 + (𝑌𝑖−1)

𝒀𝒏− 𝒀𝒄
where: 𝒂 =
𝑵−𝟏
𝑌𝑖 = 𝑖𝑛𝑖𝑡𝑖𝑎𝑙 𝑣𝑎𝑙𝑢𝑒

𝑌𝑛 = 𝑓𝑖𝑛𝑎𝑙 𝑣𝑎𝑙𝑢𝑒

𝑁 = 𝑛𝑢𝑚𝑏𝑒𝑟 𝑜𝑓 𝑦𝑒𝑎𝑟𝑠
𝑌 𝑖−1 = 𝑣𝑎𝑙𝑢𝑒 𝑜𝑓 𝑡ℎ𝑒 𝑝𝑟𝑒𝑣𝑖𝑜𝑢𝑠 𝑦𝑒𝑎𝑟

Solution:

a = 𝑌𝑛 − 𝑌𝑐

𝑁 – 1
a= 47,452 – 39,940

5 – 1

𝒂 = 𝟏,853
 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES

Table 1.24

Arithmetic Straight Line Method

Annual
Year Demand X a YI-1 Yc Y-Yc
2019 39,940.00 1 1,853
2020 41,734.00 2 1,853 39,940.00 41,793 -59
2021 43,528.00 3 1,853 41,793 43,646 -118
2022 45,399.00 4 1,853 43,646 45,499 -100
2023 47,351.00 5 1,853 45,499 47,352 -1
Total 26,971
To compute for standard deviation:
𝟐
𝜎 = √𝛴(𝑌−𝒀𝒄)
𝑁

𝜎 =√ 26,971
5

𝝈 = 73.4452

17.39%
𝐴𝑣𝑒𝑟𝑎𝑔𝑒 𝑅𝑎𝑡𝑒 𝑜𝑓 𝑅𝑒𝑡𝑢𝑟𝑛 =
4

2. Arithmetic Geometric Curve

𝐴𝑣𝑒𝑟𝑎𝑔𝑒 𝑅𝑎𝑡𝑒 𝑜𝑓 𝑅𝑒𝑡𝑢𝑟𝑛 = 𝛴 𝑃𝑒𝑟𝑐𝑒𝑛𝑡𝑎𝑔𝑒 𝑜𝑓 𝐼𝑛𝑐𝑟𝑒𝑎𝑠𝑒

𝑛
𝑌𝑐 = ( Y 𝑖−1 ∗ 𝑎𝑣𝑒𝑟𝑎𝑔𝑒 𝑟𝑎𝑡𝑒 𝑜𝑓 𝑖𝑛𝑐𝑟𝑒𝑎𝑠𝑒) + Y 𝑖−1

𝑨𝒗𝒆𝒓𝒂𝒈𝒆 𝑹𝒂𝒕𝒆 𝒐𝒇 𝑹𝒆𝒕𝒖𝒓𝒏 = 4.35%

 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES

Table 1.25

Arithmetic Geometric Curve

Year to % ↑ As of
Annual
Year Year Prior Year’s Yc Y-Yc (Y-Yc)^2
Demand
Increase Data

2019 39,940.00
2020 41,734.00 1,794 4.49% 41,677 57 3,249
2021 43,529.00 1,795 4.30% 43,549 -20 400
2022 45,400.00 1,871 4.30% 45,423 -23 529
2023 47,352.00 1,952 4.30% 47,375 -23 529
Average % Increase 6.99% Total 4,707

To compute for standard deviation:

√
2
Σ ( Y −Y C )
σ=
N

σ=
√ 4 , 70 4
5

σ =30. 6822

3. Statistical Straight Line

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4. Statistical Parabolic Curve

IV. Projected Demand

V. Factors Affecting Trends in Past and Future Demands

C. SUPPLY

I. Historical Supply

COMPUTATION FOR THE PROJECTED SUPPLY

1. Arithmetic Straight Line

2. Arithmetic Geometric Curve

3. Statistical Straight Line

4. Statistical Parabolic Curve

II. Projected Supply

III. Factors Affecting Trends in Past and Future Supply

D. DEMAND AND SUPPLY ANALYSIS

I. Unsatisfied Demand

II. Market Share

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E. COMPETITIVE POSITION

A competitive position is a dynamic marketing strategy aimed at establishing

and fortifying a company's advantage relative to its competitors within the market

landscape. This strategic approach involves crafting a distinct market presence by

delivering unique value through products or services tailored to address the

specific needs of customers. The objective is not only to meet customer demands

but also to strategically differentiate the company from others in the market,

showcasing its unique strengths and capabilities. By articulating a compelling

value proposition, a company can effectively carve out its niche and build a

resilient position in the competitive are

Water usage is a critical aspect of daily life, and its responsible management is

essential for environmental sustainability and resource preservation. Efficient

water usage is crucial to ensuring a stable and sufficient water supply for current

and future generations. In response to this challenge, the TapGuard system

emerges as a revolutionary home water faucet alarm designed to address and

implement water conservation practices. By constantly monitoring water usage in

real time, TapGuard serves as a proactive tool in assessing and curbing excessive

consumption at the household level. The system goes beyond mere observation,

actively providing real-time alerts about instances of heightened water use.

