A Marketing Research of

_____________________________________
In Partial Fulfillment of the Requirements in

Entrepreneurship

_____________________________________
Subject Adviser
Dr. Annabelle G. Bughao

Submitted By:
Estember, Francine Angela
Estacio, Shairene Gaile
Emelo, Allex Sandra
Gutierrez, Lourence Kenzo
Isidro, Sean Jeremiah
 TABLE OF CONTENTS

I. COMPANY DESCRIPTION 3

About the Company 3

Logo Description 3
Vision 3
Mission 3
Tagline 4

II. ABOUT THE SERVICE 4

Service Name 4
Health Benefits 4
Service Equipments 5
Service Preparation 6

III. TARGET MARKET 7

Geographic 7
Area Profile 7
Location Map 7
Demographic 8

IV. SUMMARY DATA 9

Summary of Data 9
Comments and Suggestions 17

V. CONCLUSION 18

VI. MORAL LESSON 18

VII. RESEARCH DOCUMENTATION 19

VIII. REFERENCE 20

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 INTRODUCTION

In the digital age, the demand for high-quality photo printing services has surged due to the rapid
sharing of photos. As the custodians of priceless memories, our service aims to preserve these memories as
timeless keepsakes. We conduct thorough marketing research to meet client needs and stay at the forefront of
the industry. Our goal is to turn digital images into timeless keepsakes, ensuring that we remain at the forefront
of the industry and satisfy the changing needs of our clients.

What truly sets us apart is our commitment to innovation and sustainability. In addition to our dedication to
providing top-notch photo printing services, we are proud to introduce a unique and eco-friendly aspect to our
offerings. We are excited to unveil our exclusive organic ink alternative, this innovation not only enhances the
quality of our prints but also aligns with our eco-conscious values. By using organic ink, we reduce our
environmental footprint, making each photo print a testament to our dedication to both quality and
sustainability.

With the help of this marketing research project, we hope to learn more about the dynamics of the picture
printing business as well as the tastes and expectations of our target market. We want to improve the services we
offer, make our business processes more efficient, and create marketing techniques that are appealing to
consumers.

We will cover a wide range of topics in our study, such as market trends, consumer behavior, technology
developments, and competitor analyses. We will acquire crucial data through surveys, interviews, data analysis,
and market research to help us improve our service and remain aware of the always shifting demands of our
clients.

We will describe the goals of our marketing research, the approach we intend to use, and the expected
advantages for both our company and our clients in this document. We are eager to find new prospects, improve
our photo printing service, and keep providing outstanding experiences to our loyal customers as we dive into
this research study. We shall set off on this adventure of exploration, invention, and development in the field of
picture printing together. Join us in shaping the future of photo printing, where quality, sustainability, and
innovation converge to create truly unforgettable memories.

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I. COMPANY DESCRIPTION

About the Company

At Limbag Larawan are dedicated to using the art of photo printing to preserve your most
treasured memories. For your digital memories to come to life, we specialise in providing prints of the
highest quality. Using cutting-edge technology and a dedication to quality, we ensure that each image is
rendered with impeccable clarity and vibrancy. Our goal is to turn your images into real, physical works
of art that you will cherish forever. Please put your faith in us to use the power of print to bring your
memories to life.

Company Logo

Logo Description

Our company logo embodies our essence. It's an artistic visual symphony that perfectly captures
our dedication to turning your digital memories into tangible artwork. With its simple design, bold and
pastel colors, our logo reflects our passion for precision. In order to help consumers better understand
and recognise the company, we also incorporated the company's colour into the logo itself.

Vision

We aim to be the top choice for preserving life's precious moments through high-quality prints
that capture the heart. To be the leading innovators in the photo printing industry, continually redefining
the way people cherish and share their memories.

Mission
Our mission at Limbag Larawan is to provide great picture printing services that go above and
beyond expectations in order to turn digital memories into tangible treasures. With the aid of

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 cutting-edge technology and a desire for quality, we are committed to maintaining the emotional
impact and authenticity of each image. We want to give our clients a smooth and delightful experience
while creating long-lasting relationships through the power of print.

Tagline

Limbag Larawan’s tagline was "Express your creativity with Ink Origin - where original prints
come to life!" This tagline puts the focus on the idea of creativity and originality, two concepts that are
inherent to the idea of printing photos. It also emphasizes the quality and authenticity of the prints, while
inviting folks to create something meaningful and personal with Ink Origin's services.

