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  • Customer Persona: Gabrielle Outfit

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    Ghea Stellarosari
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    Gabrielle is a 20-40 year old single or married Indonesian woman who is a student, college student, or office worker. She lives in Jabodetabek or other major cities in Java and enjoys an active social life with friends on weekends. Gabrielle is trend-driven and likes unique, modern clothing designs, especially for hijabs and casual daily wear. She shops for affordable fashion online through e-commerce sites like Shopee and Tokopedia and is influenced by fashion bloggers on Instagram and YouTube.

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    Gabrielle is a 20-40 year old single or married Indonesian woman who is a student, college student, or office worker. She lives in Jabodetabek or other major cities in Java and enjoys an active social life with friends on weekends. Gabrielle is trend-driven and likes unique, modern clothing designs, especially for hijabs and casual daily wear. She shops for affordable fashion online through e-commerce sites like Shopee and Tokopedia and is influenced by fashion bloggers on Instagram and YouTube.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    45 views1 page

    Customer Persona: Gabrielle Outfit

    Uploaded by

    Ghea Stellarosari
    Gabrielle is a 20-40 year old single or married Indonesian woman who is a student, college student, or office worker. She lives in Jabodetabek or other major cities in Java and enjoys an active social life with friends on weekends. Gabrielle is trend-driven and likes unique, modern clothing designs, especially for hijabs and casual daily wear. She shops for affordable fashion online through e-commerce sites like Shopee and Tokopedia and is influenced by fashion bloggers on Instagram and YouTube.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    CUSTOMER PERSONA

    Gabrielle Outfit

    BASIC DAILY ROUTINES


    INFORMATION

    Age: 20 - 40  going to college or office work


    weekend going out with friends or colleagues at cafe /
    Occupation: student, college coffee shop / mall
    student, office worker active in social media and loves content about fashion
    Extrovert loves to meet new people
    income: middle income
    Trend fashion driven

    Status: young woman single


    and married BUYING HABITS

    Location:  Website e-commerce


    main target: Jabodetabek Shopee or Tokopedia e-commerce
    additional: Jawa barat, jawa Fashion enthusias that attracted to special unique design
    tengah, jawa timur and others
    Casual daily wear (mostly for hijab)
    big cities in Indonesia

    NEEDS
    READING AND SOCIAL MEDIA HABITS
    High quality clothes with
    affordable price
    Fashion show and designer brand interest

    Unique modern design clothes


    Hijab daily wear
    Fashion blogger social media (instagram and youtube)
    Traditional batik in modern
    design

    KEY INFLUENCE
    E-commerce fashion website

    Fashion blogger influencer


    Affordable price clothes
    Blog, content social media, article about fashion
    Friends recommendation

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