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  • MARKETINGRESEARCH Group4

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    SHENN BASUBAS
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    The document summarizes the findings of a marketing research survey conducted with 30 students to determine which snacks they preferred. The survey found that 21% of students preferred Puto Cheese in its original flavor over other options like hot dogs with different sauces or Puto Cheese in ube or pandan flavors. As a result, to maximize profits the small business plans to focus on selling Puto Cheese in its original flavor since it was the clear preference of the majority of students surveyed.

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    MARKETINGRESEARCH_Group4

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    The document summarizes the findings of a marketing research survey conducted with 30 students to determine which snacks they preferred. The survey found that 21% of students preferred Puto Cheese in its original flavor over other options like hot dogs with different sauces or Puto Cheese in ube or pandan flavors. As a result, to maximize profits the small business plans to focus on selling Puto Cheese in its original flavor since it was the clear preference of the majority of students surveyed.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    5 views1 page

    MARKETINGRESEARCH Group4

    Uploaded by

    SHENN BASUBAS
    The document summarizes the findings of a marketing research survey conducted with 30 students to determine which snacks they preferred. The survey found that 21% of students preferred Puto Cheese in its original flavor over other options like hot dogs with different sauces or Puto Cheese in ube or pandan flavors. As a result, to maximize profits the small business plans to focus on selling Puto Cheese in its original flavor since it was the clear preference of the majority of students surveyed.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    MARKETING RESEARCH

    I. EXECUTIVE SUMMARY

    Puto Cheese was a Filipino delicacy that we think will catch the taste
    and eyes of the students. We are aiming for a profit from our dedication
    to help students have a mouthwatering snack that they can surely enjoy.
    We are also striving to gain opinions from them that is why we
    conducted the survey to find out what they like most among the snacks
    that we planned to sell and use it as a guide to what we will sell in our
    small business.

    II. FINDINGS

    SNACKS

    Hot dog w/ Marshmallow


    (sauce: ketchup)
    18% Hot dog w/ Marshmallow
    18% (sauce: sweet & spicy)
    Puto Cheese Ube
    11% Puto Cheese Pandan
    14%
    Puto Cheese Original
    Munchkin with sprinkle
    21% 18% Munchkin with Nips

    Based from the pie above, it shows the percentage of each snacks
    that we let students choose by conducting a survey. The highest
    percentage is 21% while 0% is the lowest. Therefore, majority of the 30
    students that we surveyed prefer Puto Cheese Original as their snack.

    III. CONCLUSION

    Based on the findings that we have gathered, we will try to sell Puto
    Cheese Original with the right price that we could surely gain profit. The
    graph shows that we should sell what our target buyers should buy, so
    we will come up with the snack that they chose which is Puto Cheese
    Original flavor.

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