II. ABOUT THE SERVICE

Service Name

The reason "Limbag Larawan" was chosen as the company's service name is that it effectively
captures the essence of the business. "Limbag" in Filipino means "printing" and "larawan" means
"images" or "pictures." The combination of these two words accurately reflects the company's focus on
using cutting-edge technology to turn digital images into high-quality physical prints.

Health Benefits

Certain images, shapes, and colors can have a calming effect on the mind, which can improve
your mood and help you relax. Whether you're new to using calming pictures and colors or a seasoned
professional, consider keeping these sorts of images on hand for times of stress

A. Reduced Stress and Anxiety. Photo printing can be a stress-reducing activity, as it allows
individuals to focus on memories rather than external stimuli. Several studies have found that
reminiscing on positive memories can reduce stress and anxiety levels. (Prakash, 2014)
B. Increased Emotional Well-Being. Reminiscing on old photos can increase feelings of nostalgia,
which can positively impact mental and emotional well-being. Studies suggest that recalling fond
memories can lead to greater life satisfaction and reduced stress levels. (O'Connell, 2014)
C. Improved Mental Acuity. The act of physically organizing and categorizing photos can also provide
mental stimulation, potentially improving mental vitality and cognitive function. This can be
particularly beneficial for individuals experiencing cognitive decline. (Argyle, 2016)
D. Increased Social Connection. Photo printing can be a way to share memories with loved ones,
strengthening social connections. This can have positive effects on mental health and well-being.
(Fredrickson, 2016)

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 Service Equipments
● Printer
● Computer
● Ink
● Photo paper
● Photo paper cutter

PRINTER LAPTOP
A machine for printing text or pictures onto paper, Is an electronic device that manipulates information,
especially one linked to a computer. or data. It has the ability to store, retrieve, and
process data.

INK PHOTO PAPER Is a

Is a liquid that contains a chemical composition of paper coated with a light-sensitive chemical formula,
pigments or dyes used to transfer an image, text or a like photographic film, used for making photographic
design onto a suitable surface. prints.

PHOTO PAPER CUTTER

A tool for cutting paper and photos, usually a blade
mounted over a table on which paper can be aligned.

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Service Preparation

Here is a step-by-step process of printing a photo:

1. The customer will select the photo that they want to print.
2. They will decide the size, orientation, and print quality of the photo.
3. We adjust the print settings, such as brightness, contrast, and color balance.
4. We select the type of paper we want to use for the print. Paper type can affect the quality of the print.
5. Load paper into the printer: Insert the paper into the printer according to the printer's instructions. Be
sure to follow any instructions related to paper usage, such as aligning the paper or selecting the paper
type.
6. Print the photo: Send the photo to the printer to start the printing process. The printer will start
printing and you will see the progress of the print.
7. Check the print: Once the print is done, remove it from the printer and check it for any issues such as
printing errors

Figure 2.1 Service Flow Chart

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 The production process is shown in the picture. It will begin printing as soon as the file has been
sent to us and is prepared for printing. Now we're going to package the printed pictures.

III. TARGET MARKET

Geographic

On the Philippine Island of Luzon, which is part of the country, is the rural neighbourhood
known as Pason Buaya 2. A rough estimate places the area's average elevation at 47.3 meters (1552 feet)
above sea level. Pasong Buaya 2 has a total area of roughly 3,588 square kilometers (3,588 km2). The
community would be around 200 meters long if we were to measure it.

Area Profile

The city of Imus, which is a part of the province of Cavite, is where Pasong Buaya 2 is situated.
14.3878 and 120.9675 (14*23' North and 120*58' East) are its coordinates. The population of the
barangay was estimated to be 35,523 people as of the most latest data from the 2023 Census. The city of
Imus itself has an estimated population of 600,964 individuals as of 2023.

Location Map

This Commercial Building, located at Phase 10 Barangay Pasong Buaya 2, Imus Cavite is the proposed
location for the business. It also measures 20 square meters.

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 Demographic

Pasong Buaya 2, Imus Cavite residents are the company's target market. The company's target is
mainly composed of individuals between the ages of 13 to 60. There are 17,350 (48.8%) male and
18,173 (51.2%) female. This includes both male and female individuals, with roughly an equal
distribution. The total population living in this area is estimated to be around 35,523 individuals.
Additionally, you will find that we treat all customers equally and with respect, regardless of their
background or identity. So, no matter where you come from or who you are, everyone is welcome in our
business

Population

PRIMARY MARKET POPULATION

As of 2023, residents of Pasong Buaya 2 35,523

Market Needs

Market needs are the things that customers need, want, and have as goals. The objective of
Market Need is to learn about people's various viewpoints on their lives.

