Professional Documents
Culture Documents
Nike Persona
Nike Persona
Editorial Model
PERSONALITY
FRUSTRATIONS Introvert 75%
Observant 67%
When her long-awaited product is
Feeling 80%
sold out before she is about to buy
Perceptive 75%
it.
Limited colors to choose from.
When designs are different from
TASTES AND HOBBIES
catalogs and the product.
MOTIVATIONS
Inducement
TRAVEL PHOTOGRAPHY
FASHION
SHOPPING
Sentimental
Social