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1. Assertive – a type of illocutionary act in which the speaker expresses Lesson 3:Types of Communicative Strategy
belief about the truth of a proposition. Some examples of an
assertive act are suggesting, putting forward, swearing, boasting, and People communicate every day to establish and maintain
concluding. relationships, know and understand themselves, and find meaning in the
Example: No one makes better pancakes than I do. daily grind. Moreover, since humans are social beings who survive more
2. . Directive – a type of illocutionary act in which the speaker tries to effectively through sensible discourses, they are always driven to learn the
make the addressee perform an action. Some examples of a directive skills of creating and sustaining meaningful conversations. Successful
act are asking, ordering, requesting, inviting, advising, and begging. communication requires understanding of the relationship between words
Example: Please close the door. and sentences and the speech acts they represent. However, a conversation
3. Commissive – a type of illocutionary act which commits the speaker may be complex at times; that is why some people get lost along the way and
to doing something in the future. Examples of a commissive act are misunderstand each other. It is only when we willingly cooperate and speak
promising, planning, vowing, and betting. in sociallyapproved ways that we can make a conversation meaningful.
Example: From now on, I will participate in our group activity.
4. Expressive – a type of illocutionary act in which the speaker Types of Communicative Strategy
expresses his/her feelings or emotional reactions. Some examples of
an expressive act are thanking, apologizing, welcoming, and Since engaging in conversation is also bound by implicit rules, Cohen
deploring. (1990) states that strategies must be used to start and maintain a
Example: I am so sorry for not helping out in our group projects and conversation. Knowing and applying grammar appropriately is one of the
letting you do all the work. most basic strategies to maintain a conversation. The following are some
5. Declaration – a type of illocutionary act which brings a change in the strategies that people use when communicatin.
external situation. Simply put, declarations bring into existence or
cause the state of affairs which they refer to. Some examples of
declarations are blessing, firing, baptizing, bidding, passing a
sentence, and excommunicating.
Example: You are fired! By saying that someone is fired, an employer
causes or brings about the person’s unemployment, thus changing 1. Nomination
his external situation.
A speaker carries out nomination to collaboratively and productively signals like a nod, a look, or a step back, and you could accompany
establish a topic. Basically, when you employ this strategy, you try to these signals with spoken cues such as “What do you think?” or “You
open a topic with the people you are talking to. wanted to say something?”
When beginning a topic in a conversation, especially if it does not
arise from a previous topic, you may start off with news inquiries and Topic Control
news announcements as they promise extended talk. Most 4. Topic control covers how procedural formality or informality affects
importantly, keep the conversational environment open for opinions the development of topic in conversations. For example, in meetings,
until the prior topic shuts down easily and initiates a smooth end. you may only have a turn to speak after the chairperson directs you
This could efficiently signal the beginning of a new topic in the to do so. Contrast this with a casual conversation with friends over
conversation. lunch or coffee where you may take the conversational floor
anytime.
2. Restriction Remember that regardless of the formality of the context, topic
Restriction in communication refers to any limitation you may have control is achieved cooperatively. This only means that when a topic
as a speaker. When communicating in the classroom, in a meeting, is initiated, it should be collectively developed by avoiding
or while hanging out with your friends, you are typically given unnecessary interruptions and topic shifts. You can make yourself
specific instructions that you must follow. These instructions confine actively involved in the conversation without overly dominating it by
you as a speaker and limit what you can say. using minimal responses like “Yes,” “Okay,” “Go on”; asking tag
For example, in your class, you might be asked by your teacher to questions to clarify information briefly like “You are excited, aren’t
brainstorm on peer pressure or deliver a speech on digital natives. In you?”, “It was unexpected, wasn’t it?”; and even by laughing!
these cases, you cannot decide to talk about something else. On the
other hand, conversing with your friends during ordinary days can be 5. Topic Shifting
far more casual than these examples. Just the same, remember to Topic shifting, as the name suggests, involves moving from one topic
always be on point and avoid sideswiping from the topic during the to another. In other words, it is where one part of a conversation
conversation to avoid communication breakdown. ends and where another begins.
When shifting from one topic to another, you have to be very
3. Turn-taking intuitive. Make sure that the previous topic was nurtured enough to
Sometimes people are given unequal opportunities to talk because generate adequate views. You may also use effective conversational
others take much time during the conversation. Turn-taking pertains transitions to indicate a shift like “By the way,” “In addition to what
to the process by which people decide who takes the conversational you said,” “Which reminds me of,” and the like.
floor. There is a code of behavior behind establishing and sustaining
a productive conversation, but the primary idea is to give all 6. Repair
communicators a chance to speak. Repair refers to how speakers address the problems in speaking,
Remember to keep your words relevant and reasonably short listening, and comprehending that they may encounter in a
enough to express your views or feelings. Try to be polite even if you conversation. For example, if everybody in the conversation seems
are trying to take the floor from another speaker. Do not hog the to talk at the same time, give way and appreciate other’s initiative to
conversation and talk incessantly without letting the other party air set the conversation back to its topic.
out their own ideas. To acknowledge others, you may employ visual
Repair is the self-righting mechanism in any social interaction It has the purpose of providing information, history, theories,
(Schegloff et al, 1977). If there is a problem in understanding the practical applications, and etc. that the can help the listeners
conversation, speakers will always try to address and correct it. understand something unknown or not clearly understood to them.
Although this is the case, always seek to initiate the repair. Helps audience to understand the topic in a more in-depth manner by
7. Termination providing the following in an organized way: new data, data that
Termination refers to the conversation participants’ close-initiating are not readily available to everyone, or data already known by
expressions that end a topic in a conversation. Most of the time, the the audience but looked in a different way.
topic initiator takes responsibility to signal the end of the discussion EXAMPLES:
as well.