● Product: Ink Origin's Photo Printing services offers high-quality print services for customers seeking to
preserve their important memories

● Price: The company wants its product to be affordable for all consumers, regardless of their income
level.

● Place: The company's selected location is in proximity to both a school and various well-known
businesses, making it easily accessible to people of all age groups.

● Promotion: The company plans to promote its photo printing service through infographic advertising,
offering special prices for students and seniors, and utilizing promotions like discounts for referrals.
People: The company's target market is those unaware that printing services can offer a high-quality,
personalized product that can help capture and preserve important memories. It wants to educate
customers about the benefits of personalized photo printing and provide an alternative option for those
who seek a high-quality product.

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IV. SUMMARY OF DATA

Summary of Data

The sampling technique used by Slovin's formula and the entire population of Pasong Buaya 2
determined the number of respondents.

n = sample population
N = total population as of 2023 = 35,523
e2= margin of error = 20%

= 35,523 / 1+ (35,523) (0.20)

= 35,523 / 1 + (35,523) (0.04)
= 35,523/ 1 + 1,420.92
= 35,523/ 1,420.92
n = 24.9 or 25 respondents

The researchers can tabulate the information and evaluate the survey using this sample

● DEMOGRAPHIC PROFILE OF THE RESPONDENTS

AGE N (%)

13 - 15 7 (28%)

16 - 20 11 (44%)

21 - 25 2 (8%)

26 - 30 0 (0%)

31 - 35 0 (0%)

36 - 40 1 (4%)

41 – 45 2 (8%)

46 - 50 0 (0%)

51 - 55 1 (4%)

56 - 60 1 (4%)

TOTAL RESPONDENTS 25 (100%)

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 The result of the survey was done by respondents in the Barangay Pasong Buaya 2 City of Imus. Most of
the respondents ages 16-20 years old.
GENDER N (%)

Female 18 (72%)

Male 7 (28%)

TOTAL RESPONDENTS 25 (100%)

Out of the 25 respondents, 18 of them are females and 7 of them are males.

SOCIAL STATUS N (%)

Student 19 (76%)

Unemployed 4 (16%)

Employed 1 (4%)

Professional 1 (4%)

TOTAL RESPONDENTS 25 (100%)

Out of the 25 respondents, 19 of them are students, 4 of them are unemployed, 1 of them is employed,
and 1 of them is professional.

● QUESTIONS: YES OR NO

The researcher asked the respondents if they tried to use a photo printing service before. Most of the
respondents answered yes, they tried using a photo printing service before.

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 The researcher asked the respondents if they typically frame their printed photos. Most of the
respondents said no, most of them said they don’t frame their printed photos.

The researcher asked the respondents if they think printed photos are better than digital. Most of them
answered yes, they think printed photos are way better than digital.

The researcher asked the respondents if the price of the product is reasonable. Most of the respondents
answered yes, they thought the price was reasonable.

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 The researcher asked the respondents if they preferred glossy than matte photo. Most of the respondents
said yes, they prefer glossy than matte photos.

The researcher asked the respondents if photo printing helps them in many ways. Most of all the
respondents answered yes, printed photos helped them in any ways

The researcher asked the respondents if they prefer colored photos. Most of the respondents answered
yes, they like colored photos.

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 The researcher asked the respondents if they print photos for personal use or special occasions. All the
respondents answered yes, they’re using printing photos for personal use or on special occasions.

The researcher asked the respondents if they preferred to use Bluetooth when doing photo printing. Most
of the respondents answered yes, they’re using Bluetooth.

The researcher asked the respondents if they collect photos for keeping memories. Most of the
respondents said yes, they’re collecting photos for memories.

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 The researcher asked the respondents if they would they consider using our photo printing service again
in the future. Most of the respondents answered yes, they’ll recommend our service to others.

The researcher asked the respondents if they found another photo printing service that offers the same
level of customer service as ours. most of the respondents answer yes, they find other photo printing service
offer the same level of customer service as ours.

The researchers asked the respondents if they were satisfied with the quality of our printed photo. All the
respondents answer yes, they're satisfied with the quality of printed photo.
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 The researcher asked the respondents if we met their expectations on our printed photos. Most of the
respondents answered yes, the service meets their expectations.

The researcher asked the respondents if they would recommend it to others. All the respondents
answered yes, and they would recommend the service to their friends or others.

● QUESTIONS: MULTIPLE CHOICE

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 The researcher asked the respondents multiple choices about what more important factors are when
choosing a photo printing service. Most of the respondents answered that the quality of the photos is more
important.

