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Digital Marketing Interview Questions
Digital Marketing Interview Questions
Q4. What are the most effective ways to increase traffic to your website?
Ans: The most popular and effective ways to increase traffic to your website are-
Paid search
Display advertising
Content marketing
Writing crisp headlines
SEO activities
Content optimization
Targeting long-tail keywords
Guest blogging
Seeking referral traffic
Posting content on LinkedIn
Linking Internally
Email marketing
Q7. What are the key areas where you can use keywords to optimize your site ranking?
Ans: For better page ranking, keywords can be used in the following areas-
Website URL
Website Title
Meta tag
Web page content
Body text
Headlines
Q16. What can be the ideal approach for effective PPC campaigns?
Ans:
SEMrush
Optimizely
Unbounce
Keyword planner
Adwords Editor
AdWords Wrapper
Q24. How can you use social media for marketing?
Ans: Social media marketing involves creating and sharing content on social media channels to
achieve your marketing and branding goals. It includes different activities like posting images,
videos, and other content that drives audience engagement.
Social media marketing can help you by increasing website traffic, building conversions,
increasing brand awareness and improving communication and interaction with target audiences.
Q25. What do you know about Email Marketing?
Ans: Email marketing is a highly effective Digital Marketing strategy of sending emails to target
leads and customers. Effective marketing emails convert leads into customers and turn one-time
buyers into loyal fans.
Q26. What is Content Marketing?
Ans: Content marketing is a strategic approach focused on creating and distributing relevant,
valuable, and consistent content to attract and retain a clearly-defined audience and drive
profitable customer action. The key reasons for enterprises to use content marketing are –
Increased sales
Cost savings
Better customers who have more loyalty
Q27. Why is online marketing preferred more than offline marketing?
Ans: Online marketing is preferred over offline marketing for the following reasons –
Reach
Engagement
Leads
Conversions
Likes
Shares
Traffic data
Leads
Active followers
Brand mentions
Q31. Explain how AdWords work.
Ans: Adwords deal with offering framework. If the offering costs high, your promotion will
show up over the Google page. Adwords deals with pay per click which means you pay the sum
you have offered if somebody taps on your advertisement because of web seek.
Q32. What are long-tail keywords?
Ans: A long-term word is a keyword phrase containing 4+ words that make the search results
more specific. Long-tail keywords get low search traffic, but they rank better than single-word
keywords.
Q33. Explain what is the significance of CTR and how do you calculate it?
Ans: CTR represents Click through rate that represents the number of guests visiting your
promotion on the website page. The equation for ascertaining CTR = Number of snap/Number of
impressions * 100.
Q34. What are the four C’s of Digital Marketing?
Ans:
Customer – Who sees the message
Content – The message customer sees
Context – Why the Customer sees the message.
Conversation – Happens between you and your customer.
Traffic
Insights
Sale
Q36. Which platform would you prefer to put Job-related advertisements?
Ans: LinkedIn. Since it is usually accessed by professionals and job seekers so your
advertisement will reach the required audience.
Q37. Mention some bidding options.
Ans:
Voice Search
Smarter Chat
Augmented and Virtual Reality Marketing
Live Videos
Engagement-Based Email Marketing
Browser Push Notifications
Content Personalization
Q67. What off-page SEO tools do you use for backlinks?
Ans: Ahref, semrush, ravan, backlinkwatch, etc.
Q68. What do you know about Viral Marketing?
Ans: Viral marketing is a business strategy that uses existing social networks to promote a
product. It refers to how consumers spread information about a product to people in their social
networks.