PROJECT IN ENGLISH

SECOND QUARTER

SUBMITTED BY:
RASGUIANA K. KIDO

SUBMITTED TO:
MRS. MILROSE C. CORDERO
NAME CALLING
- Connects a person, product or idea to something negative
Glittering generalities
- Use words or ideas that evoke an emotional response.
Transfer
- Is an attempt is made to transfer the prestige of a positive symbol to a person or an
ideas.
Testimonial
- Having a famous person of figure (it can even be an animated characters.) endorse
and support a product or brand.
Plain folks
- Use regular people to sell a product or a service.
Card stacking
- Is a way to manipulated information so that one product looks better than another.
Ban wagon
- When the speaker tries to convince us to accept their point of view or else we will
miss out on something really good.
Loaded words
- Words will strong associations such as “home”, “family”, “dishonest” and “wasteful”.