The researcher asked the respondents multiple choices about what they mostly use printed photos for.
Most of the respondents answered that for preserving memories

The researcher asked the respondents multiple choices about how often they use photo printing service.
Most of the respondents said they rarely use photo printing.

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The researcher asked the respondents multiple choices about how they perceive the quality of our photo printing
service compared to competitors. Most of the respondents answered that much more quality than others.

The researcher asked the respondents multiple choices about who has the best quality when printing
photos. Most of the respondents answered Ink Origin, who has the best quality when printing photos.

● Comments and Suggestions

POSITIVE COMMENTS ACTION PLAN

➔ Very affordable Maintaining our photo printing service price

reasonable and affordable.

➔ Good service We will assure that we’ll maintain the quality of our
service.

➔ Nice quality Maintaining our printed photos with high quality.

NEGATIVE COMMENTS ACTION PLAN

➔ The quality of color in printed photo is We will use a high quality of ink to make our printed
kinda off photos high quality.

SUGGESTIONS ACTION PLAN

➔ Make the printing photo more visible We will use the right and high-quality materials that
will enhance the quality of our printing service.

➔ Put a boarder like polaroid Putting a boarder just like a polaroid that everyone
will like it especially people who loves polaroid can’t
afford real polaroids.

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V. CONCLUSION

The photo printing industry is a growing market with potential for profitability. Photo printing services
have multiple benefits. Aside from preserving memories with high-quality personalized prints, it's a creative
outlet that helps customers express their individuality. With a large variety of print formats and sizes to choose
from, customers can find the perfect solution to fit their needs. We are passionate about helping customers
commemorate special moments in their lives with high-quality photo prints that last a lifetime. Whether you're
looking for a gift for a loved one, decorating your home with personalized art, or simply want to capture a
special memory, with a vast array of sizes, formats, and designs available, you can be sure to find the perfect
solution to fit your needs.

Our photo printing services are designed to give customers the freedom to express themselves and
capture their special moments in the highest quality. We're constantly innovating and improving our services to
provide our customers with the best possible experience. Whether you're a beginner or a pro, we're here to serve
you. At Limbag Larawan we believe in the power of memories, and we're passionate about helping you capture
and preserve them to the highest quality.

In sum, our photo printing service is not merely about ink and paper; it's about the stories, emotions, and
connections that photographs represent. We are honored to be a part of your journey, turning moments into
memories that you can hold in your hands and share with the world. Thank you for choosing us as your trusted
partner in preserving the beauty of life's fleeting moments through the art of photo printing.

VI. MORAL LESSON

The moral lesson that can be derived from this marketing research project is the importance of
adaptability and customer-centricity in business.

Businesses in the modern digital era must constantly adapt to the shifting wants and tastes of their
customers. This marketing research project is aware of the necessity to be on the cutting edge of the market by
comprehending customer behavior, market trends, and technological advancements. This ability to adapt is
critical lesson for business owners and entrepreneurs.

The project also underlines how crucial it is to put customers first. The goal of the business is to exceed
customers' expectations and deliver a pleasurable experience. The success of a firm depends on adopting a
customer-centric strategy and fostering enduring relationships.

Therefore, the moral lesson that can be derived from this marketing research project is the importance of
adaptability and customer-centricity in business.

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VII. RESEARCH DOCUMENTATION

● The image was taken in Barangay Hall Pasong Buaya 2 when researchers inquired about the location's
population and requested permission to conduct a survey from the barangay captain.

● The photo was taken when researchers conducted the survey in areas of the Pasong Buaya 2.

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VIII. REFERENCE

Zlatopolsky, A. (2022, November 22). Calming Pictures to Help You Relax.

https://www.health.com/condition/stress/relaxing-images-to-destress
Leder-Majewska, I. (2023, September 12). Photo Printing Business: How to Start [Practical Guide]. Printbox
Blog.
https://getprintbox.com/blog/photo-printing-business-how-to-start/
Spoonley, D. (2023, July 2). The Powerful Benefits of Photography for Mental and Physical Health. Fstoppers.
https://fstoppers.com/science/powerful-benefits-photography-mental-and-physical-health-634589
Golz, M. (2019, July 8). 5 Reasons to Print Your Photos - Parabo Press. Parabo Press.
https://www.parabo.press/blog/print-products/5-reasons-to-print-your-photos/
Printing Photos? Here’s What You Need to Know | PicMonkey. (2020, June 22). PicMonkey Blog.
https://www.picmonkey.com/blog/printing-photos-heres-what-you-need-to-know

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