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  • Campaign Highlights: Enter To Win Florida State + Farm Bureau

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    This document provides campaign highlights and metrics for several college sports campaigns promoting local businesses. It summarizes multiple campaigns offering fans chances to win game tickets and merchandise by entering contests. For each campaign it lists the prizes, key campaign metrics like reach and engagement, and how the campaign compared statistically to other campaigns. The campaigns promoted a variety of college teams and local businesses across different regions.

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    This document provides campaign highlights and metrics for several college sports campaigns promoting local businesses. It summarizes multiple campaigns offering fans chances to win game tickets and merchandise by entering contests. For each campaign it lists the prizes, key campaign metrics like reach and engagement, and how the campaign compared statistically to other campaigns. The campaigns promoted a variety of college teams and local businesses across different regions.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    119 views4 pages

    Campaign Highlights: Enter To Win Florida State + Farm Bureau

    Uploaded by

    api-336120249
    This document provides campaign highlights and metrics for several college sports campaigns promoting local businesses. It summarizes multiple campaigns offering fans chances to win game tickets and merchandise by entering contests. For each campaign it lists the prizes, key campaign metrics like reach and engagement, and how the campaign compared statistically to other campaigns. The campaigns promoted a variety of college teams and local businesses across different regions.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 4

    Campaign Highlights

    Enter to Win
    Lead Generation | MMR Region 1
    Florida State + Farm Bureau Activated By: Chase Morgan
    Prize Details: Chance to Aggregate Metrics: Demo Link
    win 4 FSU vs. Miami football Reach: 50,163
    tickets + 4 pre-game hospitality Impressions: 128,678
    passes + a 1 night hotel stay Engagements: 15,391
    + a FSU hat & t-shirt! Engagement Rate: 11.96%
    Key Stats to Know: Link Clicks: 5,966
    Best ERI 75% Above Average Click Through Rate: 4.64%
    Best CTR 77% Above Average Entries: 6,715
    Most Entries & Engagements Conversion Rate: 82.73%
    of the Week
    2nd Most Link Clicks
    2nd Best CVR 47%
    Above Average

    Enter to Win
    Texas A&M + Brookshire Brothers Lead Generation | MMR Region 1
    Prize Details: Chance to win Aggregate Metrics: Activated By: Chase Morgan
    4 football tickets vs. Auburn + Reach: 119,267 Demo Link
    4 pre-game hospitality passes Impressions: 287,445
    + 4 pre-game sideline passes Engagements: 15,589
    + a 1 night hotel stay! Engagement Rate: 5.42%
    Key Stats to Know: Link Clicks: 9,266
    Best CVR 47% Above Average Click Through Rate: 3.22%
    Most Entries of the Week Entries: 7,701
    Top 10 Ranked ERI 61% Conversion Rate: 82.89%
    Above Average Sponsor Opt-In Rate: 40.89%
    Top 10 Ranked Sponsor Opt-
    In Rate 12% Above Average
    2nd Most Engagements &
    Link Clicks of the Week
    2nd Best CTR 67% Above
    Average

    Enter to Win
    Lead Generation | MMR Region 2
    Iowa + Scheels Activated By: Brenna Mason
    Prize Details: Chance to Aggregate Metrics: Demo Link
    win 2 game day tickets vs. Reach: 42,944
    Michigan State + 1 parking pass Impressions: 129,024
    + a $100 Scheels gift card! Engagements: 9,811
    Key Stats to Know: Engagement Rate: 7.60%
    Best CVR 45% Above Average Link Clicks: 4,723
    Top 10 Ranked Sponsor Opt- Click Through Rate: 3.66%
    In Rate 20% Above Average Entries: 4,521
    2nd Most Entries Conversion Rate: 81.50%
    3rd Most Link Clicks Sponsor Opt-In Rate: 44.13%
    2nd Best ERI 90%
    Above Average
    3rd Best CTR 71%
    Above Average
    Campaign Highlights
    Indiana + Visit Bloomington Spin to Win
    Prize Details: Chance to win Aggregate Metrics: Lead Generation | MMR Region 2
    merch, game day tickets, an Reach: 88,258 Activated By: Miranda Myford
    autographed football, or a Impressions: 368,130 Demo Link
    Game Day Getaway Package! Engagements: 26,060
    Key Stats to Know: Engagement Rate: 7.08%
    Most Engagements, Entries, Link Clicks: 16,929
    and Link Clicks of the Week Click Through Rate: 4.60%
    Best CTR 77% Above Average Entries: 33,630
    Top 10 Ranked Sponsor Opt- Conversion Rate: 74.27%
    In Rate 51% Above Average Sponsor Opt-In Rate: 61.14%
    3rd Best ERI 84%
    Above Average
    3rd Best CVR 36%
    Above Average

