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  • IM3069-Project Requirement

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    This document outlines a university project that requires students to write a start-up business plan in groups of 5-6 students. It provides the tasks and timeline required to develop the business plan over 14 weeks, including generating startup ideas, conducting feasibility tests, building a business model, analyzing the market, and writing and presenting the final 30-40 page business plan. The business plan is worth 30% of the total project points.

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    IM3069-Project Requirement (1)

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    This document outlines a university project that requires students to write a start-up business plan in groups of 5-6 students. It provides the tasks and timeline required to develop the business plan over 14 weeks, including generating startup ideas, conducting feasibility tests, building a business model, analyzing the market, and writing and presenting the final 30-40 page business plan. The business plan is worth 30% of the total project points.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    4 views1 page

    IM3069-Project Requirement

    Uploaded by

    khoa.hoangplayer
    This document outlines a university project that requires students to write a start-up business plan in groups of 5-6 students. It provides the tasks and timeline required to develop the business plan over 14 weeks, including generating startup ideas, conducting feasibility tests, building a business model, analyzing the market, and writing and presenting the final 30-40 page business plan. The business plan is worth 30% of the total project points.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Entrepreneurship – IM3107 - Project

    1. Project: Write a start-up business plan.


    2. Contribution to the total point: 30%
    3. Number of students: 5-6 students
    4. Tasks required:
    Wee Tasks Methods Outcomes Percentage
    k of
    evaluation
    1 Forming groups Randomly Group Leader 0%
    Rules
    3 Generating and Creative Ideation A preliminary start- 10%
    choosing startup up idea
    ideas
    4 Conducting Concept test Final start-up idea 10%
    feasibility test
    5 Building aBusiness model Business model 10%
    business model canvas (BMC)
    Ireland-Barringer
    business model
    6 Analyzing PESTEL Strategy for the 10%
    market SWOT start-up
    FIVE FORCES
    Market
    segmentation….
    7-12 Writing a start- Use the table of A start-up business 30%
    up business plan contents in the plan (30-40 pages)
    textbook (page 233)
    13-14 Presenting the Pitching Pitching 30%
    start-up business presentation
    plan Q&A with mock
    investors

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