LEARFIELD
The Social Scoop
Digital & Social Activation
Twitter Now Requires All
Advertisers to Pay for
Verification in Order to Run
Ads on the Platform
In attempt to improve Twitter’s
subscription revenue, the platform has
informed all advertisers that they’ll have
to sign up to either Twitter Blue or
Verification for Organizations in order to
keep running ads in the app.
This now means that brands will have to
pay Twitter $8 per month for a blue tick,
or $1,000 per month for its Verification
for Organizations offering. However,
brands that are already spending ‘in
excess of $1,000 per month’ will soon be
given gold checkmarks automatically.
The cheapest option would be to buy a
Twitter Blue subscription for your brand,
which will cost your business an extra
$96 per year. It can also be bought by
anyone, as there’s no checking process
involved for actual verification with the
Twitter Blue process. Which means that
someone else could also register your
brand name, and get a blue tick for it.
To combat this, Twitter has added an
'impersonation defense element' to its
Verification for Organizations package,
which will ensure that: “Accounts are
monitored for changes (including display
names, profile photos, and usernames) and
flagged for further review if impersonation is
detected.” Verified Organizations will also
get premium customer support, though
you do have to pay $1,000 per month, or
$12,000 per year, for these benefits.
However, the Twitter Blue subscription at
$8 doesn’t offer the same protections
and bonuses, which leaves this option
more susceptible to impersonation.
Branded Content Ads Are
Now Called Partnership Ads
To run partnership ads, advertisers need
permission from the partner whose
handle the ad will run from. Partners can
revoke these permissions at any time.
There are two types of partnership ad
permissions: post-level and account-level.
With post-level permissions, creators and
other partners can give advertisers
permission to promote an individual post
as a partnership ad. Partners grant post-
level permission to an advertiser by
toggling on permission in post settings,
or by sharing the partnership ad code.
 What's New & Coming Soon
With post-level permissions,
Advertisers can:
Create ads from any post (regardless
of whether the post is branded
content or if the advertiser is tagged)
when a partner shares the
partnership ad code.
Create ads from a partner’s existing
branded content posts when the
Allow brand partner to boost toggle is
turned on and they are tagged in the
paid partnership label.
Partners can:
Control which posts an advertiser is
permitted to promote as a
partnership ad from their handle.
With Account-Level Permissions used
through Meta Business Suite, advertisers
can add and manage partnership ad
relationships with their partners at the
account level, giving advertisers the
permission to run any ads from the
partner’s handle without additional
permissions at the post-level. Advertisers
can send a partnership ad request from
Meta Business Suite to their partner to
view and accept within the Instagram
app. Advertisers can also view pending
requests, accepted requests that indicate
active partnerships, and inactive requests
from permission being removed.
Quinn & Taylour's
Quality Tip!
As a reminder, once your campaign has been
set within Ads Manager, please be sure to get
the Campaign ID number and place it within
the correlating line item in Customer Service
Hub for system tracking purposes!
With account-level permissions,
Advertisers can:
Create partnership ads from a
partner’s handle without a pre-
existing post.
Create partnership ads from any of
the partner’s existing posts that tag
the advertiser. Note: To boost
Facebook posts, the advertiser must
be tagged using the paid partnership
label. To boost Instagram posts, the
advertiser must be tagged using the
paid partnership label, @mentions,
people tags, product tags, or
Instagram Collab's.
Include or exclude their partner’s
custom audience in their partnership
ad campaign.
Partners can:
Tag the advertiser in the paid
partnership label when making
branded content posts.
What the Tech are TikTok
Pulse Ads?
A new premium ad placement option enabling
advertisers to place ads alongside the most popular
content with clips performing in the top 4% based
on views and engagement. With its moment-specific
ad offering, adverts can run ads next to the trendiest
videos around a particular event, season, or interest!
 Campaign Highlights
Purdue +
Indiana Farm Bureau
Prize Details:
Chance to win a VIP game
day experience for Purdue
vs. Indiana Men's Basketball
game on February 25th!
Key Stats to Know:
Best CTR 68%
Above Average
2nd Best CVR 51%
Above Average
Most Engagements, Link
Clicks, and Entries of the Week
Best ERI 91% Above Average
Rhode Island +
Matunuck Oyster Bar
Prize Details:
Chance to win a Valentine's
Day Dinner for (2) at Matunuck
Oyster Bar + (2) tickets to the
URI vs. George Washington
Men's Basketball game!
Key Stats to Know:
2nd Best ERI 91%
Above Average
2nd Best CTR 72%
Above Average
3rd Best Sponsor Opt-In
Rate 35% Above Average
Top 10 Ranked CVR 36%
Above Average
Michigan +
Lewis Jewelers
Prize Details:
(1) Grand prize winner will
receive: $500 Lewis Jewelers
Gift Card + (2) Michigan vs.