    Enter to Win
    Iowa State + Scheels Lead Generation | MMR Region 2
    Activated By: Brenna Mason
    Prize Details: Chance to win Aggregate Metrics: Demo Link
    2 tickets & 1 parking pass to Reach: 33,254
    the 10/07 game vs. TCU + Impressions: 134,390
    a $100 SCHEELS gift card! Engagements: 7,390
    Key Stats to Know: Engagement Rate: 5.50%
    Best CVR 46% Above Average Link Clicks: 3,883
    3rd Most Link Clicks & Entries Click Through Rate: 2.89%
    Top 10 Ranked Sponsor Opt- Entries: 3,482
    In Rate 14% Above Average Conversion Rate: 83.54%
    Top 10 Ranked ERI 41% Sponsor Opt-In Rate: 43.08%
    Above Average
    3rd Best CTR 73%
    Above Average

    Spin to Win
    Digital Game| MMR Region 1
    Florida State + Follett College Bookstore Activated By: Chase Morgan
    Prize Details: Chance to win FSU Aggregate Metrics: Demo Link
    football tickets, a signed Coach Reach: 74,040
    Norvell mini helmet, a $100 FSU Impressions: 286,226
    Bookstore gift card, and discount Engagements: 18,988
    coupons, courtesy of FSU Bookstore! Engagement Rate: 6.63%
    Key Stats to Know: Link Clicks: 13,860
    Most Engagements, Link Click Through Rate: 4.84%
    Clicks, and Entries Entries: 11,560
    2nd Best Sponsor Opt-In Conversion Rate: 64.15%
    Rate 57% Above Average Sponsor Opt-In Rate: 67.30%
    Top Ten Ranked ERI 59%
    Above Average
    CVR 20% Above Average
    Best CTR 72% Above Average
    Campaign Highlights
    Duke + Coca-Cola Enter to Win
    Prize Details: Chance to win Aggregate Metrics: Lead Generation | MMR Region 1
    4 tickets to the 10/14 game vs. Reach: 33,961 Activated By: Miranda Myford
    NC State + game views from Impressions: 113,402 Demo Link
    the field and radio booth + a Engagements: 10,593
    coach Mike Elko signed football Engagement Rate: 9.34%
    + a $250 gift card to Duke stores! Link Clicks: 5,317
    Key Stats to Know: Click Through Rate: 4.69%
    2nd Best ERI 88% Entries: 5,446
    Above Average Conversion Rate: 86.60%
    2nd Best CTR 71% Sponsor Opt-In Rate: 42.80%
    Above Average
    2nd Best CVR 49%
    Above Average
    2nd Most Engagements, Link
    Clicks, and Entries
    Sponsor Opt-In Rate 13%
    Above Average