 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES

Table 1.41

Substitute Products’ Quality and Suggested Retail

Price

Suggested Retail
Brand Name Picture Product Quality
Price

Table 1.42

TapGuard’s Product Quality and Suggested Retail

Price

SUGGESTED
BRAND NAME Picture PRODUCT QUALITY
RETAIL PRICE
 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES

Php 400.00

Php 89.00

F. MARKETING PROGRAM

A marketing program serves as the company's strategic roadmap for

successfully selling its products to the target market. An effective marketing

program goes beyond merely promoting products; it aligns with overarching

business objectives, addresses the specific needs of the target market, defines

the brand's positioning, and conveys a compelling brand message. These

components are pivotal in differentiating the product from competitors and

understanding the specific markets it aims to capture. The comprehensive

marketing program also delves into the crucial 4P's—product, placement,

promotion, and price.

For A.Q.U.A Solutions Incorporation, the key components of a successful

marketing strategy are elucidated below:

 Business Objectives - Business objectives encapsulate the company's goals,

reflecting its economic, social, and individual interests. For A.Q.U.A Solutions
 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES

Incorporation, the focus is on introducing a sustainable product to the market that

not only meets but exceeds customer needs and demands.

 Target Market - The target market is a carefully identified group of consumers

with the highest potential to engage with promotions and the product. Factors

such as income, geography, and occupation are considered in delineating this

group for A.Q.U.A Solutions Incorporation, ensuring a strategic approach to

capturing the most receptive audience.

 Positioning - Market positioning is critical for highlighting where A.Q.U.A

Solutions Incorporation’s product stands in relation to competitors. It involves

crafting a brand image that resonates with the target market's perceptions,

making the product not only attention-worthy but also justifying a higher price

point.

 Brand Message - The delivery of the brand's essence to potential customers is

encapsulated in the brand message. For A.Q.U.A Solutions Incorporation,

effective communication extends beyond the product itself, encompassing the

company's identity. This strategic approach is essential for attracting the target

audience and creating a lasting connection.

I. Product

TapGuard is a groundbreaking home water faucet alarm system designed to

revolutionize water conservation practices at the household level. Constantly

 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES

monitoring water usage in real-time, TapGuard serves as an active guardian by

promptly alerting users to excessive consumption. Beyond mere alerts, the

system is engineered to instill water-saving habits, promoting awareness and

accountability in homes. By fostering a sense of responsibility and encouraging

users to adopt more efficient water practices, TapGuard contributes to its

overarching mission of advancing water conservation. This innovative product is

poised to make a significant impact by empowering individuals to play an active

role in preserving this vital resource at the grassroots level.

II. Placement

III. Promotion

In an era where technology seamlessly integrates into the daily lives of the

majority, especially through the pervasive influence of social media, businesses

find an unprecedented opportunity to showcase and market their products to the

public. Recognizing that only a fraction of A.Q.U.A Solution Incorporation’s target

demographic actively engages in social media, the company is strategically

leveraging the most prevalent platforms in the country, including Facebook,

Twitter, and Instagram. Complementing this modern approach, A.Q.U.A Solution

Incorporation is adopting a dual strategy by integrating traditional methods. This

entails prominently placing eye-catching tarpaulins and posters along key

thoroughfares, coupled with the distribution of informative pamphlets. This

synergistic blend of contemporary and conventional marketing techniques serves

as A.Q.U.A Solution Incorporation’s comprehensive plan to engage and captivate

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its target market, effectively conveying the myriad benefits of adopting the

innovative Tapguard.

IV. Price

G. SWOT Analysis

The SWOT Analysis serves as a pivotal tool employed by numerous companies

and organizations to meticulously assess their internal landscape, pinpointing

Strengths, Weaknesses, Opportunities, and Threats. Acknowledging both the

advantageous and disadvantageous facets of the business creates a foundation

for enhancement. This strategic introspection empowers organizations to craft

tailored business procedures that align with current goals and objectives. In

essence, the SWOT analysis is indispensable for organizations seeking profound

insights into their internal dynamics and external influences. By scrutinizing

strengths, weaknesses, opportunities, and threats, entities can formulate astute

strategies to realize their objectives, navigate risks, and elevate their overall

operational efficacy.

Strength

• Real-time Monitoring: The real-time monitoring feature sets TapGuard apart,

offering immediate feedback to users and encouraging them to adopt water-

saving habits promptly

Weakness

• Technology Dependence: The system's reliance on technology introduces a

vulnerability, and any technical issues could lead to dissatisfaction among users.

Ensuring robust customer support and maintenance services is crucial.

 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES

Opportunities

• Growing Environmental Concerns: Increasing environmental awareness

presents an opportunity for TapGuard to capitalize on the city's inclination towards

eco-friendly solutions.

Threats

• Competitive Landscape: The water conservation market may become

saturated, with new entrants or similar products posing a threat to TapGuard's

market share.

• Competitive Dynamics: As the market evolves, staying ahead of or adapting to

emerging competitive products is essential to maintain and grow the acceptability

of TapGuard among consumers.

 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
Figure 2.40. SWOT Analysis
 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES

H. Projected Sales