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    Mary Justine Concepcion
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    Vanessa is a 20-year-old female student from the Philippines who is studying for a fashion degree. She works part-time and values maintaining a balance between her studies, work, and social life. She enjoys beauty, fashion, and keeping up with trends. Vanessa's goals are to graduate with her fashion degree and work in the industry while maintaining her social connections and independence.

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    Vanessa is a 20-year-old female student from the Philippines who is studying for a fashion degree. She works part-time and values maintaining a balance between her studies, work, and social life. She enjoys beauty, fashion, and keeping up with trends. Vanessa's goals are to graduate with her fashion degree and work in the industry while maintaining her social connections and independence.

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    © All Rights Reserved
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    42 views1 page

    Persona

    Uploaded by

    Mary Justine Concepcion
    Vanessa is a 20-year-old female student from the Philippines who is studying for a fashion degree. She works part-time and values maintaining a balance between her studies, work, and social life. She enjoys beauty, fashion, and keeping up with trends. Vanessa's goals are to graduate with her fashion degree and work in the industry while maintaining her social connections and independence.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    VANESSA

    "I WANT TO DO WELL IN SCHOOL AND WORK, BUT MY


    SOCIAL LIFE IS ALSO IMPORTANT."

    BACKGROUND & DEMOGRAPHICS


    Age: 20
    Occupation: Part time sales associate
    Location: Philippines
    Interests: Beauty, shopping and fashion, binge-
    Gender: Female
    watching
    Status: Single and independent
    Lifestyle: Very image conscious; values high-
    Education: College, taking up a fashion
    quality brands; not frugal & not lavish either
    degree

    TECHNOLOGY/SOCIAL MEDIA

    PERSONALITY TRAITS
    Sociable INFLUENCERS/GROUPS
    Creative Sustainable brands
    Photogenic Female Empowerment accounts
    Fun and engaging Beauty and Fashion Influencers and Vloggers
    Keeps up with trends

    Major coffee lover CHALLENGES


    Procastinator Nicole seems to be very busy juggling school,

    work, and social life
    GOALS Finding enough time in the day for extra
    Graduate her fashion degree and work in activities she wants to do

    the industry after graduation


    Maintaining appearance
    Be financially independent

    METRICS
    What she values most: relationships, self-
    expression, finances, and career,

    MOTIVATIONS
    Keen follower of pop culture and DIY beauty blogs
    Cruelty-free brand enthusiast
    Socially conscious, shuns animal tested products
    chooses fair trade and local brands
    Career driven
    Reality TV watcher

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