Although not all topics may have clear ends, try to signal the end of “Learning Loss and Its Consequences”
the topic through concluding cues. You can do this by sharing what “History of Information and Communication Technology in the
Philippines”
you learned from the conversation. Aside from this, soliciting
Orientation for senior high school students
agreement from the other participants usually completes the
discussion of the topic meaningfully. PERSUASIVE SPEECH
ORAL COMMUNICATION Its purpose is to change the listeners’ opinion, attitude, or belief
regarding a certain topic by providing materials that can or will help
LESSON 14: TYPES OF SPEECHES ACCORDING TO convince the listener.
PURPOSE Must be supported by evidences such as statistics, experts’
testimonies, and cause and effect.
Course Subject Description: The development of listening and speaking
skills and strategies for effective communication in various situations. EXAMPLES:
”Before anything else, preparation is the key to success.” –Alexander Tip: When sourcing information, site globally acclaimed organizations,
Graham Bell. In communication, how should one prepare a speech? foundations, and agencies e.g. United Nations (particularly UNICEF,
UNESCO, and etc.), OECD, and etc.; and nationally recognized agencies
PRINCIPLES OF SPEECH WRITING and departments in the Philippines.
Choosing the Topic THIRD PRINCIPLE: SOURCING THE INFORMATION
Analyzing the Audience
Sourcing the Information Honest
Outlining and Organizing the Speech Content Reliable
Relevant
FIRST PRINCIPLE: CHOOSING THE TOPIC
Timely
Timely Novelty
Interesting
FOURTH PRINCIPLE: OUTLINING AND ORGANIZING THE
New
SPEECH CONTENT
Controversial
Start with the key points that you want your audience to remember.
FIRST PRINCIPLE: CHOOSING THE TOPIC
Highlight the most important part of your speech by giving a thesis
Be mindful of culture, gender, age, social status, and religion when statement and providing supporting details.
choosing a topic. Sort the information and organize the speech itself.
It is a good advice to choose a topic that is in the speaker’s and If it is a narrative speech, consider arranging the events in
audience’s level of knowledge. chronological outline.
If it is a motivational speech, try using a problem-solution pattern.
SECOND PRINCIPLE: ANALYZING THE AUDIENCE
Chronological outline, spatial or geographical outline, cause and
Get or guess the demographic data of the audience effect outline, problem-solution outline, and topical outline
Know the groups to which your audience belongs
TECHNIQUES FOR WRITING THE SPEECH
Find out how your audience feels about the topic (supportive,
wavering, or hostile audience) Writing the body of the speech first
Find out how the audience feels about you. Writing the introduction of the speech first
The content and the language of one’s speech will be greatly In an extemporaneous speech, only an introduction or conclusion can
affected of one’s audience. be written in full. The body is in outline form.
The speech, as written, should flow logically from one point to
THIRD PRINCIPLE: SOURCING THE INFORMATION another. This logical progression makes it easy for the speaker to
Seeking out the available means for finding materials to support the deliver the speech in full form like the manuscript or memorized
speech.
speeches or in outline form like the impromptu or extemporaneous MODULATION PRACTICE
speeches.
Across the centuries the memory comes rushing back to me: of brown-
LESSON 16: PRINCIPLES OF SPEECH DELIVERY skinned men putting out to sea in ships that were as frail as their hearts were
stout. Over the sea I see them come, borne upon the billowing wave and the
A speech that is never delivered is useless. Writing is just half the whistling wind, carried upon the mighty swell of hope–hope in the free
communication process. abundance of new land that was to be their home and their children’s forever.
FIRST PRINCIPLE: ARTICULATION THIRD PRINCIPLE: STAGE PRESENCE
Speaking with clear and distinct sounds Refers to the speaker’s ability to “own” the stage, fill the space,
Correct way of saying and pronouncing words and project his or her personality to the audience.
Proper breathing techniques together with the correct molding of Overcoming stage fright, the opposite of stage presence
sounds that make up words contribute to efficient articulation. No one is immune from stage fright. Other people just manage it
ARTICULATENESS PRACTICE better and create what we see as stage presence.
I am a Filipino – inheritor of a glorious past, hostage to the uncertain future. FOURTH PRINCIPLE: FACIAL EXPRESSIONS, GESTURES, AND
As such, I must prove equal to a two-fold task – the task of meeting my MOVEMENT
responsibility to the past and the task of performing my obligation to the Nonverbal communication reinforces, clarifies, and complements
future. the message of any speech.
SECOND PRINCIPLE: MODULATION Facial expressions should change with the content of the speech
being delivered.
Pertains to adjusting or manipulating the resonance and timbre of Gestures should emphasize only certain points.
one’s voice as one speaks Movement should allow the speaker to carry the speech around,
Modulating your voice catches your listeners’ interest and attention. forward, and to the audience, metaphorically speaking. It should also
High pitch sounds more exciting and engaging. It is used when the direct the audience to follow the speaker and keep them hanging
referring for action, excitement, or passion. on his/her every word.
Low pitch conveys authority and very serious tone of voice. It
conveys confidence. FIFTH PRINCIPLE: AUDIENCE RAPPORT
Fast pace sounds more exciting and engaging but must be clear (not Connecting with the audience at a deeper level
very fast). It conveys energy and enthusiasm. Delivering a speech that appeals to the audience
Slow pace emphasizes an idea or concept and makes it land
powerfully in the ease of the listeners. It is used for tricky and
complicated statements.
Adjust your modulation based on the communicative situation. For
example, considering how one will modulate one’s voice when
speaking with a microphone.