Michigan State Basketball
Tickets + (2) Night Stay at The
Graduate Ann Arbor + Dinner
for (2) at Mainstreet Ventures!
Key Stats to Know:
3rd Most Entries
Best CVR 46% Above Average
Best CTR 86% Above Average
2nd Best ERI 80% Above Average
Top 10 Ranked Sponsor Opt-In
Rate 4% Above Average
Enter to Win
Lead Generation | MMR Region II
Activated By: Chase Morgan
Aggregate Metrics:
Demo Link
Reach: 90,775
Impressions: 359,738
Engagements: 28,805
Engagement Rate: 8.01%
Link Clicks: 14,575
Click Through Rate: 4.05%
Entries: 14,885
Conversion Rate: 87.87%
Enter to Win
Aggregate Metrics: Lead Generation | MMR Region II
Reach: 31,920 Activated By: Miranda Myford
Impressions: 95,939 Demo Link
Engagements: 7,662
Engagement Rate: 7.99%
Link Clicks: 2,617
Click Through Rate: 2.73%
Entries: 1,860
Conversion Rate: 75.03%
Sponsor Opt-In Rate: 50.97%
Enter to Win
Lead Generation | MMR Region II
Activated By: Aubrey Slavin
Aggregate Metrics: Demo Link
Reach: 46,949
Impressions: 125,050
Engagements: 8,708
Engagement Rate: 6.96%
Link Clicks: 4,023
Click Through Rate: 3.22%
Entries: 3,846
Conversion Rate: 82.96%
Sponsor Opt-In Rate: 37.00%
 Campaign Highlights
Indiana +
Upland Brewing
Prize Details: Aggregate Metrics:
Chance to win an Upland
Solo Stove + Indiana Gear!
Key Stats to Know:
2nd Most Link Clicks
3rd Most Engagements
3rd Best CTR 73%
Above Average
3rd Best ERI 59%
Above Average
Top 10 Ranked CVR 30%
Above Average
Top 10 Ranked Sponsor Opt-
In Rate 15% Above Average
Florida +
International Diamond Center
Prize Details:
Chance to win dinner for (2)
at Spurriers Gridiron Grille
+ $250 to Gators Sportshop
+ $500 to International
Diamond Center and more!
Key Stats to Know:
2nd Best CTR 79%
Above Average
3rd Best CVR 44%
Above Average
Best ERI 67% Above Average
Most Engagements, Link
Clicks, and Entries of the Week
National +
Dunkin'
Prize Details:
Grand Prize Winner gets (2)
Collegiate Basketball Tickets +
Hotel & Airfare for (2) + Free
Dunkin' Coffee for a Year + Gift
Cards! All 2nd Place Winners
get a $100 Fanatics Gift Card
+ $100 Dunkin' Gift Card!
Key Stats to Know:
3rd Best CTR 54%
Above Average
Most Engagements, Link
Clicks, and Entries of the Week
Best ERI 82% Above Average
Best CVR 56% Above Average
Enter to Win
Lead Generation | MMR Region II
Reach: 92,057 Activated By: Katelyn Nelson
Impressions: 197,789 Demo Link
Engagements: 10,893
Engagement Rate: 5.51%
Link Clicks: 5,432
Click Through Rate: 2.75%
Entries: 3,523
Conversion Rate: 70.71%
Sponsor Opt-In Rate: 41.56%
Aggregate Metrics:
Enter to Win
Lead Generation | MMR Region I
Reach: 246,643
Activated By: Chase Morgan
Impressions: 501,148
Demo Link
Engagements: 44,910
Engagement Rate: 8.96%
Link Clicks: 14,749
Click Through Rate: 2.94%
Entries: 10,002
Conversion Rate: 81.33%
Sponsor Opt-In Rate: 25.79%
Enter to Win
Lead Generation | National
Activated By: Brenna Mason
Aggregate Metrics: Demo Link
Reach: 801,435
Impressions: 2,286,806
Engagements: 163,724
Engagement Rate: 7.16%
Link Clicks: 50,780
Click Through Rate: 2.22%
Entries: 221,520
Conversion Rate: 92.14%
Sponsor Opt-In Rate: 27.94%
 Campaign Highlights
UConn+ Enter to Win
Mohegan Sun Lead Generation | MMR Region II
Prize Details: Aggregate Metrics: Activated By: Chase Morgan
Chance to win a (2) Night Reach: 67,743 Demo Link
Hotel Stay at Mohegan Sun Impressions: 182,374
+ (2) Tickets to the BIG EAST Engagements: 16,298
Women's Basketball Engagement Rate: 8.94%
Tournament (Semifinals & Link Clicks: 8,923
Finals) + a UConn Gear Pack! Click Through Rate: 4.89%
