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TABLE OF CONTENTS

What is 2D Animation?
What is the difference between 2D and 3D
Animation?
Great Examples of 2D Animation
How can Businesses benefit from 2D
Animation?
About Qudos Animations

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What is 2D Animation?
When drawings are given the illusion of movement so that
they can educate and entertain us, the process to bring
this about is known as 2D, i.e. two-dimensional (length x
width), animation.

Cartoons are a classic example of what 2D animation is.

Back in pre-computing times, animations were created

through repetitive drawing on cel acetates so that the
characters could be seen to carry out different actions
and expressions.

Now, of course, thanks to computers and various

animations software available, creating 2D animation is
much less laborious and therefore less time-consuming.

Did you know that the first 2D animation

to be released for public viewing goes
way back to the year 1906?

The animation was called “Humorous

Phases of Funny Faces” and was made
by James Stuart Blackton.

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What is the difference between 2D and 3D

Animation?
The difference lies in the geometry and also in the name.
While a two-dimensional animation is based on hand-
drawn flat characters, shapes and objects, a three-
dimensional animation is all this but with an additional
dimension – height.

Take a look at this figure:

2D Shapes 3D Shapes

Square
Cube

The
additional
dimension
is Height!

Triangle
Prism

While 2D animation has been used to make cartoons- e.g.

Looney Tunes, Tom and Jerry, Popeye, etc- 3D animation
is used to make animated shows, e.g. Mickey Mouse
Clubhouse, Garfield, Pink Panther, etc.

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Great Examples of 2D Animation

Here are some great examples of 2D animation. Have you
come across these before?

‘Tetley Tea’
Advertisements
(1980s and onwards)

‘Aladdin’ – Movie
and Television Series
(1992 and onwards)

Looney Tunes
(Since 1930)

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How can Businesses benefit from 2D

Animation?
Animation is itself a powerfully communicative medium
through which complex messages can be conveyed to
both niche and mass audiences in clear and concise
ways.

This is why more and more businesses are using 2D

animation as a way of marketing and advertising their
products, services and brands.

From cereal brands, to tea, to energy drinks, to even

feminine hygiene products, 2D animation has successfully
marketed these brands to audiences for many, many
years.

Research has shown that an engaging 2D animation can

significantly increase online conversion rates.

It can positively influence viewers to make that all-

important purchasing decision quicker.

Even if your conversion goal is not sales-oriented, for

instance, you may want your viewers to fill out a contact
form so that you can keep the data on your records for
future email marketing campaigns.

Your 2D animation could demonstrate, update or remind

your audience about a forthcoming product or service
launch.

The success rate of all these goals can be enhanced with

the help of a 2D animation which is why it is beneficial for
businesses in these fiercely-competitive times.
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About Qudos Animations

Why Choose Qudos Animations?

We are experts in 2D animation with our team

containing specialists in both digital and traditional
animation.
We have a unique developmental approach which
is based on the latest marketing insights in user
engagement, conversion rate optimisation and
video marketing.
Our top priority is quality and client satisfaction and
our research shows that out prices are below the
industry average.
Don’t take our word for it. Let our work speak for itself!

About the Author

Dr Manroop Takhar is the founder of Qudos Animations, a leading animation studio

in London, United Kingdom that produces highly engaging 2D animations for
businesses.

Please feel free to drop an email to him at: info@qudos-animations.com or call on

(+44) 020 8891 2077 or circle him on Google Plus:
http://plus.google.com/107849783896287587272/

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