    Enter to Win
    West Virginia + Lead Generation | MMR Region 2
    Activated By: Jessica Dowell
    Mountaineer RV & Outdoor Center LLC Demo Link
    Prize Details: Chance to win 8 Aggregate Metrics:
    football tickets vs. Oklahoma State Reach: 44,570
    + use of Mountaineer RV to tailgate Impressions: 155,988
    on-site before game + free food & Engagements: 15,692
    non-alcoholic beverages + 2 parking Engagement Rate: 10.06%
    passes + 1 head coach Neal Brown Link Clicks: 6,836
    autographed football! Click Through Rate: 4.38%
    Key Stats to Know: Entries: 5,748
    Best ERI 64% Above Average Conversion Rate: 82.73%
    Best CVR 45% Above Average Sponsor Opt-In Rate: 47.72%
    2nd Most Entries of the Week
    Top 10 Ranked Sponsor Opt-
    In Rate 24% Above Average
    3rd Best CTR 69% Above
    Average

    Enter to Win
    Lead Generation| MMR Region 1
    Florida + Southeast Toyota Distributors Activated By: Chase Morgan
    Prize Details: Chance to win 2 Aggregate Metrics: Demo Link
    football tickets vs. Georgia + 2 night Reach: 98,116
    stay at the Hampton Inn + 1 coach Impressions: 220,446
    Billy Napier autographed football! Engagements: 16,247
    Key Stats to Know: Engagement Rate: 7.37%
    Most Engagements Link Clicks: 4,627
    2nd Most Entries Click Through Rate: 2.10%
    3rd Most Link Clicks Entries: 4,794
    2nd Best ERI 68% Conversion Rate: 82.17%
    Above Average Sponsor Opt-In Rate: 29.89%
    2nd Best CVR 44%
    Above Average
    Top 10 Ranked CTR 43%
    Above Average
    Campaign Highlights
    Enter to Win
    Lead Generation | MMR Region 2
    Penn State + Lerch RV Activated By: Miranda Myford
    Demo Link
    Prize Details: Chance to win a Aggregate Metrics:
    2024 KZ Connect 241BHKSE RV + 2 Reach: 145,681
    11/11 football tickets vs. Michigan! Impressions: 455,685
    Key Stats to Know: Engagements: 39,822
    Most Engagements Engagement Rate: 8.74%
    Best ERI 83% Above Average Link Clicks: 17,286
    Best CVR 58% Above average Click Through Rate: 3.79%
    2nd Most Link Clicks & Entries: 85,035
    Entries of the Week Conversion Rate: 95.60%
    2nd Best CTR 64% Sponsor Opt-In Rate: 20.18%
    Above Average

    Texas + Ricos Products


    Prize Details: Chance to win a Aggregate Metrics: Scratch to Win
    grand prize of 4 tickets to the 11/4 Reach: 121,368 Digital Game| MMR Region 1
    football game vs. Kansas State + a Impressions: 389,632 Activated By: Chase Morgan
    $250 university co-op gift card + a Engagements: 30,241 Demo Link
    Rico’s gift basket or a signed coach Engagement Rate: 7.76%
    Sark football, a $50 university co-op Link Clicks: 23,561
    gift card, or free Rico’s food! Click Through Rate: 6.05%
    Key Stats to Know: Entries: 116,259
    Best CTR 78% Above Average Conversion Rate: 85.83%
    Most Link Clicks & Entries Sponsor Opt-In Rate: 54.02%
    2nd Most Engagements
    Top 10 Ranked Sponsor Opt-
    In Rate 36% Above Average
    2nd Best ERI 73%
    Above Average
    3rd Best CVR 48%
    Above Average

    Enter to Win
    Lead Generation| MMR Region 1
    Activated By: Brenna Mason
    Montana + Scheels Demo Link
    Prize Details: Chance to win Aggregate Metrics:
    2 tickets & 1 parking pass to the Reach: 23,759
    11/18 game vs. Montana State Impressions: 84,721
    + a $100 SCHEELS gift card! Engagements: 6,292
    Key Stats to Know: Engagement Rate: 7.43%
    Best CTR 66% Above Average Link Clicks: 3,396
    Best CVR 54% Above Average Click Through Rate: 4.01%
    Top 10 Ranked Sponsor Opt- Entries: 3,410
    In Rate 32% Above Average Conversion Rate: 91.59%
    Top 10 Ranked ERI 69% Sponsor Opt-In Rate: 51.82%
    Above Average

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