Key Stats to Know: Entries: 6,092
Top 10 Ranked CVR Conversion Rate: 77.68%
40% Above Average Sponsor Opt-In Rate: 50.26%
3rd Best Sponsor Opt-In
Rate 34% Above Average
Best ERI 67% Above Average
Best CTR 74% Above Average
Most Link Clicks of the Week
3rd Most Engagements & Entries
Spin to Win
Digital Game | MMR Region I
Arizona + Activated By: Aubrey Slavin
Demo Link
Treasure Franchise Company LLC
Prize Details: Aggregate Metrics:
Chance to win (4) Football Reach: 107,212
Tickets, (2) Tickets vs. ASU + Impressions: 298,680
On-Field Recognition, (2) Engagements: 29,459
Tickets vs. ASU + Pre-Game Engagement Rate: 9.86%
Hospitality, (2) Women's Link Clicks: 23,792
Basketball Tickets + On-Court Click Through Rate: 7.97%
Recognition, (2) Softball Tickets Entries: 21,646
+ First Pitch, and more! Conversion Rate: 76.17%
Key Stats to Know: Sponsor Opt-In Rate: 68.42%
Most Link Clicks & Entries
2nd Most Engagements
Best CTR 84% Above Average
Best ERI 70% Above Average
2nd Best Sponsor Opt-In Rate 63% Above Average Enter to Win
Top 10 Ranked CVR 38% Above Average Lead Generation | MMR Region II
Activated By: Leslie Fuentes
North Dakota State + Demo Link
Sandy's Donuts
Prize Details: Aggregate Metrics:
Chance to Win 12 Coupons Reach: 37,120
for a Free Dozen Donuts! Impressions: 126,709
Key Stats to Know: Engagements: 11,868
2nd Best ERI 68% Engagement Rate: 9.37%
Above Average Link Clicks: 4,414
3rd Best CTR 63% Click Through Rate: 3.48%
Above Average Entries: 3,040
3rd Best CVR 39% Conversion Rate: 77.31%
Above Average Sponsor Opt-In Rate: 42.01%
Top 10 Ranked Sponsor
Opt-In Rate 16% Above Average
 Campaign Highlights
Seton Hall + Spin to Win
New York Life- NJ General Office Digital Game | MMR Region II
Activated By: Katelyn Nelson
Prize Details: Aggregate Metrics:
Demo Link
Chance to win Basketball Reach: 16,861
Game Tickets, SHU T-Shirt, Impressions: 81,718
SHU Prize Pack, Bookstore Gift Engagements: 4,940
Card, or a Grand Prize Entry! Engagement Rate: 6.05%
Key Stats to Know: Link Clicks: 3,482
2nd Most Entries Click Through Rate: 4.26%
Best Sponsor Opt-In Rate Entries: 3,311
30% Above Average Conversion Rate: 55.13%
Top 10 Ranked CVR 6% Sponsor Opt-In Rate: 48.20%
Above Average
Best ERI 51% Above Average
Best CTR 70% Above Average

Western Kentucky + Spin to Win

Cheetah Clean Digital Game | MMR Region II
Prize Details: Activated By: Miranda Myford
Aggregate Metrics:
Chance to win a 50% off Demo Link
Reach: 31,199
Certificate, WKU Cheetah Impressions: 123,132
Clean Towel, Cheetah Clean Engagements: 6,112
T-Shirt, Cheetah Clean Decal, Engagement Rate: 4.96%
Car Wash Coupon, Free Link Clicks: 2,516
Interior/Exterior Car Wash, Click Through Rate: 2.04%
or be a Grand Prize Winner! Entries: 17,645
Key Stats to Know: Conversion Rate: 55.79%
Most Entries of the Week Sponsor Opt-In Rate: 78.66%
Best Sponsor Opt-In Rate
75% Above Average
Top 10 Ranked CVR 7% Above Average
2nd Best CTR 46% Above Average
3rd Best ERI 50% Above Average

Arkansas +
Coca-Cola
Prize Details:
Chance to Win (1) Coca-Cola
Yeti Cooler + (4) Coca-Cola
Tumblers + (1) Arkansas
Baseball Hat + and (1)
Arkansas Baseball!
Key Stats to Know:
Best ERI 67%
Above Average
Best CTR 68%
Above Average
Most Entries & Link Clicks
2nd Most Engagements
CVR 12% Above Average
Enter to Win
Lead Generation | MMR Region I
Activated By: Katelyn Nelson
Demo Link
Aggregate Metrics:
Reach: 71,468
Impressions: 236,589
Engagements: 21,200
Engagement Rate: 8.96%
Link Clicks: 9,456
Click Through Rate: 4.00%
Entries: 35,800
Conversion Rate: 58.52%