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  • Kitkat Campus Drive

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    sohilbankar7
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    Kitkat wants to launch a campus drive for a new dessert to target college students. The 3 key objectives are to increase reach among college students, establish stronger affiliation with that group, and enter new businesses like desserts. The drive would be exclusive to select campuses. Key customers are college-aged adults seeking new and exciting snacks. Messaging would focus on exclusivity, quality, and positioning it as a premium product. Distribution partners like campus cafes could sell the exclusive dessert. Success would be tracked by sales, campus footfall, website traffic, and customer feedback.

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    Kitkat wants to launch a campus drive for a new dessert to target college students. The 3 key objectives are to increase reach among college students, establish stronger affiliation with that group, and enter new businesses like desserts. The drive would be exclusive to select campuses. Key customers are college-aged adults seeking new and exciting snacks. Messaging would focus on exclusivity, quality, and positioning it as a premium product. Distribution partners like campus cafes could sell the exclusive dessert. Success would be tracked by sales, campus footfall, website traffic, and customer feedback.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    18 views6 pages

    Kitkat Campus Drive

    Uploaded by

    sohilbankar7
    Kitkat wants to launch a campus drive for a new dessert to target college students. The 3 key objectives are to increase reach among college students, establish stronger affiliation with that group, and enter new businesses like desserts. The drive would be exclusive to select campuses. Key customers are college-aged adults seeking new and exciting snacks. Messaging would focus on exclusivity, quality, and positioning it as a premium product. Distribution partners like campus cafes could sell the exclusive dessert. Success would be tracked by sales, campus footfall, website traffic, and customer feedback.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    of 6

    Kitkat campus drive

    Sohil Bankar
    Objectives of the drive

    Reach Affiliation
    KitKat could increase its reach KitKat could establish its
    among target audience via affilaition to the college going
    campus drives population stronger

    Entering new
    Exclusivity businesses
    KitKat would choose specific Oreo shakes, oreo ice cream and
    institutions for the drive;further other desserts are a household
    cementing its connection with name. KitKat could enter the
    the target audience dessert space as well
    Who are the customers, what
    are their needs

    Customer base Their needs

    - The college going strata of the


    - Something new and exciting that is
    population
    worth trying.
    - Young adults who are more open to
    - Visually appealing
    trying new things
    - Reasonably priced dessert
    - Medium to high spending capacity
    - Brand appeal
    - Colleges with a cafeteria
    Messaging befitting the consumer base

    01 02
    Exclusivity Quality
    The availability of the KitKat With KitKat; customers would
    dessert would be specific to be ensured of the quality to
    your campus expect

    03
    Premium product
    As the dessert will be targeted
    to the campus going young
    adult crowd
    Channels for KitKat desserts
    Partnering with regional Partnering with a dessert KitKat launching a new
    café, school café brand dessert

    Partner with the café Partner with mass market Create a limited edition
    vendors (Theobrama etc) dessert brands like Amul, Kitkat dessert
    Kwality walls
    Provide them with the
    Provide them the know-how Make it exclusive for
    instructions and know how of
    of making the dessert campuses
    making the dessert

    Establish your presence,


    Incentivize the cafeterias for Increase your reach to the
    create product demand by
    promoting the KitKat dessert target audience by selling
    selling exclusively in the
    exclusively
    campus
    KPIs to track

    KitKat sales Campus footfall


    Tracking the number of KitKat
    As the dessert would be sold
    sales in the vicinity of the
    only on the campus, note the
    campus to track the objective of
    change in campus footfall
    reach increase

    web traffic expressions Customer feedback


    Track the number of visits of Take note of the feedback the
    affiliated partners’ websites for campus students would be
    our dessert to map demand giving to map future prospects
    of launching the dessert to the
    masses

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